Menstrual Cups Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,China,India,UK,Germany - Size and Forecast 2023-2027

Menstrual Cups Market: Trends, Growth and Forecast Analysis

The Menstrual Cup market is projected to reach a value of USD 1905.55 million in 2027, at a CAGR of 15.18% between 2022 and 2027 during the forecast period. The growth of the market depends on the increasing number of product launches. Other benefits include the usage of menstrual cups over substitute products, and tax exemption on menstrual products.

Market Overview

Analysis Period	2017-2027
Market Size (2017) Historic Year	USD 1264.53 million
Market Size (2027) - Forecasted Year	USD 1905.55 million
Historic Opportunity (2017-2021)	USD 162.84 million
Historic CAGR	3.07 %
Forecasted Opportunity (2023-2027)	USD 425.44 million
Market Opportunity Transformation Growth	50.69 %
Market Opportunity Capitalization	USD 588.28 million

The menstrual cups market refers to the industry that produces and sells reusable silicone cups used for menstrual hygiene. Menstrual cups offer an eco-friendly alternative to disposable sanitary products like tampons and pads. The market offers a range of menstrual cup options in terms of size, shape, and features to cater to different preferences and needs of users. Research indicates that using a menstrual cup reduces waste by up to 97%, compared to traditional disposable sanitary products.

Market Size and Growth

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Market Key Drivers, Trends, Challenges, and Customer Landscape

The global menstrual cups market has been growing steadily in recent years due to increased awareness about sustainable menstrual hygiene products. Menstrual cups are typically made of medical-grade silicone and can be reused for several years, making them cost-effective in the long run. Most women aged 18-35 have shown interest in switching to menstrual cups. The adoption rate of the cups has grown significantly in the past two years.

Key  Market Driver 

Menstrual cups are a driving force in feminine hygiene, gaining momentum through various factors. The lockdowns spurred a shift towards online shopping, making retail pharmacies essential for period cup accessibility. Eco-conscious consumers gravitate towards the durability of medical-grade materials, reducing waste. NGOs play a crucial role in promoting eco-friendly options like the Diva Cup, aligning with market forecasts. Europe menstrual market analysis and reports highlight the popularity known for leak-proof properties and comfort during insertion and removal. This phenomenon is not just anything; it's a transformative blend of sustainability, hygiene, and a positive shift in menstrual cycle practices.

Advantages of Menstrual Cups

Revolutionary option in feminine hygiene products, offer numerous advantages, gaining popularity globally. In Sweden, Australia, the United States, and Mexico, these cups address the needs of a diverse population. Traction in the Asia-Pacific region and Denmark indicate a growing acceptance. Unlike traditional options, its made of thermoplastic elastomer (TPE) like Si-Line, eliminates restraints and leaks, providing a reliable alternative. The industry's market research and growth underscore the shift in girls' preferences. With the potential to accommodate varying flows and reduce irritation, proves to be an optimal choice, available in pharmacies worldwide, symbolizing a paradigm shift in menstrual health.

Consumer Demographics and Preferences

Amidst pandemic developments, the market segment witnesses a surge in market growth and forecasting, unveiling new market opportunities. The Asia-Pacific region, Latin America, and Norway, for instance, showcase expanding consumer demographics. Silicon-based cups, due to their comfort and product innovation, are gaining prominence. Businesses recognize the value chain analysis as a basis for strategic decisions. Consumer preferences emphasize wellness, reducing discomfort, and promoting product availability. Porter's role in shaping the market value underscores the importance of knowledge in this evolving industry. As more areas embrace it has become a part of daily hygiene, and the market continues to evolve, reflecting a paradigm shift in menstrual health practices worldwide.

Key Market Trends and Innovations

The demand for menses cups is increasing globally as they are an effective solution for women to maintain personal hygiene during menses. Market vendors are employing various strategies to expand their market presence. One such approach is adopting merger and acquisition (M&A) strategies to bolster their global presence. These strategies for product development and commercialization provide vendors with several benefits, including cost containment, product line extension, and increased geographical reach. These factors are anticipated to drive the market's growth during the forecast period.

The rapid adoption of digital marketing strategies has resulted in an increased adoption rate of women's hygiene products among end-users. Digital marketing strategies have helped vendors accelerate sales and improve cup penetration in developing countries. The adoption of these strategies by vendors has resulted in improved hygiene cup penetration. Consequently, vendors' adoption of these strategies is expected to increase their sales revenue and drive the growth of the global market during the forecast period.

Marketing Strategies 

Marketing strategies in the market are evolving, responding to the shift in market growth and trends. With sustainability at the forefront, brands like Cora emphasize elastomers, ensuring individual comfort while reducing environmental impact. There is a positive transformation, especially in Indonesia and Russia, aligning with the changing perceptions of feminine hygiene products. This generation values convenience, and the market report indicates a significant amount of decisions being made based on the cleanliness aspects. Sterne usage extends to hospitals, indicating a broader acceptance. 

Challenges and Opportunities in the Market

The strong presence of substitute products is a major challenge to the market development. The strong presence of substitute products, such as sanitary napkins, cotton cloth rags, period panties, and organic tampons, is hindering the growth of the market. The preference for menstrual blood health management products is based on personal choice, economic status, cultural acceptability, and the availability of products. Women are familiar with sanitary pads and tampons and prefer commercially available disposable sanitary pads and tampons for the management of menstruation hygiene. Sanitary pads are fast-moving consumer goods, and their disposable nature and ease of use make them popular.

The market has a few small vendors with a limited global presence. The lack of large vendors, that have an established global presence, is expected to continue to threaten market growth during the forecast period. Vendors sell their products through e-commerce platforms, and the high cost of shipping menses cups is a threat to their adoption. Thus, vendors in the market face intense competition from the manufacturers of substitute products, which will limit the growth of the market during the forecast period.

 Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Customer Landscape

Key Players in the Market                                  

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Anigan - The company offers  EvaCup. Also, besides EvaCup, the company offers products such as EvaWear, Incontinence Panty, and First Period Kit.

The market forecast report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Blossom Cup
• Diva International Inc.
• FemmyCycle
• Fleurcup
• Intimina
• Jaguara s.r.o.
• KoloXo
• Lena Cup LLC
• Lune Group Oy Ltd.
• Me Luna GmbH
• Merula GmbH
• Mildcares
• MonthlyCup AB
• Mooncup Ltd.
• Ruby Cup

A qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Fastest-Growing Segment in the Market

The market share growth by the reusable cups segment will be significant during the forecast period. The reusable cups segment accounts for the largest share of the market. Factors such as the increasing awareness of reusable menstrual products, new product launches, and strong marketing strategies adopted by key vendors, such as digital marketing and e-commerce platforms, to increase the sales of menstrual cups will drive the growth of this segment during the forecast period.

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The reusable cups segment showed a gradual increase in market share with USD 863.04 million in 2017 and continued to grow by 2021.  The rising acceptance of innovative solutions for menstrual management in developed nations has prompted market players to introduce novel reusable alternatives. Key vendors' introduction of these products is set to broaden the accessibility of such options, thereby bolstering the expansion of this market segment. As a result of the escalating demand for sustainable alternatives, this particular sector of the global market is anticipated to witness growth in the coming forecast period.

On the other hand, the market for disposable alternatives is poised for consistent growth in the foreseeable future. Various factors contribute to this upward trend, including heightened awareness surrounding menstrual solutions, governmental initiatives such as tax exemptions on related products, and the inherent advantages that disposable options present compared to traditional sanitary pads and tampons. However, the dominance of reusable alternatives may constrain the growth of this segment in the forecasted period.

Types of Menstrual Cups

The market presents a plethora of options catering to diverse consumer needs. Product types range from silicone to latex, each available in various shapes and sizes to suit individual preferences. The Flex Company, a prominent player, contributes to market trends and analysis, shaping the landscape in Italy, Spain, Japan, and South Korea. Notably, elastomer joins the list of materials, offering some a sustainable alternative. With heightened campaigns by organizations, the market growth analysis indicates a rise, aligning with the increasing disposable income and awareness among women populations. These cups, minimizing waste and maximizing value, symbolize a shift towards sustainable menstrual hygiene.

Regional Analysis

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North America is projected to contribute 48% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The  market in North America is expected to grow during the forecast period. In the United States, the use of menstrual cups has increased. Factors such as the rising awareness of menstrual hygiene, the strong presence of large players, new product launches, the increasing number of digital marketing strategies by key vendors, and the rising healthcare expenditure of people are driving the growth of the market in North America.

The market varies across regions like Asia Pacific, reflecting diverse preferences. Individuals in this region gravitate towards eco-friendly material types, reducing waste and promoting sustainable practices. As an article on hygiene and cleaning emphasizes, the market addresses leakage concerns, offering a fluid solution that works for many, making it a standout choice for individuals of industry and beyond.

Segment Overview

The  market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.

• Product Outlook ( USD Million, 2017 - 2027)
  • Reusable menstrual cups
  • Disposable menstrual cups 

• Distribution Channel Outlook ( USD Million, 2017 - 2027)
  • Retail
  • Online

• Region Outlook ( USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Industry Scope
Report Coverage	Details
Page number	154
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.18%
Market growth 2023-2027	USD 425.44 million
Market structure	Fragmented
YoY growth (%)	4.01
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 48%
Key countries	US, China, India, UK, and Germany
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Anigan Inc., Blossom Cup, Diva International Inc., FemmyCycle, Fleurcup, Intimina, Jaguara s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby Cup, Saalt, Sckoon Inc., The Flex Co., and THE KEEPER Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Industry Market Research Report?

• CAGR of the market during the forecast period.
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market and its contribution to the parent market.
• Accurate predictions about upcoming trends and changes in consumer behavior.
• Growth of the market industry across North America, Europe, APAC, South America, and the Middle East and Africa.
• A thorough menstrual cups industry analysis of the market’s competitive landscape and detailed information about vendors.
• Comprehensive analysis of factors that will challenge the growth of market vendors.

 

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