Software as a Service (SaaS) Market by Deployment and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70532

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The software as a service (SaaS) market has the potential to grow by USD 99.99 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 11.35%.

This software as a service (SaaS) market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by deployment (public cloud, private cloud, and hybrid cloud) and geography (North America, Europe, APAC, South America, and MEA). The software as a service (SaaS) market report also offers information on several market vendors, including Accenture Plc, Adobe Inc., Alphabet Inc., Inc., Hewlett Packard Enterprise Development LP, International Business Machines Corp., Microsoft Corp., Oracle Corp., Inc., and SAP SE among others.

What will the Software as a Service (SaaS) Market Size be in 2021?


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Software as a Service (SaaS) Market: Key Drivers and Trends

The augmenting use of mobile apps is notably driving the software as a service (SaaS) market growth, although factors such as issues associated with system integration may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the software as a service (SaaS) industry get your FREE report sample now.

  • The increasing use of AI-enabled SaaS will significantly drive the growth of the market.
  • AI-enabled SaaS solutions allow end-user enterprises to obtain better value from their data.
  • Enterprises can provide personalized and automated services to their customers through live chatbots, which are AI-powered SaaS. AI-enabled SaaS also quickens internal processes and operations.
  • AI-enabled SaaS has improved security because it can generate a quick response to a potential threat.
  • The benefits enable enterprises to improve their internal operations.
  • The benefits will further increase the use of AI-enabled SaaS, which will boost the growth of the SaaS market.
  • The increasing use of vertical SaaS is one of the primary software as a service market trends.
  • Vertical SaaS is suitable for specific industries such as retail, insurance, and auto manufacturing.
  • Industry-specific vertical SaaS is cost-effective and can refine customization. It can generate industry-specific customer data and intelligence, which are essential for enterprises to cater to customer needs within their niche.
  • Vendors are constantly focusing on proving vertical SaaS with features specific to client needs to increase their customer base. Such factors will increase the demand for vertical SaaS during the forecast period.

This software as a service (SaaS) market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Software as a Service (SaaS) Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Accenture Plc
  • Adobe Inc.
  • Alphabet Inc.
  • Inc.
  • Hewlett Packard Enterprise Development LP
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Inc.
  • SAP SE


The software as a service (SaaS) market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the software as a service (SaaS) market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Software as a Service (SaaS) Market?


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52% of the market’s growth will originate from North America during the forecast period. The US is the key market for the software as a service (SaaS) market in North America. Market growth in this region will be slower than the growth of the market in APAC, South America, and MEA.

The primary factor contributing to the growth of the SaaS market in North America is the rising demand for cloud computing services in the US. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Deployment Segments in the Software as a Service (SaaS) Market?


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The public cloud segment is estimated to grow at a low CAGR during the forecast period as the market is slowly reaching maturity. However, the use of the public cloud is increasing due to its elasticity and scalability, which are best suited for IT-enabled services. The use of the public cloud also simplifies access to platform solutions such as AI, big data, data analytics, and Internet of Things (IoT). 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the software as a service (SaaS) market size.



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What are the Key Factors Covered in this Software as a Service (SaaS) Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive software as a service (SaaS) market growth during the next five years
  • Precise estimation of the software as a service (SaaS) market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the software as a service (SaaS) industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of software as a service (SaaS) market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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