Sales Intelligence Market by Deployment, Component and Geography - Forecast and Analysis 2023-2027

Published: Apr 2023 Pages: 160 SKU: IRTNTR71803

Sales Intelligence Market Analysis Report 2023-2027:

The Sales Intelligence Market size is estimated to grow at a CAGR of 14.76% between 2022 and 2027. The market size is forecast to increase by USD 2,940.9 million. The growth of the market depends on several factors, including the increasing need to enhance the digital experience of customers, the rising adoption of a cloud-based solution, and the rising demand for custom-made solutions. Sales intelligence solutions are designed to help organizations improve their sales and marketing strategies by providing them with relevant and up-to-date information. It helps sales and marketing teams discover, analyze, present, and use data related to potential customers. Sales intelligence also enables companies and organizations to make decisions faster.

This sales intelligence market report extensively covers market segmentation by deployment (cloud-based and on-premise), component (software and services), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. 

What will be the Size of the Sales Intelligence Market During the Forecast Period?

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Sales Intelligence Market Overview

 Driver

The rising adoption of a cloud-based solution is notably driving the market growth. The high volume of data, which supports the expansion of the global market, is largely due to the rising global Internet penetration. The global market for cloud-based sales intelligence applications, including Business Intelligence (BI)-related services like interactive dashboard reporting and smart KPI monitoring, is expanding significantly as a result of the rise of the Internet of Things (IoT) market and Big Data.

Due to the growth of IoT technology and internet adoption, cloud-based applications and services like Heroku, SAP Cloud, AWS Elastic, and Skype are becoming more popular. The adoption of cloud-based solutions by SMEs is propelling the growth of the global market. Therefore, the global sales intelligence market is anticipated to experience rapid growth during the forecast period due to the significant increase in the adoption of cloud-based solutions across numerous industries.

 

Trends

The exponential growth of marketing intelligence is an emerging trend in the market. Due to the growing need for automated software to gather crucial data that enables analysis and decision-makers to make well-informed decisions, marketing intelligence is becoming increasingly popular among businesses operating in various industry verticals. Thus, the demand for market intelligence solutions has increased as a result of the growing need for a consistent and established process for identifying changing market conditions.

The automated data collection that targets key customers as a result of marketing intelligence has improved B2B processes and increased demand for sales intelligence solutions. Additionally, organizations' growing need for insightful data and their increasing use of marketing intelligence e-platforms are speeding up the uptake of sales intelligence solutions. Such factors will create growth opportunities for the global market during the forecast period

Restrain

The standard regulations in sales intelligence are major challenges impeding market growth. The majority of the private data that sales intelligence providers collect, archive, and examine relates to contact information, job duties, and corporate connections. In addition to informing and advising sales and marketing teams, this information is frequently used to produce thorough assessments of individuals and organizations. The collection and use of personal data are subject to a number of data privacy laws, including the GDPR and CCPA, which may have an impact on how sales intelligence companies conduct their operations.

These laws mandate that businesses obtain individuals' explicit consent before collecting and using their personal data and ensure that the data is kept private and secure. For instance, it can be challenging for providers of sales intelligence to ensure that they comply with the law given the enormous amounts of data they must manage. Thus, the standard regulations in sales intelligence are one of the major challenges for the growth of the global market during the forecast period.

Sales Intelligence Market Segmentation By Mention Segment

By Deployment 

The market share growth by the cloud-based segment will be significant during the forecast period. Due to the cloud-based deployment, automation can be integrated with other healthcare software systems, including online booking and web-based payment and billing software

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The cloud-based segment was valued at  USD 1,085.45 million in 2017 and continued to grow until 2021. Cloud-based healthcare information software solutions are less expensive and more cost-effective than on-premises deployment due to features offered by service providers with flexible payment options, such as recurring monthly payments and pay-as-you-go plans. Therefore, because of these advantages, it is anticipated that during the forecast period, the cloud-based deployment segment will grow at a faster CAGR than the on-premises deployment segment. Several well-known suppliers of cloud-based business intelligence software include LinkedIn Corp., Oracle Corp., APIHub Inc., and HG Insights Inc. Thus, the cloud-based segment of the global market is expected to grow during the forecast period.

Sales Intelligence Market Segmentation By Component

By Software 

The sales intelligence software market is set to experience rapid growth due to increased demand from small and medium-sized businesses for cloud-based solutions. This software helps companies utilize internal and external data to boost sales, refine processes, and uncover new opportunities. It's becoming essential for salespeople aiming to enhance both the quantity and quality of their sales. Sales executives rely on it to shape effective strategies using CRM data and external insights. Major vendors in this field amplify its growth. The software also empowers B2B sales teams by providing real-time alerts, refining data, enabling advanced market research, and extracting valuable insights from extensive sales data. This trend is driving the demand for tools that can efficiently analyze large sales-related datasets, fueling the global sales intelligence market's expansion.

Regional Overview

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Because businesses in the region are early adopters of cloud services and software, North America is the main market for sales intelligence solutions. The fact that management consulting firms' services are rising in cost is one of the key factors influencing market expansion. Business analysis tools like sales intelligence have emerged as a result of the expansion of new research firms and the accessibility of numerous databases. These tools enable businesses to gather valuable, usable data for a small fraction of the price that marketing consultants and sales teams would charge. The benefits of sales intelligence solutions have increased their adoption among SMEs in North America. Due to digitalization, various companies and organizations in this region are also adopting sales intelligence solutions. Hence, all such factors will boost the market growth during the forecast period. 

The regional market was significantly affected in 2020, during the COVID-19 pandemic, due to work-from-home opportunities during the lockdown period. Additionally, the emergence of digital consulting in the market and the rise of globalization are also expected to drive market growth in the region. Thus, the regional sales intelligence market is expected to grow during the forecast period.

Sales Intelligence Market Customer Landscape

The Sales Intelligence Market  report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Sales Intelligence Market Customer Landscape

Who are the Major Sales Intelligence Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Data Axle Inc. - The company offers services such as data processing, data monetization, lead generation, acquisition, retention, data licensing, and many more. The key offerings of the company include a sales intelligence platform that provides quality data and innovative solutions to help businesses acquire for retaining customers.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • APIHub Inc.
  • Cognism Ltd.
  • Crystal Project Inc.
  • Demandbase Inc.
  • Dun and Bradstreet Holdings Inc.
  • Gryphon Networks Corp.
  • HG Insights Inc.
  • Lead411 Corp.
  • LeadIQ Inc.
  • LinkedIn Corp.
  • List Partners LLC
  • Oracle Corp.
  • Outreach Corp.
  • SalesIntel Research Inc.
  • UpLead LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

 

Segment Overview

The sales intelligence market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Deployment Outlook (USD Million, 2017 - 2027)
    • Cloud-based
    • On-premise
  • Component Outlook (USD Million, 2017 - 2027)
    • Software
    • Services
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

 

Sales Intelligence Market Scope

Report Coverage

Details

Page number

160

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 14.76%

Market growth 2023-2027

USD 2940.9 million

Market structure

Fragmented

YoY growth 2022-2023(%)

14.32

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

APIHub Inc., Cognism Ltd., Crystal Project Inc., Data Axle Inc., Demandbase Inc., Dun and Bradstreet Holdings Inc., Gryphon Networks Corp., HG Insights Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List Partners LLC, Oracle Corp., Outreach Corp., SalesIntel Research Inc., UpLead LLC, Vainu. io Software Oy, Yesware Inc., Zoho Corp. Pvt. Ltd., and ZoomInfo Technologies Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Sales Intelligence Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global sales intelligence market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global sales intelligence market 2017 - 2021 ($ million)
    • 4.2 Deployment Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Cloud-based - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
    • 6.4 On-premise - Market size and forecast 2022-2027
      • Exhibit 38: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on On-premise - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Deployment
      • Exhibit 42: Market opportunity by Deployment ($ million)
      • Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 44: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 46: Chart on Comparison by Component
      • Exhibit 47: Data Table on Comparison by Component
    • 7.3 Software - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Software - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Software - Year-over-year growth 2022-2027 (%)
    • 7.4 Services - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 56: Market opportunity by Component ($ million)
      • Exhibit 57: Data Table on Market opportunity by Component ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 60: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 UK - Market size and forecast 2022-2027
      • Exhibit 87: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 APIHub Inc.
              • Exhibit 111: APIHub Inc. - Overview
              • Exhibit 112: APIHub Inc. - Product / Service
              • Exhibit 113: APIHub Inc. - Key offerings
            • 12.4 Crystal Project Inc.
              • Exhibit 114: Crystal Project Inc. - Overview
              • Exhibit 115: Crystal Project Inc. - Product / Service
              • Exhibit 116: Crystal Project Inc. - Key offerings
            • 12.5 Data Axle Inc.
              • Exhibit 117: Data Axle Inc. - Overview
              • Exhibit 118: Data Axle Inc. - Product / Service
              • Exhibit 119: Data Axle Inc. - Key offerings
            • 12.6 Demandbase Inc.
              • Exhibit 120: Demandbase Inc. - Overview
              • Exhibit 121: Demandbase Inc. - Product / Service
              • Exhibit 122: Demandbase Inc. - Key news
              • Exhibit 123: Demandbase Inc. - Key offerings
            • 12.7 Dun and Bradstreet Holdings Inc.
              • Exhibit 124: Dun and Bradstreet Holdings Inc. - Overview
              • Exhibit 125: Dun and Bradstreet Holdings Inc. - Business segments
              • Exhibit 126: Dun and Bradstreet Holdings Inc. - Key offerings
              • Exhibit 127: Dun and Bradstreet Holdings Inc. - Segment focus
            • 12.8 Gryphon Networks Corp.
              • Exhibit 128: Gryphon Networks Corp. - Overview
              • Exhibit 129: Gryphon Networks Corp. - Product / Service
              • Exhibit 130: Gryphon Networks Corp. - Key offerings
            • 12.9 HG Insights Inc.
              • Exhibit 131: HG Insights Inc. - Overview
              • Exhibit 132: HG Insights Inc. - Product / Service
              • Exhibit 133: HG Insights Inc. - Key offerings
            • 12.10 LeadIQ Inc.
              • Exhibit 134: LeadIQ Inc. - Overview
              • Exhibit 135: LeadIQ Inc. - Product / Service
              • Exhibit 136: LeadIQ Inc. - Key offerings
            • 12.11 LinkedIn Corp.
              • Exhibit 137: LinkedIn Corp. - Overview
              • Exhibit 138: LinkedIn Corp. - Product / Service
              • Exhibit 139: LinkedIn Corp. - Key offerings
            • 12.12 List Partners LLC
              • Exhibit 140: List Partners LLC - Overview
              • Exhibit 141: List Partners LLC - Product / Service
              • Exhibit 142: List Partners LLC - Key offerings
            • 12.13 Oracle Corp.
              • Exhibit 143: Oracle Corp. - Overview
              • Exhibit 144: Oracle Corp. - Business segments
              • Exhibit 145: Oracle Corp. - Key news
              • Exhibit 146: Oracle Corp. - Key offerings
              • Exhibit 147: Oracle Corp. - Segment focus
            • 12.14 Outreach Corp.
              • Exhibit 148: Outreach Corp. - Overview
              • Exhibit 149: Outreach Corp. - Product / Service
              • Exhibit 150: Outreach Corp. - Key offerings
            • 12.15 SalesIntel Research Inc.
              • Exhibit 151: SalesIntel Research Inc. - Overview
              • Exhibit 152: SalesIntel Research Inc. - Product / Service
              • Exhibit 153: SalesIntel Research Inc. - Key offerings
            • 12.16 UpLead LLC
              • Exhibit 154: UpLead LLC - Overview
              • Exhibit 155: UpLead LLC - Product / Service
              • Exhibit 156: UpLead LLC - Key offerings
            • 12.17 ZoomInfo Technologies Inc.
              • Exhibit 157: ZoomInfo Technologies Inc. - Overview
              • Exhibit 158: ZoomInfo Technologies Inc. - Product / Service
              • Exhibit 159: ZoomInfo Technologies Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 160: Inclusions checklist
                • Exhibit 161: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 162: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 163: Research methodology
                • Exhibit 164: Validation techniques employed for market sizing
                • Exhibit 165: Information sources
              • 13.5 List of abbreviations
                • Exhibit 166: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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              • Details on the market shares of various regions
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