• To define, describe and forecast the global market for Augmented Reality and Virtual Reality on the basis of region (along with additional breakdowns for select relevant national level markets), Technology and Application.
• To provide in-depth information (facts and figures) concerning the major factors influencing the progress of the market (benefits and industry-specific challenges) with respect to specific growth trends, upcoming technologies, prospects and contributions to the overall market.
• To forecast the size of market segments in all the regions studied.
• To strategically profile the major players and broadly analyze their market shares and core competencies in the global market.
• To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product development, expansions, and research and development activities in the global market for Augmented Reality and Virtual Reality

• VR entails the creation of an interactive simulated environment with the help of technology to provide an interactive platform to users, which involves visual and auditory sensors
• AR is defined as the enhanced version of VR created using technology to add digital information to a real-life object.
• AR and VR are gaining popularity in different industries, such as retail, gaming, healthcare, education, construction, and marketing.

Scope of Report

• The Lifecycle stage of the market is clearly defined from –Innovation to growth and maturity.​
• The market is shown as Fragmented in 2017 and followed same as fragmented in 2027​
• Our reports also talk in detailed about the external factors affecting the market in 2017 and also for the forecast of 2027 such as Regulatory control and Disruption threat are two major factors. Furthermost we also major the impact on the market such as high, medium or low in forecast period of 2023-2027​

• Technavio reports elaborately highlights the historic market size from 2017 to 2022. Furthermost we also provide the forecast till 2027 with in-depth market share and their CAGR.​
• We also have 10+ specific vendor with their key offering and product/service segments in specific.​​

• Increasing demand for AR and VR technology
• Product launches
• Increasing number of M and A activities

• Adoption of various business strategies by vendors
• Growing funding in startup AR and VR companies from investors
• Diverse applications of AR and VR technology

• High development costs associated with AR and VR apps
• Risks associated with AR and VR applications
• Limitations of AR and VR technology

Technology, Application and Geography .The Technology is further segmented into, AR and VR.

• Market Size & Forecast 2022 - 2027 with Historic data analysis from 2017 - 2021.
• The AR segment is expected to grow at a high rate during the forecast period
• Factors such as new product (hardware and software) launches, growing adoption of AR in different application areas, and rising funding and investments in AR technology are attributed to the high growth rate of the AR segment
• AR is an experience that utilizes a camera to change or enhance the users' view of the real world
• This experience can be app-based or web-based. The extensive application of AR in various fields increases its demand
• Moreover, several vendors manufacture hardware, such as headsets, smart glasses, and lenses for AR technology
• The rise in popularity of AR technology is driving its use in various sectors such as enterprise, retail, healthcare, media and entertainment, and education
• Several industries are using AR for streamlining their processes, training and troubleshooting, advertising and marketing, and entertainment purposes
• The rising adoption of AR technology in different application sectors is likely to propel the growth of the AR segment. Technological advances in AR technology are likely to boost the development of AR-based applications for commercial and personal use, which will propel the growth of the AR segment
• Key vendors, such as Facebook Inc., Alphabet Inc., and Microsoft Corp., are investing in the development of software kits to build AR platforms
• For instance, in February 2018, Alphabet Inc

• Technavio reports covers the major region contributing to the market growth such as North America, APAC, Europe, Middle East and Africa and South America.
• The region market share is widely explained from 2017 to 2027 along with highest region contributor mentioned in our reports.​
• Furthermost our reports explain pandemic impact of the region on the market.​

• North America held the highest share of the global AR and VR market in 2021.
• Factors such as the presence of key vendors, growing investments in AR and VR technology from key vendors, rising adoption of technologically advanced applications among consumers, and strong research activities to increase the application of AR and VR technologies are driving the growth of the market in the region.
• The US and Canada are the leading contributors to the AR and VR market in the region. The presence of key vendors in the region is likely to augment the growth of the AR and VR market in North America.
• Several vendors, such as Alphabet, Facebook Inc., and Microsoft Corp., have established a strong presence in the US and are heavily investing in AR and VR technology.
• For instance, in October 2017, Microsoft Corp.
• invested in the development of Microsoft Reactor Studio in San Francisco for content creators of AR.
• Such investments are likely to enhance the technology and improve results provided by applications that use AR and VR.
• For instance, in November 2019, Starbucks built its holiday-themed AR effects using Facebook's Spark AR and VR platform with new computer vision technology.
• Such investments and advancements in technology will drive the growth of the AR and VR market in the region during the forecast period. Vendors are focusing on business strategies to expand their geographic reach and product portfolios.
• They participate in scientific conferences and shows to enhance the visibility of their products and boost sales of their products in developed countries such as the US.

• Our reports elaborate the region wise growth in APAC. China being the largest country sharing in market size for the forecast period 2022 - 2027.​
• The chart provide the historical and forecast of CAGR and the incremental growth value for the 2017 - 2027 period.​

• Vendors are included in the report based on their offerings in the global test new series market. They are identified based on their revenues, market dominance, geographical presence, product portfolio, and financials. 20 important vendors in the global test new series market have been covered in this report.
• For all the 20 vendors, the revenue from the global test new series market contributes to the overall revenue of the vendor but is not a key component of the vendors' revenue and hence all vendors have been classified as contributing on the influence index.
• Majority of the vendors covered are classified as contributing on the influence index, changes in the market dynamics may not significantly impact the business prospects of vendors in the global test new series market.

Exclusively research by Technavio

• Technavio analysts provided the matrix showing the market  positioning and the classification  of this market.
• The majority of the vendors covered are classified as contributing on the influence index, changes in the market dynamics may not significantly impact the business prospects of vendors in the global test new series market.

• What are the key drivers, inhibitors, and trends in the Augmented Reality and Virtual Reality market?
• How do the five forces impact the market?
• What are the adoption rates of Augmented Reality and Virtual Reality in different regions?
• What are the factors influencing buyers’ price sensitivity?

• What are the factors considered by buyers when purchasing Augmented Reality and Virtual Reality
• What is the criticality of inputs for vendors?
• What are the factors of differentiation for vendors?
• What are the disruptive sources in the market?
• What are the factors driving disruption?
• What is the threat of disruption?