US - Private Tutoring Market by Type, and Learning Method, and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023

Pages: 131

SKU: IRTNTR43490

Snapshot

Exploring the Growth and Trends of the US Private Tutoring Market

The US private tutoring market is valued at USD 55.47 billion in 2027 with a CAGR of 9.65% between 2022 and 2027. The growth of the market depends on several factors, including the growing emphasis on STEM education, the rising popularity of personalized learning, and the availability of subject proficiency assessments and certifications.

Market Size and Growth Trends

Analysis Period	2017-2027
Market Size (2017) Historic Year	USD 26.13 billion
Market Size (2027) - Forecasted Year	USD 55.47 billion
Historic Opportunity (2017-2021)	USD 6.03 billion
Historic CAGR	5.33 %
Forecasted Opportunity (2023-2027)	USD 20.48 billion
Market Opportunity Transformation Growth	112.28 %
Market Opportunity Capitalization	USD 26.51 billion

Future Outlook and Forecast

The private tutoring market in the US is a growing industry and is in high demand. Tutoring services are provided to students of all ages, from elementary school to college. Subjects commonly tutored include math, science, English, and foreign languages. Tutoring can be done in person or online, with flexible scheduling options. The market is driven by factors such as academic competition, standardized testing, and the pursuit of educational excellence.

Market Overview

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Key Players in the Industry

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Chegg- The company offers private lessons through the online mode.

The tuition market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

The Future Outlook and Market Projections by Segmentation and Regional

Regional Insight

North America will hold a 43% growth rate during the forecast period. Approximately 1 in 3 students in the United States have engaged in private tutoring. Online tutoring has seen a growth rate of 43% over the past five years in the US. Math and science subjects account for 45% of all private tutoring sessions in the US. The average hourly rate in the US is USD 45, with variations based on subject and experience level.

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Market Segmentation by Type

The curriculum-based is estimated to witness significant growth during the forecast period. The segment includes the services for regular academics subjects and middle school classes such as STEM, arts, and foreign languages. The growth of this sector has been driven by the increasing importance of science, technology, engineering, and math courses in US educational sectors over recent years. Educational institutions are increasingly providing basic STEM education with a high emphasis on a practical, hands-on learning approach.

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STEM learning is highly popular among students and parents due to the rapid surge in job opportunities in STEM-based fields over the last few years. To ensure that their children are proficient in basic concepts of science, technology, engineering, and math from a very early age, parents in the American market have been turning to private tutors. Thus, the high growth potential of STEM learning in the US is expected to continue to drive the segment during the forecast period.

Learning Method Analysis

Based on the learning method, the online learning segment holds the largest market share. The online learning category encompasses digital access to services. The market vendors are integrating technology and digital platforms for flexible, self-paced learning. AI, VR, simulation, and gamification enhance engagement and retention. Virtual classrooms reduce infrastructure costs. One-on-one online tutoring matches diverse schedules and devices.

STEM emphasis and personalized learning boost online tutoring adoption. Curricula include practical examples, aided by data analytics for monitoring. Security concerns and content digitization hinder growth. US STEM education integrates subjects for practical understanding. Game-based e-learning fosters critical thinking and problem-solving, as discussed in online tutoring. Wiley, Chegg, and Growing Stars offer US online tutoring, including exam prep. Expect robust growth in online learning.

Pricing and Cost Analysis

In the United States, tutoring has experienced a surge in popularity driven by the growing recognition of the need for personalized and supplemental education with the spending on personal tutoring services seen a notable increase. The willingness to invest in such personalized educational support reflects the changing perceptions of the role tutoring plays in the overall learning journey.

Demographics and Target Audience

Personal tutoring in the United States caters to a diverse demographic and target audience. It spans various grade levels, from elementary to high school, and extends to students pursuing advanced coursework or specialized subjects. Beyond traditional student demographics, adult learners, including those pursuing further education or career advancement, contribute to the target audiences,

Market Growth and Trends

Factors Driving the Market Growth Driver

Growing emphasis on STEM education is a key factor driving the market growth. The market in the US is experiencing growth due to the increasing focus on STEM education in schools and higher education. STEM education integrates science, technology, engineering, and math through practical learning, driven by the rising demand for STEM-related jobs.

The US Department of Commerce predicts faster job growth in STEM fields compared to non-STEM fields. Higher education institutions prioritize STEM-related factors like grades, courses, and extracurriculars, while K-12 schools offer basic STEM education. To excel in STEM, students are turning to personal tutoring for personalized assistance. For example, Sylvan Learning provides tailored tutoring in STEM subjects like coding, robotics, and science. As the significance of STEM education rises, the market is set to grow.

Trends and Technological Innovations

Increasing emphasis on microlearning is a key trend influencing the market. Microlearning is set to become a significant trend in the US market. This method involves breaking down learning material into small modules, allowing learners to grasp concepts quickly.

Personal tutoring providers are increasingly advocating for microlearning integration in courses to enhance comprehension and engagement. These microlearning modules consist of short 5-10 minute video, audio, text, or infographic segments, often accompanied by quizzes and games. Benefits include concise content that addresses knowledge gaps, enhanced understanding and retention, and flexibility for time and resource constraints. Microlearning's adaptability across platforms and devices facilitates convenient knowledge-sharing and learning.

Challenges and Opportunities

The availability of open-source material is a key challenge hindering the growth of the market. In the market, open-source tutoring services that offer free learning materials pose a significant challenge. Vendors like Club Z Inc. and Kaplan charge fees for diverse subject tutoring. Conversely, providers like Coursera, edX, Udacity, and FutureLearn present Massive Open Online Courses (MOOCs) with accessible, flexible learning and optional paid certifications.

MOOCs gain traction due to adaptable, robust curricula, serving as academic supplements or alternatives. Students access free mobile course content, setting their pace. Coursera even supplies data tools, enhancing learning tracking. Open-source learning becomes an economical choice for students and parents compared to tutors privately are costly. Consequently, MOOCs' popularity might impede the US tutoring market's growth.

Impact of Customer Landscape

The market growth analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

US Private Tuition Industry Customer Landscape

Segment Overview

The report provides market analysis and report forecasts by revenue at global, regional & country levels along with an analysis of the latest trends and growth opportunities from 2017 to 2027.

Type Outlook
- Curriculum-based learning
- Test Preparation
Learning Method Outlook
- Online
- Blended
- Classroom-based

Industry Scope
Report Coverage	Details
Page number	131
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.65%
Market growth 2023-2027	USD 20.48 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	8.86
Regional analysis	US
Performing market contribution	North America at 100%
Key countries	US
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC
Market dynamics	Parent market analysis,Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for market forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market forecast
Detailed information of market report factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
The market growth and forecasting across US
Thorough analysis of the market’s competitive landscape and market growth and trends
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Learning Method
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Private tutoring market in US 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on private tutoring market in US 2017 - 2021 ($ billion)

4.2 Type Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

4.3 Learning method Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Learning method Segment 2017 - 2021 ($ billion)

4.4 Private tutoring market in US by Application Segment 2022 - 2027
- Exhibit 18: Market Size (value) - Data Table on Private tutoring market in US by Application Segment 2022 - 2027 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 19: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 20: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 21: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 22: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 23: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 24: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 25: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

6.1 Market segments
- Exhibit 26: Chart on Type - Market share 2022-2027 (%)
- Exhibit 27: Data Table on Type - Market share 2022-2027 (%)

6.2 Comparison by Type
- Exhibit 28: Chart on Comparison by Type
- Exhibit 29: Data Table on Comparison by Type

6.3 Curriculum-based learning - Market size and forecast 2022-2027
- Exhibit 30: Chart on Curriculum-based learning - Market size and forecast 2022-2027 ($ billion)
- Exhibit 31: Data Table on Curriculum-based learning - Market size and forecast 2022-2027 ($ billion)
- Exhibit 32: Chart on Curriculum-based learning - Year-over-year growth 2022-2027 (%)
- Exhibit 33: Data Table on Curriculum-based learning - Year-over-year growth 2022-2027 (%)

6.4 Test preparation - Market size and forecast 2022-2027
- Exhibit 34: Chart on Test preparation - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Test preparation - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Test preparation - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Test preparation - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Type
- Exhibit 38: Market opportunity by Type ($ billion)
- Exhibit 39: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Learning Method

7.1 Market segments
- Exhibit 40: Chart on Learning Method - Market share 2022-2027 (%)
- Exhibit 41: Data Table on Learning Method - Market share 2022-2027 (%)

7.2 Comparison by Learning Method
- Exhibit 42: Chart on Comparison by Learning Method
- Exhibit 43: Data Table on Comparison by Learning Method

7.3 Online - Market size and forecast 2022-2027
- Exhibit 44: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 45: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 46: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 47: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.4 Blended - Market size and forecast 2022-2027
- Exhibit 48: Chart on Blended - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on Blended - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on Blended - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Blended - Year-over-year growth 2022-2027 (%)

7.5 Classroom-based - Market size and forecast 2022-2027
- Exhibit 52: Chart on Classroom-based - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Classroom-based - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Classroom-based - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Classroom-based - Year-over-year growth 2022-2027 (%)

7.6 Market opportunity by Learning Method
- Exhibit 56: Market opportunity by Learning Method ($ billion)
- Exhibit 57: Data Table on Market opportunity by Learning Method ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 59: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 60: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 61: Overview on factors of disruption

10.4 Industry risks
- Exhibit 62: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 63: Vendors covered

11.2 Market positioning of vendors
- Exhibit 64: Matrix on vendor position and classification

11.3 ArborBridge LLC
- Exhibit 65: ArborBridge LLC - Overview
- Exhibit 66: ArborBridge LLC - Product / Service
- Exhibit 67: ArborBridge LLC - Key offerings

11.4 Boston Tutoring Services
- Exhibit 68: Boston Tutoring Services - Overview
- Exhibit 69: Boston Tutoring Services - Product / Service
- Exhibit 70: Boston Tutoring Services - Key offerings

11.5 Chegg Inc.
- Exhibit 71: Chegg Inc. - Overview
- Exhibit 72: Chegg Inc. - Product / Service
- Exhibit 73: Chegg Inc. - Key news
- Exhibit 74: Chegg Inc. - Key offerings

11.6 Club Z Inc.
- Exhibit 75: Club Z Inc. - Overview
- Exhibit 76: Club Z Inc. - Product / Service
- Exhibit 77: Club Z Inc. - Key offerings

11.7 Coursera Inc.
- Exhibit 78: Coursera Inc. - Overview
- Exhibit 79: Coursera Inc. - Business segments
- Exhibit 80: Coursera Inc. - Key news
- Exhibit 81: Coursera Inc. - Key offerings
- Exhibit 82: Coursera Inc. - Segment focus

11.8 Graham Holdings Co.
- Exhibit 83: Graham Holdings Co. - Overview
- Exhibit 84: Graham Holdings Co. - Business segments
- Exhibit 85: Graham Holdings Co. - Key offerings
- Exhibit 86: Graham Holdings Co. - Segment focus

11.9 Growing Stars Inc.
- Exhibit 87: Growing Stars Inc. - Overview
- Exhibit 88: Growing Stars Inc. - Product / Service
- Exhibit 89: Growing Stars Inc. - Key offerings

11.10 Huntington Mark LLC
- Exhibit 90: Huntington Mark LLC - Overview
- Exhibit 91: Huntington Mark LLC - Product / Service
- Exhibit 92: Huntington Mark LLC - Key offerings

11.11 IXL Learning Inc.
- Exhibit 93: IXL Learning Inc. - Overview
- Exhibit 94: IXL Learning Inc. - Product / Service
- Exhibit 95: IXL Learning Inc. - Key offerings

11.12 John Wiley and Sons Inc.
- Exhibit 96: John Wiley and Sons Inc. - Overview
- Exhibit 97: John Wiley and Sons Inc. - Business segments
- Exhibit 98: John Wiley and Sons Inc. - Key offerings
- Exhibit 99: John Wiley and Sons Inc. - Segment focus

11.13 Mathnasium LLC
- Exhibit 100: Mathnasium LLC - Overview
- Exhibit 101: Mathnasium LLC - Product / Service
- Exhibit 102: Mathnasium LLC - Key offerings

11.14 Pearson Plc
- Exhibit 103: Pearson Plc - Overview
- Exhibit 104: Pearson Plc - Business segments
- Exhibit 105: Pearson Plc - Key offerings
- Exhibit 106: Pearson Plc - Segment focus

11.15 Superprof SAS
- Exhibit 107: Superprof SAS - Overview
- Exhibit 108: Superprof SAS - Product / Service
- Exhibit 109: Superprof SAS - Key offerings

11.16 Sylvan Learning LLC
- Exhibit 110: Sylvan Learning LLC - Overview
- Exhibit 111: Sylvan Learning LLC - Product / Service
- Exhibit 112: Sylvan Learning LLC - Key offerings

11.17 Varsity Tutors LLC
- Exhibit 113: Varsity Tutors LLC - Overview
- Exhibit 114: Varsity Tutors LLC - Product / Service
- Exhibit 115: Varsity Tutors LLC - Key offerings

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 116: Inclusions checklist
- Exhibit 117: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 118: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 119: Research methodology
- Exhibit 120: Validation techniques employed for market sizing
- Exhibit 121: Information sources

12.5 List of abbreviations
- Exhibit 122: List of abbreviations

The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.

education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications

emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.

digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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