Bottled Water Market in APAC 2015-2019

Outlook of the bottled water market in APAC

Technavio’s market research analyst predicts the bottled water market in APAC to witness a tremendous growth at a CAGR of around 12% during the forecast period.  The contamination of drinking water in this region is the key driver for the growth of this market. Excessive utilization and exploitation of water bodies have depleted safe and pure drinking water sources. Several large industries are also polluting water bodies by dumping massive amounts of toxic waste leading to the spread of various waterborne diseases such as jaundice, cholera, and coenurosis.

The availability of numerous flavored and functional bottled water segments is projected to contribute to the market growth during the forecast period. Functional bottled water provides health benefits such as improved digestion and immunity, energy boost, and weight loss by providing calorie-burning drinks. Some of the popular flavored bottled water available in APAC are B'LUE from Danone, Ice Dew from Coca-Cola, and Suntory yogurt-flavored water.

Segmentation by product and analysis of - still unflavored & flavored, sparkling flavored & unflavored

The still unflavored segment dominated the market during 2014 with a market share of 69% and is anticipated to retain its leadership until the end of 2019. Aquafina, AquaPura, and Evian are some of the popular still unflavored bottled water brands.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

• Still unflavored
• Still flavored
• Sparkling unflavored
• Sparkling flavored

Segmentation by distribution and analysis of - hypermarkets, on-trade, convenience stores

• Hypermarkets and supermarkets
• On-trade
• Convenience stores
• Independent retailers

The hypermarket and supermarket segment accounted for around 55% of the market share during 2014 and is expected to retain its leadership until the end of 2019. This distribution channel comprises of independent retail outlets or chains and is primarily focused on selling food, beverages, and other groceries.

Competitive landscape and key vendors - Danone, Nongfu Spring, Coca-Cola, Hangzhou Wahaha

The bottled water market in APAC is fragmented with the presence of numerous international and regional players. The vendors in this market compete on the basis of product differentiation, portfolio, and pricing. This research report predicts the market competition to intensify during the forecast period as a result of new product developments and increasing demand for bottled water.

The leading vendors in the market are –

• Danone
• Nongfu Spring
• Hangzhou Wahaha Group
• Coca-Cola

Other prominent vendors in the market include Asahi Soft Drinks, Aqua Gold, China Water & Drinks, Ito En, Nestlé. Crystal Geyser Water Company, Parle Bisleri, PepsiCo, Suntory Beverage & Food, and Ting Hsin International.

Key questions answered in the report include

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the bottled water market in APAC?
• What are the key market trends impacting the growth of the bottled water market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the bottled water market in APAC?
• What are the key outcomes of the five forces analysis of the bottled water market in APAC?

Technavio also offers customization on reports based on specific client requirement.

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