Tequila Market in US by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR44093

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 Tequila Market in the US - 2021-2025

The tequila market size in the US is expected to reach a value of 68.07 million liter at a CAGR of 6.09%, during 2021-2025. This research study helps in a deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as increasing number of mergers and acquisitions are projected to significantly support market growth during the forecast period. View our sample report for insights on the latest trends and challenges that will have a far-reaching effect on the market growth.

Tequila Market in US Size

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Tequila Market in US Segments

Navigate through market segmentation by product (premium tequila, super-premium tequila, value tequila, and high-end premium tequila) and distribution channel (on-trade and off-trade) in this tequila market in US report to pursue growth opportunities.

Get actionable insights on the tequila market in US segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. Want a thorough qualitative and quantitative analysis on the post-pandemic tequila market in the US predictions on-demand changes for 2021-2025? You can buy the report now with one easy click.

Tequila Market Vendors in the US and Competitive Analysis

The tequila market in the US is fragmented and the vendors are deploying growth strategies such as expanding their product range to gain competitive advantage. Find out about other well-thought-out business planning approaches of key players from our sample report.

The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Click here to get COVID-19 impact update.

Buy the full tequila market in US forecast report for detailed insights on complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.

Tequila Market in US Vendors

Tequila Market in US Insights by Product

Tequila Market in US Share by Product

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The growth of the tequila market share in US by the premium tequila segment will be significant during the forecast period. Factors such as increasing new product launches and extension of existing product lines with the addition of new flavors will drive the premium tequila segment growth. This report provides an accurate prediction of the contribution of all the segments to the growth of the tequila market size in the US.

From the tequila market in US segmentation insights, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentation will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.

Tequila Market in US Drivers & Trends

While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding tequila market growth in the US is fatalities caused due to alcohol-impaired driving. Purchase our express report to get exhaustive insights on other industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.

Most large players operating in the market are focusing on acquiring smaller players with the aim of increasing their market presence and gaining access to new products and technologies. In line with this, the increasing number of mergers and acquisitions has been driving the growth of the tequila market in the US. Further, the number of mergers and acquisitions is expected to increase during the forecast period due to the high popularity of tequila among consumers, especially millennials. In October 2020, William Grant & Sons acquired a distillery in Mexico, which helps to support the growth of the company’s Milagro Tequila brand. The acquisition forms part of the company’s multi-million-pound investment plan to build its brands globally.

This tequila market in US analysis report provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.


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Tequila Market in US Report Outlook

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive tequila market growth in US during the next five years
  • Precise estimation of the tequila market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the tequila market in US
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of tequila market vendors in US

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The tequila market growth will increase by $60.18 million L during 2019-2024.
The tequila market is expected to grow at a CAGR of 5.91% during 2019-2024.
Technavio has segmented the tequila market by product by volume (Premium tequila, Super-premium tequila, Value tequila, and High-end premium tequila) ,distribution channel volume (On-trade and Off-trade) , and geographic (US).
Bacardi Ltd., Becle SAB de CV, Brown-Forman Corp., Campari America LLC, Constellation Brands Inc., Diageo Plc, Pernod Ricard SA, Suntory Holdings Ltd., Tequila 512, William Grant & Sons Ltd. are a few of the key vendors in the tequila market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the tequila market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the tequila market growth are:
  • Increasing number of mergers and acquisitions
The tequila market vendors should focus on grabbing business opportunities from the premium tequila segment as it accounted for the largest market share in the base year.
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