Self-tan Products Market by Distribution Channel, Product and Geography - Forecast and Analysis 2023-2027

Self-tan Products Market Forecast 2023-2027

The Global Self-tan Products Market size is projected to increase by USD 197.83 million and the market size is estimated to grow at a CAGR of 4.55% between 2022 and 2027. Market growth hinges on several critical factors, including the availability of self-tan products offering numerous benefits such as a safe alternative to natural tanning. Rising awareness about the drawbacks and harmful health effects of natural tanning is also driving market expansion. Additionally, increased regulatory initiatives aimed at discouraging artificial tanning salons contribute to the market's growth trajectory. These initiatives highlight the importance of safer tanning options and promote the adoption of self-tan products. As consumers become more health-conscious and regulatory frameworks evolve, the demand for self-tanning goods is expected to continue rising. This shift towards safer tanning methods reflects a broader societal trend towards wellness and responsible personal care practices.

Market Market: Overview

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Market Segmentation

This market report extensively covers market segmentation by distribution channel (supermarkets and hypermarkets, convenience stores, and online), product (lotions, gels, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Custome Landscape

The market is propelled by health-conscious consumers seeking safer alternatives to UVA and UVB exposure linked to skin cancer cases. Trends show a preference for natural ingredients like aloe, glycerin, coconut oil, and shea butter in self-tan lotions, sprays, oils, and mousses. Challenges include addressing consumer uncertainty regarding safety and negative effects while adhering to regulatory bodies guidelines. Online distribution channels have surged, reflecting evolving consumer awareness and driving market growth amid a thriving wellness industry. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rising awareness about disadvantages and harmful health effects of natural tanning is notably driving the market. The process of tanning naturally through sun exposure presents risks to both skin and overall health. When combined with sun-sensitizing drugs, it can lead to severe sunburns, rashes, and hives, and increase the risk of skin cancer, especially for individuals with HIV who frequently consume such drugs. Sun-sensitizing drugs include a variety of antibiotics, painkillers, and medications used to treat diseases such as acne, diabetes, cancer, and depression, among others.

Moreover, two common reactions to these drugs are photoallergy, which causes an eczema-like rash, and phototoxicity, which leads to cell death. While sunscreen can protect against harmful UV rays, it may also inhibit effective tanning and contain photosensitizing ingredients.Apart from the health risks, natural tanning is often a time-consuming and temporary process, leading to an increased demand for self-tanning goods. As a result, the global market is expected to experience substantial growth in the coming years.

Significant Market Trends 

The advent of natural and organic ingredients in self-tan products is an upcoming trend in the market. There is a rising demand for self-tan goods that incorporate natural and organic ingredients due to their perceived safety, lack of harmful side effects, and higher quality compared to synthetic goods. Traditional self-tan goods are typically composed of synthetic ingredients that can be damaging to the skin, but natural and organic alternatives are becoming more popular. To capture a larger share of the market, major manufacturers such as L'Oreal Group and Unilever are launching natural and organic self-tan products.

Moreover, Ecocert has approved a range of natural and organic ingredients, including DHA, food-grade preservatives, and oils such as argan, jojoba, and coconut, as well as shea butter, Monoi de Tahiti oil, black tea extract, aloe vera gel, and raw honey, that are suitable for all skin types. These ingredients are free from harmful additives such as parabens, mineral oil, lanolin, PABA, alcohol, petrochemicals, sodium lauryl sulfate, formaldehyde, toxic chemicals, propylene glycol, butylene glycol, fillers, and artificial fragrances. Self-tan products that are made with these ingredients not only provide a tanned appearance but also deeply moisturize the skin. As a result, the demand for natural and organic self-tan products is expected to continue to grow, leading to an increase in the global market.

Major Market Challenge 

A challenging factor in the global market is the growing preference among mass customers, which constitute a major part of the total population, for natural tanning over the use of self-tan products. They consider self-tan products as discretionary products. Moreover, the easy availability and effectiveness of different types of sun care products support their preference for natural tanning. These factors are collectively responsible for a decline in the demand for self-tan products. Unilever's Dermalogica brand's after-sun repair balm is a treatment balm that moisturizes the skin and reduces the irritation caused by sunburns.  

Moreover, the preference for natural tanning is witnessed among mass consumers of the developing regions MEA and APAC, which has significantly declined the sales of self-tan products in these regions and poses a threat to the global market during the forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Company Overview

companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Skinerals offers self-tan products such as Skinerals Californium Self Tanner, Skinerals Onyx Self Tanner. This segment focuses on developing face care, body care, hair care products using a completely natural process only using organic ingredients.
• Key Offering- Drdennisgross focuses on offering beauty products such as cleanser, sun protection cream, facial mask, serum.
• Key Offering- Kao offers self-tan products under its brand Jergens.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Beauty by Earth
• Bondi Sands Pty Ltd.
• Clarins Sdn Bhd
• COOLA LLC
• Coty Inc.
• Crown Laboratories Inc.
• Johnson and Johnson
• Kose Corp.
• LOreal SA
• Nip and Fab Ltd.
• PZ Cussons Plc
• Shiseido Co. Ltd.
• Synchronicity Spa Inc.
• Tan Luxe
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Distribution Channel, Product, Geography

The market segmentation revolves around various crucial factors aimed at meeting consumer demands while ensuring safety and efficacy. Natural ingredients like aloe, glycerin, sorbitol, coconut oil, and shea butter are highly sought after, appealing to health-conscious consumers looking for safer alternatives to traditional tanning methods. Within the market, different product formulations cater to diverse preferences and needs. Self-tan lotions offer a moisturizing base, while self-tan sprays provide quick and even coverage. Self-tan oils are favored for their deep hydration, while self-tan mousses offer a lightweight and easy-to-apply texture. Self-tan drops are gaining popularity for their customizable tanning experience. Concerns about UVA and UVB exposure and skin cancer cases drive the market's focus on providing safe and UV-free tanning solutions. Regulatory bodies play a crucial role in ensuring product safety and compliance with industry standards.

Market Segmentation by Distribution Channel

The market share growth of the supermarkets and hypermarkets segment will be significant during the forecast period. Consumers prefer to purchase self-tan products from hypermarkets and supermarkets because of the shopping experience provided by these businesses. Another important aspect contributing to the growth of this segment is the availability of expert advice and actual product verification. Owing to these benefits, the market is likely to expand significantly through this segment during the forecast period.

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The supermarkets and hypermarkets segment was valued at USD 322.71 million in 2017 and continued to grow until 2021. Supermarkets and hypermarkets are service superstores that offer a diverse range of products, from food, household necessities, and general retail to cosmetics and personal care products, all under one roof. They generally offer a larger collection than ordinary stores. The things are organized into categories and aisles so that customers may walk through them and take what they desire. A supermarket's aisles often contain fresh fruits and vegetables, dairy products, baked goods, meat, canned and packaged foods, and various non-food items such as kitchenware, household goods, pharmacy products, and toiletries.

Key Regions for the Market 

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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is the highest contributor, in terms of revenue, to the global sun-tan products market. The market in North America is mature, owing to the early adoption of different types of sun-tan products, with women being the primary consumers in this market. The increasing demand for natural, bio-based, and better-quality ingredients; growing health and beauty awareness; sedentary lifestyle; availability of numerous BPC products and brands; high urbanization rate; increased number of innovative product launches; and high international brand penetration are some of the primary growth drivers in North America.

In addition, several strategic campaigns launched by market competitors in the region are expected to drive demand for self-tan products among different consumer segments. However, the risk of economic uncertainties and stringent regulations imposed by regulatory bodies, including the FDA and FD and C, may pose challenges to market growth. 

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest market trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Supermarkets and hypermarkets
  • Convenience stores
  • Online
• Product Outlook 
  • Lotions
  • Gels
  • Others
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing a surge driven by consumer awareness regarding skin health and UV radiation from UVA and UVB exposure. As health-conscious consumers seek safer alternatives to UV tanning, UV-free tanning products have gained popularity. Some of the major elements which influence the market include convenience store, creams, online distribution channel, self-tan lotion, self-tan mousse, self-tan oil, self-tan spray, self-tan wipes. These products, such as self-tan drops, lotions, mousses, oils, sprays, and wipes, provide a moisture-locking solution while avoiding negative effects like skin cancer cases associated with UV rays. 

Moreover, natural ingredients like coconut oil, glycerin, and sorbitol are favored for their moisturizing properties, appealing to wellness industry trends. Digital platforms and online distribution channels have expanded the product portfolio, offering convenience for consumers to explore and purchase beauty and skincare products including self-tan products. Business opportunities abound for companies like Bluecore in leveraging distribution channels such as supermarkets, hypermarkets, and convenience stores to reach a wide audience. Tailoring product insights to meet consumer uncertainty and providing educational resources about self-tanning are key strategies in this dynamic market. Overall, the market reflects a shift towards safer, natural, and effective solutions in the realm of skin care.

In addition, the market is witnessing substantial growth, driven by a variety of factors including the convenience of convenience stores as distribution points. Consumers, including men, are increasingly turning to self-tan products such as lotions, mousses, oils, sprays, and wipes to achieve a sun-kissed look without harmful Ultraviolet (UV) rays exposure. One of the key appeals of these products is their ability to provide moisture to the skin while delivering a natural-looking tan. The rise of online distribution channels has further expanded the reach of these products, allowing consumers to easily access and purchase them from the comfort of their homes.

Furthermore, Tournesol is a popular ingredient found in many self-tan formulations, known for its efficacy in achieving a smooth and even tan. Consumers are increasingly aware of the risks associated with prolonged UV exposure, making UV-free self-tanning products a preferred choice. Overall, the market continues to evolve with innovative formulations and a focus on providing a safe and effective alternative to traditional tanning methods. The convenience of purchasing these products from various distribution channels coupled with their ability to deliver desired results without UV radiation makes them a go-to choice for those seeking a healthy glow.

Market Scope
Report Coverage	Details
Page number	167
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.55%
Market growth 2023-2027	USD 197.83 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.05
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 31%
Key countries	US, China, UK, Germany, and Brazil
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Beauty by Earth, Bondi Sands Pty Ltd., Clarins Sdn Bhd, COOLA LLC, Coty Inc., Crown Laboratories Inc., Dr. Dennis Gross Skincare LLC, Johnson and Johnson, Kao Corp., Kose Corp., LOreal SA, Nip and Fab Ltd., PZ Cussons Plc, Shiseido Co. Ltd., Skinerals, Synchronicity Spa Inc., Tan Luxe, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market growth and forecasting analysis of factors that will challenge the growth of market companies

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