Web Application Firewall Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

Web Application Firewall Market Trends Analysis Report: 2023-2027

 Global Web Application Firewall Market size is estimated to grow at a CAGR of 18.76% between 2022 and 2027. The size of the market is forecast to increase by USD 6,895.11 million. The growth of the market depends on several factors, including increasing demand for cloud-based systems, a growing number of cyber threats, and compliance with regulatory policies. 

This web application firewall market research report extensively covers market segmentation by deployment (on-premise and cloud), end-user (e-commerce, BFSI, government, and others), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. 

What will be the size of the Web Application Firewall Market During the Forecast Period?

Web Application Firewall Market shows accelerated growth during the forecast period.

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Web Application Firewall Market: Key Drivers, Trends, Challenges, and Customer Landscape

 Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Web Application Firewall Market Driver

The growing number of cyber threats is notably driving market growth. Cyber thefts by hackers and cybercriminals are growing at an alarming rate. The number of data leaks and files stolen by hackers is rising globally. Amid the COVID-19 pandemic, the majority of companies across the world witnessed an increase in cyberattacks. For instance, in August 2020, the usernames and passwords of about 9,000 government accounts in Canada were stolen, in March and April 2020, hackers leaked the login credentials of staff at the World Health Organization (WHO), in April 2020, about 500,000 passwords of Zoom users, a virtual meeting app, were stolen and made available for sale in the black market, and others.

Web application firewall solutions help enterprises to review the critical areas of concern within their environment and provide insights, and offer tools to defend against these attacks. Therefore, such benefits will drive the global WAF market during the forecast period.

Significant Web Application Firewall Market Trends

The increasing adoption of the Bring your own Device (BYOD) market concept among enterprises is an emerging trend in the market. The adoption of the BYOD concept among enterprises is expected to increase gradually owing to the ease and convenience provided to the employees for managing their personal and business life by using a single device. However, it has increased the need for protection from data loss. The lack of security in mobile devices has made it easy for hackers to gain unauthorized access to corporate networks through mobile web applications. This may lead to fraudulent activities, with the misuse of business-critical data. Since a large number of employees in an enterprise are using BYOD solutions, it has become critical for enterprises to gain insights about the sensitive data transferred from the application in mobile devices such as laptops. 

Hence, due to the criticality of the BYOD concept for data security, some vendors are providing application security solutions to enterprises. For instance, the Broadcom application firewall solution provides enforcement and visibility capabilities that are crucial for enterprises following the BYOD concept. This solution can monitor and enforce controls for protecting sensitive data. Therefore, such benefits are expected to propel the growth of the WAF market in focus during the forecast period.

Major Web Application Firewall Market Challenge

The threat from substitutes is a major challenge impeding the market growth. Open-source web application firewall solutions are expected to pose a severe threat to the market. They can be downloaded and run on all platforms and are becoming increasingly popular in developing economies such as India and China.

Most of the small-scale enterprises in these countries cannot afford to invest in expensive on-premises and cloud-based application security solutions, and hence, they opt for open-source application firewall solutions. For instance, SonarSource S.A. offers SonarQube, an open-source security testing tool. This solution helps enterprises in measuring the source code quality of a web application. It also helps in exposing vulnerabilities such as cross-site scripting, denial of service (DoS) attacks, and SQL injection. Such open-source solutions require less capital investment and are very economical for organizations with limited resources and expertise. Therefore, factors like these will hamper the overall revenue generated in the global WAF market during the forecast period.

What is the Fastest-Growing Segment in the Web Application Firewall Market?

The market share growth by the on-premise segment will be significant during the forecast period. The on-premise segment dominated the market in focus by deployment type in 2022 in terms of market size. The on-premise web application firewall is majorly used by large enterprises with a global presence to have more secure control and ownership of organizations.

The on-premise segment was valued at USD 1,756.05 million in 2017 and continued to grow until 2021. 

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In this type of deployment, the software is owned by enterprises and is managed by service providers on-premises. The major advantage of the on-premises deployment model is that it offers enterprises complete control over the functioning of application software. In the on-premises deployment model, resources are accessed only through the dedicated network, whereas in the cloud-based deployment model, resources are accessed by multiple users, which makes it more vulnerable to security breaches. Some of the benefits of having a firewall device located in a physical network are it increases an organization's efficiency in terms of internal security to protect data in one section of the organization from dripping to other sections and also ensures that data are being exchanged between the VPN endpoints on the customer's site. Government bodies across the world are also implementing various regulations across industries such as healthcare and BFSI to focus on data security. These regulations are expected to increase the importance of securing anti-malware solutions, web gateways, and end-point management systems to ensure that the security of desktops and laptops is not compromised. Hence, the changing regulations related to customer data and security-related concerns are expected to increase the demand for the on-premises deployment segment, which, in turn, will foster the growth of the market in focus during the forecast period.

Which are the Key Regions for the Web Application Firewall Market?

North America is estimated to contribute 33% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The WFA market in North America is expected to grow at a steady pace during the forecast period, owing to the increasing demand for cybersecurity solutions and the rising adoption of the BYOD policy. Another major reason for the growth of the market in the region is the growing instances of cyberattacks and data thefts in enterprises. To prevent these types of attacks in the future, government bodies are imposing stringent regulations on data security and consumer privacy. For instance, the US government has signed a national cyber strategy that identifies decisive priority actions to protect enterprises and people from cyberattacks. These regulations are influencing organizations to set up enhanced firewall security and encouraging the adoption of advanced firewall solutions, including network security firewalls, thereby driving the regional market growth. 

The region is also witnessing an increase in the momentum of digital transformation across the BFSI, healthcare, IT, and retail industries. This digital transformation is supporting the adoption of advanced technologies and solutions such as the IoT, AI, and cloud computing. Furthermore, the increasing adoption of the IoT is augmenting the demand for integrated solutions, such as Google Assistant, Alexa, and self-service kiosks, among enterprises to improve customer service. The growing implementation of the BYOD policy by enterprises in the region is increasing the use of mobile devices. These devices are remotely connected to enterprise networks. These factors are increasing the demand for advanced security solutions, such as firewalls, to protect information and fight against increasing cyberattacks. Such factors will drive the regional market during the forecast period.

In 2020, the regional market was positively impacted during the COVID-19 outbreak. Many workers in large organizations such as Microsoft Corp., Google Inc., and Intel Corp. were asked to work from home, which required workers to connect remotely. This increased the demand for network security appliances. Moreover, the initiation of large-scale vaccination drives led to the lifting of lockdowns in 2021. This resulted in the resumption of business operations of various end-users in North America. Additionally, US government agencies are also preparing for cyber-attacks owing to an increase in cybercrimes. For instance, in FY 2021, the Department of Homeland Security (DHS) requested a total of USD 2.6 billion for its entire cyber security budget, making it the second-largest budget among government agencies. These factors will, thus, drive the growth of the regional WFA market during the forecast period.

Key Web Application Firewall Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Web Application Firewall Market Customer Landscape

Who are the Major Web Application Firewall Market Companies?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

A10 Networks Inc. -  The company provides computer networking products and security solutions such as controllers, firewalls, hardware appliances, protection systems, and other networking products. The key offerings of the company include web application firewall solutions. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Akamai Technologies Inc.
• Barracuda Networks Inc.
• Citrix Systems Inc.
• Cloudflare Inc.
• F5 Networks Inc.
• Fortinet Inc.
• Imperva Inc.
• International Business Machines Corp.
• Juniper Networks Inc.
• NSFOCUS Inc.
• Penta Security Systems Inc.
• Positive Technologies
• Qualys Inc.
• Radware Ltd.
• Sangfor Technologies Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.

Segment Overview

The web application firewall market research forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Deployment Outlook (USD Million, 2017 - 2027)
  • On-premise
  • Cloud

• End-user Outlook (USD Million, 2017 - 2027)
  • E-Commerce
  • BFSI
  • Government
  • Others

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Web Application Firewall Market Scope
Report Coverage	Details
Page number	162
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 18.76%
Market growth 2023-2027	USD 6,895.11 million
Market structure	Fragmented
YoY growth 2022-2023(%)	18.34
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 33%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	A10 Networks Inc., Akamai Technologies Inc., Barracuda Networks Inc., Citrix Systems Inc., Cloudflare Inc., F5 Networks Inc., Fortinet Inc., Imperva Inc., International Business Machines Corp., Juniper Networks Inc., NSFOCUS Inc., Penta Security Systems Inc., Positive Technologies, Qualys Inc., Radware Ltd., Sangfor Technologies Inc., Singapore Telecommunications Ltd., Sophos Ltd., UBIKA, and Venustech Group Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Web Application Firewall Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the web application firewall market between 2023 and 2027
• Precise estimation of the size of the web application firewall market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of web application firewall market vendors

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