Dog Food Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022

Pages: 159

SKU: IRTNTR71461

Snapshot

The dog food market is estimated to grow at a CAGR of 4.9% between 2022 and 2027 and the size of the market is forecast to increase by USD 17.53 billion. In 2017 the market size was at USD 58.7 billion.

This report extensively covers market segmentation by product (dry dog food, dog treats and snacks, and wet dog food), distribution channel (retail and online), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.

The pet food market is experiencing significant growth due to the increasing focus on pet health and wellness. Pet owners are now more mindful of their pets' overall health and are spending more time with them. Consequently, many pet owners are taking their pets for regular health check-ups, and veterinarians are recommending nutritional supplements to maintain their health. Veterinary endorsements for dog foods are also on the rise, emphasizing the importance of dog food in maintaining pet health. Furthermore, retailers are collaborating with veterinary facilities to support product recommendations, providing clinics with detailed product information and samples. These factors are expected to drive market growth further.

Dog Food Market Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trend

Pet adoption and humanization have emerged as the dominant trends in the pet food market. With more pet owners considering their pets as family members, the focus on the health and well-being of animals has increased significantly. In response, pet care service providers are now offering services that match the elevated status of pets as valued family members. Pet ownership is also on the rise in emerging economies due to rising incomes, smaller families, and the humanization of pets. The COVID-19 pandemic in 2020 further boosted pet ownership levels globally, as people spent more time at home and cared for their pets better. This growth in the number of pets and pet owners is expanding the addressable market for dog food manufacturers worldwide.

Challenge

Changing lifestyle patterns and busy work lives of the urban populace is the major challenge impeding the pet food market growth. Most pet owners across the globe cannot afford to spend quality time with their pets owing to their busy work lives. The percentage of working women, too, has increased over the years. The advent of nuclear families and the evolution in lifestyle patterns of the global population imply that people have less time to spend at home. The dietary habits and medications of pets need to be followed religiously. This requires the pet owner to be home at specific times of the day, thus restricting him/her from venturing out for long periods of time.

Regular, reliable feeding of pets, including dogs, aids digestion and helps dogs stay healthy. Therefore, the busy work lives of pet owners across the globe are driving the demand for automatic and smart pet feeders. However, the high costs associated with automatic pet feeders hinder their adoption in emerging markets like India and Brazil. Such factors reduce the pet adoption rates across the globe, which, in turn, can hamper the growth of the market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Dog Food Market Customer Landscape

Vendor Overview

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering- Bravo the company offers application choices with a range of reverse buckling, forward acting, and graphite rupture disk devices.
Key Offering- Canature Processing company offers a range of rupture discs, tank vents, flame arrestors, hose valves, gas blanket regulators and pilot-operated valves along with OEM custom solutions and services.
Key Offering-Carnivore Meat company offers rupture discs, explosion venting panels and safety devices for industrial plants.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Dog Food Market Segmentation by Distribution Channel

The market segment on the distribution channel is based on retail and online. Compared to supermarkets and hypermarkets, retail stores offer a limited range of products and are typically smaller in size. However, they have extended work hours and are conveniently located for customers, including pet owners, to make purchases. To ensure they offer the best dog foods, these stores require frequent restocking due to their limited inventory. The number of retail stores worldwide has been consistently increasing since 2010. In the US alone, there are 43,267 retail store businesses as of July 2022, marking a 3% increase from 2021 during the same period. This growing number of retail stores globally provides customers with better access to dog foods, which is expected to drive market growth in the forecast period. Popular retail store chains in the US, including 7-Eleven Inc. (7-Eleven), Speedway LLC. (Speedway), and Alimentation Couche-Tard Inc. (Alimentation Couche-Tard), contribute to this trend. Therefore, the increasing number of retail stores and other physical stores is expected to fuel the growth of the global dog food market through retail channels in the forecast period.

Dog Food Market Segmentation by Product

The market share growth by the dry dog food segment will be significant during the forecast period. In 2021, dry dog food was the leading category in the product segment. This category has attracted considerable attention as it is a good source of proteins, vitamins, and minerals for pet dogs.

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The dry dog food segment shows a gradual increase in the market share of USD 35.97 billion in 2017 and continued to grow until 2021. The increasing focus of vendors on offering dog food products in attractive packaging and other packaging innovations happening in the market can help in increasing the sales of dry dog food products during the forecast period. Manufacturers in the global pet food market are also adopting strategies such as mergers and acquisitions (M&A) and product innovations to expand their consumer base.

Key Regions for the Dog Food Market

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North America is projected to hold a share of 32% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The pet food market in North America is growing due to the high demand as these products are convenient to prepare. The US and Canada are the major markets for dog food products owing to the industrial capabilities that these countries have in terms of processing and production when compared to other countries of the region. Moreover, the production of clean-label pet food products by manufacturers has increased, owing to the rise in awareness among customers about the ingredients used in dog food.

Dog food manufacturers are moving toward innovative and sustainable packaging materials that are safe to use, easy to transport, easily recyclable, and can reduce the carbon footprint within the supply chain. In addition, vendors in the region are increasingly selling their products directly to consumers through subscriptions and their own e-commerce portals. Most direct-to-consumer (DTC) sales strategies are currently built around customized pet feeder; however, it is expected that manufacturers will also adopt the DTC model in traditional pet food products.

In 2020, the outbreak of COVID-19 in North America disrupted the supply chains for pet food, including dog food. However, the demand for dog food witnessed steady growth in 2020, as pet adoption in the region grew considerably during the lockdowns. To meet this rise in demand, vendors in the regional dog food market focused on shifting from retail stores to e-retail platforms. Market vendors are also increasingly adopting e-commerce channels to increase their regional sales. Key vendors in the regional dog food market are focusing on alternative methods to introduce their products to potential customers through online branding. Therefore, all these factors will propel the growth of the dog food market in North America during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Billion, 2017 - 2027)
- Dry dog food
- Dog treats and snacks
- Wet dog food
Distribution channel Outlook (USD Billion, 2017 - 2027)
- Retail
- Online
Region Outlook (USD Billion, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa
- South America
  - Chile
  - Brazil
  - Argentina

Dog Food Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.9%
Market growth 2023-2027	USD 17.53 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.61
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 32%
Key countries	US, China, Japan, France, and Brazil
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Bravo LLC, Canature Processing Ltd., Carnivore Meat Co. LLC, Champion Petfoods LP, Fresh Is Best, Hills Pet Nutrition Inc., J. Rettenmaier and Sohne GmbH Co. KG, Mars Inc., Miracle Pet, Natural Pet Food Group, Natures Diet, Nestle SA, NRG Plus Ltd., Primal Pet Foods Inc., SCHELL and KAMPETER Inc., Stella and Chewys LLC, Steves Real Food, The J.M Smucker Co., Wellness Pet Co. Inc., and Grandma Lucys LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Dog Food Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the dog food market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of dog food market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global dog food market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global dog food market 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product

6.3 Dry dog food - Market size and forecast 2022-2027
- Exhibit 34: Chart on Dry dog food - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Dry dog food - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Dry dog food - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Dry dog food - Year-over-year growth 2022-2027 (%)

6.4 Dog treats and snacks - Market size and forecast 2022-2027
- Exhibit 38: Chart on Dog treats and snacks - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Dog treats and snacks - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Dog treats and snacks - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Dog treats and snacks - Year-over-year growth 2022-2027 (%)

6.5 Wet dog food - Market size and forecast 2022-2027
- Exhibit 42: Chart on Wet dog food - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Wet dog food - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Wet dog food - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Wet dog food - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Product
- Exhibit 46: Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 49: Chart on Comparison by Distribution Channel
- Exhibit 50: Data Table on Comparison by Distribution Channel

7.3 Retail - Market size and forecast 2022-2027
- Exhibit 51: Chart on Retail - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Data Table on Retail - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Chart on Retail - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Retail - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027
- Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 59: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 61: Chart on Market share by geography 2022-2027 (%)
- Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 63: Chart on Geographic comparison
- Exhibit 64: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.7 South America - Market size and forecast 2022-2027
- Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027
- Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 Japan - Market size and forecast 2022-2027
- Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.11 Brazil - Market size and forecast 2022-2027
- Exhibit 97: Chart on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on Brazil - Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.12 France - Market size and forecast 2022-2027
- Exhibit 101: Chart on France - Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on France - Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on France - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 105: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 106: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 108: Overview on factors of disruption

11.4 Industry risks
- Exhibit 109: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 110: Vendors covered

12.2 Market positioning of vendors
- Exhibit 111: Matrix on vendor position and classification

12.3 Bravo LLC
- Exhibit 112: Bravo LLC - Overview
- Exhibit 113: Bravo LLC - Product / Service
- Exhibit 114: Bravo LLC - Key offerings

12.4 Canature Processing Ltd.
- Exhibit 115: Canature Processing Ltd. - Overview
- Exhibit 116: Canature Processing Ltd. - Product / Service
- Exhibit 117: Canature Processing Ltd. - Key offerings

12.5 Carnivore Meat Co. LLC
- Exhibit 118: Carnivore Meat Co. LLC - Overview
- Exhibit 119: Carnivore Meat Co. LLC - Product / Service
- Exhibit 120: Carnivore Meat Co. LLC - Key offerings

12.6 Champion Petfoods LP
- Exhibit 121: Champion Petfoods LP - Overview
- Exhibit 122: Champion Petfoods LP - Product / Service
- Exhibit 123: Champion Petfoods LP - Key offerings

12.7 Fresh Is Best
- Exhibit 124: Fresh Is Best - Overview
- Exhibit 125: Fresh Is Best - Product / Service
- Exhibit 126: Fresh Is Best - Key offerings

12.8 Grandma Lucys LLC
- Exhibit 127: Grandma Lucys LLC - Overview
- Exhibit 128: Grandma Lucys LLC - Product / Service
- Exhibit 129: Grandma Lucys LLC - Key offerings

12.9 Hills Pet Nutrition Inc.
- Exhibit 130: Hills Pet Nutrition Inc. - Overview
- Exhibit 131: Hills Pet Nutrition Inc. - Product / Service
- Exhibit 132: Hills Pet Nutrition Inc. - Key offerings

12.10 J. Rettenmaier and Sohne GmbH Co. KG
- Exhibit 133: J. Rettenmaier and Sohne GmbH Co. KG - Overview
- Exhibit 134: J. Rettenmaier and Sohne GmbH Co. KG - Product / Service
- Exhibit 135: J. Rettenmaier and Sohne GmbH Co. KG - Key offerings

12.11 Mars Inc.
- Exhibit 136: Mars Inc. - Overview
- Exhibit 137: Mars Inc. - Product / Service
- Exhibit 138: Mars Inc. - Key offerings

12.12 Miracle Pet
- Exhibit 139: Miracle Pet - Overview
- Exhibit 140: Miracle Pet - Product / Service
- Exhibit 141: Miracle Pet - Key offerings

12.13 Natural Pet Food Group
- Exhibit 142: Natural Pet Food Group - Overview
- Exhibit 143: Natural Pet Food Group - Product / Service
- Exhibit 144: Natural Pet Food Group - Key offerings

12.14 Natures Diet
- Exhibit 145: Natures Diet - Overview
- Exhibit 146: Natures Diet - Product / Service
- Exhibit 147: Natures Diet - Key offerings

12.15 Nestle SA
- Exhibit 148: Nestle SA - Overview
- Exhibit 149: Nestle SA - Business segments
- Exhibit 150: Nestle SA - Key news
- Exhibit 151: Nestle SA - Key offerings
- Exhibit 152: Nestle SA - Segment focus

12.16 NRG Plus Ltd.
- Exhibit 153: NRG Plus Ltd. - Overview
- Exhibit 154: NRG Plus Ltd. - Product / Service
- Exhibit 155: NRG Plus Ltd. - Key offerings

12.17 Primal Pet Foods Inc.
- Exhibit 156: Primal Pet Foods Inc. - Overview
- Exhibit 157: Primal Pet Foods Inc. - Product / Service
- Exhibit 158: Primal Pet Foods Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 159: Inclusions checklist
- Exhibit 160: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 161: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 162: Research methodology
- Exhibit 163: Validation techniques employed for market sizing
- Exhibit 164: Information sources

13.5 List of abbreviations
- Exhibit 165: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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