Fruit and Vegetable Mixed Juices Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

The fruit and vegetable mixed juices market share is expected to increase by USD 12.08 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 4%.

This fruit and vegetable mixed juices market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fruit and vegetable mixed juices market segmentations by product (ambient fruit and vegetable mixed juices and chilled fruit and vegetable mixed juices), distribution Channel (offline and online), and geography (North America, Europe, APAC, South America, and MEA). The fruit and vegetable mixed juices market report also offers information on several market vendors, including BIONADE GmbH, Firefly Drinks, Fresh Del Monte Produce Inc., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Refresco Group BV, Suntory Holdings Ltd., and Welch Foods Inc. among others.

What will the Fruit and Vegetable Mixed Juices Market Size be During the Forecast Period?

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 "Food products using vegetable concentrates help in weight management, lower blood cholesterol levels, and control insulin and glycemic responses." 

Fruit and Vegetable Mixed Juices Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a POSITIVE impact on the market growth during and post COVID-19 era. The increasing urbanization and changing consumer lifestyles is notably driving the fruit and vegetable mixed juices market growth, although factors such as fluctuating prices of raw materials may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fruit and vegetable mixed juices market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Fruit and Vegetable Mixed Juices Market Driver

One of the major market growth drivers in the global juices market is increasing urbanization and changing consumer lifestyles like growing demand for on-the-go meals. A shift in the diet habits of consumers during the past two decades has also contributed to the growth of the global juices market. Emerging economies in South America and APAC will prove to be favorable markets for fruit and vegetable mixed juices during the forecast period. The trend of snacking between meals has increased worldwide. The rapid economic growth in developing countries in APAC, such as China and India, has resulted in a significant increase in disposable incomes as well as purchasing power parity of the people. Also, the greater spending power of consumers in the region allows them to opt for fruit and vegetable mixed juice variants that match their taste preferences. This considerable shift in consumers? lifestyles and expanding urbanization is expected to foster market growth during the forecast period.

Key Fruit and Vegetable Mixed Juices Market Trend

The significant market trend in the global juices market is innovations in fruit and vegetable mixed juice flavors. Consumers are trying out innovative blends and flavors instead of sticking to the traditional juices, encouraging market vendors to launch cold-pressed juices in new flavors. For instance, Cold-pressed Juicery opened a new juice bar in Amsterdam, the Netherlands, that offers a wide range of fruit juices such as THE BULLET PROOF PERFORMER, THE BLUE BIKINI BODY, and THE CHOCOLATE PROTEIN made of natural ingredients like oil, banana, coconut meat, cold-brew coffee, raw cacao, shredded coconut, vanilla, almond milk, cinnamon, and flaxseed, and dates. This not only increases the nutritional value of the juice but also makes it more appealing to consumers. Therefore, innovations in fruit and vegetable mixed juice flavors will drive the growth of the global fruit and vegetable mixed juices market during the forecast period.

Key Fruit and Vegetable Mixed Juices Market Challenge

The major market challenge in the global juices market is the fluctuating prices of raw materials. Raw materials like fruits, vegetables, sugar, along with packaging materials such as plastic, aluminum, and paper have volatile prices based on availability. The fruit and vegetable mixed juice manufacturers incur high costs while procuring raw materials causing the rise in the production cost of juices. This also affects the consumer purchase decision, which affects the market performance of the manufacturer. Generally, the price of fruits fluctuates with weather conditions, national emergencies, natural disasters, supply shortages, other unexpected events affect the supply of raw materials. For instance, the continuous drought in California resulted in the low production and price increase of fruits. Therefore, the volatility in the prices of raw materials may have a significant impact on the growth of the global fruit and vegetable mixed juices market.

This fruit and vegetable mixed juices market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global fruit and vegetable mixed juices market as a part of global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fruit and vegetable mixed juices market during the forecast period.

Who are the Major Fruit and Vegetable Mixed Juices Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• BIONADE GmbH
• Firefly Drinks
• Fresh Del Monte Produce Inc.
• Keurig Dr Pepper Inc.
• Nestle SA
• PepsiCo Inc.
• Refresco Group BV
• Suntory Holdings Ltd.
• Welch Foods Inc.

This statistical study of the fruit and vegetable mixed juices market encompasses successful business strategies deployed by the key vendors. The fruit and vegetable mixed juices market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Keurig Dr Pepper Inc. - The company offers wide range of fruit and vegetable mixed juices such as clamato, mistic, roses and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The fruit and vegetable mixed juices market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Fruit and Vegetable Mixed Juices Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the fruit and vegetable mixed juices market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global packaged foods and meats market includes the following core components:

• Inputs
• Inbound logistics
• Primary processing
• Secondary and tertiary processing
• Outbound logistics
• End-customers
• Marketing and sales
• Services
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Fruit and Vegetable Mixed Juices Market?

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40% of the market's growth will originate from North America during the forecast period. US is the key market for fruit and vegetable mixed juices market in North America. Market growth in this region will be faster than the growth of the market in Europe, South America and MEA. 

The convenience factor, health benefits, and easy availability of juice variants will facilitate the fruit and vegetable mixed juices market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 outbreak in 2020 significantly affected customer behavior, business revenues, and numerous aspects of corporate operations. The agriculture segment witnessed a sharp drop in demand, taking a hit in 2020. Owing to the introduction of vaccines to fight the spread of COVID-19, the market in the region is expected to grow during the rest of the forecast period.

What are the Revenue-generating Product Segments in the Fruit and Vegetable Mixed Juices Market?

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The fruit and vegetable mixed juices market share growth by the ambient fruit and vegetable mixed juice segment will be significant during the forecast period. Ambient fruits and vegetable mixed juices are heat-treated and filled in sterile packaging that can be stored at temperatures of 10°C to 20°C. Innovative packaging is being introduced to further improve the shelf life of ambient fruits and vegetable mixed juices. This would help the ambient fruits and vegetable mixed juice market to grow during the forecast period.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the fruit and vegetable mixed juices market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Fruit and Vegetable Mixed Juices Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive fruit and vegetable mixed juices market growth during the next five years
• Precise estimation of the fruit and vegetable mixed juices market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the fruit and vegetable mixed juices market industry across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of fruit and vegetable mixed juices market vendors

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