Pubs, Bars and Nightclubs Market by Product, Application, and Geography - Forecast and Analysis 2023-2027

Published: Dec 2022 Pages: 154 SKU: IRTNTR71669

Pubs, Bars and Nightclubs Market Report 2023-2027 

The  Pubs, Bars and Nightclubs Market size is estimated to grow by USD 31.46 billion accelerating at a CAGR of 5.09% between 2023 and 2027. 

Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by Product (beverages and foods), Application (men and women), and Geography (Europe, APAC, North America, Middle East and Africa, and South America). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.

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Pubs, Bars And Nightclubs Market Analysis and Insights

The increasing number of pubs and bars is a key factor boosting the pubs, bars and nightclubs market. The rising trend of socializing at bars and pubs among urban youth is expected to be a key driver for the market in the coming years. Urbanization has seen significant growth, with a global urban population increase of over 4% in the last decade, and urbanization rates exceeding 80% in developed nations like the US, Canada, and European countries. APAC has experienced more than a 6% increase in urbanization during the same period.

The influx of people to urban areas, particularly a substantial white-collar demographic, has led to a proliferation of bars and pubs. Diverse consumer preferences for premium beverages have given rise to premium bars and pubs. Moreover, the expansion of infrastructure in developing countries, such as new airports and expressways, has encouraged restaurant and hotel chains to establish rooftop bars and pubs, further expanding the market.

Off-premise sales is a major pubs, bars and nightclubs market trends influencing the growth of the market. For bars and pubs that serve alcohol, off-premise sales are expected to increase in the future. Many vendors have already opted for off-premise alcohol sales where the buyer can consume it off-site. This will help the vendors to target new consumer segments who are interested in takeaway options. 

Some of the off-premise sales are listed below: 

  • Cocktail Kits - These drink kits contain all the ingredients and the tools needed to create signature cocktails at home. 
  • Growler Pours - Growler pours for craft beer. 
  • Adult Slushies - States like Pennsylvania allow the sale of such frozen cocktails for takeout. 
  • Whole Bottle Sales - The whole bottle of alcoholic beverage will be sold for takeaway. 

Therefore, it will provide new growth opportunities for the vendors in the market.  

Threat from the rising popularity of home-cooked food and takeaway services is a key challenge hindering the market growth. Many opt for homemade meals over dining out at bars due to concerns about the nutritional quality of bar food, which is often perceived as unhealthy due to its high carbohydrate, sugar, salt, unhealthy fats, and artificial additives content. This perception raises health-related risks, such as heart problems, diabetes, and obesity.

Homemade meals are also more cost-effective and nutritious, using fresh, hygienic ingredients. As consumers become more health-conscious, the preference for home-cooked food could hinder the market's growth. The availability of takeaway services for both alcoholic and nonalcoholic beverages is on the rise, leading to increased home consumption, particularly in countries like the UK and Germany. This trend may reduce the number of frequent pub-goers, impacting the market negatively in the forecast period.

Pubs, Bars And Nightclubs Market Segmentation

The market share growth by the beverages segment will be significant during the forecast period. The beverage segment is classified into alcoholic and nonalcoholic beverages.  Pubs, bars, and nightclubs offer various types of beverages.

Pubs, Bars and Nightclubs Market

By Product Segment

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The beverage sector achieved a value of USD 76.07 billion in 2017, and this growth trend persisted until 2021. The demand for alcoholic beverages, including tequila and cognac, has been on the rise, despite stringent government regulations concerning distribution and imports. Variables such as seasonality, weather conditions, demographics, and perceived health impacts influence beer consumption. Nevertheless, the global pubs, bars, and nightclubs market is expected to see an increase in demand for craft beer in the forecast period. This segment also encompasses hot and cold beverages such as coffee, fruit juice, milk-based drinks, and other soft beverages, all of which are anticipated to experience steady growth. The increasing number of health-conscious consumers opting for non-alcoholic alternatives is fueling the growth of this segment.

Europe is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Pubs, Bars and Nightclubs Market

By Europe

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Key European markets for bars, pubs, and nightclubs include the UK, Germany, France, Spain, Italy, and Russia. Europe's strong presence in the global market is attributed to a plethora of restaurant chains and high consumer spending on leisure activities. The region benefits from associations like HORTEC, promoting these establishments in several countries.

Eastern Europe demonstrates consistent growth in alcohol consumption, with breweries and distilleries playing a significant role in employment. France, Germany, Russia, the UK, Belgium, Romania, and Poland are notable alcohol-consuming countries. Off-trade beer sales, particularly lager, flavored lager, and craft beer, outshine on-trade. Wine is preferred by the elderly, especially premium varieties. Whiskey, vodka, liqueurs, and brandy are prominent spirits, with whiskey and brandy experiencing rapid growth. However, the surge in home drinking and takeaway services may hinder the regional market's growth in the forecast period.

In 2020, the COVID-19 outbreak significantly impacted European countries, leading to restrictions and shutdowns in major markets such as the UK, Italy, Spain, France, and Germany. The closure of pubs, bars, and nightclubs due to rising infection cases resulted in a decline in the regional market. However, in 2021, widespread vaccinations allowed many establishments to resume operations, implementing safety measures. This led to increased foot traffic, boosting the demand for beverages and food items. Governments adopted strategies like reducing VAT to support the hospitality sector; for instance, the UK implemented a temporary 5% VAT reduction, and Germany reduced the VAT rate by 2% in July 2020. Additionally, rising disposable income and stable economic growth are expected to drive the regional pubs, bars, and nightclubs market in the forecast period.

Pubs, Bars And Nightclubs Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Segment Overview

The pubs, bars and nightclubs market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Billion, 2017 - 2027)
    • Beverages
    • Foods
  • Application Outlook (USD Billion, 2017 - 2027)
    • Men
    • Woman
  • Region Outlook (USD Billion, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Pubs, Bars And Nightclubs Market Scope

Report Coverage

Details

Page number

154

Base year

2022

Historic period

 2018 - 2022

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.09%

Market growth 2023-2027

USD 31.46 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

4.11

Regional analysis

Europe, APAC, North America, Middle East and Africa, and South America

Performing market contribution

Europe at 41%

Key countries

US, China, Japan, UK, and France

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Accor SA, Attaboy, Boadas, Floreria Atlantico, Four Seasons Hotels Ltd., Hakkasan Group, J D Wetherspoon plc, Kings Head Pub, Licoreria Limantour, Maybourne Hotel Group., McKs Tavern, Mitchells and Butlers plc, Oberoi Grou, Oetker Hotel Management Company GmbH, PCO, The Atlas, The Cats Eye Pub, The Clumsies, The Dove, and Trailer Happiness

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Pubs, Bars And Nightclubs Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across Europe, APAC, North America, Middle East and Africa, and South America
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global pubs, bars and nightclubs market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global pubs, bars and nightclubs market 2017 - 2021 ($ billion)
    • 4.2 By Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – By Product Segment 2017 - 2021 ($ billion)
    • 4.3 By Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – By Application Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Beverages - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Beverages - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Beverages - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Beverages - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Beverages - Year-over-year growth 2022-2027 (%)
    • 6.4 Foods - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Foods - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Foods - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Foods - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Foods - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 43: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 45: Chart on Comparison by Application
      • Exhibit 46: Data Table on Comparison by Application
    • 7.3 Men - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Men - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 49: Chart on Men - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Men - Year-over-year growth 2022-2027 (%)
    • 7.4 Women - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Women - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 53: Chart on Women - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Women - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Application
      • Exhibit 55: Market opportunity by Application ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 61: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 62: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 63: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Japan - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Accor SA
              • Exhibit 108: Accor SA - Overview
              • Exhibit 109: Accor SA - Business segments
              • Exhibit 110: Accor SA - Key offerings
              • Exhibit 111: Accor SA - Segment focus
            • 12.4 Attaboy
              • Exhibit 112: Attaboy - Overview
              • Exhibit 113: Attaboy - Product / Service
              • Exhibit 114: Attaboy - Key offerings
            • 12.5 Floreria Atlantico
              • Exhibit 115: Floreria Atlantico - Overview
              • Exhibit 116: Floreria Atlantico - Product / Service
              • Exhibit 117: Floreria Atlantico - Key offerings
            • 12.6 Four Seasons Hotels Ltd.
              • Exhibit 118: Four Seasons Hotels Ltd. - Overview
              • Exhibit 119: Four Seasons Hotels Ltd. - Product / Service
              • Exhibit 120: Four Seasons Hotels Ltd. - Key offerings
            • 12.7 Hakkasan Group
              • Exhibit 121: Hakkasan Group - Overview
              • Exhibit 122: Hakkasan Group - Product / Service
              • Exhibit 123: Hakkasan Group - Key offerings
            • 12.8 J D Wetherspoon plc
              • Exhibit 124: J D Wetherspoon plc - Overview
              • Exhibit 125: J D Wetherspoon plc - Business segments
              • Exhibit 126: J D Wetherspoon plc - Key offerings
              • Exhibit 127: J D Wetherspoon plc - Segment focus
            • 12.9 Kings Head Pub
              • Exhibit 128: Kings Head Pub - Overview
              • Exhibit 129: Kings Head Pub - Product / Service
              • Exhibit 130: Kings Head Pub - Key offerings
            • 12.10 Licoreria Limantour
              • Exhibit 131: Licoreria Limantour - Overview
              • Exhibit 132: Licoreria Limantour - Product / Service
              • Exhibit 133: Licoreria Limantour - Key offerings
            • 12.11 Maybourne Hotel Group.
              • Exhibit 134: Maybourne Hotel Group. - Overview
              • Exhibit 135: Maybourne Hotel Group. - Product / Service
              • Exhibit 136: Maybourne Hotel Group. - Key offerings
            • 12.12 McKs Tavern
              • Exhibit 137: McKs Tavern - Overview
              • Exhibit 138: McKs Tavern - Product / Service
              • Exhibit 139: McKs Tavern - Key offerings
            • 12.13 Mitchells and Butlers plc
              • Exhibit 140: Mitchells and Butlers plc - Overview
              • Exhibit 141: Mitchells and Butlers plc - Business segments
              • Exhibit 142: Mitchells and Butlers plc - Key offerings
              • Exhibit 143: Mitchells and Butlers plc - Segment focus
            • 12.14 Oberoi Group
              • Exhibit 144: Oberoi Group - Overview
              • Exhibit 145: Oberoi Group - Product / Service
              • Exhibit 146: Oberoi Group - Key offerings
            • 12.15 Oetker Hotel Management Company GmbH
              • Exhibit 147: Oetker Hotel Management Company GmbH - Overview
              • Exhibit 148: Oetker Hotel Management Company GmbH - Product / Service
              • Exhibit 149: Oetker Hotel Management Company GmbH - Key offerings
            • 12.16 PCO
              • Exhibit 150: PCO - Overview
              • Exhibit 151: PCO - Product / Service
              • Exhibit 152: PCO - Key offerings
            • 12.17 The Atlas
              • Exhibit 153: The Atlas - Overview
              • Exhibit 154: The Atlas - Product / Service
              • Exhibit 155: The Atlas - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 156: Inclusions checklist
                • Exhibit 157: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 158: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 159: Research methodology
                • Exhibit 160: Validation techniques employed for market sizing
                • Exhibit 161: Information sources
              • 13.5 List of abbreviations
                • Exhibit 162: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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