Home Water Purifier Market in India 2015-2019 - Research and Industry Analysis

  • Published: Sep 2015
  • Pages: 56
  • SKU: IRTNTR6947

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Water purifier market insight in India 

According to the water purification market analysis, the market in India is expected to see a tremendous growth at a CAGR of around 23% during the forecast period. The primary driver for this growth is the increasing awareness about drinking untreated water.

Most of the drinking sources of water contain a high level of toxic materials due to spillage of heavy industrial waste and agricultural activities. Lead is the most common toxic material found in drinking water and can cause brain and nerve damage. Nearly 67% of Indian households do not treat drinking water rely only on boiled water. These factors are expected to boost the growth of the water purifier market in the region.

The top vendors in the water purifier market in India

The competition among the vendors in the market is centered on the quality, durability, type of purifier, price sensitivity and the after-sales services offered. The competitors are competing to gain maximum water purifier market share. The report provides a comprehensive analysis of the leading vendors and discusses the corresponding vendor landscape in detail.

The top 5 vendors in the water purifier industry

  • Eureka Forbes
  • Hindustan Unilever
  • Ion Exchange
  • Kent RO
  • TATA Chemical

Water purifier market segmentation by product

  • RO based purifiers
  • UV based purifiers
  • Gravity based purifiers

The RO based water purifier leads the home water purifier market with a share of nearly 53% and is predicted to witness huge growths.  Competition in the market sector is intense as small brands are providing high-quality products at much lower prices. Manufacturers are investing heavily in branding initiatives to increase their consumer base. For instance, Kent RO Systems launched the Save Water campaign in 2014 which created a huge impact on consumers and propelled the growth of their Kent RO purifiers.

Water purifier market in India by region

  • North
  • East
  • West
  • South

According to the forecast, the western region of India comprising of Gujarat, Rajasthan, and Maharashtra accounts for nearly 40% of the water purifier market share, followed by the northern region.

Source: Technavio, 2015

Water purifier market market trend: Increase in innovation

The water purifier market in India is highly price sensitive, and competition among the leading vendors is intense. Vendors are investing in product innovation through technology to attract consumers. For instance, Eureka Forbes launched a mobile water purification system costing around $10 in 2014. The sipper shaped purifier is handy and provides 99% protection against harmful organisms.

Other sections of the report include an analysis of the following

  • Key drivers, challenges, and their impact on the water purifier market in India
  • Five forces analysis of the water purifier market in India
  • Market size and forecast  of the water purifier market in India
  • Competitive analysis of the leading vendors

Related reports

PART 01: Executive summary
PART 02: Scope of  the report
 Market overview
 Top vendor offerings
PART 03: Market research methodology
 Research methodology
 Economic indicators
PART 04: Introduction
 Key market highlights
PART 05: Country profile: India
 Economic indicator
 Sources of drinking water in India
PART 06: Market landscape
 Market overview
 Market size and forecast
 Five forces analysis
PART 07: Market segmentation by geography
 Market overview
PART 08: Market segmentation by type of product
 Market overview
 RO water purifier market in India
 UV water purifier market in India
 Gravity water purifier market in India
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
 Low penetration in rural areas
 Threat from packaged drinking water
 Smaller vendors providing similar products at reduced prices
 Educating consumers on need for home water purifiers
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
 Competitive Scenario
 Eureka Forbes
 Hindustan Unilever Ltd
 Ion Exchange
 Kent RO System
 Tata Chemicals
 Other prominent vendors
PART 15: Key vendor analysis
 Eureka Forbes
 Ion exchange
 KENT RO Systems
PART 16: Appendix
 List of abbreviation
PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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