Home Water Purifier Market in India 2015-2019 - Research and Industry Analysis
- Published: Sep 2015
- Pages: 56
- SKU: IRTNTR6947
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Water purifier market insight in India
According to the water purification market analysis, the market in India is expected to see a tremendous growth at a CAGR of around 23% during the forecast period. The primary driver for this growth is the increasing awareness about drinking untreated water.
Most of the drinking sources of water contain a high level of toxic materials due to spillage of heavy industrial waste and agricultural activities. Lead is the most common toxic material found in drinking water and can cause brain and nerve damage. Nearly 67% of Indian households do not treat drinking water rely only on boiled water. These factors are expected to boost the growth of the water purifier market in the region.
The top vendors in the water purifier market in India
The competition among the vendors in the market is centered on the quality, durability, type of purifier, price sensitivity and the after-sales services offered. The competitors are competing to gain maximum water purifier market share. The report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.
The top 5 vendors in the water purifier industry
- Eureka Forbes
- Hindustan Unilever
- Ion Exchange
- Kent RO
- TATA Chemical
Water purifier market segmentation by product
- RO based purifiers
- UV based purifiers
- Gravity based purifiers
The RO based water purifier leads the home water purifier market with a share of nearly 53% and is predicted to witness huge growths. Competition in the market sector is intense as small brands are providing high-quality products at much lower prices. Manufacturers are investing heavily in branding initiatives to increase their consumer base. For instance, Kent RO Systems launched the Save Water campaign in 2014 which created a huge impact on consumers and propelled the growth of their Kent RO purifiers.
Water purifier market in India by region
According to the forecast, the western region of India comprising of Gujarat, Rajasthan, and Maharashtra accounts for nearly 40% of the water purifier market share, followed by the northern region.
Source: Technavio, 2015
Water purifier market market trend: Increase in innovation
The water purifier market in India is highly price sensitive, and competition among the leading vendors is intense. Vendors are investing in product innovation through technology to attract consumers. For instance, Eureka Forbes launched a mobile water purification system costing around $10 in 2014. The sipper shaped purifier is handy and provides 99% protection against harmful organisms.
Other sections of the report include an analysis of the following
- Key drivers, challenges, and their impact on the water purifier market in India
- Five forces analysis of the water purifier market in India
- Market size and forecast of the water purifier market in India
- Competitive analysis of the leading vendors
PART 01: Executive summary
PART 02: Scope of the report
Top vendor offerings
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Country profile: India
Sources of drinking water in India
PART 06: Market landscape
Market size and forecast
Five forces analysis
PART 07: Market segmentation by geography
PART 08: Market segmentation by type of product
RO water purifier market in India
UV water purifier market in India
Gravity water purifier market in India
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
Low penetration in rural areas
Threat from packaged drinking water
Smaller vendors providing similar products at reduced prices
Educating consumers on need for home water purifiers
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Hindustan Unilever Ltd
Kent RO System
Other prominent vendors
PART 15: Key vendor analysis
KENT RO Systems
PART 16: Appendix
List of abbreviation
PART 17: Explore Technavio
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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