Game Streaming Market by Revenue Stream and Geography - Forecast and Analysis 2022-2026

Published: May 2022

Pages: 125

SKU: IRTNTR73591

Snapshot

Game Streaming Market Size & Forecast- 2022 to 2026

The game streaming market's growth momentum will accelerate at a CAGR of 9.15% and the market share will increase to USD 1.14 billion from 2021 to 2026. The market has experienced significant growth in recent years, driven by the increasing popularity of esports and the rise of live streaming platforms like Twitch and YouTube Gaming. Major players in the market include platforms such as Twitch, YouTube Gaming, Facebook Gaming, and Microsoft's Mixer (now integrated with Facebook Gaming).

Overview of the Game Streaming Market

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Market Dynamics: Growth and Trends in the Industry

Game streaming allows gamers to showcase their gameplay, connect with audiences, and potentially earn income through subscriptions, donations, or sponsorships. Most gamers in North America have tried game streaming platforms. The number of paid subscribers on game streaming platforms is expected to exceed significantly over the years.

Major Key Driver

One of the key factors driving growth in the streaming games market is the increasing popularity of eSports tournaments. eSports tournaments are multiplayer video game competitions that are commonly played by professional gamers. eSports tournaments allow gamers to compete through online platforms. Hence, they remove constraints related to time and location. The large prize pools involved in such tournaments are also attracting many casual gamers to take up gaming as a profession.

Various enterprises are encouraged to venture into eSports to cater to the growing demand. The growing popularity of eSports and the rising number of professional gamers are estimated to increase the sales of gaming merchandise and accessories as well as video game software and hardware.

Latest Key Trends

The growing popularity of gaming among women is a video games industry trend that is expected to have a positive impact in the coming years. In recent years, there has been a demographic shift in the gaming audience. The male population used to dominate the traditional video game industry. However, with the advent of mobile gaming, the number of female gamers has increased. Even though male players still dominate the market, a few of the biggest franchises of games, including League of Legends, Grand Theft Auto, and World of Warcraft, have been registering growth in women participants gamers over the last two years.

The increasing number of female gamers is estimated to augment the sales of gaming merchandise, software, and hardware. Such factors will drive the growth of the global market growth and trends during the forecast period.

Future Prospects and Predictions

The future prospects of the gaming streams market are teeming with potential and predictions that indicate a transformative shift in the gaming industry. As video game streaming becomes increasingly popular, the gaming market is witnessing a surge in live streaming industry platforms. With the rise of streaming video game content, the games streaming market is poised for substantial growth. Live games streaming's market is redefining the gaming industry landscape, creating new opportunities for video game marketing and games broadcast. As gaming's influence parallels that of traditional media, the streaming gaming sector could rival even Netflix's impact. The evolving dynamics foresee a robust and competitive video games market, emphasizing the enduring relevance of video live streaming in the live streaming market.

Challenges and Opportunities in Game Streaming

The effects of gaming on health will be a major challenge for the games streaming industry during the forecast period. Gaming addiction has become prevalent and this generally results in physical inactivity, which eventually exposes individuals to various health conditions such as carpal tunnel syndrome, headaches and migraines, and sleep disturbances. Chronic back pain has become widespread among students and young adults because they sit for long periods while gaming. Extensive gaming for long hours results in unhealthy eating patterns, which is primarily contributing to increased childhood obesity.

The rise in childhood obesity can be attributed to various reasons such as genetic factors, lack of physical activity, unhealthy eating patterns, hormonal problems, or a combination of these factors. Many gamers are restraining themselves from spending significant time on gaming, which, in turn, is limiting participation in video game streams. Thus, such factors will adversely affect the growth of the cloud gaming video streaming market.

Regulation and Legal Considerations

Regulation and legal considerations play a pivotal role in the dynamic landscape of gaming streaming platforms like Twitch and YouTube Gaming. As these platforms experience unprecedented growth rates, the influx of streamers and viewership necessitates robust regulations. Issues surrounding subscriptions, monetization, and diverse features create intricate legal challenges. Different countries have distinct regulatory frameworks, impacting the streaming landscape, particularly in burgeoning markets like India. Platforms such as Mixer have faced regulatory scrutiny, highlighting the need for industry-wide compliance. As the gaming industry evolves, legal frameworks must adapt to safeguard the interests of streamers and users, ensuring the seamless continuation of games live streaming across diverse platforms.

This market trends and analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Key Players in the Game Streaming Market

The market growth analysis report analyzes the market's competitive landscape and offers information on several market vendors, including:

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as focusing on launching new and more innovative games and in-app purchase facilities to compete in the market.

Product Insights and News

afreecatv.com - The company offers game live streaming to users to share their gaming experience to viewers, the streaming can be done through phone or computer.
afreecatv.com - Under the unified segment, the company offers game live broadcast, covering sports, variety shows, entertainment and other live broadcast content.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The market research and growth report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Value Chain Analysis

Our market growth and forecasting report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Market?

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32% of the video streaming market's growth will originate from APAC during the forecast period. China and Japan are the key markets for game streaming in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The strong presence and penetration of major vendors will facilitate the market growth in APAC over the forecast period. This market forecasting report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Revenue Stream Segments in the Market?

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The market share growth by the in-game advertising segment will be significant during the forecast period. The rising interest in social media and mobile gaming is expected to drive the growth of the in-game advertising segment during the forecast period. In-game advertisements are anticipated to have a stronger audio-visual effect, providing viewers with positive and enduring product impressions. Such factors will propel the growth of the in-game advertising segment during the forecast period.

Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 9.15%
Market growth 2022-2026	USD 1.14 billion
Market structure	Fragmented
YoY growth (%)	7.95
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	APAC at 32%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	AfreecaTV Corp., Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bigo Technology, BoomTV Inc., Douyu Network Technology Co. Ltd., Genvid Holdings Inc., GosuGamers, Hatch Entertainment Oy, Meta Platforms Inc., Mobcrush Streaming Inc., Netflix Inc., NVIDIA Corp., Omlet Inc., Parsec Cloud Inc., Sliver VR Technologies Inc., Sony Group Corp., and Viki
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in the Market analysis report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive market growth during the next five years
Precise estimation of the market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the game streaming industry across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Revenue Stream
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Revenue Stream

5.1 Market segments
- Exhibit 24: Chart on Revenue Stream - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Revenue Stream - Market share 2021-2026 (%)

5.2 Comparison by Revenue Stream
- Exhibit 26: Chart on Comparison by Revenue Stream
- Exhibit 27: Data Table on Comparison by Revenue Stream

5.3 In-game advertising - Market size and forecast 2021-2026
- Exhibit 28: Chart on In-game advertising - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on In-game advertising - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on In-game advertising - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on In-game advertising - Year-over-year growth 2021-2026 (%)

5.4 Subscription - Market size and forecast 2021-2026
- Exhibit 32: Chart on Subscription - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Subscription - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Subscription - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Subscription - Year-over-year growth 2021-2026 (%)

5.5 Others - Market size and forecast 2021-2026
- Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)

5.6 Market opportunity by Revenue Stream
- Exhibit 40: Market opportunity by Revenue Stream ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison

7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.11 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.12 Japan - Market size and forecast 2021-2026
- Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption

9.4 Industry risks
- Exhibit 90: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 91: Vendors covered

10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification

10.3 AfreecaTV Corp.
- Exhibit 93: AfreecaTV Corp. - Overview
- Exhibit 94: AfreecaTV Corp. - Product / Service
- Exhibit 95: AfreecaTV Corp. - Key offerings

10.4 Alphabet Inc.
- Exhibit 96: Alphabet Inc. - Overview
- Exhibit 97: Alphabet Inc. - Business segments
- Exhibit 98: Alphabet Inc. - Key news
- Exhibit 99: Alphabet Inc. - Key offerings
- Exhibit 100: Alphabet Inc. - Segment focus

10.5 Amazon.com Inc.
- Exhibit 101: Amazon.com Inc. - Overview
- Exhibit 102: Amazon.com Inc. - Business segments
- Exhibit 103: Amazon.com Inc. - Key news
- Exhibit 104: Amazon.com Inc. - Key offerings
- Exhibit 105: Amazon.com Inc. - Segment focus

10.6 Apple Inc.
- Exhibit 106: Apple Inc. - Overview
- Exhibit 107: Apple Inc. - Business segments
- Exhibit 108: Apple Inc. - Key news
- Exhibit 109: Apple Inc. - Key offerings
- Exhibit 110: Apple Inc. - Segment focus

10.7 Bigo Technology
- Exhibit 111: Bigo Technology - Overview
- Exhibit 112: Bigo Technology - Product / Service
- Exhibit 113: Bigo Technology - Key offerings

10.8 Douyu Network Technology Co. Ltd.
- Exhibit 114: Douyu Network Technology Co. Ltd. - Overview
- Exhibit 115: Douyu Network Technology Co. Ltd. - Product / Service
- Exhibit 116: Douyu Network Technology Co. Ltd. - Key offerings

10.9 Meta Platforms Inc.
- Exhibit 117: Meta Platforms Inc. - Overview
- Exhibit 118: Meta Platforms Inc. - Business segments
- Exhibit 119: Meta Platforms Inc. - Key news
- Exhibit 120: Meta Platforms Inc. - Key offerings
- Exhibit 121: Meta Platforms Inc. - Segment focus

10.10 NVIDIA Corp.
- Exhibit 122: NVIDIA Corp. - Overview
- Exhibit 123: NVIDIA Corp. - Business segments
- Exhibit 124: NVIDIA Corp. - Key news
- Exhibit 125: NVIDIA Corp. - Key offerings
- Exhibit 126: NVIDIA Corp. - Segment focus

10.11 Parsec Cloud Inc.
- Exhibit 127: Parsec Cloud Inc. - Overview
- Exhibit 128: Parsec Cloud Inc. - Product / Service
- Exhibit 129: Parsec Cloud Inc. - Key offerings

10.12 Sony Group Corp.
- Exhibit 130: Sony Group Corp. - Overview
- Exhibit 131: Sony Group Corp. - Business segments
- Exhibit 132: Sony Group Corp. - Key offerings
- Exhibit 133: Sony Group Corp. - Segment focus

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 134: Inclusions checklist
- Exhibit 135: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 136: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 137: Research methodology
- Exhibit 138: Validation techniques employed for market sizing
- Exhibit 139: Information sources

11.5 List of abbreviations
- Exhibit 140: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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