Sanitary Napkins Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: May 2020
  • Pages: 120
  • SKU: IRTNTR43693
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The sanitary napkins market size has the potential to grow by USD 5.43 billion during 2020-2024. The market’s growth momentum will accelerate during the forecast period because of the market drivers and trends, which have been explored in this report.

This sanitary napkins market research report analyzes the market’s competitive landscape. It offers information on several market vendors, including COTTON HIGH TECH SL, Edgewell Personal Care Co., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson & Johnson, Kimberly-Clark Corp., Ontex Group NV, The Procter & Gamble Co., Unicharm Corp., and Unilever Group. Also, the report provides a detailed analysis of the market by product (menstrual pads and pantyliners) and geography (APAC, Europe, MEA, North America, and South America).

Statistical Analysis of Sanitary Napkins Market

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Market Competitive Analysis

The sanitary napkins market is fragmented due to the presence of numerous international and regional players. Due to continuous innovations and significant R&D investments, the bargaining power of suppliers in the reusable sanitary pads market is steadily increasing. COTTON HIGH TECH SL, Edgewell Personal Care Co., and First Quality Enterprises Inc. are some of the major market participants.

Factors such as the surge in popularity of organic products will create immense growth opportunities for market vendors. However, challenges such as the rising number of counterfeit products will impede the growth of the market participants. To boost the sanitary napkins market demand, vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

This sanitary napkins market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies which will help clients improve their market position. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this report includes information on the upcoming sanitary napkins market trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This sanitary napkins market analysis report provides information on the production, sustainability, and prospects of several leading companies, including:

  • COTTON HIGH TECH SL
  • Edgewell Personal Care Co.
  • First Quality Enterprises Inc.
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kimberly-Clark Corp.
  • Ontex Group NV
  • The Procter & Gamble Co.
  • Unicharm Corp.
  • Unilever Group

Sanitary Napkins Market: Segmentation by Geography

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North America was the largest sanitary napkins market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The government and private organizations in this region are implementing several initiatives to improve the feminine hygiene standards. Also, improving healthcare infrastructure and an increase in the number of clinics and diagnostic centers will significantly drive sanitary napkins market growth in this region over the forecast period.

33% of the market’s growth will originate from North America during the forecast period. The US is a critical market for sanitary napkins in North America. However, market growth in this region will be slower than the growth of the market in Europe.

Sanitary Napkins Market: Segmentation by Product

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Menstrual pads account for a major share of the sanitary pads market owing to the ease of availability and affordability. Also, the rising awareness levels and the presence of established vendors offering differentiated products will support the industry segment.

Market growth by the menstrual pads segment will be faster than the growth of the market by the pantyliners segment. This report provides an accurate prediction of the contribution of all the sanitary napkins market segmentation.

Sanitary Napkins Market: Key Drivers and Trends

The rising popularity of organic products is one of the major factors driving sanitary napkins market growth. While female consumers in developed regions are adopting organic feminine hygiene products due to its health benefits, vendors in the sanitary napkins market are steadily focusing on innovating and upgrading their product portfolio.

The emergence of menstrual cups will be one of the critical sanitary napkins market trends. The introduction of menstrual cups has led to a steady shift in the preference pattern of the users. The lesser chance of infection is one of the major reasons for the increased use of menstrual cups. Several vendors are shifting toward manufacturing menstrual cups as these are durable and easy to dispose of. The growing consumer interest in menstrual cups is a significant sanitary napkins market trend that has been supporting the market growth. As a result of such factors, the sanitary napkins market size will register a CAGR of more than 6% by 2024.

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Key Highlights of the Sanitary Napkins Market Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive sanitary napkins market growth during the next five years
  • Precise estimation of the sanitary napkins market size and its contribution to the parent market
  • Sanitary napkins market facts & figures and accurate predictions on upcoming trends and changes in consumer behavior
  • Estimation of potential opportunity for sanitary napkins market by product and geographic segments
  • Identification of key countries across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sanitary napkins market vendors

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Menstrual pads - Market size and forecast 2019-2024
  • Pantyliners - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2019-2024
  • Online - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Impact of COVID-19 pandemic on the market
  • Key leading countries
  • Market opportunity by geography
  • Volume drivers – Demand led growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • COTTON HIGH TECH SL
  • Edgewell Personal Care Co.
  • First Quality Enterprises Inc.
  • Hengan International Group Co. Ltd.
  • Johnson & Johnson
  • Kimberly-Clark Corp.
  • Ontex Group NV
  • The Procter & Gamble Co.
  • Unicharm Corp.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The sanitary napkins market growth will increase by $5436.57 million during 2019-2024.
The sanitary napkins market is expected to grow at a CAGR of 5.54% during 2019-2024.
Technavio has segmented the sanitary napkins market by product (Menstrual pads and Pantyliners) and geographic (North America, APAC, Europe, South America, and MEA).
COTTON HIGH TECH SL, Edgewell Personal Care Co., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson & Johnson, Kimberly-Clark Corp., Ontex Group NV, The Procter & Gamble Co., Unicharm Corp., Unilever Group are a few of the key vendors in the sanitary napkins market.
North America will register the highest growth rate of 33.17% among the other regions. Therefore, the sanitary napkins market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the sanitary napkins market growth are:
  • Surge in popularity of organic products
The sanitary napkins market vendors should focus on grabbing business opportunities from the menstrual pads segment as it accounted for the largest market share in the base year.
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