Latin America - Energy Drinks Market by Product and Type - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 142

SKU: IRTNTR44202

Snapshot

Latin America - Energy Drinks Market Analysis Report 2023-2027:

The Latin America Energy Drinks Market size is projected to increase by USD 5,904.04 million and the market size is estimated to grow at a CAGR of 14.26% between 2022 and 2027. The strengthening distribution networks and collaborations is driving the Latin America Energy Drinks market growth. Many major and regional vendors have either entered into distribution deals with regional distributors or set up their own distribution centers with an aim to tap into the considerable market potential of energy drinks in Latin America. Additionally, vendors are emphasizing collaborating with each other to market their products with greater efficiency. One of the key reasons for the growth of the energy drinks market in Latin America is the rapid infrastructure development in the region has given traction to the growth of organized retailers, such as cash-and-carry retailers, discount stores, supermarkets, hypermarkets, and convenience stores which has proven to be effective distribution channels for vendors operating in the energy drinks market in the region but also provided consumers with easy accessibility to and availability of such products. Hence, such factors are expected to drive the energy drinks market in Latin America during the forecast period.

Latin America Energy Drinks Market : Overview

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Trends

The rising adoption of natural ingredients in energy drinks is expected to have a positive impact on the Latin America Energy Drinks Market in the coming years. There is a shift in consumer preferences pertaining to the consumption of energy drinks in Latin America in terms of the quality of the ingredients used due to the increasing health consciousness among consumers. Consumers are seeking energy drinks with low caffeine content and manufactured from natural and high-quality ingredients, especially in countries such as Brazil, Mexico, Chile, and Argentina.Additionally, several vendors, such as Coca-Cola, Red Bull, AJE, Grupo Petropolis, and Monster Energy, have been emphasizing more on natural ingredients in their energy drinks to meet the shifting consumer demand. For instance, natural ingredients such as organic Brazilian guarana, ginkgo biloba, organic ginseng, organic elderberry, natural lemon juice, natural mineral water, organic extract of catuaba, organic extract of yerba mate, organic pomegranate juice, and organic and fair-trade sugar are increasingly being used by vendors to prepare energy drinks. Hence, such factors are expected to drive the energy drink market growth in Latin America during the forecast period.

Challenge

Increasing demand for substitute products will be a major challenge impeding the Latin America Energy Drinks Market during the forecast period. Some of the main alternative substitute products for energy drinks include Green tea, flavored and herbal teas, sports drinks, natural soft drinks, fresh juices, RTD protein shakes, coffee, yerba mate, ginger root tea, bottled natural mineral water, and smoothies which can pose as a significant threat to the market.Factors such as rising demand for coffee and green tea, growing demand for and popularity of the aforementioned substitute products, and increasing number of product launches in the energy drinks alternatives category in Latin America can negatively impact the market growth. For instance, Coffee is extremely popular in Brazil, where it enjoys a household penetration rate of 95%-96%. Hence, such factors are expected to hinder the energy drinks market growth in Latin America during the forecast period.

Energy Drinks Market in Latin America Segmentation by Type

The standard energy drinks segment will account for a significant share of market growth during the forecast period. There is a growing popularity for standard energy drinks among customers who value quick energy boosts, improved focus, or increased alertness. Factors such as longer working hours, busy lifestyles, and the desire for increased productivity are driving the growth of the standard energy drinks segment. Some of the key target consumers of standard energy drinks include young adults, students, and professionals seeking an energy boost. Several prominent energy drink brands, such as Red Bull, Monster Energy, and Rockstar, have established a strong presence in the market. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth of the energy drinks market growth in Latin America during the forecast period.

The increased consumer interest in fitness and health will significantly drive the demand for energy shots during the forecast period. Energy shots mainly include small, concentrated beverages that contain ingredients such as caffeine, vitamins, and other stimulants to provide a quick boost of energy. Some of the key advantages of energy shots are that they are compact and easy to consume on the go and their small size makes them convenient for individuals who want a quick energy boost without the volume of a full-sized energy drink or coffee. As a result, there is an increasing consumer preference for energy shots over the years. Hence such factors are expected to drive the growth of this segment which in turn will drive the growth of the energy drinks market growth in Latin America during the forecast period.

Energy Drinks Market in Latin America Segmentation by Product

The market share growth by the sparkling energy drinks segment will be significant during the forecast period. The category of energy drinks prepared from sparkling mineral water obtained from mineral springs, whose effervescence is due to the presence of natural gases, are mainly referred to as sparkling energy drinks.

The sparkling energy drinks segment was valued at USD 4,571.71 million in 2017.

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The method of preparation of sparkling energy drinks involves the addition of carbon dioxide artificially in the product to produce extra fizz and bubbles as well as it can also be manufactured from seltzer water, which is an artificially created version of sparkling mineral water. As sparkling water contains health-promoting minerals and carbon dioxide, it is widely preferred by consumers in Latin America. Factors such as rising product innovation in the sparkling energy drinks segment in Latin America with the availability of a wide variety of flavors and increasing consumer expenditure and strengthening distribution networks in countries such as Brazil, Mexico, Chile, Ecuador, and Peru are expected to drive the growth of this segment which in turn will drive the growth of the energy drinks market growth in Latin America during the forecast period.

The rising trend of a healthy diet and health awareness among consumers is expected to drive the still energy drink segment during the forecast period. Still, energy drinks are primarily manufactured from still water, which is not fizzy in nature. Some of the key vendors of still energy drinks in Latin America include Coca-Cola and Monster Energy. Despite the health benefits, the consumption of still energy drinks is low as these drinks do not contain the fizz that sparks the senses of the consumers, but it is slowly growing due to the factors such as rising health awareness among consumers as they are increasingly seeking non-carbonated options in the energy drinks category. Hence, such factors are expected to drive the growth of this segment which, in turn, will drive the growth of the energy drinks market growth in Latin America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Grupo Embotellador ATIC SA: The company offers energy drinks under the brands TNT and Magneto.
Key Offering - Electrolit USA: The company offers energy drinks such as Fruit Punch which is premium hydration.
Key Offering - Globalbev Bebidas e Alimentos SA: The company offers energy drinks under the brand's Marathon, Flying Horse, and Extra Power.

The energy drinks market in Latin America report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The energy drinks market in Latin America report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Million, 2017 - 2027)
- Sparkling energy drinks
- Still energy drinks
Type Outlook (USD Million, 2017 - 2027)
- Standard energy drinks
- Energy shots

Energy Drinks Market In Latin America Scope
Report Coverage	Details
Page number	142
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 14.26%
Market growth 2023-2027	USD 5904.04 million
Market structure	USD Fragmented
YoY growth 2022-2023(%)	10.0
Regional analysis	Latin America
Performing market contribution	Latin America at 100%
Key countries	Brazil, Mexico, Peru, and Rest of Latin America
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Alimentos Maravilla SA, Anheuser Busch InBev SA NV, Bebidas Chiamulera, cbc, Cervejaria Petropolis SA, Electrolit USA, Florida Ice and Farm Company S.A., Globalbev Bebidas e Alimentos SA, Grupo Embotellador ATIC SA, Hell Energy Hungary Kft., MAX ENERGY DRINK, Monster Energy Co., Nova Organic Energy BV, Organique, PepsiCo Inc., Postobon SA, Red Bull GmbH, The Coca Cola Co., Wildcat Energy Drink Ltd., and XITE ENERGY LTD.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Energy Drinks Market In Latin America In Regional Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the energy drinks market in Latin America size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across Latin America
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of energy drinks market in Latin America companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Latin America: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

4 Historic Market Size

4.1 Energy drinks market in latin america 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on energy drinks market in latin america 2017 - 2021 ($ million)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 29: Chart on Product - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 31: Chart on Comparison by Product
- Exhibit 32: Data Table on Comparison by Product

6.3 Sparkling energy drinks - Market size and forecast 2022-2027
- Exhibit 33: Chart on Sparkling energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Sparkling energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)

6.4 Still energy drinks - Market size and forecast 2022-2027
- Exhibit 37: Chart on Still energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Still energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Still energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Still energy drinks - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ million)
- Exhibit 42: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type

7.3 Standard energy drinks - Market size and forecast 2022-2027
- Exhibit 47: Chart on Standard energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Standard energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Standard energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Standard energy drinks - Year-over-year growth 2022-2027 (%)

7.4 Energy shots - Market size and forecast 2022-2027
- Exhibit 51: Chart on Energy shots - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Energy shots - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Energy shots - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Energy shots - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Type
- Exhibit 55: Market opportunity by Type ($ million)
- Exhibit 56: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 60: Chart on Geographic comparison
- Exhibit 61: Data Table on Geographic comparison

9.3 Brazil - Market size and forecast 2022-2027
- Exhibit 62: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

9.4 Mexico - Market size and forecast 2022-2027
- Exhibit 66: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Chart on Mexico - Year-over-year growth 2022-2027 (%)
- Exhibit 69: Data Table on Mexico - Year-over-year growth 2022-2027 (%)

9.5 Peru - Market size and forecast 2022-2027
- Exhibit 70: Chart on Peru - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Data Table on Peru - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Chart on Peru - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on Peru - Year-over-year growth 2022-2027 (%)

9.6 Rest of Latin America - Market size and forecast 2022-2027
- Exhibit 74: Chart on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on Rest of Latin America - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Rest of Latin America - Year-over-year growth 2022-2027 (%)

9.7 Market opportunity by geography
- Exhibit 78: Market opportunity by geography ($ million)
- Exhibit 79: Data Table on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 80: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 81: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 82: Overview on factors of disruption

11.4 Industry risks
- Exhibit 83: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 84: Vendors covered

12.2 Market positioning of vendors
- Exhibit 85: Matrix on vendor position and classification

12.3 Alimentos Maravilla SA
- Exhibit 86: Alimentos Maravilla SA - Overview
- Exhibit 87: Alimentos Maravilla SA - Product / Service
- Exhibit 88: Alimentos Maravilla SA - Key offerings

12.4 Anheuser Busch InBev SA NV
- Exhibit 89: Anheuser Busch InBev SA NV - Overview
- Exhibit 90: Anheuser Busch InBev SA NV - Product / Service
- Exhibit 91: Anheuser Busch InBev SA NV - Key offerings

12.5 Bebidas Chiamulera
- Exhibit 92: Bebidas Chiamulera - Overview
- Exhibit 93: Bebidas Chiamulera - Product / Service
- Exhibit 94: Bebidas Chiamulera - Key offerings

12.6 cbc
- Exhibit 95: cbc - Overview
- Exhibit 96: cbc - Product / Service
- Exhibit 97: cbc - Key offerings

12.7 Cervejaria Petropolis SA
- Exhibit 98: Cervejaria Petropolis SA - Overview
- Exhibit 99: Cervejaria Petropolis SA - Product / Service
- Exhibit 100: Cervejaria Petropolis SA - Key offerings

12.8 Electrolit USA
- Exhibit 101: Electrolit USA - Overview
- Exhibit 102: Electrolit USA - Product / Service
- Exhibit 103: Electrolit USA - Key offerings

12.9 Florida Ice and Farm Company S.A.
- Exhibit 104: Florida Ice and Farm Company S.A. - Overview
- Exhibit 105: Florida Ice and Farm Company S.A. - Product / Service
- Exhibit 106: Florida Ice and Farm Company S.A. - Key offerings

12.10 Globalbev Bebidas e Alimentos SA
- Exhibit 107: Globalbev Bebidas e Alimentos SA - Overview
- Exhibit 108: Globalbev Bebidas e Alimentos SA - Product / Service
- Exhibit 109: Globalbev Bebidas e Alimentos SA - Key offerings

12.11 Grupo Embotellador ATIC SA
- Exhibit 110: Grupo Embotellador ATIC SA - Overview
- Exhibit 111: Grupo Embotellador ATIC SA - Product / Service
- Exhibit 112: Grupo Embotellador ATIC SA - Key offerings

12.12 Hell Energy Hungary Kft.
- Exhibit 113: Hell Energy Hungary Kft. - Overview
- Exhibit 114: Hell Energy Hungary Kft. - Product / Service
- Exhibit 115: Hell Energy Hungary Kft. - Key offerings

12.13 Monster Energy Co.
- Exhibit 116: Monster Energy Co. - Overview
- Exhibit 117: Monster Energy Co. - Product / Service
- Exhibit 118: Monster Energy Co. - Key offerings

12.14 Nova Organic Energy BV
- Exhibit 119: Nova Organic Energy BV - Overview
- Exhibit 120: Nova Organic Energy BV - Product / Service
- Exhibit 121: Nova Organic Energy BV - Key offerings

12.15 PepsiCo Inc.
- Exhibit 122: PepsiCo Inc. - Overview
- Exhibit 123: PepsiCo Inc. - Business segments
- Exhibit 124: PepsiCo Inc. - Key news
- Exhibit 125: PepsiCo Inc. - Key offerings
- Exhibit 126: PepsiCo Inc. - Segment focus

12.16 Red Bull GmbH
- Exhibit 127: Red Bull GmbH - Overview
- Exhibit 128: Red Bull GmbH - Product / Service
- Exhibit 129: Red Bull GmbH - Key offerings

12.17 The Coca Cola Co.
- Exhibit 130: The Coca Cola Co. - Overview
- Exhibit 131: The Coca Cola Co. - Business segments
- Exhibit 132: The Coca Cola Co. - Key news
- Exhibit 133: The Coca Cola Co. - Key offerings
- Exhibit 134: The Coca Cola Co. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 135: Inclusions checklist
- Exhibit 136: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 137: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 138: Research methodology
- Exhibit 139: Validation techniques employed for market sizing
- Exhibit 140: Information sources

13.5 List of abbreviations
- Exhibit 141: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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