Voice and Speech Analytics Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, UK, Germany - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 157 SKU: IRTNTR71921

Voice and Speech Analytics Market Forecast 2023-2027

The voice and speech analytics market size is estimated to grow by USD 2.56 billion at a CAGR of 16.35% between 2022 and 2027. The growth of the market depends on several factors, including growth in emotion analytics, demand from the growing business process outsourcing (BPO) sector, and the adoption of speech analytics for financial trading. The market is a collection of software solutions that provide meaningful insights into human feelings and opinions by collecting, measuring, and categorizing voice and speech data from sources such as audio files and calls.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market offers solutions tailored to customer needs and preferences, enhancing performance and satisfaction. Agencies benefit from flexible and scalable speech technology, aiding collection efforts and ensuring positive consumer experiences. Analytical tools powered by AI/ML, NLP, and speech recognition uncover patterns in vocal words and text, addressing customer concerns and requests. This intelligent system identifies root causes of issues, providing insights through sentiment analysis and predictive analytics. Market players like Verint, NICE, and OpenText cater to businesses' needs, optimizing customer support processes and driving sales effectiveness. With a focus on improvement and revenue generation, speech analytics revolutionizes customer experience in call center-based companies.

Key Market Driver

The expanding business process outsourcing (BPO) sector emerges as a pivotal driver in the market's growth trajectory. Globally, the BPO sector witnesses substantial expansion as major enterprises increasingly outsource services, allowing them to focus on core business operations. Consequently, the market experiences growth since analyzing customer calls becomes imperative for BPOs to enhance customer service. Voice and speech analytics offer a significant advantage by providing deeper insights into customer sentiments and needs, thereby enhancing consumer experiences. This factor is poised to propel market growth significantly throughout the forecast period, addressing the evolving demands of call center-based companies and facilitating enhanced customer support processes.

Significant Market Trends

A key factor shaping the market growth is the proliferation of predictive analytics in voice and speech analytics. The advent of predictive analytics in voice and speech recognition and analysis is one of the key trends in the market. One of the main features of predictive analytics is that it enables end-users with predictive reports on the voice and speech data analyzed, which enables the improvement of business processes and thereby offers optimal customer experience, especially in call centers. 

In addition, predictive analytics is used to predict the accurate future behaviour of customers based on their response to the call. Hence this key trend of integration of predictive analytics with voice and speech analytics has led major vendors to offer predictive analytics. Therefore the implementation of predictive analysis in voice and speech recognition has several applications across industries which is expected to drive the market growth during the forecast period.

Major Market Restrain

Lack of accuracy in voice and speech analytics is one of the key challenges hindering the market growth. As voice and speech are considered very complex subjects to understand and the analysis of voice and speech can be subjective and biased, there is a growing concern regarding the accuracy of these solutions across industries.

One of the main limitations of voice and speech analytics solutions is that they cannot predict all possible voice and speech patterns in the solution for comprehensive analysis as they are only installed with a few modules of universally recognized voice and speech patterns for analysis. Hence this concern about the accuracy of voice and speech analysis is expected to hinder the market growth during the forecast period.

Market Segmentation

This market growth analysis report extensively covers market segmentation by end-user (large enterprise, small, and medium enterprise), component (solution and services), and geography (North America, Europe, APAC, South America, and Middle East and Africa) and geography.

By End-user

The market share growth by the large enterprise segment will be significant during the forecast period. Factors such as the rise in demand for automated quality assurance processes increased compliance with regulations, and call quality assurance to identify training opportunities for customer service agents are expected to drive the growth of this segment.

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The large enterprise segment was valued at USD 763.06 million in 2017 and continued to grow until 2021. Some of the main applications of voice and speech analytics across large enterprises include deriving insights for strategic decision-making and enabling enterprises to achieve identify and categorize customers via analysis of transcript data. As large enterprises deal with various channels such as chats, voice mail, voice calls, and voice messages to communicate with their customers, there is an increasing adoption of voice and speech analytics solutions as they can be used to analyze communication data across platforms, thereby providing a comprehensive analysis of the content, regardless of the platforms used for communication. Thus, voice and speech analytics offer companies with an enterprise-ready framework for analyzing all their data content with respect to customer interaction. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth of the market growth during the forecast period.

Regional Overview

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the major factors driving the market growth in North America is the increasing demand for analytics solutions across industries in this region for making customer-centric decisions. There is a wide application of voice and speech analytics in emotion analytics to understand human emotions by analyzing voice and speech. The US is considered as one of the prominent regions with a significant market share for voice and speech analytics. Factors such as high technological advancements, increasing deployment of voice and speech recognition software in wearables, and the high number of call centers are driving growth in the region. Hence, such factors are expected to drive the market growth in the region during the forecast period.

Market Analyst Overview

The market presents a comprehensive overview, leveraging machine learning and natural language processing to analyze vocal words and text. It delves into keywords, customer sentiments, needs, and preferences, offering analytical tools to decode voice records from contact centers. Tailored for call center-based companies, it boosts customer satisfaction, agent productivity, and sales effectiveness. Market players like OpenText and SESTEK provide solutions for customer support processes, compliance monitoring, and predictive insights. However, challenges persist, including privacy concerns, data security, and deployment complexities. With a focus on real-time analysis and future interactions, the market caters to diverse sectors, from SMEs to enterprise-level organizations, driving efficiency and enhancing customer experience through deep analytics and actionable insights.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • End-user Outlook 
    • Large enterprise
    • Small
    • Medium enterprise
  • Component Outlook 
    • Solution
    • Services
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

 

Voice And Speech Analytics Market Scope

Market Report Coverage

Details

Page number

157

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 16.35%

Market growth 2023-2027

USD 2.56 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

15.53

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Avaya Inc., Calabrio Inc., CallMiner Inc., Castel Communications LLC, Dialpad Inc., Enghouse Systems Ltd., Invoca Inc., Liveperson Inc., Marchex Inc, NICE Ltd., Qualtrics LLC, Sabio Ltd. Co., Talkdesk Inc., ThoughtSpot Inc., Uniphore Technologies Inc., Verint Systems Inc., Voci Technologies Inc., VoiceSense Ltd, audEERING GmbH, and Genesys Telecommunications Laboratories Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Forecasting Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market  size and its contribution to the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global voice and speech analytics market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global voice and speech analytics market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Large enterprise - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Large enterprise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)
    • 6.4 Small and medium enterprise - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Small and medium enterprise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Small and medium enterprise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Small and medium enterprise - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 42: Market opportunity by End-user ($ million)
      • Exhibit 43: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 44: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 46: Chart on Comparison by Component
      • Exhibit 47: Data Table on Comparison by Component
    • 7.3 Solution - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Solution - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Solution - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Solution - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Solution - Year-over-year growth 2022-2027 (%)
    • 7.4 Services - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 56: Market opportunity by Component ($ million)
      • Exhibit 57: Data Table on Market opportunity by Component ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 UK - Market size and forecast 2022-2027
      • Exhibit 87: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 China - Market size and forecast 2022-2027
      • Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 99: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 audEERING GmbH
              • Exhibit 111: audEERING GmbH - Overview
              • Exhibit 112: audEERING GmbH - Product / Service
              • Exhibit 113: audEERING GmbH - Key offerings
            • 12.4 Avaya Inc.
              • Exhibit 114: Avaya Inc. - Overview
              • Exhibit 115: Avaya Inc. - Business segments
              • Exhibit 116: Avaya Inc. - Key offerings
              • Exhibit 117: Avaya Inc. - Segment focus
            • 12.5 Calabrio Inc.
              • Exhibit 118: Calabrio Inc. - Overview
              • Exhibit 119: Calabrio Inc. - Product / Service
              • Exhibit 120: Calabrio Inc. - Key offerings
            • 12.6 CallMiner Inc.
              • Exhibit 121: CallMiner Inc. - Overview
              • Exhibit 122: CallMiner Inc. - Product / Service
              • Exhibit 123: CallMiner Inc. - Key offerings
            • 12.7 Genesys Telecommunications Laboratories Inc.
              • Exhibit 124: Genesys Telecommunications Laboratories Inc. - Overview
              • Exhibit 125: Genesys Telecommunications Laboratories Inc. - Product / Service
              • Exhibit 126: Genesys Telecommunications Laboratories Inc. - Key offerings
            • 12.8 Invoca Inc.
              • Exhibit 127: Invoca Inc. - Overview
              • Exhibit 128: Invoca Inc. - Product / Service
              • Exhibit 129: Invoca Inc. - Key offerings
            • 12.9 Liveperson Inc.
              • Exhibit 130: Liveperson Inc. - Overview
              • Exhibit 131: Liveperson Inc. - Business segments
              • Exhibit 132: Liveperson Inc. - Key offerings
              • Exhibit 133: Liveperson Inc. - Segment focus
            • 12.10 NICE Ltd.
              • Exhibit 134: NICE Ltd. - Overview
              • Exhibit 135: NICE Ltd. - Business segments
              • Exhibit 136: NICE Ltd. - Key news
              • Exhibit 137: NICE Ltd. - Key offerings
              • Exhibit 138: NICE Ltd. - Segment focus
            • 12.11 Qualtrics LLC
              • Exhibit 139: Qualtrics LLC - Overview
              • Exhibit 140: Qualtrics LLC - Product / Service
              • Exhibit 141: Qualtrics LLC - Key offerings
            • 12.12 Talkdesk Inc.
              • Exhibit 142: Talkdesk Inc. - Overview
              • Exhibit 143: Talkdesk Inc. - Product / Service
              • Exhibit 144: Talkdesk Inc. - Key offerings
            • 12.13 ThoughtSpot Inc.
              • Exhibit 145: ThoughtSpot Inc. - Overview
              • Exhibit 146: ThoughtSpot Inc. - Product / Service
              • Exhibit 147: ThoughtSpot Inc. - Key offerings
            • 12.14 Uniphore Technologies Inc.
              • Exhibit 148: Uniphore Technologies Inc. - Overview
              • Exhibit 149: Uniphore Technologies Inc. - Product / Service
              • Exhibit 150: Uniphore Technologies Inc. - Key offerings
            • 12.15 Verint Systems Inc.
              • Exhibit 151: Verint Systems Inc. - Overview
              • Exhibit 152: Verint Systems Inc. - Product / Service
              • Exhibit 153: Verint Systems Inc. - Key offerings
            • 12.16 Voci Technologies Inc.
              • Exhibit 154: Voci Technologies Inc. - Overview
              • Exhibit 155: Voci Technologies Inc. - Product / Service
              • Exhibit 156: Voci Technologies Inc. - Key offerings
            • 12.17 VoiceSense Ltd
              • Exhibit 157: VoiceSense Ltd - Overview
              • Exhibit 158: VoiceSense Ltd - Product / Service
              • Exhibit 159: VoiceSense Ltd - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 160: Inclusions checklist
                • Exhibit 161: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 162: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 163: Research methodology
                • Exhibit 164: Validation techniques employed for market sizing
                • Exhibit 165: Information sources
              • 13.5 List of abbreviations
                • Exhibit 166: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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