K-12 Online Tutoring Market by Type and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45452

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The K-12 online tutoring market has the potential to grow by USD 80.18 billion during 2020-2024, and the market’s growth momentum will accelerate at a CAGR of 14.05%.

This K-12 online tutoring market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing importance of stem education is notably driving the K-12 online tutoring market growth, although factors such as threat from open tutoring resources and private tutors may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the K-12 online tutoring market industry get your FREE report sample now.

This report provides extensive insights on segmentation by type (structured tutoring and on-demand tutoring), course type (assessments and subjects), and geography (North America, Europe, APAC, South America, and MEA). The K-12 online tutoring market report also offers information on several market vendors, including Ambow Education Holding Ltd., Chegg Inc., Club Z! Inc., iTutorGroup, K12 Inc., Pearson Plc, Providence Equity Partners LLC, TAL Education Group, Think & Learn Pvt. Ltd., and Vedantu Innovations Pvt. Ltd. among others.

What will the K-12 Online Tutoring Market Size be in 2020?


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K-12 Online Tutoring Market: Key Drivers and Trends

  • The popularity of online microlearning is growing among end-users, which is one of the key K-12 online tutoring market trends, because of its ability to deliver precise content within a short period.
  • Microlearning splits broad topics into small units comprising videos, audios, texts, or infographics.
  • Microlearning also involves the use of bite-sized learning modules, short-term learning activities, quizzes, games, and just-in-time content delivery.
  • The information delivered through microlearning is engaging.
  • The popularity of K-12 online tutoring can be enhanced further by offering microlearning options in conjunction with conventional long-duration tutoring programs.
  • The increasing job opportunities in STEM fields has boosted the demand for STEM education.
  • Students must have basic STEM education to prepare for competitive examinations in countries such as India. Parents, students, and various stakeholders are placing greater emphasis on basic STEM education in schools.
  • The number of students enrolling in K-12 online tutoring classes, at the start of their secondary education, is expected to increase in the forthcoming years.
  • The rising competition in STEM competitive examinations will also boost the demand for K-12 online tutoring. 

This K-12 online tutoring market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on market drivers, trends, and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major K-12 Online Tutoring Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Ambow Education Holding Ltd.
  • Chegg Inc.
  • Club Z! Inc.
  • iTutorGroup
  • K12 Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • TAL Education Group
  • Think & Learn Pvt. Ltd.
  • Vedantu Innovations Pvt. Ltd.


The K-12 online tutoring market is fragmented and the vendors are deploying growth strategies such as M&A activities to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the K-12 online tutoring market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for K-12 Online Tutoring Market?


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49% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for K-12 online tutoring market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The growing demand for test preparation and standardization of competitive tests will facilitate the K-12 online tutoring market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Type Segments in the K-12 Online Tutoring Market?


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The structured tutoring segment will account for the highest K-12 online tutoring market share in the coming years. Various promotional activities by vendors to promote structured tutoring among students and parents will drive the growth of the market segment during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the K-12 online tutoring market size.



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What are the Key Factors Covered in this K-12 Online Tutoring Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive K-12 online tutoring market growth during the next five years
  • Precise estimation of the K-12 online tutoring market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the K-12 online tutoring industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of K-12 online tutoring market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The k-12 online tutoring market growth will increase by $80.18 billion during 2019-2024.
The k-12 online tutoring market is expected to grow at a CAGR of 14.05% during 2019-2024.
Technavio has segmented the k-12 online tutoring market by type (Structured tutoring and On-demand tutoring) ,other1 (Assessments and Subjects) , and geographic (APAC, Europe, North America, South America, and MEA).
Ambow Education Holding Ltd., Chegg Inc., Club Z! Inc., iTutorGroup, K12 Inc., Pearson Plc, Providence Equity Partners LLC, TAL Education Group, Think & Learn Pvt. Ltd., Vedantu Innovations Pvt. Ltd. are a few of the key vendors in the k-12 online tutoring market.
APAC will register the highest growth rate of 48.82% among the other regions. Therefore, the k-12 online tutoring market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the k-12 online tutoring market growth are:
  • Growing importance of STEM education
The k-12 online tutoring market vendors should focus on grabbing business opportunities from the structured tutoring segment as it accounted for the largest market share in the base year.
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