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The soft drinks market size is forecast to increase by USD 622.47 billion between 2022 and 2027, accelerating at a CAGR of 9.98%. In 2017, the US held the largest market share, projecting an annual revenue of USD 194.97 billion. The report offers extensive research analysis on the Soft Drinks Market, with a categorization based on Product, including carbonated soft drinks, juices and juice concentrates, bottled water, RTD tea and coffee, and others. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides geographical segmentation, covering North America, Europe, APAC, South America, and Middle East and Africa. Market size, historical data (2017-2021), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
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The hectic lifestyle and need for instant energy are major drivers boosting the soft drinks market. Consumer lifestyles and work habits have evolved, leading to busier lives with limited time to complete tasks, necessitating increased effort to thrive in a competitive environment. Energy drinks, enriched with stimulating ingredients like ginseng and caffeine, play a vital role in keeping both the mind and body alert. Caffeine, a key component of these drinks, enhances overall productivity by boosting alertness and activity levels. Some energy drinks also include electrolytes and essential vitamins, aiding in the restoration of balance post-exercise or after demanding work schedules. These beverages promptly replenish energy and vitamin deficiencies in the body. Furthermore, they offer a variety of flavors, delivering both taste and health benefits to consumers.
Carbonated Soft Drinks Segment Dominates the Market
The carbonated soft drinks segment was valued at USD 224.69 billion in 2017 and continue to grow by 2021. Carbonated soft drink sales are slowing due to waning popularity and the preference for alternatives like bottled water. Concerns about the health impact of sugar and caffeine content are also affecting sales in the forecast period. Major brands like PepsiCo Inc. and The Coca-Cola Co. have witnessed declining volume sales over the past five years. The COVID-19 pandemic further impacted retail store sales, with Coca-Cola reporting a 25% monthly volume decline in April 2020 and withdrawing its financial outlook for 2020 in March 2020. While companies have introduced sugar-free and low-calorie options to counter the negative /image, demand for these remains low. The forecast indicates a continued decline in demand for carbonated soft drinks.
Soft Drinks Market - Revenue Share by Carbonated Soft Drinks Segment, 2017-2027
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North America Holds a Prominent Position in the Soft Drinks Market
North America is estimated to contribute 36% to the growth of the global market during the forecast period. In 2022, North America emerges as the largest global market for soft drinks in terms of revenue. The region is experiencing a decline in demand for carbonated soft drinks due to health concerns like diabetes and kidney issues. However, there's a rising preference for bottled water, supported by a new product lineup featuring ten flavors with no added sugar, sweeteners, or colors. This shift towards bottled water contributes to the growth of the North American soft drinks market in the forecast period. Additionally, the ready-to-drink (RTD) tea and coffee segment is one of the fastest-growing segments in the region.
The United States leads as the largest global market for soft drinks in 2022. Consumer demand is also increasing for bottled water, juices, and juice concentrates. Innovations in the juice segment, including cold-pressed juices, drive market growth in the US during the forecast period. Mangosteen, a sweet and exotic fruit from Southeast Asia, presents growth opportunities, with new product launches and innovations shaping the North American soft drinks market's future. Key vendors in the region include The Coca-Cola Company, Keurig Dr. Pepper, PepsiCo, and The Kraft Heinz Co.
Soft Drinks Market Size, By Region, Global, 2017-2027
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The Soft Drinks Market is fragmented in nature. Some significant players include Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd.
The soft drinks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
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Soft Drinks Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017 - 2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.98% |
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Market growth 2023-2027 |
USD 622.47 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.54 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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