Marketing Automation Software Market by Deployment, End-user, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022 Pages: 159 SKU: IRTNTR71346

Marketing Automation Software Market Forecast 2023-2027

Marketing Automation Software Market size is estimated to grow by USD 2,707.36 million between 2022 and 2027 accelerating at a CAGR of 11.98% during the forecast period. The growth of the market share depends on several factors, including the growing need for lead nurturing, an increased need for improved customer digital experience, and the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

What will be the size of the Marketing Automation Software Market During the Forecast Period?

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Key Drivers, Trends, Challenges, and Customer Landscape

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Driver

The growing need for lead nurturing is notably driving the market share. Lead nurturing is the process of developing relationships with customers at every stage of the sales process. Successful lead nurturing anticipates the needs of the buyer based on who they are, using profile characteristics, such as title, role, and industry, and understands customers' needs and provides the information they need by focusing on target marketing and communications. For effective lead nurturing, marketing and sales departments need to collaborate on several aspects. The lead nurturing feature enables marketing companies to focus more on sales and bring in new businesses and profits.

For example, the right CRM software will allow enterprises to automate a lot of the nurturing strategies which are used to expand their business. Some strategies for nurturing leads include email marketing, content marketing, social media marketing, and conducting surveys. Hence, with time, there would be a considerable requirement for nurturing a lead, which would help marketers to know their customers at a personal level and adopt marketing strategies that would eventually result in the growth of market size through 2027.

Key Trends

The emergence of location-based marketing is a key trend in the market. Location-based marketing involves gathering information about the locations of a company's customers and utilizing it to market products and services effectively. It uses global positioning system (GPS) technology to locate the customer's smartphones and deliver multimedia content to potential customers based in targeted locations.

Location-based marketing also uses the location of a customer to create unique, personalized content for every customer. The created content will be managed using content management software, which will eventually aid in allocating marketing assets. This personalized marketing helps companies earn more customer loyalty and brand awareness. Hence, with the emergence of location-based marketing, the market size is expected to grow significantly through 2027, from which marketers can benefit from having an improved connection with their audience and businesses can use this to their own advantage to better consumer and business relationships.

Key Challenge

The high cost of marketing automation software is the major challenge impeding market growth. Marketing automation software rarely integrates with third-party systems. The interoperability issues extend to database compatibility as it is now not effortless to get the right of entry to purchaser information until it is stored in the database supplied by the advertising automation vendor.

As of 2022, large enterprises are likely to spend more of their IT budget on various application purchases in the coming years from 2023-2027, including both on-premises and cloud-based ones. Companies often do not have a comprehensive integration strategy to streamline business processes and create customized solutions for each business challenge. This leads to a hard-to-manage and costly-to-maintain heterogeneous enterprise environment. The major players in the market use several approaches to mitigate the effects of related interoperability issues. Hence, with the rise in interoperability issues and lack of comprehensive integration strategy, the market size is expected to get lower significantly through 2027, which occurs as numerous vendors are offering the same service with less differentiation.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Marketing Automation Software Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Salesforce.com Inc. - The company offers marketing automation software for Flow Orchestration, OmniStudio, and Flow RPA as its key offerings. Under this segment, the company focuses on delivering customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce from anywhere.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Acoustic LP
  • Act On Software Inc.
  • ActiveCampaign LLC
  • Adobe Inc.
  • ClickDimensions LLC
  • EngageBay Inc.
  • GetResponse Sp zoo
  • HubSpot Inc.
  • International Business Machines Corp.
  • Intuit Inc.
  • Lead Liaison LLC
  • Madgicx Ltd
  • MarketXpander Services Pvt. Ltd.
  • Net results
  • Ontraport

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

Based on deployment, the market is segmented into cloud-based and on-premises. The market share growth by the cloud-based segment will be significant during the forecast period. The cloud-based marketing automation software helps enterprises operate faster and more efficiently. Many vendors have started delivering software-as-a-service (SaaS) solutions to leverage the growing adoption of cloud-based systems. The increase in adoption is mainly because of the extensive use of the Internet and advantages such as scalability, reduced cost, and easy upgrading over traditional implementation procedures. Hence, the cloud-based marketing automation market is anticipated to witness growth during the forecast period as organizations are focused on decreasing IT infrastructure costs and improving the flexibility, agility, and efficiency of advertising operations.

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The cloud-based marketing automation market is expected to increase during the forecast period as enterprises are more focused on reducing IT infrastructure costs and improving the flexibility, agility, and efficiency of marketing operations. The rapid changes in the global marketing landscape and the proliferation of content and channels compel marketers to adopt scalable and consistent solutions and help in better control of quality. Cloud-based marketing automation solutions are scalable and help to manage all brand assets and streamline workflows centrally. These benefits will facilitate segment growth.

Which are the Key Regions for the Market?

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North America is estimated to account for 39% of the global market share growth during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in North America is growing at a significant rate because of the high rate of internet penetration and the increasing use of online search engines. Almost all businesses are adopting digital media and are moving their operations online. The high rate of advanced technology adoption and mobile penetration among the masses will lead to the growth of the market in focus. With more than two-thirds of the population actively using the Internet, the region is the major revenue driver for the market. Spending by advertisers to expand their customer base and increasing penetration of smartphones and smartphone-based video and music streaming services are also driving the adoption of the software by companies.

The market experienced growth in recent times, where government officials also used the software to spread awareness about the recent scenarios in 2021-2022. Industries such as automotive and retail invested in marketing automation software for digital marketing campaigns and to gain online traction. Such factors are expected to contribute to the growth of the market in the region during the forecast period.

Market Analyst Overview

The Marketing Automation Software Market witnesses significant investment as businesses focus on customer retention through digital marketing tools like lead management, sales automation, and campaign management. Marketing teams seek relief from tedious tasks with integrated software suites and cloud technologies. However, a shortage of skilled individuals poses challenges, particularly for smaller businesses. The market trends towards data-driven promotion, AI, and mobile-optimized marketing, with notable competition among prominent vendors like Marketo, Salesforce Pardot, and HubSpot. This industry's growth is fueled by digitization, innovation, and the demand for personalized marketing services.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends and growth opportunities from 2017 to 2027. 

  • Deployment Outlook (USD Million, 2017 - 2027)
    • Cloud-based
    • On-premises
  • End-user Outlook (USD Million, 2017 - 2027)
    • Small
    • Medium Enterprise
    • Large enterprises
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Scope

Report Coverage

Details

Page number

159

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 11.98%

Market growth 2023-2027

USD 2,707.36 million

Market structure

Fragmented

YoY growth 2022-2023(%)

11.14

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 39%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce.com Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast, and Zoho Corp. Pvt. Ltd.

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global marketing automation software market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global marketing automation software market 2017 - 2021 ($ million)
    • 4.2 Deployment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Cloud-based - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
    • 6.4 On-premises - Market size and forecast 2022-2027
      • Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 45: Chart on Comparison by End-user
      • Exhibit 46: Data Table on Comparison by End-user
    • 7.3 Small and medium enterprises - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
    • 7.4 Large enterprises - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 55: Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Acoustic LP
              • Exhibit 108: Acoustic LP - Overview
              • Exhibit 109: Acoustic LP - Product / Service
              • Exhibit 110: Acoustic LP - Key offerings
            • 12.4 Act On Software Inc.
              • Exhibit 111: Act On Software Inc. - Overview
              • Exhibit 112: Act On Software Inc. - Product / Service
              • Exhibit 113: Act On Software Inc. - Key news
              • Exhibit 114: Act On Software Inc. - Key offerings
            • 12.5 ActiveCampaign LLC
              • Exhibit 115: ActiveCampaign LLC - Overview
              • Exhibit 116: ActiveCampaign LLC - Product / Service
              • Exhibit 117: ActiveCampaign LLC - Key news
              • Exhibit 118: ActiveCampaign LLC - Key offerings
            • 12.6 Adobe Inc.
              • Exhibit 119: Adobe Inc. - Overview
              • Exhibit 120: Adobe Inc. - Business segments
              • Exhibit 121: Adobe Inc. - Key news
              • Exhibit 122: Adobe Inc. - Key offerings
              • Exhibit 123: Adobe Inc. - Segment focus
            • 12.7 ClickDimensions LLC
              • Exhibit 124: ClickDimensions LLC - Overview
              • Exhibit 125: ClickDimensions LLC - Product / Service
              • Exhibit 126: ClickDimensions LLC - Key offerings
            • 12.8 EngageBay Inc.
              • Exhibit 127: EngageBay Inc. - Overview
              • Exhibit 128: EngageBay Inc. - Product / Service
              • Exhibit 129: EngageBay Inc. - Key offerings
            • 12.9 GetResponse Sp zoo
              • Exhibit 130: GetResponse Sp zoo - Overview
              • Exhibit 131: GetResponse Sp zoo - Product / Service
              • Exhibit 132: GetResponse Sp zoo - Key offerings
            • 12.10 HubSpot Inc.
              • Exhibit 133: HubSpot Inc. - Overview
              • Exhibit 134: HubSpot Inc. - Product / Service
              • Exhibit 135: HubSpot Inc. - Key offerings
            • 12.11 International Business Machines Corp.
              • Exhibit 136: International Business Machines Corp. - Overview
              • Exhibit 137: International Business Machines Corp. - Business segments
              • Exhibit 138: International Business Machines Corp. - Key news
              • Exhibit 139: International Business Machines Corp. - Key offerings
              • Exhibit 140: International Business Machines Corp. - Segment focus
            • 12.12 Lead Liaison LLC
              • Exhibit 141: Lead Liaison LLC - Overview
              • Exhibit 142: Lead Liaison LLC - Product / Service
              • Exhibit 143: Lead Liaison LLC - Key offerings
            • 12.13 MarketXpander Services Pvt. Ltd.
              • Exhibit 144: MarketXpander Services Pvt. Ltd. - Overview
              • Exhibit 145: MarketXpander Services Pvt. Ltd. - Key offerings
            • 12.14 Net results
              • Exhibit 146: Net results - Overview
              • Exhibit 147: Net results - Key offerings
            • 12.15 Ontraport
              • Exhibit 148: Ontraport - Overview
              • Exhibit 149: Ontraport - Key offerings
            • 12.16 Oracle Corp.
              • Exhibit 150: Oracle Corp. - Overview
              • Exhibit 151: Oracle Corp. - Business segments
              • Exhibit 152: Oracle Corp. - Key news
              • Exhibit 153: Oracle Corp. - Key offerings
              • Exhibit 154: Oracle Corp. - Segment focus
            • 12.17 Salesforce.com Inc.
              • Exhibit 155: Salesforce.com Inc. - Overview
              • Exhibit 156: Salesforce.com Inc. - Product / Service
              • Exhibit 157: Salesforce.com Inc. - Key news
              • Exhibit 158: Salesforce.com Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 159: Inclusions checklist
                • Exhibit 160: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 161: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 162: Research methodology
                • Exhibit 163: Validation techniques employed for market sizing
                • Exhibit 164: Information sources
              • 13.5 List of abbreviations
                • Exhibit 165: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Detailed vendors report with competitive landscape
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis