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The Automatic and Smart Pet Feeder Market is forecast to increase by USD 1.75 billion to grow at a CAGR of 13.34% between 2023 and 2028. The growth of the market hinges on various factors, such as evolving lifestyle patterns and the hectic schedules of urban residents. Additionally, the expanding presence and accessibility of products on online retail platforms play a crucial role. Adopting multichannel marketing strategies further boosts brand visibility and recognition, driving market expansion. These dynamics underscore the importance of adapting to changing consumer behaviors and preferences in the digital age. As consumers seek convenience and broader product availability, companies leveraging online retail and strategic marketing approaches stand to capitalize on these trends. The synergy between lifestyle shifts, digital accessibility, and effective marketing strategies shapes the competitive landscape, defining success in reaching and engaging with a diverse consumer base.
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The market share growth by the offline segment will be significant during the forecast period. The offline segment includes departmental stores, supermarkets, hypermarkets, specialty stores, and retail stores. The factors considered while purchasing products from these stores are convenience, stock-keeping units, and brand variety.
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The offline segment was the largest and was valued at USD 912.20 million in 2018. Department stores are expected to generate more revenue compared with other offline distribution channels, such as retail stores and hypermarkets. These stores offer products at competitive prices to attract customers. Department stores facilitate a close evaluation of products prior to purchase. Such stores are characterized by effective customer service strategies. Specialty stores offer an exclusive range of feeders with a comprehensive product mix. Over the last decade, the number of specialty stores has witnessed steady growth as they offer wide assortments of feeders. Vendors rely on such retail stores and plan their budgets for marketing, advertising, and promotional activities to enhance product and brand visibility among customers. These retail formats are crucial for increasing sales in the global market. Retail stores help customers experience the functioning of these products. They hire in-house product experts and hold proactive workshops to attract customers or recommend products that might complement a customer's lifestyle. Hence, owing to such factors the segment is expected to grow during the forecast period.
The segment of online retail distribution channels is anticipated to experience substantial growth throughout the forecast period. The delivery of products to customers' doorsteps is offered by e-retailers. The increasing accessibility of the Internet and the rising popularity of online shopping platforms are driving the growth of this segment. Sales have also been boosted by omnichannel retailing. Secure transactions and cash-on-delivery options further contribute to the online sales of the feeders. The online purchase of these products is particularly high among both the working and non-working population segments. Discounts and offers on prices have led to an increase in the sales of products through the online segment. Additionally, busy lifestyles and an increase in the working population segment have further contributed to the growth of this segment. The online segment of the global market is growing at a faster pace compared to the offline distribution segment.
The market is thriving within the pet industry, driven by brands like PetSafe, Arf Pets, and Roffie offering innovative solutions for pet care. These feeders cater to various pet types and enhance pet acceptance through scheduled feeding and interactive play features. Integrated with smart sensors, video cameras, and smartphone apps, they enable pet health monitoring and video monitoring remotely. Smart home connectivity allows for seamless operation and monitoring, while features like weight tracking and dietary recommendations ensure optimal pet health. These feeders not only provide convenience in maintenance and cleaning but also offer nutritional benefits with programmable interfaces for personalized feeding schedules and treats. As essential pet health and wellness products, they support pet owners in managing their diet and well-being, especially during travel or busy schedules. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth of the market can be attributed to the changing lifestyle patterns and busy work lives of urban dwellers. As the number of working women and nuclear families continues to rise, pet owners are left with less time to spend at home. The strict scheduling of their dietary habits and medications further limits their freedom to leave home for extended periods.
To address this issue, automatic and smart feeders have become increasingly popular. These feeders offer timely and consistent feeding, and some even come with cameras that allow owners to monitor their pets remotely. This is particularly beneficial for traveling professionals and owners who frequently go on business trips. Therefore, the growing demand among busy owners is expected to drive market growth during the forecast period.
Smart homes augmenting demand for smart feeders are emerging trends in the market. The advent of digitized, automatic homes has increased the demand for smart feeder products. Connectivity-enabled smart feeders are in high demand of late. Smart feeders can be connected to end-user smartphones. They help the owners remotely monitor the activities of their pets. Ease of operation from remote locations via Wi-Fi technology aids in the growth of the market.
Multiple companies, of late, have initiated connecting the feeders with digital voice assistants like Amazon's voice-activated virtual personal assistant, Alexa. For instance, Petnet Inc. offers a smart technology that controls the operation of its SmartFeeder by incorporating the Amazon Alexa feature. The users can, thus, operate the feeders using their voice. Thus, such advancements will propel the market growth and trends during the forecast period.
The availability of substitutes is a major challenge impeding the market growth. The price points of automatic and smart feeders are higher compared to their substitutes, which are easily available through both offline and online distribution channels. Hence, budget-conscious owners refrain from investing in advanced feeders. The adoption of substitutes is high in developing countries such as China, India, and African countries. Therefore, the penetration is comparatively low in emerging countries.
Furthermore, the resale of used feeders is also a challenge for the growth of the market. These feeders are made from high-quality materials such as stainless steel and aluminum, which make them durable. Existing customers resell their products when they plan to procure advanced feeders. Most budget-conscious pet owners who are unable to afford the feeders generally prefer used products, which are sold at a lower cost. Therefore, these factors are expected to affect the growth of the market in focus during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Petcube Inc - The company offers different types of camera products such as Petcube Cam, Petcube Bites 2, Petcube Bites 2 Lite, and others. The key offerings of the company include an automatic pet feeder.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
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North America is estimated to contribute 55% to the global market industry during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America was the largest segment of the global market and will continue to remain the largest segment during the forecast period. Rising online sales, an increase in pet ownership, adoption of smart pet care devices, advances in technology, and easy access to the products are the key drivers of the market in focus in North America. The industry in North America is majorly driven by the rising demand for solutions, pet care products, and services. The yearly increase in the adoption and purchase of pets in the region will further add to the market during the forecast period.
In addition, the increasing awareness about pet hygiene and time constraints have also contributed to the high demand in the region. Expos and events such as the American Pet Product Association's (APPA's) Global Pet Expo, organized every year, influence the market in North America. Such factors will boost the regional market in focus during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is evolving rapidly, integrating advanced technologies like video cameras, AI-driven feeding algorithms, and voice control integration to enhance pet health and streamline feeding routines. These feeders cater to dietary needs and nutrition requirements with programmable interfaces for personalized meal schedules and weight management. They address food-related behavior issues such as overeating through smart and timely meals. Connected via smart home ecosystems and mobile apps, they offer remote monitoring of pet activity and feeding habits, ensuring optimal care even in owners' absence. With Wi-Fi-enabled and camera-equipped models available on e-commerce platforms, these feeders support the growing culture of pet care, complementing veterinary services and pet care solutions from their daycares to online retailers.
In addition, the market is expanding rapidly, driven by innovations in pet care solutions and home automation systems. These feeders integrate video cameras and pet cameras for monitoring the health of pets and their eating habits. Equipped with programmable interfaces and mobile app development, they cater to weight management requirements and establish feeding routines tailored to each pet. Advanced features like biometric identification technology and AI-driven feeding system ensure precise portion control and timely meals. Connected via Wi-Fi-enabled interfaces, these feeders provide seamless connectivity options within smart home environments. They are pivotal in pet rehabilitation centers and supported by pet care service providers offering comprehensive pet activity tracking and nutrition management. As demand grows, these feeders redefine pet care standards, blending convenience with advanced technology to enhance the well-being of pets globally.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.34% |
Market Growth 2024-2028 |
USD 1.75 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
10.77 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 55% |
Key countries |
US, Canada, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
C and A Marketing Inc., CEVA SANTE ANIMALE S.A, Dogness (International) Co. Ltd., Doskocil Manufacturing Co. Inc., Encaya Corp., Faroro, OWON Technology Inc., Paiwang Pet APP, Petcube Inc, PetKeen, PETKIT Ltd., Pets at Home Group Plc, Qpets Inc., Radio Systems Corp., Shenzhen Skymee Technology Co. Ltd., SureFlap Ltd., Tuya Inc, Vet Innovations Inc., and Wopet |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Market Segmentation by End-user
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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