Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts that the maternity personal care market in Europe will grow at a rate of approximately 1% over the forecast period. Most consumers in Europe are well-read on pregnancy and childbearing and give high priority to gaining knowledge from medical practitioners and the internet. As most chemical-based products have adverse effects, pregnant women increasingly prefer natural and organic products. The developed nature of the region’s economy and the increasing number of women in the workforce have led to higher disposable incomes and higher spending capacity. The increasing number of women in the workforce is one of the key factors driving the growth of this maternity personal care market in Europe.
Factor like e-tailing and social media marketing is also propelling the growth this market. Personal care vendors are making their products available online through their portals or other third-party vendors. For instance, Procter & Gamble sells its products online through its web portals P&G Everyday and P&G Shop, while L’Oréal sells its BPC products through online portals like lorealparisusa.com and thebodyshop.com. Also, the advent of social media marketing to promote products and gain the interest of consumers is expected to stimulate the prospects for growth of this market. This recent shift toward the online services and e-tailing will bolster the growth prospects until the end of 2020.
In 2015, the skin care products segments dominated the market and accounted for more than 39% of the market share. Women have to choose skin care products with extreme caution during pregnancy, as most products with chemical constituents are usually not recommended. To address such concerns, vendors are launching products free of chemicals. The skin care products for maternity market in Europe is anticipated to reach close to USD 400 million by the end of 2020.
The personal care maternity market in Europe is highly competitive because of the presence of a few global players and some regional providers.
The key leading vendors in the market are -
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Explore Technavio
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.