Outdoor LED Market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72198

The outdoor LED market share in India is expected to increase by USD 267.08 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 12.71%.

This outdoor LED market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the outdoor LED market in India segmentation by application (billboards, video walls, perimeter LED boards, LED matrix board, and others) and distribution channel (offline and online). The outdoor LED market in India report also offers information on several market vendors, including Bajaj Electricals Ltd., ERCO GmbH, Eveready Industries India Ltd., Havells India Ltd., Koninklijke Philips NV, Orient Electric Ltd., Panasonic Corp., Surya Roshni Ltd., Syska LED Lights Pvt. Ltd., and Wipro Ltd. among others.

What will the Outdoor LED Market Size in India be During the Forecast Period?

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Outdoor LED Market in India: Key Drivers, Trends, and Challenges

The growing demand for LED lighting for different applications is notably driving the outdoor LED market growth in India, although factors such as threats associated with counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the outdoor LED industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Outdoor LED Market Driver in India 

The growing demand for LED lighting for different applications is one of the key drivers supporting the outdoor LED market growth in India. Manufacturers of lighting products have started focusing on energy-efficient and environment-friendly lighting solutions because of increasing awareness of green technology and decreasing prices of LEDs.The continuous decrease in the average selling price (ASP) of LED products is expected to have a positive impact on its penetration and market size, both in the residential and commercial sectors. Also, the outdoor LED market in India has a large number of LED product manufacturers like Havells India Ltd, SH Group, Inc, and Koninklijke Philips N.V. These factors are expected to boost the growth of the outdoor LED market in India during the forecast period.

Key Outdoor LED Market Trend in India 

The introduction of intelligent lighting is another factor supporting the outdoor LED market growth in India. Intelligent lighting involves programmed software, along with smart LED fixtures, built-in occupancy, and daylight harvesting sensors. To automate the intensity and duration of lighting based on several conditions like the presence of daylight. It is also available in different wireless controls to allow facility managers to adjust lighting settings and use and carry out web-based reporting of operating patterns conveniently. Furthermore, it is used for additional benefits like energy and cost efficiency, especially among commercial end-users. The rise in intelligent architectural lighting is gaining traction in the market in focus. Therefore, the growing use of intelligent lighting is expected to drive the demand for intelligent outdoor landscape lighting products during the forecast period.

Key Outdoor LED Market Challenge in India 

Threats associated with counterfeit products is hindering the outdoor LED market growth in India. The presence of counterfeit products leads to an unequal competitive scenario in terms of market share erosion and price standardization. They are generally manufactured by unknown local enterprises. The manufacturing process does not follow any industrial standards related to the safety and quality of product components. This results in the manufacturing of outdoor LED products at significantly lower costs than their genuine counterparts. Consumers, especially residential end-users, find these products more attractive as they save costs. Due to these factors, international brands of prominent vendors face difficulties in optimizing their presence, especially in developing markets. Therefore, the increasing availability of counterfeit products, including outdoor LED products, is expected to hamper the market growth to a certain extent during the forecast period.

This outdoor LED market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the outdoor LED market as a part of the global electrical components and equipment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the outdoor LED market in India during the forecast period.

Who are the Major Outdoor LED Market Vendors in India?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Bajaj Electricals Ltd.
  • ERCO GmbH
  • Eveready Industries India Ltd.
  • Havells India Ltd.
  • Koninklijke Philips NV
  • Orient Electric Ltd.
  • Panasonic Corp.
  • Surya Roshni Ltd.
  • Syska LED Lights Pvt. Ltd.
  • Wipro Ltd.

 

This statistical study of the outdoor LED market in India encompasses successful business strategies deployed by the key vendors. The outdoor LED market in India is fragmented and the vendors are deploying growth strategies such as engaging in the acquisition of regional or local players to compete in the market.

Product Insights and News

  • Havells India Ltd. - The company offers a wide range of outdoor LED lights such as flood lights, street lights, and landscape lights.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The outdoor LED market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Outdoor LED Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the outdoor LED market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the electrical components and equipment market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Aftermarket and service
  • Industry innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Distribution Channel Segments in the Outdoor LED Market in India?

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The outdoor LED market share growth in India by the offline segment will be significant during the forecast period. Outdoor LED product is largely sold through offline distribution channels, which include different retail formats such as specialty stores, hypermarkets, convenience stores, and departmental stores. Consumers prefer buying outdoor LED products from retail stores as they offer a wide range of products and provide the necessary support and information through expert customer service personnel. Such growing preferences will drive market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the outdoor LED market in India size and actionable market insights on post COVID-19 impact on each segment.

 

Outdoor LED Market Scope in India 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 12.71%

Market growth 2022-2026

$ 267.08 million

Market structure

Fragmented

YoY growth (%)

12.07

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiLED

Bajaj Electricals Ltd., ERCO GmbH, Eveready Industries India Ltd., Havells India Ltd., Koninklijke Philips NV, Orient Electric Ltd., Panasonic Corp., Surya Roshni Ltd., Syska LED Lights Pvt. Ltd., and Wipro Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Outdoor LED Market in India Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive the outdoor LED market growth in India during the next five years
  • Precise estimation of the outdoor LED market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the outdoor LED industry in India 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of outdoor LED market vendors in India 

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***1. Executive Summary                           

                **1.1 Market Overview

                                *Exhibit 01:  Key Finding 1

                                *Exhibit 02:  Key Finding 2

                                *Exhibit 03:  Key Finding 5

                                *Exhibit 04:  Key Finding 6

                                *Exhibit 05:  Key Finding 7

***2. Market Landscape                             

                **2.1 Market ecosystem             

                                *Exhibit 06:  Parent market

                                *Exhibit 07:  Market characteristics

                **2.2 Value chain analysis           

                                *Exhibit 08: Value chain analysis: Electrical Components and Equipment Market

                                *2.2.1 Inputs

                                *2.2.2 Inbound logistics

                                *2.2.3 Operations

                                *2.2.4 Outbound logistics

                                *2.2.5 Marketing and sales

                                *2.2.6 Aftermarket and service

                                *2.2.7 Industry innovations

***3. Market Sizing                       

                **3.1 Market definition

                              *Exhibit 09:  Offerings of vendors included in the market definition

                **3.2 Market segment analysis 

                                *Exhibit 10:  Market segments

                **3.3 Market size 2021 

                **3.4 Market outlook: Forecast for 2021 - 2026 

                                *3.4.1 Estimating growth rates for emerging and high-growth markets

                                *3.4.2 Estimating growth rates for mature markets

                                *Exhibit 11:  India - Market size and forecast 2021 - 2026 ($ million)

                                *Exhibit 12:  India market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                          

                **4.1 Five Forces Summary        

                                *Exhibit 13:  Five forces analysis 2021 & 2026

                **4.2 Bargaining power of buyers           

                                *Exhibit 14:  Bargaining power of buyers

                **4.3 Bargaining power of suppliers       

                                *Exhibit 15: Bargaining power of suppliers

                **4.4 Threat of new entrants    

                                *Exhibit 16: Threat of new entrants

                **4.5 Threat of substitutes         

                                *Exhibit 17: Threat of substitutes

                **4.6 Threat of rivalry   

                                *Exhibit 18: Threat of rivalry

                **4.7 Market condition

                                *Exhibit 19:  Market condition - Five forces 2021

***5 Market Segmentation by Application                         

                **5.1 Market segments

                                *Exhibit 20:  Application - Market share 2021-2026 (%)

                **5.2 Comparison by Application             

                                *Exhibit 21:  Comparison by Application

                **5.3 Billboards - Market size and forecast 2021-2026     

                                *Exhibit 22:  Billboards - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 23:  Billboards - Year-over-year growth 2021-2026 (%)

                **5.4 Video walls - Market size and forecast 2021-2026  

                                *Exhibit 24:  Video walls - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 25:  Video walls - Year-over-year growth 2021-2026 (%)

                **5.5 Perimeter LED boards - Market size and forecast 2021-2026             

                                *Exhibit 26:  Perimeter LED boards - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 27:  Perimeter LED boards - Year-over-year growth 2021-2026 (%)

                **5.6 LED matrix board - Market size and forecast 2021-2026      

                                *Exhibit 28:  LED matrix board - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 29:  LED matrix board - Year-over-year growth 2021-2026 (%)

                **5.7 Others - Market size and forecast 2021-2026           

                                *Exhibit 30:  Others - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 31:  Others - Year-over-year growth 2021-2026 (%)

                **5.8 Market opportunity by Application              

                                *Exhibit 32:  Market opportunity by Application

***6 Market Segmentation by Distribution channel                       

                **6.1 Market segments

                                *Exhibit 33:  Distribution channel - Market share 2021-2026 (%)

                **6.2 Comparison by Distribution channel           

                                *Exhibit 34:  Comparison by Distribution channel

                **6.3 Offline - Market size and forecast 2021-2026           

                                *Exhibit 35:  Offline - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 36:  Offline - Year-over-year growth 2021-2026 (%)

                **6.4 Online - Market size and forecast 2021-2026            

                                *Exhibit 37:  Online - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 38:  Online - Year-over-year growth 2021-2026 (%)

                **6.5 Market opportunity by Distribution channel            

                                *Exhibit 39:  Market opportunity by Distribution channel

***7. Customer landscape                         

                **7.1 Overview

                                *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                *Exhibit 40: ?Customer landscape?

***8. Drivers, Challenges, and Trends                   

                **8.1 Market drivers     

                                *8.1.1 Growing demand for LED lighting for different applications

                                *8.1.2 Favorable environment policy and governmental support

                                *8.1.3 Increased demand for energy-efficient lighting systems

                **8.2 Market challenges              

                                *8.2.1 Threats associated with counterfeit products

                                *8.2.2 High initial investment

                                *8.2.3 Growing popularity of digital marketing

                                *Exhibit 41:  Impact of drivers and challenges

                **8.3 Market trends      

                                *8.3.1 Introduction of intelligent lighting

                                *8.3.2 Growing e-commerce market

                                *8.3.3 Use of AI with outdoor advertising

***9. Vendor Landscape                             

                **9.1 Overview

                                *Exhibit 42:  Vendor landscape

                **9.2 Vendor Disruption              

                                *Exhibit 43: ?Landscape disruption?

                                *Exhibit 44: Industry risks

                **9.3 Competitive landscape     

***10. Vendor Analysis                

                **10.1 Vendors covered              

                                *Exhibit 45: Vendors covered

                **10.2 Market positioning of vendors    

                                *Exhibit 46: ?Market positioning of vendors?

                **10.3 Bajaj Electricals Ltd.         

                                *Exhibit 47:  Bajaj Electricals Ltd. - Overview

                                *Exhibit 48:  Bajaj Electricals Ltd. - Business segments

                                *Exhibit 49:  Bajaj Electricals Ltd. - Key offerings

                                *Exhibit 50:  Bajaj Electricals Ltd. - Segment focus

                **10.4 ERCO GmbH       

                                *Exhibit 51:  ERCO GmbH - Overview

                                *Exhibit 52:  ERCO GmbH - Product and service

                                *Exhibit 53:  ERCO GmbH - Key offerings

                **10.5 Eveready Industries India Ltd.     

                                *Exhibit 54:  Eveready Industries India Ltd. - Overview

                                *Exhibit 55:  Eveready Industries India Ltd. - Business segments

                                *Exhibit 56:  Eveready Industries India Ltd. - Key offerings

                                *Exhibit 57:  Eveready Industries India Ltd. - Segment focus

                **10.6 Havells India Ltd.              

                                *Exhibit 58:  Havells India Ltd. - Overview

                                *Exhibit 59:  Havells India Ltd. - Business segments

                                *Exhibit 60:  Havells India Ltd. – Key news

                                *Exhibit 61:  Havells India Ltd. - Key offerings

                                *Exhibit 62:  Havells India Ltd. - Segment focus

                **10.7 Koninklijke Philips NV     

                                *Exhibit 63:  Koninklijke Philips NV - Overview

                                *Exhibit 64:  Koninklijke Philips NV - Business segments

                                *Exhibit 65:  Koninklijke Philips NV - Key News

                                *Exhibit 66:  Koninklijke Philips NV - Key offerings

                                *Exhibit 67:  Koninklijke Philips NV - Segment focus

                **10.8 Orient Electric Ltd.           

                                *Exhibit 68:  Orient Electric Ltd. - Overview

                                *Exhibit 69:  Orient Electric Ltd. - Business segments

                                *Exhibit 70:  Orient Electric Ltd. – Key news

                                *Exhibit 71:  Orient Electric Ltd. - Key offerings

                                *Exhibit 72:  Orient Electric Ltd. - Segment focus

                **10.9 Panasonic Corp.

                                *Exhibit 73:  Panasonic Corp. - Overview

                                *Exhibit 74:  Panasonic Corp. - Business segments

                                *Exhibit 75:  Panasonic Corp. - Key offerings

                                *Exhibit 76:  Panasonic Corp. - Segment focus

                **10.10 Surya Roshni Ltd.           

                                *Exhibit 77:  Surya Roshni Ltd. - Overview

                                *Exhibit 78:  Surya Roshni Ltd. - Business segments

                                *Exhibit 79:  Surya Roshni Ltd. - Key offerings

                                *Exhibit 80:  Surya Roshni Ltd. - Segment focus

                **10.11 Syska Led Lights Pvt. Ltd.            

                                *Exhibit 81:  Syska Led Lights Pvt. Ltd. - Overview

                                *Exhibit 82:  Syska Led Lights Pvt. Ltd. - Product and service

                                *Exhibit 83:  Syska Led Lights Pvt. Ltd. - Key offerings

                **10.12 Wipro Ltd.         

                                *Exhibit 84:  Wipro Ltd. - Overview

                                *Exhibit 85:  Wipro Ltd. - Business segments

                                *Exhibit 86:  Wipro Ltd. – Key news

                                *Exhibit 87:  Wipro Ltd. - Key offerings

                                *Exhibit 88:  Wipro Ltd. - Segment focus

***11. Appendix                            

                **11.1 Scope of the report         

                                *11.1.1 ????Market definition

                                *11.1.2 ????Objectives

                                *11.1.3 ????Notes and caveats

                **11.2 Currency conversion rates for US$            

                                *Exhibit 89: ?Currency conversion rates for US$?

                **11.3 Research Methodology 

                                *Exhibit 90: ?Research Methodology

                                *Exhibit 91: ??Validation techniques employed for market sizing?

                                *Exhibit 92: ??Information sources

                **11.4 List of abbreviations        

                                *Exhibit 93: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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