Digital Marketing Software (DMS) Market - North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Forecast 2023-2027

Published: Feb 2023 Pages: 159 SKU: IRTNTR75031

Digital Marketing Software (DMS) Market Size 2023-2027

The digital marketing software (DMS) market is estimated to increase by USD 82.56 billion and grow at a CAGR of 15.76% between 2022 and 2027. Market growth hinges on various factors such as the emergence of new data sources, personalized marketing strategies, and the proliferation of devices supporting digital media. However, challenges persist, including concerns about data privacy and security, issues with system integration and interoperability, and a shortage of skilled personnel. Despite the promising trajectory driven by advancements in data utilization and targeted marketing approaches, obstacles such as safeguarding sensitive information and ensuring seamless compatibility between systems hinder progress. Overcoming these challenges requires proactive measures such as implementing robust data protection protocols, enhancing system compatibility, and investing in workforce development initiatives. Addressing these hurdles effectively is essential to sustain momentum and capitalize on the expanding opportunities within the market for digital media and related technologies.

What will be the Size of the Digital Marketing Software (DMS) Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by end-user (large enterprises and SMEs), service (professional services and managed services), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By End-user

The market share growth by the large enterprises segment will be significant during the forecast period. The demand for large enterprises is driven by the increasing adoption of digital marketing tools to manage the vast amount of consumer information.

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The large enterprises segment was valued at USD 25.29 billion in 2017 and continued to grow until 2021. The expansion of the large enterprise segment can be attributed to factors such as the increase in the use of digital marketing tools such as CRM, e-mail marketing, and content management. Large companies use DMS to manage various sources of information, such as websites, social media platforms, and e-mails. Therefore, with the increasing adoption of DMS in large enterprises, the global DMS market is expected to grow during the forecast period.

Key Regions

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APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The prevalence of well-known brands and the need for a wider target audience are driving the growth of the market in APAC. The increasing preference for online shopping would present opportunities for marketers to advertise their products and services online. Numerous organizations and associations, including the National Cloud Technologists Association and the Cloud Native Computing Foundation, support the adoption of cloud computing for the deployment of various high-tech solutions, such as content management, marketing automation, and CRM. These factors will fuel the regional market's growth during the forecast period. 

Market Dynamics and Customer Landscape

In the rapidly evolving landscape of digital marketing, shifting customer behavior and the emergence of new services providers drive innovation. Brands like BMW Group and Salesforce, Inc. embrace modern advertising strategies and utilize CRM software to adapt to changing business models and accommodate remote working and work-from-home policies. Online marketing platforms leverage big data and technologies such as augmented reality (AR) and virtual reality (VR) to enhance digital media consumption experiences. However, challenges like insecure applications and cybersecurity threats persist, highlighting the importance of data security and privacy protection. Leading players like Adobe, Inc., and WhatsApp continue to shape the industry with their comprehensive solutions, while social media platforms such as Instagram remain pivotal channels for social media advertising. As digital marketing continues to evolve, the integration of predictive analytics and wireless communication technologies further enhances its effectiveness in reaching and engaging audiences.

Key Market Driver

  • The increase in the number of devices capable of supporting digital media is driving the market growth. 
  • The consumption of online media in digital formats is increasing across the world.
  • Customers have many options to many options to choose from, with the rise in the number of devices that can support digital media, along with increasing internet speed.
  • Smartphones have become a preferred medium for consuming online media.
  • The advent of 5G is expected to meet the increasing data and communication requirements.
  • These factors are increasing data consumption across the world, which, in turn, is expected to drive the growth of the DMS market during the forecast period.

Significant Market Trend

  • The spread of social media and e-commerce platforms is a key trend influencing market growth. 
  • Social networking services such as Instagram, LinkedIn, and Facebook enable marketers new ways to interact with their target customers.
  • Digital marketing involves various marketing techniques, such as mobile marketing, social media marketing, and content marketing.
  • Businesses use e-commerce platforms to increase brand awareness and drive website traffic.
  • Therefore, the growing demand for brand awareness will drive the global DMS market during the forecast period.

Major Market Challenge

  • Data privacy and security concerns may impede the market growth.
  • The number of cases of online hacking and security breaches is increasing.
  • Cyber-attackers can easily gain access to cloud-based data storage systems, as cloud-based infrastructure is based on open architecture and shared resources.
  • Hence, vendors should encrypt the client data and implement multi-factor authentication systems, such as biometrics.
  • They should also comply with the regulatory guidelines for cloud security management.
  • Thus, data privacy and security concerns associated are expected to hinder the growth of the global DMS market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Digital Marketing Software (DMS) Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc. - The company offers digital marketing software such as the Marketo Engage marketing automation platform.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • BlueConic
  • CM Group
  • Demandbase Inc.
  • HP Inc.
  • HubSpot Inc.
  • International Business Machines Corp.
  • Keap
  • Microsoft Corp.
  • Nielsen Holdings Plc
  • Oracle Corp.
  • Redpoint Global Inc.
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • SimplyCast

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments

  • End-user Outlook
    • Large enterprises
    • Small and medium enterprises (SMEs)
  • Service Outlook
    • Professional services
    • Managed services
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina
      • Brazil
      • Chile

Market Analyst Overview

The market thrives on modern advertising strategies and marketing process automation, catering to shifting customer behaviors and the rise of mobile advertising. Businesses leverage DMS to optimize goods and services promotion, utilizing big data, predictive analytics, and augmented reality (AR) to enhance digital media consumption experiences. Security remains paramount, with measures in place to protect against malware injections, phishing attacks, and social engineering threats. Leading players like Salesforce, WhatsApp, and The Walt Disney Company offer comprehensive solutions spanning CRM software, social media advertising, and campaign management. With the gaming industry's rapid growth, DMS integrates AI and machine learning algorithms for targeted advertising on platforms like Snapchat and Twitter. Cloud-based solutions ensure scalability, flexibility, and cost-efficiency, empowering remote teams with seamless updates and enhancements.

Moreover, the market is dynamic, adapting to shifting customer behaviors and evolving business models, particularly with the rise of remote working and work-from-home policies. DMS providers leverage online marketing platforms and virtual reality (VR) to enhance visual identity and engage customers effectively. With a blend of wired and wireless communication, data security and privacy protection remain paramount, guarding against threats like insecure applications and social engineering attacks. DMS solutions encompass CRM software, catering to diverse channels such as Pinterest, and professional services segments, offering managed services both on cloud and on-premise deployments. Within the gaming industry, DMS integrates software solutions with data analytics, social media integration, and advanced technologies like artificial intelligence (AI) and machine learning (ML), utilizing AI-driven algorithms and ML models for targeted advertising, including on platforms like Google Ads. Cloud-based digital solutions ensure scalability and efficiency, supported by tools like FADEL's Content Tracking solution and content management systems to streamline operations.

Digital Marketing Software (DMS) Market Scope

Report Coverage

Details

Page number

159

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.76%

Market growth 2023-2027

USD 82.56 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

14.5

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 32%

Key countries

US, Canada, UK, France, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe Inc., BlueConic, CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Nielsen Holdings Plc, Oracle Corp., Redpoint Global Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., SimplyCast, TransUnion LLC, Viant Technology LLC, Vivial Inc., and Zeta Global

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our Market forecast report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Service
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global digital marketing software (DMS) market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global digital marketing software (DMS) market 2017 - 2021 ($ billion)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
    • 4.3 Service Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Service Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Large enterprises - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
    • 6.4 Small and medium enterprises (SMEs) - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 42: Market opportunity by End-user ($ billion)
      • Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

    7 Market Segmentation by Service

    • 7.1 Market segments
      • Exhibit 44: Chart on Service - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Service - Market share 2022-2027 (%)
    • 7.2 Comparison by Service
      • Exhibit 46: Chart on Comparison by Service
      • Exhibit 47: Data Table on Comparison by Service
    • 7.3 Professional services - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Professional services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Professional services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Professional services - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Professional services - Year-over-year growth 2022-2027 (%)
    • 7.4 Managed services - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Managed services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Managed services - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Managed services - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Managed services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Service
      • Exhibit 56: Market opportunity by Service ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Service ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 UK - Market size and forecast 2022-2027
      • Exhibit 87: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.10 France - Market size and forecast 2022-2027
      • Exhibit 91: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 111: Adobe Inc. - Overview
              • Exhibit 112: Adobe Inc. - Business segments
              • Exhibit 113: Adobe Inc. - Key offerings
              • Exhibit 114: Adobe Inc. - Segment focus
            • 12.4 BlueConic
              • Exhibit 115: BlueConic - Overview
              • Exhibit 116: BlueConic - Product / Service
              • Exhibit 117: BlueConic - Key offerings
            • 12.5 Demandbase Inc.
              • Exhibit 118: Demandbase Inc. - Overview
              • Exhibit 119: Demandbase Inc. - Product / Service
              • Exhibit 120: Demandbase Inc. - Key news
              • Exhibit 121: Demandbase Inc. - Key offerings
            • 12.6 HubSpot Inc.
              • Exhibit 122: HubSpot Inc. - Overview
              • Exhibit 123: HubSpot Inc. - Product / Service
              • Exhibit 124: HubSpot Inc. - Key offerings
            • 12.7 International Business Machines Corp.
              • Exhibit 125: International Business Machines Corp. - Overview
              • Exhibit 126: International Business Machines Corp. - Business segments
              • Exhibit 127: International Business Machines Corp. - Key offerings
              • Exhibit 128: International Business Machines Corp. - Segment focus
            • 12.8 Microsoft Corp.
              • Exhibit 129: Microsoft Corp. - Overview
              • Exhibit 130: Microsoft Corp. - Business segments
              • Exhibit 131: Microsoft Corp. - Key news
              • Exhibit 132: Microsoft Corp. - Key offerings
              • Exhibit 133: Microsoft Corp. - Segment focus
            • 12.9 Nielsen Holdings Plc
              • Exhibit 134: Nielsen Holdings Plc - Overview
              • Exhibit 135: Nielsen Holdings Plc - Key offerings
            • 12.10 Oracle Corp.
              • Exhibit 136: Oracle Corp. - Overview
              • Exhibit 137: Oracle Corp. - Business segments
              • Exhibit 138: Oracle Corp. - Key news
              • Exhibit 139: Oracle Corp. - Key offerings
              • Exhibit 140: Oracle Corp. - Segment focus
            • 12.11 Redpoint Global Inc.
              • Exhibit 141: Redpoint Global Inc. - Overview
              • Exhibit 142: Redpoint Global Inc. - Product / Service
              • Exhibit 143: Redpoint Global Inc. - Key offerings
            • 12.12 Salesforce.com Inc.
              • Exhibit 144: Salesforce.com Inc. - Overview
              • Exhibit 145: Salesforce.com Inc. - Product / Service
              • Exhibit 146: Salesforce.com Inc. - Key news
              • Exhibit 147: Salesforce.com Inc. - Key offerings
            • 12.13 SAP SE
              • Exhibit 148: SAP SE - Overview
              • Exhibit 149: SAP SE - Business segments
              • Exhibit 150: SAP SE - Key news
              • Exhibit 151: SAP SE - Key offerings
              • Exhibit 152: SAP SE - Segment focus
            • 12.14 SAS Institute Inc.
              • Exhibit 153: SAS Institute Inc. - Overview
              • Exhibit 154: SAS Institute Inc. - Product / Service
              • Exhibit 155: SAS Institute Inc. - Key news
              • Exhibit 156: SAS Institute Inc. - Key offerings
            • 12.15 TransUnion LLC
              • Exhibit 157: TransUnion LLC - Overview
              • Exhibit 158: TransUnion LLC - Business segments
              • Exhibit 159: TransUnion LLC - Key offerings
              • Exhibit 160: TransUnion LLC - Segment focus
            • 12.16 Viant Technology LLC
              • Exhibit 161: Viant Technology LLC - Overview
              • Exhibit 162: Viant Technology LLC - Product / Service
              • Exhibit 163: Viant Technology LLC - Key offerings
            • 12.17 Zeta Global
              • Exhibit 164: Zeta Global - Overview
              • Exhibit 165: Zeta Global - Product / Service
              • Exhibit 166: Zeta Global - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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