Global Fruit Puree Market 2017-2021

Overview of the global fruit puree market

Since most women prefer to return to active work life soon after giving birth, there is a considerable demand for healthy and convenient baby foods. Moreover, the rise in urbanization and the growing middle-class population that has induced consumers to adopt convenient lifestyles, is also increasing the preference of working women towards infant formula-based products. It has been observed that the working women population in the developing countries such as China and India has increased significantly in the recent years, which in turn, drive the need for instant baby food. Technavio’s market research report has identified the increasing demand for instant baby food as one of the primary factors that will fuel the growth of the fruit puree market in the coming years. According to our market research analysts, this market will register a revenue of more than USD 14 billion by 2021.

The increasing demand for organic fruit purees will be one of the key trends that will gain traction in the fruit puree market during the next few years. With the increasing number of health-conscious customers and awareness about the consumption of organic foods, the coming years will witness a rise in demand for organic fruit purees. To cater to the growing demand, manufacturers will also focus on introducing new organic fruit puree products. Little Duck Organics has already launched new organic high-pressure processed (HPP) puree products that are available in six different flavors.

Competitive landscape and key vendors

The fruit puree market is highly competitive and has the presence of several regional and international players. Owing to the entry of new players and the launch of new products, the level of competition among the players will intensify during the forecast period. Players who have the ability to identify the new trends and develop products accordingly will have the competitive advantage over the other players in the pureed fruit market.

The leading vendors in the market are-

• Danone
• Hain Celestial
• Nestlé
• Symrise

The other prominent vendors in the market are Baby Gourmet Foods, Bellamy's Australia, GreenZoo, Parent's Choice, Plum, PBC, and SPROUT.

Segmentation by application type and analysis of the fruit puree market

• Beverage application
• Food application

During 2016, beverage segment accounted for the maximum share of the fruit puree market. Fruit puree finds applications in several beverages such as alcoholic drinks, fruit juices, and smoothies. Moreover, fruit purees are also used in bars by bartenders for making cocktails and there is a growing demand for juices made from exotic fruit purees. This will contribute to the growth of the pureed fruit market in the beverage application segment.

Segmentation by geography and analysis of the fruit puree market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the fruit puree market throughout the forecast period. With the growth in number of working mothers, there is an upsurge in the demand for convenience baby food options. This will drive the growth of pureed fruit market in this region. Furthermore, the emergence of new product launches such as new fruit purees made from exotic fruits, will also aid the growth of the fruit puree market in the Americas.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global fruit puree market?
• What are the key market trends impacting the growth of the global fruit puree market?
• What are the challenges to global fruit puree market growth?
• Who are the key vendors in the global fruit puree market?
• What are the market opportunities and threats faced by the vendors in the global fruit puree market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global fruit puree market? 

Technavio also offers customization on reports based on specific client requirement.

Over the last few years, the fruit puree market has witnessed drastic shift in the buying patterns and consumer behavior in several regions across the globe. This upcoming research report on fruit puree is primarily focused on helping businesses strategically align with the rapidly changing market trends and expand their market share in niche segments. To help clients gain higher market share, this research report offers valuable insights into multiple segments impacting the growth of the market globally. These segments are broadly segregated based on product type and geography. The fruit puree market has witnessed variation in demand in different regions across the globe. To bridge this gap and offers precise analysis about the market growth rate, this report covers geographies such as the Americas, APAC, and EMEA.

According to our market research experts, the increasing demand for baby food is expected to directly impact the of the market over the next few years. This rise in demand can be attributed to the growth of retailing channels in developing and developed economies across the globe. Apart from providing valuable insights about the prominent drivers, upcoming trends, and challenges, market researchers at Technavio also focus on providing intelligence about the dynamically changing vendor landscape and competitive scenario. This research report is anticipated to help clients better understand the markets spaceand expand in niche markets, by providing in-depth analysis of the several vendors such as Olam International, Dasita, and Boiron operating in this market space.

Apart from considering prominent drivers, key industry trends, and market players, our upcoming market research report also factors the challenges that the market is expected to face during the forecast period. To study the impact of the fruit puree market on the food and beverage industry, our market experts also factor the growth of similar markets such as the global syrups market, which is expected to grow at a CAGR of around 4% during 2016-2021.