Global Bottled Water Market 2015-2019

  • Published: Aug 2015
  • Pages: 67
  • SKU: IRTNTR6897

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Market outlook of the global bottled water market

The global bottled water consumption is expected to grow steadily at a CAGR of around 7% during the forecast period. While the Americas have been dominating the global market since 2014, APAC is predicted to lead the bottled water market share by the end of the forecast period, due to the scarcity of portable drinking water in the region.

The bottled water market is highly competitive, and vendors are aggressively investing in bottled water marketing campaigns to create brand awareness to increase their consumer base. For instance, during 2012, Bisleri, launched the ‘Kiss to Drink’ campaign, specifically targeting Tier 1 and Tier 2 Indian cities.

Leading vendors in the bottled water market

Competition in the bottled water industry is intense based on product differentiation and pricing. Manufacturers are innovating to bring pioneering varieties of bottled water to the market. For instance, Nestlé launched a bottled water brand called Resource that claimed to contain electrolytes from natural spring water and was packaged in 50% recyclable plastic.

The top vendors in the market are: -

  • Coca-Cola
  • Nestlé
  • Danone
  • PepsiCo

Other prominent vendors in the market are Aqua Gold, Bisleri, Boreal Water, China Water & Drinks, Icelandic Water, Isbre, Suntory, and VOSS.

Segmentation of the global bottled water market by product

  • Still unflavored
  • Still flavored
  • Sparkling unflavored
  • Sparkling flavored

The still unflavored segment leads the market share by nearly 70% with brands like Aquafina, AquaPura, and Evian. The sparkling flavored segment is expected to witness the fastest growth during the forecast period as a result of the growing preference towards the naturally flavored water.

Segmentation of the global contact lens market by distribution

  • Supermarkets and hypermarkets
  • Convenience stores
  • Independent retailers
  • On-trade

The supermarket and hypermarket segment accounted for nearly 55% of the global market share, followed by the on-trade segment.

Segmentation of the global contact lens market by geography

  • Americas
  • Europe
  • APAC

The Americas has the largest revenue share in the global market of around 32% during 2014, followed by APAC and Europe. The report predicts that by the end of the forecast period, APAC would emerge as the fastest growing region, and is likely to dominate the global bottled water market. Countries like China, India, Thailand, and Indonesia will drive the growth of the market in this region.

Other sections of the report include an analysis of the following

  • Growth forecast for the key segments of the global bottled water market
  • Trending factors influencing the market shares of Americas, Europe, and APAC
  • Five forces analysis of the global bottled water market
  • Key factors driving the global bottled water market
  • Bottled water trends impacting the growth of this market
  • Opportunities and threats faced by the vendors in the global bottled water market
  • Lifecycle of the global bottled water market by geography

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PART 01: Executive summary
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Market overview
PART 07: Market segmentation by distribution
Market overview
PART 08: Geographical segmentation
By revenue
By volume
CAGR comparison by geography
Lifecycle of global bottled water market by geography
Bottled water market in the Americas
Bottled water market in APAC
Bottled water market in Europe
Bottled water market in MEA
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13:            Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Other prominent vendors
PART 16: Key vendor analysis
PART 17: Appendix
List of abbreviation

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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