Ginger Beer Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The ginger beer market share is expected to increase to USD 4.08 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.68%.

This ginger beer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ginger beer market segmentation by distribution channel (off-trade and on-trade) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The ginger beer market report also offers information on several market vendors, including Barritts, Brooklyn Crafted, Bruce Cost Ginger Beer, BUNDABERG BREWED DRINKS PTY LTD, Crabbies Alcoholic Ginger Beer, Fentimans Ltd., Fevertree Drinks Plc, Gosling Brothers Ltd., Gunsberg, Maine Root, Natrona Bottling Co., Old Jamaica Ginger Beer, Pickett Brothers Beverage, Q Tonic LLC, RACHELS GINGER BEER, Reeds Inc., Regatta Craft Mixers, RITA Food and Drink Co. Ltd., and Zevia LLC among others.

What will the Ginger Beer Market Size be During the Forecast Period?

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Ginger Beer Market: Key Drivers, Trends, and Challenges

The growing demand for low-alcoholic flavored beverages among consumers is notably driving the ginger beer market growth, although factors such as the increasing obesity rates and related issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ginger beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Ginger Beer Market Driver

• The growing demand for low-alcoholic flavored beverages among consumers is one of the key factors driving the ginger beer market growth.
• Drinks that contain no or very little alcohol are gaining popularity among consumers. Although non-alcoholic beer has been available to consumers for many years, new developments are catering to the needs of consumers for low alcohol by volume (ABV) beverages with less sugar and fewer calories.
• In October 2021, at the Distilled Spirits Council's 2021 DISCUS Conference, Kim Cox, Senior Vice President, Account Development for New York-based NielsenIQ, noted that online non-alcoholic and low-alcoholic beverage sales in the previous 12 months were up 315% compared to a 26% increase in the online sales of alcoholic beverage categories such as beer, wine, and spirits.
• Consumers of alcoholic beverages are reconsidering their drinks as a result of the numerous health and wellness trends that are spreading across the world. This will increase the demand for low-alcoholic flavored beverages among consumers and thereby driving the market growth.

Key Ginger Beer Market Trend

• Health benefits offered by ginger beer is one of the key ginger beer market trends supporting the market growth.
• The main component of ginger beer is ginger root, which has been used in food and medicine since ancient times for a variety of purposes.
• Ginger root contains a substance known as gingerol, an active ingredient that is a natural oil and a rich source of minerals like magnesium, manganese, potassium, copper, and vitamin B6. The therapeutic benefits of ginger are attributed to this active ingredient.
• Primarily, ginger beer helps in relieving nausea and improves digestion. Such health benefits associated with consuming ginger beer will support the market growth during the forecast period.

Key Ginger Beer Market Challenge

• Increasing obesity rates and related issues is one of the factors hampering the ginger beer market growth.
• An adult with a body mass index between 25 and 29.9 is considered overweight, and a person with a body mass index of more than 30 is considered obese.
• Obesity results in high blood pressure, diabetes, joint problems, and various other health issues. For instance, 37.9% of men and 41.1% of women in the US were found to be obese in 2021.
• The increasing awareness of the seriousness of obesity is limiting consumers' intake of sugar and high-calorie food and beverage products.
• The threat posed due to the rising obesity rates has led the global ginger beer market players to come up with products that have low or no sugar content and fewer calories. This, in turn, will hamper the market growth during the forecast period.

This ginger beer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global ginger beer market as a part of the global soft drinks market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ginger beer market during the forecast period.

Who are the Major Ginger Beer Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Barritts
• Brooklyn Crafted
• Bruce Cost Ginger Beer
• BUNDABERG BREWED DRINKS PTY LTD
• Crabbies Alcoholic Ginger Beer
• Fentimans Ltd.
• Fevertree Drinks Plc
• Gosling Brothers Ltd.
• Gunsberg
• Maine Root
• Natrona Bottling Co.
• Old Jamaica Ginger Beer
• Pickett Brothers Beverage
• Q Tonic LLC
• RACHELS GINGER BEER
• Reeds Inc.
• Regatta Craft Mixers
• RITA Food and Drink Co. Ltd.
• Zevia LLC

 

This statistical study of the ginger beer market encompasses successful business strategies deployed by the key vendors. The ginger beer market is fragmented and the vendors are deploying growth strategies such as product differentiation, portfolio, and pricing to compete in the market.

Product Insights and News

• Bundaberg.com - The company offers ginger beer products such as Bundaberg ginger brew.
• Crabbiesgingerbeer.com - The company offers ginger beer products such as Crabbie's Original Alcoholic Ginger Beer.
• Fentimans.com - The company offers ginger beer products such as Fentimans' ginger beer.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The ginger beer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Ginger Beer Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the ginger beer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Ginger Beer Market?

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32% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for the ginger beer market in North America. Market growth in this region will be faster than the growth of the market in South America.

The rising consumer awareness about health and wellness will facilitate the ginger beer market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a negative impact on the regional market. However, in 2021, the demand for ginger beer rebounded in retail stores as regional industries reopened due to the implementation of large-scale COVID-19 vaccination drives. These factors will drive the growth of the regional ginger beer market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Ginger Beer Market?

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The ginger beer market share growth by the off-trade segment will be significant during the forecast period. The majority of people prefer to shop at off-trade channels like supermarkets and convenience stores, as ginger beer varieties are available across different off-trade channels. The popularity of supermarkets and other off-trade channels is leading to higher demand for ginger beer in developing countries. Supermarkets offer a vast selection of ginger beer brands under one roof at affordable prices when compared to alternative distribution methods. The success of the off-trade channels is partly attributed to better customer service and a satisfying shopping experience. Such factors will drive the off-trade segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the ginger beer market size and actionable market insights on post COVID-19 impact on each segment.

 

Ginger Beer Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 7.68%
Market growth 2022-2026	$ 4.08 billion
Market structure	Fragmented
YoY growth (%)	6.94
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 32%
Key consumer countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Barritts, Brooklyn Crafted, Bruce Cost Ginger Beer, BUNDABERG BREWED DRINKS PTY LTD, Crabbies Alcoholic Ginger Beer, Fentimans Ltd., Fevertree Drinks Plc, Gosling Brothers Ltd., Gunsberg, Maine Root, Natrona Bottling Co., Old Jamaica Ginger Beer, Pickett Brothers Beverage, Q Tonic LLC, RACHELS GINGER BEER, Reeds Inc., Regatta Craft Mixers, RITA Food and Drink Co. Ltd., and Zevia LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Ginger Beer Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive ginger beer market growth during the next five years
• Precise estimation of the ginger beer market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the ginger beer industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of ginger beer market vendors

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