HoReCa Market by Type, Service Type, and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 157 SKU: IRTNTR75968

HoReCa Market Report 2023-2027 

The Global HoReCa market size is estimated to grow by USD 349.22 billion, accelerating at a CAGR of 3.41% between 2023 and 2027.

Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by Type (single outlet and HoReCa chain), Service Type (restaurants, hotels, and cafes and pubs), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.

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The HoReCa market plummeted in 2020 due to COVID-19, with lockdowns and travel restrictions leading to hotel and restaurant closures. Reduced dining out and hotel stays caused a significant revenue decline, forcing closures. But the latter half of 2021 saw a rebound in demand, indicating market growth due to mass vaccination.  The governments lifted travel restrictions, and the domestic and outbound tourism levels returned to normal which boosted the growth of the market.

HoReCa Market Analysis and Insights

HoReCa Market Drivers

The increasing demand for healthier food options and accommodations is a key factor driving the HoReCa market growth. The global HoReCa market, encompassing hotels, restaurants, and catering services, has experienced a notable surge in demand for healthier food choices and accommodations. With a heightened awareness of health, consumers actively seek establishments offering nutritious options, prompting businesses in the industry to adapt.

Hotels, for instance, are expanding their healthier menu choices, featuring fresh fruits, vegetables, whole grains, lean proteins, and plant-based alternatives. They also cater to specific dietary needs like gluten-free or vegan diets. Similarly, restaurants are incorporating more nutritious ingredients, adopting innovative cooking techniques, and reducing unhealthy additives. This trend extends to the catering sector, where companies are meeting increased requests for healthier menu options at events and gatherings. Customized menus now include vegetarian, vegan, gluten-free, and lighter alternatives, promoting a healthier lifestyle and contributing to HoReCA 2023 market growth during the forecast period.

HoReCa Market Trends

The integration of technology in the HoReCa sector is a major HoReCa market trends. Technology integration has revolutionized the global HoReCa sector, enhancing efficiency, customer experience, and profitability. Mobile ordering and payment systems, prevalent in many restaurants and cafes, enable customers to place orders via apps or websites, saving time and reducing errors. Smart kitchen equipment, featuring automated controls and cloud connectivity, ensures consistent food quality and minimizes human errors.

Artificial intelligence, in the form of chatbots and virtual assistants, handles HoReCa customers inquiries and reservations, relieving staff workload and improving customer experience. Data analytics analyzes customer data, providing insights for personalized offers, optimized inventory management, and streamlined operations. These technological advancements are expected to drive the HoReCa industry growth during the forecast period.

HoReCa Market Challenges

The limited skilled labor and staff is a key challenge hindering the HoReCa market. The global HoReCa market is grappling with a significant challenge of scarce skilled labor across hotels, restaurants, and catering services. This scarcity hampers the industry's ability to meet rising demands. In the hospitality sector, increased global tourism exacerbates the difficulty in filling crucial positions like hotel managers and chefs, leading to compromised service quality and decreased customer loyalty.

Similarly, restaurants face challenges in recruiting skilled chefs, impacting food quality and service efficiency. Catering services encounter difficulties in securing skilled servers and event planners, resulting in service delays and potential damage to the company's reputation. The shortage arises from a lack of interest among young individuals in pursuing careers in the industry and a high turnover rate due to demanding work conditions. These factors are anticipated to impede the hotels, restaurants, cafes, bars, catering companies, and other hospitality establishments (HoReCa) market's growth during the forecast period.

HoReCa Market Segmentation

The standalone outlet segment is projected to experience notable growth in the forecast period. A standalone business, like a restaurant or cafe, operates independently with only one location, distinct from chains or franchises. The success of a standalone business hinges on its agility in adapting to evolving consumer preferences. To thrive, it must regularly refresh its menu by blending traditional favorites with innovative dishes.

HoReCa Market

By Single Outlet Segment

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The single outlet segment was the largest segment and was valued at  USD 1,251.57 billion in 2017.  By offering a wide range of options, the outlet ensures that the outlet caters to different tastes and dietary needs, allowing them to attract a wider customer base. In addition to food, the Single Outlet also offers a unique dining experience. Additionally, the staff provide excellent customer service and are well trained to ensure that all guests feel welcomed and valued. Besides, these single outlets often depend on word of mouth and a loyal customer base. Hence, these factors are expected to increase the demand for single outlets, which will boost the growth of the market during the forecast period.

APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

HoReCa Market

By APAC

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APAC is emerging as a key player in the global HoReCa industry, fueled by a population exceeding 4.7 billion and rapid urbanization, leading to increased disposable income and evolving consumer preferences. International tourism, particularly in countries like Thailand, Japan, and China, is a significant growth driver. For instance, Thailand saw a 39.9% increase in international tourists in 2022, boosting demand for hospitality services. The expanding middle-class population in APAC is also contributing, with rising incomes driving spending on dining out and luxury accommodations. Technology adoption, such as mobile apps and AI, is reshaping operations for efficiency and enhanced guest experiences. The region's unique and diverse food offerings, including renowned culinary scenes in Japan and Thailand, attract domestic and international consumers, fostering a vibrant HoReCa sector.

HoReCa Market Company Insights

The research report  includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Dominos Pizza Inc., Hilton Worldwide Holdings Inc., Hyatt Hotels Corp., Inspire Brands Inc., InterContinental Hotels Group Plc, ITC Ltd., Jack in the Box Inc., Little Caesar Enterprises Inc., Marriott International Inc., McDonald Corp., Papa Johns International Inc., Performance Food Group Co., Restaurant Brands International Inc., Starbucks Corp., Tata Sons Pvt. Ltd., The Coca Cola Co., The Wendys Co., Wyndham Hotels and Resorts Inc., YUM Brands Inc., Chick fil A Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

HoReCa Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Segment Overview

The HoReCa market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Type Outlook (USD Billion, 2017 - 2027)
    • Single outlet
    • HoReCa chain
  • Service Type Outlook (USD Billion, 2017 - 2027)
    • Restaurants
    • Hotels
    • Cafes and pubs
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil 
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

HoReCa Market Scope

Report Coverage

Details

Page number

157

Base year

2022

Historic period

2018 - 2022

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 3.41%

Market growth 2023-2027

USD 349.22 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

2.75

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 40%

Key countries

US, Canada, China, Japan, and UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Chick fil A Inc., Dominos Pizza Inc., Hilton Worldwide Holdings Inc., Hyatt Hotels Corp., Inspire Brands Inc., InterContinental Hotels Group Plc, ITC Ltd., Jack in the Box Inc., Little Caesar Enterprises Inc., Marriott International Inc., McDonald Corp., Papa Johns International Inc., Performance Food Group Co., Restaurant Brands International Inc., Starbucks Corp., Tata Sons Pvt. Ltd., The Coca Cola Co., The Wendys Co., Wyndham Hotels and Resorts Inc., and YUM Brands Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this HoReCa Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Service Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global HoReCa market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global horeca market 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Service Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Service Type Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Single outlet - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Single outlet - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Single outlet - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Single outlet - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Single outlet - Year-over-year growth 2022-2027 (%)
    • 6.4 HoReCa chain - Market size and forecast 2022-2027
      • Exhibit 38: Chart on HoReCa chain - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on HoReCa chain - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on HoReCa chain - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on HoReCa chain - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Type ($ billion)

    7 Market Segmentation by Service Type

    • 7.1 Market segments
      • Exhibit 44: Chart on Service Type - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Service Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Service Type
      • Exhibit 46: Chart on Comparison by Service Type
      • Exhibit 47: Data Table on Comparison by Service Type
    • 7.3 Restaurants - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Restaurants - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Data Table on Restaurants - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 50: Chart on Restaurants - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Restaurants - Year-over-year growth 2022-2027 (%)
    • 7.4 Hotels - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Hotels - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Data Table on Hotels - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 54: Chart on Hotels - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Hotels - Year-over-year growth 2022-2027 (%)
    • 7.5 Cafes and pubs - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Cafes and pubs - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Data Table on Cafes and pubs - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 58: Chart on Cafes and pubs - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Cafes and pubs - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Service Type
      • Exhibit 60: Market opportunity by Service Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Service Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Chick fil A Inc.
              • Exhibit 115: Chick fil A Inc. - Overview
              • Exhibit 116: Chick fil A Inc. - Product / Service
              • Exhibit 117: Chick fil A Inc. - Key offerings
            • 12.4 Dominos Pizza Inc.
              • Exhibit 118: Dominos Pizza Inc. - Overview
              • Exhibit 119: Dominos Pizza Inc. - Business segments
              • Exhibit 120: Dominos Pizza Inc. - Key news
              • Exhibit 121: Dominos Pizza Inc. - Key offerings
              • Exhibit 122: Dominos Pizza Inc. - Segment focus
            • 12.5 Hilton Worldwide Holdings Inc.
              • Exhibit 123: Hilton Worldwide Holdings Inc. - Overview
              • Exhibit 124: Hilton Worldwide Holdings Inc. - Business segments
              • Exhibit 125: Hilton Worldwide Holdings Inc. - Key offerings
              • Exhibit 126: Hilton Worldwide Holdings Inc. - Segment focus
            • 12.6 Hyatt Hotels Corp.
              • Exhibit 127: Hyatt Hotels Corp. - Overview
              • Exhibit 128: Hyatt Hotels Corp. - Business segments
              • Exhibit 129: Hyatt Hotels Corp. - Key offerings
              • Exhibit 130: Hyatt Hotels Corp. - Segment focus
            • 12.7 Inspire Brands Inc.
              • Exhibit 131: Inspire Brands Inc. - Overview
              • Exhibit 132: Inspire Brands Inc. - Product / Service
              • Exhibit 133: Inspire Brands Inc. - Key offerings
            • 12.8 InterContinental Hotels Group Plc
              • Exhibit 134: InterContinental Hotels Group Plc - Overview
              • Exhibit 135: InterContinental Hotels Group Plc - Product / Service
              • Exhibit 136: InterContinental Hotels Group Plc - Key offerings
            • 12.9 ITC Ltd.
              • Exhibit 137: ITC Ltd. - Overview
              • Exhibit 138: ITC Ltd. - Business segments
              • Exhibit 139: ITC Ltd. - Key offerings
              • Exhibit 140: ITC Ltd. - Segment focus
            • 12.10 Marriott International Inc.
              • Exhibit 141: Marriott International Inc. - Overview
              • Exhibit 142: Marriott International Inc. - Business segments
              • Exhibit 143: Marriott International Inc. - Key offerings
              • Exhibit 144: Marriott International Inc. - Segment focus
            • 12.11 McDonald Corp.
              • Exhibit 145: McDonald Corp. - Overview
              • Exhibit 146: McDonald Corp. - Business segments
              • Exhibit 147: McDonald Corp. - Key news
              • Exhibit 148: McDonald Corp. - Key offerings
              • Exhibit 149: McDonald Corp. - Segment focus
            • 12.12 Papa Johns International Inc.
              • Exhibit 150: Papa Johns International Inc. - Overview
              • Exhibit 151: Papa Johns International Inc. - Business segments
              • Exhibit 152: Papa Johns International Inc. - Key offerings
              • Exhibit 153: Papa Johns International Inc. - Segment focus
            • 12.13 Restaurant Brands International Inc.
              • Exhibit 154: Restaurant Brands International Inc. - Overview
              • Exhibit 155: Restaurant Brands International Inc. - Business segments
              • Exhibit 156: Restaurant Brands International Inc. - Key news
              • Exhibit 157: Restaurant Brands International Inc. - Key offerings
              • Exhibit 158: Restaurant Brands International Inc. - Segment focus
            • 12.14 Tata Sons Pvt. Ltd.
              • Exhibit 159: Tata Sons Pvt. Ltd. - Overview
              • Exhibit 160: Tata Sons Pvt. Ltd. - Business segments
              • Exhibit 161: Tata Sons Pvt. Ltd. - Key offerings
              • Exhibit 162: Tata Sons Pvt. Ltd. - Segment focus
            • 12.15 The Coca Cola Co.
              • Exhibit 163: The Coca Cola Co. - Overview
              • Exhibit 164: The Coca Cola Co. - Business segments
              • Exhibit 165: The Coca Cola Co. - Key news
              • Exhibit 166: The Coca Cola Co. - Key offerings
              • Exhibit 167: The Coca Cola Co. - Segment focus
            • 12.16 Wyndham Hotels and Resorts Inc.
              • Exhibit 168: Wyndham Hotels and Resorts Inc. - Overview
              • Exhibit 169: Wyndham Hotels and Resorts Inc. - Business segments
              • Exhibit 170: Wyndham Hotels and Resorts Inc. - Key offerings
              • Exhibit 171: Wyndham Hotels and Resorts Inc. - Segment focus
            • 12.17 YUM Brands Inc.
              • Exhibit 172: YUM Brands Inc. - Overview
              • Exhibit 173: YUM Brands Inc. - Business segments
              • Exhibit 174: YUM Brands Inc. - Key news
              • Exhibit 175: YUM Brands Inc. - Key offerings
              • Exhibit 176: YUM Brands Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 177: Inclusions checklist
                • Exhibit 178: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 179: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 180: Research methodology
                • Exhibit 181: Validation techniques employed for market sizing
                • Exhibit 182: Information sources
              • 13.5 List of abbreviations
                • Exhibit 183: List of abbreviations
              • adoption of multichannel marketing strategies: The key vendors in the market are striving to expand their target customer base by investing in marketing and promotional activities. Large specialized consumer service providers aim at strengthening their presence by investing in brand visibility activities, celebrity endorsements, and marketing through channels such as television, radio, the Internet, print media, posters, and direct mails. The competitors also use a targeted advertising approach and launch advertisements that are designed and crafted to promote the services and communicate the brand positioning.
                • attrition and training: Professional, skilled, and unskilled workforce is required to provide specialized consumer services. However, there is a shortage of skilled and professional workforce to meet the demand. For instance, in security services, a skilled workforce is required when new monitoring devices and security gadgets are developed and adopted. Several vendors provide rigorous training to their employees about the handling of critical tasks while serving specialized consumer services. However, the retention of such a workforce is a major challenge.

                  Research Framework

                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                  INFORMATION SOURCES

                  Primary sources

                  • Manufacturers and suppliers
                  • Channel partners
                  • Industry experts
                  • Strategic decision makers

                  Secondary sources

                  • Industry journals and periodicals
                  • Government data
                  • Financial reports of key industry players
                  • Historical data
                  • Press releases

                  DATA ANALYSIS

                  Data Synthesis

                  • Collation of data
                  • Estimation of key figures
                  • Analysis of derived insights

                  Data Validation

                  • Triangulation with data models
                  • Reference against proprietary databases
                  • Corroboration with industry experts

                  REPORT WRITING

                  Qualitative

                  • Market drivers
                  • Market challenges
                  • Market trends
                  • Five forces analysis

                  Quantitative

                  • Market size and forecast
                  • Market segmentation
                  • Geographical insights
                  • Competitive landscape

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                  horeca market market

                  Key Questions Answered

                  • What are the key global market and the regional market share?
                  • What are the revenue-generating key market segments?
                  • What are the key factors driving and challenging this market’s growth?
                  • Who are the key market vendors and their growth strategies?
                  • What are the latest trends influencing the growth of this market?
                  • What are the variables influencing the market growth in the primary regions?
                  • What are the factors influencing the growth of the parent market?

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