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The fruit and vegetable mixed juices market size is estimated to grow at a CAGR of 3.74% between 2022 and 2027. The market size is forecast to increase by USD 13.53 billion. The growth of the market depends on several factors, including the increasing urbanization and changing consumer lifestyles, the growing interest in fruit and vegetable mixed juices due to their health benefits, and the benefits of cold-pressed juice over traditional juices.
This fruit and vegetable mixed juices market report extensively covers market segmentation by product (ambient fruit and vegetable juices and chilled fruit and vegetable juices), distribution channel (offline and online), and geography (North America, APAC, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing urbanization and changing consumer lifestyles are notably driving the market growth, although factors such as the fluctuating raw materials prices of fruit and vegetable mixed juices may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the major market growth drivers in the market is increasing urbanization and changing consumer lifestyles like growing demand for on-the-go meals. A shift in the diet habits of consumers during the past two decades has also contributed to the growth of the market. Emerging economies in South America and APAC will prove to be favorable markets for fruit and vegetable mixed juices during the forecast period. The trend of snacking between meals has increased worldwide. The rapid economic growth in developing countries in APAC, such as China and India, has resulted in a significant increase in disposable incomes as well as purchasing power parity of the people.
Also, the greater spending power of consumers in the region allows them to opt for fruit and vegetable mixed juice variants that match their taste preferences. This considerable shift in consumers’ lifestyles and expanding urbanization is expected to foster market growth during the forecast period.
The significant market trend in the market is innovations in fruit and vegetable mixed juice flavors. The rising health and wellness trend among consumers is increasing the demand for products that contain natural ingredients and offer high nutritional value. While visiting juice bars, ordering online, or from specialty gourmet retail channels, consumers are trying out innovative blends and flavors instead of sticking to the traditional juices available. This is encouraging market vendors to launch cold-pressed juices in new flavors.
Moreover, the availability of cold-pressed juices with new and innovative features not only increases the nutritional value of the juice but also makes it more appealing to consumers. Therefore, innovations in fruit and vegetable mixed juice flavors will drive the growth of the global fruit and vegetable mixed juices market during the forecast period.
The major market challenge in the market is the fluctuating prices of raw materials. Raw materials like fruits, vegetables, sugar, along with packaging materials such as plastic, aluminum, and paper have volatile prices based on availability. The fruit and vegetable mixed juice manufacturers incur high costs while procuring raw materials causing the rise in the production cost of juices. This also affects the consumer purchase decision, which affects the market performance of the manufacturer.
Generally, the price of fruits fluctuates with weather conditions, national emergencies, natural disasters, supply shortages, other unexpected events affect the supply of raw materials. For instance, the continuous drought in California resulted in low production and price increase of fruits. Therefore, the volatility in the prices of raw materials may have a significant impact on the growth of the global fruit and vegetable mixed juices market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Fruit and Vegetable Mixed Juices Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BIONADE GmbH: The company offers fruits and vegetable mixed juices such as BIONADE Ginger-Orange, BIONADE Lemon-Bergamot.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the ambient fruit and vegetable juices segment will be significant during the forecast period. Ambient fruit and vegetable mixed juices are heat-treated and filled in sterile packaging which can be stored at temperatures of 10 C to 20 C. Due to this, it has a long shelf life of more than a year and can be stored at room temperature.
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The ambient fruit and vegetable juices segment was valued at USD 38.54 billion in 2017 and continued to grow until 2021. Room temperature mixed fruit and vegetable juices are heat treated and bottled in aseptic packaging. Moreover, the ambient mixed fruit and vegetable juices have a long shelf life of a year or more and can be stored at room temperature. In addition, innovative packaging has been introduced to further improve the shelf life of mixed fruit and vegetable juices from surrounding areas. This is anticipated to drive the growth of the mixed fruit and vegetable juice market during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Consumption of organic fruit and vegetable juices in the region is expected to increase as consumption of dietary and nutritious foods increases significantly. North American consumers are leaning toward organic and natural diet products that supplement natural nutrients, and this preference is driving the consumption of organic and natural juices. Moreover, the functional juices are perceived as health drinks in North America, as they are rich in nutrients and are diet-friendly. The above-mentioned factors are expected to drive the growth of the juices market in the region during the forecast period.
The COVID-19 outbreak in 2020 significantly changed the fundamentals of the juices market in North America, including customer behavior, business revenues, and numerous aspects of corporate operations. However, in 2021, large-scale vaccination drives led to the relaxation of lockdown restrictions. The offline sales channels were reopened, which surged the demand for fruit and vegetable mixed juices. The consumption of fruit and vegetable mixed juices in the region is expected to increase during the forecast period due to a significant rise in demand for dietary and nutritional food products among millennials.
The fruit and vegetable mixed juices market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global fruit and vegetable mixed juices market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Fruit And Vegetable Mixed Juices Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.74% |
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Market growth 2023-2027 |
USD 13.53 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.39 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 36% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Archer Daniels Midland Co., BIONADE GmbH, BOLLER Fruchtsafte Stolz OHG, Campbell Soup Co., Chegworth Valley Ltd., Citrus Systems Inc., Del Monte Pacific Ltd., Hans Zipperle AG, Nestle SA, Ocean Spray Cranberries Inc., PepsiCo Inc., Purity Soft Drinks, Refresco Group BV, Suntory Holdings Ltd., The Coca Cola Co., The Kraft Heinz Co., Welch Foods Inc., Windmill Organics Ltd., Dabur India Ltd., and Keurig Dr Pepper Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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