Houseware Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Published: Feb 2023 Pages: 164 SKU: IRTNTR71845

The Global Houseware Market Size is estimated to grow at a CAGR of 5.15% between 2022 and 2027 and the market is forecast to increase by USD 105.77 billion. The growth of the market depends on several factors, including the emergence of new designs and bright colors in houseware products, the increasing demand for induction cookware, and the expanding online sales of houseware products.

This housewares market research report extensively covers market segmentation by distribution channel (offline and online), product (cookware and bakeware, kitchen tools and accessories, and tableware), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Houseware Market During the Forecast Period?

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Houseware Market: Key Drivers, Trends, Challenges, and Customer Landscape

The introduction of houseware products with new designs and bright colors is notably driving the market growth, although factors such as high competition from unorganized players may impede the housewares market industry. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Houseware Market Driver

The global houseware market is being driven by the introduction of new designs and bright colours by vendors. This trend is fueled by increasing consumer demand for stylish products that allow them to showcase their unique sense of style in the kitchen. The availability of a wide range of distinctive colour offerings has helped to spur sales of brightly coloured and fashionable houseware products, such as kitchenware.

Consumers are often willing to purchase new products because of their unique style, which appeals to their individuality, resulting in increased purchasing frequency that exceeds normal product replacement cycles. The demand for houseware products with new and bright designs is expected to continue increasing during the forecast period, driven in part by the younger generation's interest in buying products that express a unique sense of style.

Significant Houseware Market Trends

An increase in the availability of private-label brands is the primary trend in the global houseware market. The growth of private labels in the houseware market is expected to increase. Retailers are increasingly focused on delivering value at a lower cost, resulting in a surge in private-label sales. This trend is especially prevalent in developing countries, where private-label houseware products account for a significant market share. Private-label products are typically distributed through supermarkets, discount outlets, and hypermarkets. Distributors of private-label products are also working to improve procurement processes and quality control.

Furthermore, some private label players offer premium houseware products. Innovative retailers in developed countries are developing private label lines that offer better quality than national brands. As private-label products become more widely available and sophisticated, they are becoming more widely accepted. Additionally, economic downturns in many countries have reinforced the credibility of private labels as cheaper alternatives to branded goods, creating awareness across different demographic groups.

Major Houseware Market Challenge

High competition from unorganized players is a major challenge to the growth of the global houseware market. Established vendors in the houseware market face tough competition from unregistered, unorganized players who offer similar products. In this scenario, brand reputation and pricing become key distinguishing factors between organized and unorganized players. The market is highly competitive, with players ranging from small firms specializing in specific products to large multinational corporations. Competition in the market is dependent on factors like product type and pricing. Vendors compete based on various parameters like pricing, product design, brand recognition, and service. The low operating cost and investment required is an advantage for unorganized players who target consumers with cheaper, low-quality offerings, posing a significant challenge to well-established manufacturers.

Key Houseware Market Customer Landscape

The housewares market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Houseware Market Customer Landscape

Who are the Major Houseware Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the kitchenware and houseware market.

Breville- The company offers housewares such as Kettles, Air Purifiers, and Cookers. Also, This segment focuses on designing and manufacturing home appliances, and kitchen appliances, including bread makers, blenders, juicers, mixers, scales, kettles, ovens, microwaves, toasters, meat grinders, steamers, grills, and food processors.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Bed Bath and Beyond Inc.
  • Conair Corp.
  • Hamilton Housewares Pvt. Ltd.
  • Helen of Troy Ltd.
  • Inter IKEA Holding B.V.
  • Lenox Corp.
  • Libbey Inc.
  • Lifetime Brands Inc.
  • LocknLock Co.
  • Newell Brands Inc.
  • Nordic Ware
  • NORITAKE Co. Ltd.
  • SEB SA Co.
  • Steelite International Ltd.
  • Target Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Houseware Market?

The housewares market share growth by the offline segment will be significant during the forecast period. In this segment, vendors are also focusing on increasing their offline sales by widening their operations at different locations. This helps the company to generate and sell products efficiently and cater to every consumer category in large geographic areas. The huge growth in retail channels in different cities and regions will drive customer familiarization with different types of houseware. It will also increase the value of sales of the global houseware market during the forecast period. Although the offline segment is losing its market share to the online channels, extensive marketing will leverage its sales at a steady rate. Such factors will increase segment growth during the forecast period.

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The offline segment was valued at USD 272.56 billion in 2017 and continue to grow by 2021. Houseware products such as cookware, bakeware, and flatware are predominantly sold through offline retail stores. Supermarkets, hypermarkets, convenience stores, and warehouse clubs are popular offline distribution channels that offer these products in various sizes, packaging, and brands, thereby generating most of the global market's revenue. Although the COVID-19 pandemic disrupted the offline distribution channels, they have resumed their operations since the start of 2022, which is expected to have a positive impact on the offline distribution channels in terms of houseware sales at retail stores during the forecast period.

Which are the Key Regions for the Houseware Market?

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APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The houseware market in APAC is expected to grow at a significant rate during the forecast period. This growth rate is primarily propelled by the growing year-over-year replacement sales demand, especially in countries such as China and India, because vendors are introducing new innovative houseware products. The market in APAC is mainly growing due to the rising middle-class population, coupled with the growing disposable income, increase in employment rate, and changing lifestyles. Approximately 1.5 billion people are expected to enter the middle-income class (C and C-/D+ class) segment by 2035, which creates an immense opportunity for vendors of the houseware market. The growing disposable income in the region has boosted the market's growth. Countries such as Japan, China, India, and Australia are some of the major kitchenware and houseware markets in the region.

COVID-19 in APAC in 2020 further impacted the growth of the regional market. However, in 2021, India, Japan, Korea, and other countries resumed various business and industrial activities with the relaxation of lockdowns, owing to the launch of vaccines and vaccination drives carried out by the governments of several countries. A gradual increase in the operations of retail shops led to an increase in the sales of the houseware market. Owing to the reopening of physical retail outlets and the lifting of lockdown restrictions across the region, gradual improvement in consumer purchasing behavior toward houseware, increase in the sales of personalized products, and rapid penetration of online distribution channels in developing countries, the global houseware market is expected to ensure its dominance in APAC during the forecast period.

Segment Overview

The housewares market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Billion, 2017 - 2027)
    • Offline
    • Online
  • Product Outlook (USD Billion, 2017 - 2027)
    • Cookware and bakeware
    • Kitchen tools and accessories
    • Tableware
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chili
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Houseware Market Scope

Report Coverage

Details

Page number

164

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.15%

Market growth 2023-2027

USD 105.77 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.0

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Bed Bath and Beyond Inc., Breville Pty Ltd, Conair Corp., Hamilton Housewares Pvt. Ltd., Helen of Troy Ltd., Inter IKEA Holding B.V., Lenox Corp., Libbey Inc., Lifetime Brands Inc., LocknLock Co., Newell Brands Inc., Nordic Ware, NORITAKE Co. Ltd., SEB SA Co., Steelite International Ltd., Target Corp., Tuesday Morning Inc., Tupperware Brands Corp., Whirlpool Corp., and Zepter International

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Houseware Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the houseware market between 2023 and 2027
  • Precise estimation of the size of the houseware market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the kitchenware and houseware market industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of houseware market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global houseware market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global houseware market 2017 - 2021 ($ billion)
    • 4.2 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Cookware and bakeware - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Cookware and bakeware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Cookware and bakeware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Cookware and bakeware - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Cookware and bakeware - Year-over-year growth 2022-2027 (%)
    • 7.4 Kitchen tools and accessories - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Kitchen tools and accessories - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Kitchen tools and accessories - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Kitchen tools and accessories - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Kitchen tools and accessories - Year-over-year growth 2022-2027 (%)
    • 7.5 Tableware - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Tableware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Data Table on Tableware - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 57: Chart on Tableware - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Tableware - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 59: Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Breville Pty Ltd
              • Exhibit 112: Breville Pty Ltd - Overview
              • Exhibit 113: Breville Pty Ltd - Product / Service
              • Exhibit 114: Breville Pty Ltd - Key offerings
            • 12.4 Conair Corp.
              • Exhibit 115: Conair Corp. - Overview
              • Exhibit 116: Conair Corp. - Product / Service
              • Exhibit 117: Conair Corp. - Key offerings
            • 12.5 Helen of Troy Ltd.
              • Exhibit 118: Helen of Troy Ltd. - Overview
              • Exhibit 119: Helen of Troy Ltd. - Business segments
              • Exhibit 120: Helen of Troy Ltd. - Key offerings
              • Exhibit 121: Helen of Troy Ltd. - Segment focus
            • 12.6 Inter IKEA Holding B.V.
              • Exhibit 122: Inter IKEA Holding B.V. - Overview
              • Exhibit 123: Inter IKEA Holding B.V. - Product / Service
              • Exhibit 124: Inter IKEA Holding B.V. - Key offerings
            • 12.7 Lenox Corp.
              • Exhibit 125: Lenox Corp. - Overview
              • Exhibit 126: Lenox Corp. - Product / Service
              • Exhibit 127: Lenox Corp. - Key offerings
            • 12.8 Libbey Inc.
              • Exhibit 128: Libbey Inc. - Overview
              • Exhibit 129: Libbey Inc. - Business segments
              • Exhibit 130: Libbey Inc. - Key offerings
              • Exhibit 131: Libbey Inc. - Segment focus
            • 12.9 Lifetime Brands Inc.
              • Exhibit 132: Lifetime Brands Inc. - Overview
              • Exhibit 133: Lifetime Brands Inc. - Product / Service
              • Exhibit 134: Lifetime Brands Inc. - Key offerings
            • 12.10 LocknLock Co.
              • Exhibit 135: LocknLock Co. - Overview
              • Exhibit 136: LocknLock Co. - Product / Service
              • Exhibit 137: LocknLock Co. - Key offerings
            • 12.11 Newell Brands Inc.
              • Exhibit 138: Newell Brands Inc. - Overview
              • Exhibit 139: Newell Brands Inc. - Business segments
              • Exhibit 140: Newell Brands Inc. - Key news
              • Exhibit 141: Newell Brands Inc. - Key offerings
              • Exhibit 142: Newell Brands Inc. - Segment focus
            • 12.12 Nordic Ware
              • Exhibit 143: Nordic Ware - Overview
              • Exhibit 144: Nordic Ware - Product / Service
              • Exhibit 145: Nordic Ware - Key offerings
            • 12.13 NORITAKE Co. Ltd.
              • Exhibit 146: NORITAKE Co. Ltd. - Overview
              • Exhibit 147: NORITAKE Co. Ltd. - Business segments
              • Exhibit 148: NORITAKE Co. Ltd. - Key offerings
              • Exhibit 149: NORITAKE Co. Ltd. - Segment focus
            • 12.14 SEB SA Co.
              • Exhibit 150: SEB SA Co. - Overview
              • Exhibit 151: SEB SA Co. - Business segments
              • Exhibit 152: SEB SA Co. - Key news
              • Exhibit 153: SEB SA Co. - Key offerings
              • Exhibit 154: SEB SA Co. - Segment focus
            • 12.15 Steelite International Ltd.
              • Exhibit 155: Steelite International Ltd. - Overview
              • Exhibit 156: Steelite International Ltd. - Product / Service
              • Exhibit 157: Steelite International Ltd. - Key offerings
            • 12.16 Tupperware Brands Corp.
              • Exhibit 158: Tupperware Brands Corp. - Overview
              • Exhibit 159: Tupperware Brands Corp. - Business segments
              • Exhibit 160: Tupperware Brands Corp. - Key news
              • Exhibit 161: Tupperware Brands Corp. - Key offerings
              • Exhibit 162: Tupperware Brands Corp. - Segment focus
            • 12.17 Whirlpool Corp.
              • Exhibit 163: Whirlpool Corp. - Overview
              • Exhibit 164: Whirlpool Corp. - Business segments
              • Exhibit 165: Whirlpool Corp. - Key offerings
              • Exhibit 166: Whirlpool Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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