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Feminine Hygiene Products Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2021-2025

  • Published: Nov 2022
  • Pages: 174
  • SKU: IRTNTR45713
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The feminine hygiene products market is estimated to grow at a CAGR of 5.72% between 2022 and 2027. The size of the market is forecast to increase by USD 11,407.53 million. The growth of the market depends on serval factors, including aggressive marketing by vendors, the expanding organized retail landscape, and the growing awareness and concern for hygiene.

This report extensively covers market segmentation by distribution channel (offline and online), product (sanitary napkins, tampons, pantyliners, menstrual cups, and feminine hygiene wash), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will be the size of the Feminine Hygiene Products Market During the Forecast Period?

Feminine Hygiene Products Market Size

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Parent Market Analysis

Technavio categorizes the global feminine hygiene products market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R and D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Feminine Hygiene Products Market: Key Drivers, Trends, Challenges, and Customer Landscape

The aggressive marketing by vendors is notably driving the market growth, although factors such as the prevalence of side-effects may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Feminine Hygiene Products Market Driver 

The aggressive marketing by vendors is the key factor driving the global feminine hygiene products market growth. A major reason why an increasing number of women are adopting feminine hygiene products is due to aggressive marketing by market participants. Several major grocery stores and pharmacies have created a dedicated section for feminine hygiene products for better visibility. During the forecast period, the introduction of new and innovative products, coupled with advertisements to attract female consumers, particularly the younger generation, to purchase feminine hygiene products, is expected to drive market growth.

Countries such as China and India have a high rate of Internet penetration; therefore, key players are increasing their efforts to market their products through this channel. Also, they are working for the high visibility of their products and establishing brand identity. Through such initiatives, the company focuses on increasing awareness about such products. Such awareness campaigns strengthen brand visibility, resulting in high sales, which, in turn, is expected to boost market growth during the forecast period.

Key Feminine Hygiene Products Market Trend

The rapid growth of e-commerce is the primary trend in the global feminine hygiene products market. The growing popularity of e-commerce is making it easier for customers to browse and purchase from a wide range of feminine hygiene products available online. This makes the shopping experience easier and allows manufacturers to improve brand visibility and brand retention. The ability to market and sell these products online opens up new avenues for vendors to expand their business in terms of product availability and accessibility. The rapid penetration of the Internet will enable vendors to offer a broad range of feminine hygiene products and create a wide customer base for their products. The global feminine hygiene products market has also seen the introduction of a variety of products.

Moreover, the advent of the Internet has reduced the time involved in the physical buying and selling of products and services for buyers and sellers. The success of online retail can be attributed to factors such as quick delivery services and the availability of a broad range of products at competitive prices. E-commerce will be the fastest-growing channel for the distribution of feminine hygiene products during the forecast period.

Key Feminine Hygiene Products Market Challenge

The prevalence of side effects is a major challenge to the global feminine hygiene products market growth. Over the years, concerns have been raised about the use of feminine hygiene products such as sanitary napkins, as they cause several side effects, including infections that can affect the general health of users. For instance, scented sanitary napkins have harmful chemicals and artificial fragrances that are known to cause irritation and tend to cause infections in the long run. These sanitary napkins also include dioxin (a chlorine-based bleaching agent) that causes reproductive health issues in women.

Further, these sanitary napkins also include furans that are present in pesticides and added as a key component of sprays used on inorganically grown cotton (used to manufacture sanitary napkins). These products may lead to TSS. The major symptoms of this condition are vomiting, low blood pressure, diarrhea, dizziness, rashes, red eyes, and high fever. These kinds of side effects create a negative perception of feminine hygiene products and may result in hampering the growth prospects of the market during the forecast period.

Key Feminine Hygiene Products Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Feminine Hygiene Products Market Share by Geography

Global Feminine Hygiene Products Market Customer Landscape

 

Who are the Major Feminine Hygiene Products Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

albaad.com - The company offers feminine hygiene products such as wet wipes, household towels, and flushable wipes. Also, under this segment, the company offers products such as baby wipes, maternity wipes, toddler wipes, household cleaning wipes, adult wipes, personal care wipes, and flushable moist toilet paper.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Fieldstore Ltd
  • Corman SpA
  • COTTON HIGH TECH SL
  • Diva International Inc.
  • Edgewell Personal Care Co.
  • Essity Aktiebolag
  • First Quality Enterprises Inc.
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kao Corp.
  • Kimberly Clark Corp.
  • Nature Abani Biotic Pvt. Ltd.
  • Ontex BV
  • Sanofi SA
  • The Honest Co. Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Feminine Hygiene Products Market?

The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Vendors use promotional and marketing strategies, such as branding through signages and discounts on feminine hygiene products sold at their stores. Retail stores such as Walmart and Walgreens have been selling feminine hygiene products on their shelves for a long time. Vendors in the organized retail sector operate based on factors such as geographical presence, ease of production and inventory management, and transportation of goods. They invest significantly in brick-and-mortar organized retail stores to increase their regional and global presence and share in the market. 

Feminine Hygiene Products Market Size

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The offline segment was valued at  USD 26,608.87 million in 2017 and continue to grow by 2021In offline retail, buyers can purchase products immediately, unlike in online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers get correct and trusted information inside the store when they need it the most, which enhances the shopper's experience. The stores offer easier navigation, which helps consumers to find the products they are looking for, along with section signage and kiosks. The sales personnel aid consumers in deciding the appropriate product for them by getting to know their age and menstrual cycle-related details. These sales representatives also recommend pantyliners for use on days among women when they are not on their menstrual period or during long-distance, overnight travels or business trips when accommodation is not available. This aids in higher sales of feminine hygiene products from retail stores. Such factors will increase the segment growth during the forecast period.

Which are the Key Regions for the Feminine Hygiene Products Market?

Feminine Hygiene Products Market Share by Geography

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Europe is projected to contribute 34% of market growth by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the market in Europe can be attributed to the growing number of women in the workforce, especially in countries such as the UK, France, and Germany, making them financially sounder to invest in hygiene products such as menstrual cups and tampons to meet their hygiene needs. The growth can be attributed to an increase in awareness programs about the usage and introduction of new feminine hygiene products with organic ingredients in different colors, shapes, sizes, and prices. During menopause, women suffer from hot flashes and various symptoms like white discharge and perspiration, which can create malodor. This gives rise to the need for better daily hygiene, which, in turn, leads to the demand for sanitary napkins in the regional market.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for Europe. However, the EU initiated vaccination drives in December 2020, which led to a reduction in the number of COVID-19 cases across countries such as Germany, France, and the UK. As a result, in Q3 2020, lockdown restrictions in the region were lifted, which restored the supply chain. This is expected to drive the growth of the feminine hygiene products market in the region during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, product, and region.

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Product Outlook (USD Million, 2017 - 2027)
    • Sanitary napkins
    • Tampons
    • Pantyliners
    • Menstrual cups
    • Feminine hygiene wash
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Feminine Hygiene Products Market Scope

Report Coverage

Details

Page number

174

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.72%

Market growth 2023-2027

USD 11,407.53 million

Market structure

Fragmented

YoY growth (%)

4.86

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Albaad Deutschland GmbH, Fieldstore Ltd, Corman SpA, COTTON HIGH TECH SL, Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Nature Abani Biotic Pvt. Ltd., Ontex BV, Sanofi SA, The Honest Co. Inc., The Procter and Gamble Co., Torunskie Zaklady Materialow Opatrunkowych, Unicharm Corp., and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in this Feminine Hygiene Products Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the feminine hygiene products market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of feminine hygiene products market vendors

 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global feminine hygiene products market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global feminine hygiene products market 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Sanitary napkins - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Sanitary napkins - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Sanitary napkins - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Sanitary napkins - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Sanitary napkins - Year-over-year growth 2022-2027 (%)
    • 7.4 Tampons - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Tampons - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Tampons - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Tampons - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Tampons - Year-over-year growth 2022-2027 (%)
    • 7.5 Pantyliners - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Pantyliners - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Pantyliners - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Pantyliners - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Pantyliners - Year-over-year growth 2022-2027 (%)
    • 7.6 Menstrual cups - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Menstrual cups - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Menstrual cups - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Menstrual cups - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Menstrual cups - Year-over-year growth 2022-2027 (%)
    • 7.7 Feminine hygiene wash - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Feminine hygiene wash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Feminine hygiene wash - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Feminine hygiene wash - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Feminine hygiene wash - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 67: Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Albaad Deutschland GmbH
              • Exhibit 120: Albaad Deutschland GmbH - Overview
              • Exhibit 121: Albaad Deutschland GmbH - Product / Service
              • Exhibit 122: Albaad Deutschland GmbH - Key offerings
            • 12.4 Bodywise UK Ltd
              • Exhibit 123: Bodywise UK Ltd - Overview
              • Exhibit 124: Bodywise UK Ltd - Product / Service
              • Exhibit 125: Bodywise UK Ltd - Key offerings
            • 12.5 Corman SpA
              • Exhibit 126: Corman SpA - Overview
              • Exhibit 127: Corman SpA - Product / Service
              • Exhibit 128: Corman SpA - Key offerings
            • 12.6 COTTON HIGH TECH SL
              • Exhibit 129: COTTON HIGH TECH SL - Overview
              • Exhibit 130: COTTON HIGH TECH SL - Product / Service
              • Exhibit 131: COTTON HIGH TECH SL - Key offerings
            • 12.7 Diva International Inc.
              • Exhibit 132: Diva International Inc. - Overview
              • Exhibit 133: Diva International Inc. - Product / Service
              • Exhibit 134: Diva International Inc. - Key offerings
            • 12.8 Edgewell Personal Care Co.
              • Exhibit 135: Edgewell Personal Care Co. - Overview
              • Exhibit 136: Edgewell Personal Care Co. - Business segments
              • Exhibit 137: Edgewell Personal Care Co. - Key news
              • Exhibit 138: Edgewell Personal Care Co. - Key offerings
              • Exhibit 139: Edgewell Personal Care Co. - Segment focus
            • 12.9 Essity Aktiebolag
              • Exhibit 140: Essity Aktiebolag - Overview
              • Exhibit 141: Essity Aktiebolag - Business segments
              • Exhibit 142: Essity Aktiebolag - Key news
              • Exhibit 143: Essity Aktiebolag - Key offerings
              • Exhibit 144: Essity Aktiebolag - Segment focus
            • 12.10 First Quality Enterprises Inc.
              • Exhibit 145: First Quality Enterprises Inc. - Overview
              • Exhibit 146: First Quality Enterprises Inc. - Product / Service
              • Exhibit 147: First Quality Enterprises Inc. - Key offerings
            • 12.11 Hengan International Group Co. Ltd.
              • Exhibit 148: Hengan International Group Co. Ltd. - Overview
              • Exhibit 149: Hengan International Group Co. Ltd. - Business segments
              • Exhibit 150: Hengan International Group Co. Ltd. - Key offerings
              • Exhibit 151: Hengan International Group Co. Ltd. - Segment focus
            • 12.12 Johnson and Johnson
              • Exhibit 152: Johnson and Johnson - Overview
              • Exhibit 153: Johnson and Johnson - Business segments
              • Exhibit 154: Johnson and Johnson - Key news
              • Exhibit 155: Johnson and Johnson - Key offerings
              • Exhibit 156: Johnson and Johnson - Segment focus
            • 12.13 Kao Corp.
              • Exhibit 157: Kao Corp. - Overview
              • Exhibit 158: Kao Corp. - Business segments
              • Exhibit 159: Kao Corp. - Key offerings
              • Exhibit 160: Kao Corp. - Segment focus
            • 12.14 Kimberly Clark Corp.
              • Exhibit 161: Kimberly Clark Corp. - Overview
              • Exhibit 162: Kimberly Clark Corp. - Business segments
              • Exhibit 163: Kimberly Clark Corp. - Key news
              • Exhibit 164: Kimberly Clark Corp. - Key offerings
              • Exhibit 165: Kimberly Clark Corp. - Segment focus
            • 12.15 Ontex BV
              • Exhibit 166: Ontex BV - Overview
              • Exhibit 167: Ontex BV - Product / Service
              • Exhibit 168: Ontex BV - Key news
              • Exhibit 169: Ontex BV - Key offerings
            • 12.16 The Procter and Gamble Co.
              • Exhibit 170: The Procter and Gamble Co. - Overview
              • Exhibit 171: The Procter and Gamble Co. - Business segments
              • Exhibit 172: The Procter and Gamble Co. - Key news
              • Exhibit 173: The Procter and Gamble Co. - Key offerings
              • Exhibit 174: The Procter and Gamble Co. - Segment focus
            • 12.17 Unicharm Corp.
              • Exhibit 175: Unicharm Corp. - Overview
              • Exhibit 176: Unicharm Corp. - Business segments
              • Exhibit 177: Unicharm Corp. - Key offerings
              • Exhibit 178: Unicharm Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 179: Inclusions checklist
                • Exhibit 180: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 181: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 182: Research methodology
                • Exhibit 183: Validation techniques employed for market sizing
                • Exhibit 184: Information sources
              • 13.5 List of abbreviations
                • Exhibit 185: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
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              Feminine Hygiene Products market growth will increase by $11407.53 million during 2023-2027.
              The feminine hygiene products market is expected to grow at a CAGR of 5.72% during 2023-2027.
              Technavio has segmented the feminine hygiene products market by distribution channel (Offline, Online, pantyliners, menstrual cups, and feminine hygiene wash) ,product (Sanitary napkins, Tampons, Pantyliners, Menstrual cups, and Feminine hygiene wash) , and geography (Europe, North America, APAC, South America, and Middle East and Africa).
              Albaad Deutschland GmbH, Fieldstore Ltd, Corman SpA, COTTON HIGH TECH SL, Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Nature Abani Biotic Pvt. Ltd., Ontex BV, Sanofi SA, The Honest Co. Inc., The Procter and Gamble Co., Torunskie Zaklady Materialow Opatrunkowych, Unicharm Corp., Unilever PLC are a few of the key vendors in the feminine hygiene products market.
              Europe will register the highest growth rate of 34.04% among the other regions. Therefore, the feminine hygiene products market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the feminine hygiene products market growth are:
              • Aggressive marketing by vendors
              • Rapid growth of e-commerce
              The feminine hygiene products market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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