Global Male Toiletries Market 2016-2020

Outlook of the male toiletries market

Extensive research carried out by the market research analysts at Technavio has shown that the global male toiletries market will grow at a moderate CAGR of close to 4% over the forecast period. The landscape of men’s styling and grooming has changed significantly over the last few years as men across the globe are increasingly becoming beauty and image conscious. This has led to the expansion of the male grooming segment from traditional shaving products, deodorants, and basic bath and hair care products to premium cosmetics like concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products. This evolving consumer behavior has resulted in the rise of a specific target group, the urban heterosexual men, who pay high attention to their appearance and spend substantially on grooming, beauty treatments, and clothes. Moreover, the high disposable income of men in developed countries and better living standards are likely to drive this market’s growth over the next four years.

The augmented demand for sun care and anti-ageing creams is one of the emerging trends propelling the growth prospects for this market during the predicted period. According to the Skin Cancer Foundation, an individual should use a broad-spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher every day. To address such concerns and to meet the growing demand among customers, vendors are launching a broad range of sun protection and anti-aging creams for men. Moreover, night skin care products are also growing in demand among men, especially in the US and European countries. Since night creams promote cell growth and reduce dark circles and pigmentation, its demand among the end users will increase until the end of 2020.

Product segmentation and analysis of the male toiletries market

• Deodorants
• Hair care products
• Skin care products
• Bath and shower products

During 2015, the deodorants segment dominated the market and accounted for a more than 50% of the market share in terms of revenue. Factors such as the rapidly growing population, better living standards, and increasing spending on personal hygiene products will bolster this market segment’s growth prospects in the future.

Geographical segmentation and analysis of the male toiletries market

• APAC
• Europe
• North America
• ROW

In terms of geography, Europe led the global male toiletries market and is anticipated to reach more than USD 8 billion by 2020. During the forecast period, it was observed that more than half of the men’s populace in Europe invested in grooming products to improve their appearance. Also, the growing metrosexual trend in Europe has led more men to perceive grooming as essential to their daily fashion requirements and style. Influenced by celebrities, most consumers invest significantly in premium products from their high quality. These factors are expected to impel the growth of this market in Europe until the end of 2020.

Competitive landscape and key vendors

The global male toiletries market is highly competitive as it is characterized by the presence of numerous larg- and medium-sized vendors. However, with the influx of private labels in the market, regional players are finding it increasingly difficult to compete with them in terms of quality and pricing. The vendors compete on the basis of product differentiation, product portfolio, quality, and pricing to gain a competitive edge over their peers. The level of competition among suppliers is likely to intensify with several product launches, price discounting, and M&As.

Key vendors in this market are -

• Beiersdorf
• L'Oréal
• P&G
• Shiseido
• Unilever

Other prominent vendors in the market are AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, and The Face Shop.

Key questions answered in the report include

• What will the male toiletries market size and the growth rate be in 2020?
• What are the key factors driving the global male toiletries market?
• What are the key male toiletries market trends impacting the growth of the market?
• What are the challenges to market growth?
• Who are the key vendors in the global male toiletries market?
• What are the market opportunities and threats faced by the vendors in the global male toiletries market?
• What are the trending factors influencing the market shares of APAC, Europe, North America, and ROW?
• What are the key outcomes of the five forces analysis of the global male toiletries market?

Technavio also offers customization on reports based on specific client requirement.

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