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Green Tea Market by Product and Geography - Forecast and Analysis 2022-2026

  • Published: Apr 2022
  • Pages: 120
  • SKU: IRTNTR73172
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The green tea market share is expected to increase to USD 5.48 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.99%.

The report extensively covers green tea market segmentations by the following:

  • Product - Flavored green tea and unflavored green tea
  • Geography - APAC, Europe, North America, South America, and Middle East and Africa

The green tea market report offers information on several market vendors, including Aiya Europe GmbH, Arbor Teas, Associated British Foods plc, Compagnie Coloniale SA, Davidsons Organics, Equal Exchange, Five Mountians, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., MARIAGE FRERES, MJF Group, Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The coca cola co., The Hain Celestial Group Inc., The Republic of Tea, and Unilever PLC among others.

This green tea market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Green Tea Market Size be During the Forecast Period?

Green Tea Market Size

Download the Free Report Sample to Unlock the Green Tea Market Size for the Forecast Period and Other Important Statistics

 

Green Tea Market: Key Drivers, Trends, and Challenges

The growing accessibility to green tea products through organized retailing is notably driving the green tea market growth, although factors such as distribution challenges in the green tea market may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the green tea industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Green Tea Market Driver

  • The growing accessibility to green tea products through organized retailing is one of the key drivers supporting the green tea market growth. 
  • Convenience products such as RTD (Ready to drink) green tea powders and blends are predominantly sold by large and organized retailers as manufacturers in the market who distribute their products primarily through them.
  • Supermarkets are one of the major distribution channels that supply nutritious, convenient, and affordable food and beverage products.
  • The rising disposable income of people also plays an important role in raising the demand for supermarkets.
  • Some of the major retailers that supply fresh foods and beverages in India include Reliance Fresh, Aditya Birla Retail, and others. Thus, such increasing retailers will drive the green tea market growth during the forecast period.

Key Green Tea Market Trend

  • Innovative flavor combinations and packaging innovations is one of the key green tea market trends that is contributing to the market growth. 
  • Increasing awareness about the health benefits of the consumption of green tea all over the world has increased the consumption rate and demand for green tea products, which, in turn, has led to growing competitiveness in the green tea sector.
  • Vendors and manufacturers in the green tea market have been trying to innovate products with new ingredients and flavors to provide more differentiated products to their customers.
  • To fulfill the growing demand for green tea products and cater to the changing taste styles and consumer preferences, vendors have started launching variants with innovative combinations. Such initiatives will propel the green tea market growth during the forecast period.

Key Green Tea Market Challenge

  • Distribution challenges in the green tea market is one of the factors hindering the green tea market growth. 
  • Retail stores such as supermarkets and large discount or convenience store chains have emerged as important distribution channels for green tea manufacturers and vendors.
  • The growing eagerness of retailers to avoid the decline in revenues resulting from the gaps in inventory by making the order fulfillment rate a key factor in developing a relationship with the manufacturer. Therefore, the retailer will not hesitate to go to other manufacturers if a manufacturer is unable to supply a sufficient amount of goods for promotional initiatives and peak demand points.
  • Channel shifts by consumers have also forced manufacturers to develop new skills in category management. These factors will hinder the green tea market growth during the forecast period.

This green tea market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Green Tea Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Aiya Europe GmbH
  • Arbor Teas
  • Associated British Foods plc
  • Compagnie Coloniale SA
  • Davidsons Organics
  • Equal Exchange
  • Five Mountians
  • Fortnum and Mason
  • Heavenly Tea Inc.
  • ITO EN Ltd.
  • MARIAGE FRERES
  • MJF Group
  • Nestle SA
  • PALAIS DES THES
  • Rishi Tea and Botanicals
  • Tata Consumer Products Ltd.
  • The Art of Tea LLC
  • The coca cola co.
  • The Hain Celestial Group Inc.
  • The Republic of Tea
  • Unilever PLC

 

This statistical study of the green tea market encompasses successful business strategies deployed by the key vendors. The green tea market is concentrated and the vendors are deploying growth strategies such as price, quality, innovation, service, packaging, brand image, distribution, and promotion to compete in the market.

Product Insights and News

  • Arborteas.com - The company offers green tea that combines the refreshing tartness of citrus fruits and the zing of ginger in an uplifting blend, under the brand name of Arbor teas.
  • Abf.co.uk - The company offers green tea that is safe, nutritious, affordable food, and is great value for money, under the brand name of British Foods.
  • Davidsonstea.com - The company offers green tea that is a rich source of antioxidants used in the Far East for centuries, under the brand name of Dogadan.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The green tea market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Green Tea Market?

Green Tea Market Market segmentation by region

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36% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the green tea market in APAC. Market growth in this region will be slower than the growth of the market in Europe and North America.

The increasing number of organized retailing outlets making green tea products easily available to the consumers will facilitate the green tea market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the growth of the market, owing to lockdown measures and social distancing norms. However, the initiation of vaccination drives has led to the lifting of lockdown and travel restrictions. Due to this, the manufacturing and supply chain activities were slowly getting back to normal. This has increased the demand for green tea in the region. Therefore, such factors are expected to drive the growth of the regional green tea market during the forecast period.

What are the Revenue-generating Product Segments in the Green Tea Market?

Green Tea Market Segmentation

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The green tea market share growth by the flavored green tea segment will be significant during the forecast period. The main focus of the green tea vendors is the millennial population, which has displayed a high inclination to try out new flavors. Over the last five years, many new green tea flavor combinations with superfruits such as blueberry, cranberry, acai berry, raspberry, and blackberry were launched in the market and have successfully found traction among the millennials in emerging and developed countries of the world. Thus, the growing population of millennials and the increasing number of vendors launching products featuring innovative flavors are major drivers that would drive the growth of the global flavored green tea market during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the green tea market size and actionable market insights on post COVID-19 impact on each segment.

Parent Market Analysis

Technavio categorizes the global green tea market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the green tea market during the forecast period.

Green Tea Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the green tea market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

You may be interested in:

Ready-to-drink Green Tea market - The market share is expected to increase by USD 1.08 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 5%.

Green Tea Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.99%

Market growth 2022-2026

$ 5.48 billion

Market structure

Concentrated

YoY growth (%)

5.36

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 36%

Key consumer countries

US, China, Japan, Russia, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Aiya Europe GmbH, Arbor Teas, Associated British Foods plc, Compagnie Coloniale SA, Davidsons Organics, Equal Exchange, Five Mountians, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., MARIAGE FRERES, MJF Group, Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The coca cola co., The Hain Celestial Group Inc., The Republic of Tea, and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Green Tea Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive green tea market growth during the next five years
  • Precise estimation of the green tea market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the green tea industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of green tea market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 26: Chart on Comparison by Product
      • Exhibit 27: Data Table on Comparison by Product
    • 5.3 Flavored green tea - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Flavored green tea - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Flavored green tea - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Flavored green tea - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Flavored green tea - Year-over-year growth 2021-2026 (%)
    • 5.4 Unflavored green tea - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Unflavored green tea - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Unflavored green tea - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Unflavored green tea - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Unflavored green tea - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 36: Market opportunity by Product ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 APAC - Market size and forecast 2021-2026
      • Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 North America - Market size and forecast 2021-2026
      • Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 China - Market size and forecast 2021-2026
      • Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.9 Japan - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.10 US - Market size and forecast 2021-2026
      • Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.11 Russia - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Russia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Russia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Russia - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Russia - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Arbor Teas
              • Exhibit 89: Arbor Teas - Overview
              • Exhibit 90: Arbor Teas - Product / Service
              • Exhibit 91: Arbor Teas - Key offerings
            • 10.4 Associated British Foods plc
              • Exhibit 92: Associated British Foods plc - Overview
              • Exhibit 93: Associated British Foods plc - Business segments
              • Exhibit 94: Associated British Foods plc - Key offerings
              • Exhibit 95: Associated British Foods plc - Segment focus
            • 10.5 Davidsons Organics
              • Exhibit 96: Davidsons Organics - Overview
              • Exhibit 97: Davidsons Organics - Product / Service
              • Exhibit 98: Davidsons Organics - Key offerings
            • 10.6 Five Mountians
              • Exhibit 99: Five Mountians - Overview
              • Exhibit 100: Five Mountians - Product / Service
              • Exhibit 101: Five Mountians - Key offerings
            • 10.7 Heavenly Tea Inc.
              • Exhibit 102: Heavenly Tea Inc. - Overview
              • Exhibit 103: Heavenly Tea Inc. - Product / Service
              • Exhibit 104: Heavenly Tea Inc. - Key offerings
            • 10.8 ITO EN Ltd.
              • Exhibit 105: ITO EN Ltd. - Overview
              • Exhibit 106: ITO EN Ltd. - Business segments
              • Exhibit 107: ITO EN Ltd. - Key offerings
              • Exhibit 108: ITO EN Ltd. - Segment focus
            • 10.9 Tata Consumer Products Ltd.
              • Exhibit 109: Tata Consumer Products Ltd. - Overview
              • Exhibit 110: Tata Consumer Products Ltd. - Product / Service
              • Exhibit 111: Tata Consumer Products Ltd. - Key news
              • Exhibit 112: Tata Consumer Products Ltd. - Key offerings
            • 10.10 The coca cola co.
              • Exhibit 113: The coca cola co. - Overview
              • Exhibit 114: The coca cola co. - Business segments
              • Exhibit 115: The coca cola co. - Key news
              • Exhibit 116: The coca cola co. - Key offerings
              • Exhibit 117: The coca cola co. - Segment focus
            • 10.11 The Republic of Tea
              • Exhibit 118: The Republic of Tea - Overview
              • Exhibit 119: The Republic of Tea - Product / Service
              • Exhibit 120: The Republic of Tea - Key offerings
            • 10.12 Unilever PLC
              • Exhibit 121: Unilever PLC - Overview
              • Exhibit 122: Unilever PLC - Business segments
              • Exhibit 123: Unilever PLC - Key news
              • Exhibit 124: Unilever PLC - Key offerings
              • Exhibit 125: Unilever PLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 126: Inclusions checklist
                • Exhibit 127: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 128: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 129: Research methodology
                • Exhibit 130: Validation techniques employed for market sizing
                • Exhibit 131: Information sources
              • 11.5 List of abbreviations
                • Exhibit 132: List of abbreviations
              • Millennials are defined as people who were born between the early 1980s and late 1990s; as of 2017, their age range should be between 18 and 36 years. Millennials comprise the chief demographic among whom green tea consumption is quite popular as they have a relatively higher inclination to try out new variants and flavors as compared to the older generation. Besides, a majority of the millennial population comprises unmarried individuals who are comparatively less burdened by familial responsibilities and hence are more open to new experiences. In 2021, millennials accounted for nearly 23% of the global population, with the numbers standing at approximately 1.8 billion. In 2021, China was one of the largest green tea markets across the world. The rising millennial population in China is an encouraging sign for the global green tea market as they form the largest demographic that consumes green tea and other energy drinks. Rising disposable income in developing countries like India, where the millennials are 34% (at 440 million) of the country total population. The last few years have seen India become the world largest millennial market, drawing attention from across the world to Indian millennials, which provides a huge opportunity for global green tea vendors to expand their geographical presence and increase their customer base.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                Green Tea market growth will increase by $5484.96 million during 2022-2026.
                The green tea market is expected to grow at a CAGR of 5.99% during 2022-2026.
                Technavio has segmented the green tea market by product (Flavored green tea and Unflavored green tea) and geographic (APAC, Europe, North America, South America, and Middle East and Africa).
                Aiya Europe GmbH, Arbor Teas, Associated British Foods plc, Compagnie Coloniale SA, Davidsons Organics, Equal Exchange, Five Mountians, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., MARIAGE FRERES, MJF Group, Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The coca cola co., The Hain Celestial Group Inc., The Republic of Tea, Unilever PLC are a few of the key vendors in the green tea market.
                APAC will register the highest growth rate of 36.21% among the other regions. Therefore, the green tea market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
                • US
                • China
                • Japan
                • Russia
                • Germany
                The key factors driving the green tea market growth are:
                • Growing accessibility to green tea products through organized retailing
                • Innovative flavor combinations and packaging innovations
                The green tea market vendors should focus on grabbing business opportunities from the flavored green tea segment as it accounted for the largest market share in the base year.
                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?
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