Wet Tissue and Wipe Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, UK, France - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 175 SKU: IRTNTR40002

Wet Tissue and Wipe Market 2024-2028

The wet tissue and wipe market size is estimated to grow at a CAGR of 6.83% between 2023 and 2028. The market size is forecast to increase by USD 8.27 billion.

The report includes a comprehensive outlook on the wet tissue and wipe market offering forecasts for the industry segmented by Application, which comprises personal care, household, and industrial commercial and institutional. Additionally, it categorizes Distribution Channel into offline and online and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

Growing pollution and deteriorating environmental conditions are notably driving the market growth. The growing pollution and deteriorating environmental conditions are increasing concerns regarding skin issues such as rashes, dryness, pimples, and blackheads. As these products are used regularly, they must have an adequate combination of high-quality ingredients. This further leads to product premiumization. Thus, high product premiumization and product line extension, coupled with the growing customer expenditure on consumer products such as wet tissues and wipes, will strengthen value sales in the global wet tissue and wipe market. Pollution due to rapid urbanization leads to the spread of several diseases, which has become a major concern for customers. Therefore, consumers are ready to pay premium prices for wet tissues and wipes, depending on the quality. Hence, the above-mentioned factors are expected to drive the growth of the market during the forecast period.

Wet Tissue and Wipe Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

Increasing demand for multi-functional wet wipes is an emerging trend shaping the market growth. The rapid growth of the consumer products market has led to opportunities for companies to innovate their product offerings and packaging. This has led to the introduction of innovative and upgraded products in the market and has helped vendors build brand appeal and loyalty among consumers.

For instance, Kimberly Clark offers a professional range of wipes that can clean small quantities of solvents or other liquids from hands, tools, equipment, or other surfaces. These multipurpose products remove the hassle of carrying various wet tissues and wipes for different applications. Thus, the increase in demand for multi-functional wet wipes will fuel the growth of the market during the forecast period.

Challenge

The availability of counterfeit products is a significant challenge hindering market growth. Counterfeit products are made of toxic, low-quality raw materials. The advent and penetration of e-commerce have further propelled the sales of counterfeit products by widening their geographical reach. Customers face challenges in distinguishing between genuine and counterfeit products. These products also lead to market fragmentation, lack of price standardization, decrease in margins of branded players, reduction in brand equity of major players, uneven competitive scenario, and market share erosion. Further, manufacturers of counterfeit products significantly save production and transportation costs due to operations in regional or local markets.

As a result, counterfeit products become cheaper than their genuine counterparts, which consecutively poses a severe price challenge to established international players. Global players are striving to penetrate developing countries such as India and China, which have a significant presence of counterfeit products. Hence, the above-mentioned factors are expected to hinder the growth of the global wet tissue and wipe market during the forecast period.

Wet Tissue and Wipe Market Segmentation by Distribution Channel

The personal care segment includes baby wipes, facial wipes, and feminine wipes. The wet tissues and wipes offered for personal use are highly regulated across the world due to health concerns. Non-woven fabrics and other natural fibers, such as cotton, are the major raw materials used for manufacturing wet tissues and wipes for personal use. The demand for eco-friendly, natural, and chemical-free wet tissues and wipes is growing rapidly worldwide as these products are safe to use and do not have side effects. Moreover, travel packs of wet facial wipes are popular among consumers as they are convenient to carry and can be used and disposed of easily. Hence, the above-mentioned factors are expected to drive the demand for wet tissues and wipes from the personal care segment, which is expected to drive the growth of the market during the forecast period.

Wet Tissue and Wipe Market Segmentation by Application

The market share growth by the personal care segment will be significant during the forecast period. The personal care segment includes baby wipes, facial wipes, and feminine wipes. The wet tissues and wipes offered for personal use are highly regulated across the world due to health concerns. Non-woven fabrics and other natural fibers, such as cotton, are the major raw materials used for manufacturing wet tissues and wipes for personal use. 

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The personal care was the largest and was valued at USD 11.20 billion in 2018. Companies are also offering wet tissues and wipes for personal use based on different types of skin, such as oily, normal, dry, greasy, and sensitive. Companies such as Procter and Gamble and several others offer wet facial tissues and wipes that serve different purposes, such as cleansing, moisturizing, makeup removal, and revitalization, to attract customers. Moreover, travel packs of wet facial wipes are popular among consumers as they are convenient to carry and can be used and disposed of easily. Hence, the above-mentioned factors are expected to drive the demand for wet tissues and wipes from the personal care segment, which is expected to drive the growth of the global wet tissue and wipe market during the forecast period.

Key Regions for the Wet Tissue and Wipe Market 

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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In Europe, Western European countries contribute a major share of revenue to the wet tissue and wipe market in Europe, primarily due to due to the high standards of living, the introduction of innovative products, strong brand value, and the significant consumption of premium wet tissues and wipes. Countries such as Germany, Russia, and the UK are the key contributors of revenue to the wet tissue and wipe market in Europe. Companies that operate in Europe offer products in many variants and at different price ranges. They also offer organic and eco-friendly wet tissues and wipes to address the growing demand among customers for natural personal care products.

In addition, the growth of the healthcare sector is driven by the commencement of operations of new hospitals and medical centres because of the rising demand for healthcare facilities due to the growth of the geriatric population. The growth of the tourism industry is increasing the number of hotels and resorts. For instance, Europe accounts for 50% of the total tourist arrivals. Therefore, the growth of end-user industries will drive the growth of the wet tissue and wipe market in Europe during the forecast period.

Key Wet Tissue and Wipe Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- 3M Co.: The company offers wet tissue and wipe products such as Scotch brite microfiber scrubby kitchen wipe, 3M microfibre detailing cloth and 3M doodleduster cloth.
  • Key Offering- Beiersdorf AG: The company offers wet tissue and wipe products such as blister plaster, sterile soft compress and aqua protect.
  • Key Offering- Daio Paper Corp.: The company offers wet tissue and wipe products such as Elleair wet tissue pure water, natura smooth skin omamori water absorbing liner and elleair for men dodeka sheet.

The wet tissue and wipe market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Coterie Baby Inc.
  • DR. Fischer Ltd.
  • Edgewell Personal Care Co.
  • Essity AB
  • GAMA Healthcare Ltd.
  • Henkel AG and Co. KGaA
  • Kimberly Clark Corp.
  • Ontex BV
  • Papier Creations
  • PDI Inc.
  • Pigeon Corp.
  • S.C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unicharm Corp.
  • Unilever PLC
  • Zhejiang Yiwu Mingou Biotechnology Co. Ltd

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Wet Tissue and Wipe Market Customer Landscape

Segment Overview

The wet tissue and wipe market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Application Outlook
    • Personal care
    • Household
    • Industrial commercial and institutional
  • Distribution Channel Outlook
    • Offline
    • Online
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Wet Tissue And Wipe Market Scope

Report Coverage

Details

Page number

175

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.83%

Market Growth 2024-2028

USD 8.27 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

6.57

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 36%

Key countries

US, China, Germany, UK, and France

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

3M Co., Beiersdorf AG, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity AB, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Kimberly Clark Corp., Ontex BV, Papier Creations, PDI Inc., Pigeon Corp., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., Unilever PLC, and Zhejiang Yiwu Mingou Biotechnology Co. Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Wet Tissue And Wipe Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the wet tissue and wipe market size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of wet tissue and wipe market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global wet tissue and wipe market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global wet tissue and wipe market 2018 - 2022 ($ billion)
    • 4.2 Application Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Personal care - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Personal care - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Personal care - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Personal care - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Personal care - Year-over-year growth 2023-2028 (%)
    • 6.4 Household - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Household - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Household - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Household - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Household - Year-over-year growth 2023-2028 (%)
    • 6.5 Industrial commercial and institutional - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Industrial commercial and institutional - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Industrial commercial and institutional - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Application
      • Exhibit 46: Market opportunity by Application ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Application ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 50: Chart on Comparison by Distribution Channel
      • Exhibit 51: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 7.4 Online - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 60: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.4 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 France - Market size and forecast 2023-2028
      • Exhibit 103: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 3M Co.
              • Exhibit 115: 3M Co. - Overview
              • Exhibit 116: 3M Co. - Business segments
              • Exhibit 117: 3M Co. - Key news
              • Exhibit 118: 3M Co. - Key offerings
              • Exhibit 119: 3M Co. - Segment focus
            • 12.4 Beiersdorf AG
              • Exhibit 120: Beiersdorf AG - Overview
              • Exhibit 121: Beiersdorf AG - Business segments
              • Exhibit 122: Beiersdorf AG - Key news
              • Exhibit 123: Beiersdorf AG - Key offerings
              • Exhibit 124: Beiersdorf AG - Segment focus
            • 12.5 Daio Paper Corp.
              • Exhibit 125: Daio Paper Corp. - Overview
              • Exhibit 126: Daio Paper Corp. - Product / Service
              • Exhibit 127: Daio Paper Corp. - Key offerings
            • 12.6 DR. Fischer Ltd.
              • Exhibit 128: DR. Fischer Ltd. - Overview
              • Exhibit 129: DR. Fischer Ltd. - Product / Service
              • Exhibit 130: DR. Fischer Ltd. - Key offerings
            • 12.7 Edgewell Personal Care Co.
              • Exhibit 131: Edgewell Personal Care Co. - Overview
              • Exhibit 132: Edgewell Personal Care Co. - Business segments
              • Exhibit 133: Edgewell Personal Care Co. - Key offerings
              • Exhibit 134: Edgewell Personal Care Co. - Segment focus
            • 12.8 Essity AB
              • Exhibit 135: Essity AB - Overview
              • Exhibit 136: Essity AB - Business segments
              • Exhibit 137: Essity AB - Key offerings
              • Exhibit 138: Essity AB - Segment focus
            • 12.9 GAMA Healthcare Ltd.
              • Exhibit 139: GAMA Healthcare Ltd. - Overview
              • Exhibit 140: GAMA Healthcare Ltd. - Product / Service
              • Exhibit 141: GAMA Healthcare Ltd. - Key offerings
            • 12.10 Henkel AG and Co. KGaA
              • Exhibit 142: Henkel AG and Co. KGaA - Overview
              • Exhibit 143: Henkel AG and Co. KGaA - Business segments
              • Exhibit 144: Henkel AG and Co. KGaA - Key news
              • Exhibit 145: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 146: Henkel AG and Co. KGaA - Segment focus
            • 12.11 Kimberly Clark Corp.
              • Exhibit 147: Kimberly Clark Corp. - Overview
              • Exhibit 148: Kimberly Clark Corp. - Business segments
              • Exhibit 149: Kimberly Clark Corp. - Key news
              • Exhibit 150: Kimberly Clark Corp. - Key offerings
              • Exhibit 151: Kimberly Clark Corp. - Segment focus
            • 12.12 Ontex BV
              • Exhibit 152: Ontex BV - Overview
              • Exhibit 153: Ontex BV - Product / Service
              • Exhibit 154: Ontex BV - Key news
              • Exhibit 155: Ontex BV - Key offerings
            • 12.13 PDI Inc.
              • Exhibit 156: PDI Inc. - Overview
              • Exhibit 157: PDI Inc. - Product / Service
              • Exhibit 158: PDI Inc. - Key offerings
            • 12.14 Pigeon Corp.
              • Exhibit 159: Pigeon Corp. - Overview
              • Exhibit 160: Pigeon Corp. - Business segments
              • Exhibit 161: Pigeon Corp. - Key news
              • Exhibit 162: Pigeon Corp. - Key offerings
              • Exhibit 163: Pigeon Corp. - Segment focus
            • 12.15 S.C. Johnson and Son Inc.
              • Exhibit 164: S.C. Johnson and Son Inc. - Overview
              • Exhibit 165: S.C. Johnson and Son Inc. - Product / Service
              • Exhibit 166: S.C. Johnson and Son Inc. - Key offerings
            • 12.16 The Clorox Co.
              • Exhibit 167: The Clorox Co. - Overview
              • Exhibit 168: The Clorox Co. - Business segments
              • Exhibit 169: The Clorox Co. - Key offerings
              • Exhibit 170: The Clorox Co. - Segment focus
            • 12.17 The Procter and Gamble Co.
              • Exhibit 171: The Procter and Gamble Co. - Overview
              • Exhibit 172: The Procter and Gamble Co. - Business segments
              • Exhibit 173: The Procter and Gamble Co. - Key news
              • Exhibit 174: The Procter and Gamble Co. - Key offerings
              • Exhibit 175: The Procter and Gamble Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 176: Inclusions checklist
                • Exhibit 177: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 178: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 179: Research methodology
                • Exhibit 180: Validation techniques employed for market sizing
                • Exhibit 181: Information sources
              • 13.5 List of abbreviations
                • Exhibit 182: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              wet tissue and wipe market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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