Personal Care Products for Maternity Market in Europe 2016-2020

  • Published: Mar 2016
  • Pages: 73
  • SKU: IRTNTR8885

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This market research report presents detailed segmentation of the maternity personal care market in Europe by product type (skin care, hair care, oral hygiene products, bath products, sun care, and depilatory products). The leading vendors in this market are Henkel, Johnson & Johnson, LOréal, P&G, and Unilever.

Overview of the maternity personal care market in Europe

Technavio’s market research analyst predicts that the maternity personal care market in Europe will grow at a rate of approximately 1% over the forecast period. Most consumers in Europe are well-read on pregnancy and childbearing and give high priority to gaining knowledge from medical practitioners and the internet. As most chemical-based products have adverse effects, pregnant women increasingly prefer natural and organic products. The developed nature of the region’s economy and the increasing number of women in the workforce have led to higher disposable incomes and higher spending capacity. The increasing number of women in the workforce is one of the key factors driving the growth of this maternity personal care market in Europe.

Factor like e-tailing and social media marketing is also propelling the growth this market. Personal care vendors are making their products available online through their portals or other third-party vendors. For instance, Procter & Gamble sells its products online through its web portals P&G Everyday and P&G Shop, while L’Oréal sells its BPC products through online portals like lorealparisusa.com and thebodyshop.com. Also, the advent of social media marketing to promote products and gain the interest of consumers is expected to stimulate the prospects for growth of this market. This recent shift toward the online services and e-tailing will bolster the growth prospects until the end of 2020.

Product-type segmentation and analysis of the maternity personal care market

  • Skincare
  • Hair care
  • Oral hygiene products
  • Bath products
  • Sun care
  • Depilatory products

In 2015, the skin care products segments dominated the market and accounted for more than 39% of the market share. Women have to choose skin care products with extreme caution during pregnancy, as most products with chemical constituents are usually not recommended.  To address such concerns, vendors are launching products free of chemicals. The skin care products for maternity market in Europe is anticipated to reach close to USD 400 million by the end of 2020.

Competitive landscape and key vendors

The personal care maternity market in Europe is highly competitive because of the presence of a few global players and some regional providers. 

The key leading vendors in the market are -

  • Henkel
  • Johnson & Johnson
  • L'Oréal
  • P&G
  • Unilever

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the maternity personal care market in Europe?
  • What are the key market trends impacting the growth of the maternity personal care market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the maternity personal care market in Europe?
  • What are the trending factors influencing the market shares of Europe?
  • What are the key outcomes of the five forces analysis of the maternity personal care market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Key-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Global BPC industry
  • Personal care products for maternity market in Europe
  • Five forces analysis

PART 06: Market segmentation by product

  • Segmentation by product type

PART 07: Geographical segmentation

  • Market segmentation by geography

PART 08: Key leading countries

  • Germany
  • France
  • Russia
  • Italy
  • Spain

PART 09: Market drivers

  • Product awareness and increased spending power
  • Changing lifestyles and shopping habits
  • Expansion of distribution channels

PART 10: Impact of drivers

PART 11: Market challenges

  • Decline in birth rate
  • Low fertility rate and increasing mean age of women at childbirth

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Demand for natural personal care products
  • Improvements in labeling
  • Convenience of e-tailing

PART 14: Vendor landscape

  • Competitive scenario
  • Henkel
  • Johnson & Johnson
  • L'Oréal
  • Procter & Gamble
  • Unilever

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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