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Fragrances Market in Middle East by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 103
  • SKU: IRTNTR73801
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The fragrances market share in the Middle East is expected to increase to USD 1.24 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.5%.

This fragrances market in the Middle East research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fragrances market in the Middle East segmentation by distribution channel (offline and online) and geography (Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East). The fragrances market in the Middle East report also offers information on several market vendors, including Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, and YAS Perfumes among others.

What will the Fragrances Market Size in Middle East be During the Forecast Period?

Download the Free Report Sample to Unlock the Fragrances Market Size in the Middle East for the Forecast Period and Other Important Statistics

 

Fragrances Market in the Middle East: Key Drivers, Trends, and Challenges

The replenishing personal grooming is notably driving the fragrances market growth in the Middle East, although factors such as side effects of fragrance ingredients may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fragrances industry in the Middle East. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Middle East Fragrances Market Driver 

  • Replenishing personal grooming is one of the key factors driving the Middle East fragrances market growth.
  • Personal grooming is the process of keeping oneself neat, tidy, and attractive. Moreover, perfumes, shower gels, shampoos, and shaving creams are essential for the process of personal grooming.
  • Typically, perfume speaks volumes about a person as an individual, as well as his or her personal taste and style. 
  • Premium perfumes help people create an aura of sophistication around them. Hence, premium perfumes are items of personal grooming that are required by people on a regular basis.
  • The high disposable income of people in the region drives the investment toward personal grooming because of which vendors offer a wide range of products.

Key Middle East Fragrances Market Trend 

  • Expansion of the e-commerce market is one of the key Middle East fragrances market trends propelling the market growth.
  • The expansion of the e-commerce market and globalization and liberalization policies have simplified cross-border trade and led to the growing trend of Business-to-Business (B2B) and business-to-consumer (B2C) businesses.
  • Advancements in technology, coupled with increasing Internet penetration, have increased online purchases and sales of goods and services across the world.
  • The growth of information and communication technology, artificial intelligence, and other modern technologies has expanded the customer base, thereby creating lucrative growth prospects for key market vendors.
  • The advent of social media, increasing Internet penetration, and the growing adoption of smartphones have allowed customers to get reliable access to a wide range of personal care products, including fragrances. This, in turn, will propel the Middle East fragrances market growth during the forecast period.

Key Middle East Fragrances Market Challenge

  • Side effects of fragrance ingredients is one of the factors hampering the Middle East fragrances market growth.
  • Fragrance ingredients can cause allergic reactions. Also, some ingredients in fragrances can cause side effects such as allergies, migraines, cancer, and asthma.
  • Compounds such as acetaldehyde, which is a commonly used fragrance ingredient, can cause cancer and can affect the kidneys and the reproductive, nervous, and respiratory systems.

The above-mentioned limitations and side effects of perfumes may hamper the growth of the Middle East fragrances market during the forecast period.

This fragrances market in the Middle East analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the fragrances market in Middle East as a part of the global diversified chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fragrances market in the Middle East during the forecast period.

Who are the Major Fragrances Market Vendors in the Middle East?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Allied Enterprises LLC
  • Anfas
  • DESIGNER SHAIK Inc.
  • Emirates Pride Perfume
  • Kayali
  • KHALIS PERFUMES
  • Lootah Perfumes
  • Majan
  • MASH CONCEPT INVESTMENT LLC
  • ODICT GENERAL TRADING Co.
  • Oman Luxury
  • Rasasi
  • Splash Fragrance
  • Swiss Arabian
  • The Fragrance Kitchen
  • The Spirit of Dubai FZC
  • WIDIAN
  • YAS Perfumes

 

This statistical study of the fragrances market in the Middle East encompasses successful business strategies deployed by the key vendors. The fragrances market in the Middle East is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.

Product Insights and News

  • Allied Enterprises LLC - Under the unified segment, the company offers fragrances, concentrated perfumes, hair mist, and solutions for bath and body. 
  • Allied Enterprises LLC - The company offers fragrances that are oil-based fragrances that are ideal for pulse points and for layering with perfumes. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The fragrances market in the Middle East forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Fragrances Market in the Middle East Value Chain Analysis

Our report provides extensive information on the value chain analysis for the fragrances market in the Middle East, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Fragrances Market in the Middle East?

Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East are the key markets for the fragrances in the Middle East in the Middle East. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic had a negative impact on the regional market. However, vaccination drives resulted in the reopening of retail outlets, such as supermarkets, hypermarkets, and convenience stores, among others, which enabled the availability of personal care products, household care products, and fine fragrances. Thus, the preference of consumers to purchase premium, high-quality natural fragrance products will continue to increase the demand for fragrances during the forecast period. 

What are the Revenue-generating Distribution Channel Segments in the Fragrances Market in the Middle East?

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The fragrances market share growth in the Middle East by the offline segment will be significant during the forecast period. For instance, in March 2021, Yas Mall planned to build more than 100 new retail stores in Abu Dhabi. The project is expected to complete by the end of 2022. Moreover, retail stores offer more convenience of trying and testing products before purchasing. The staff at the store also guides customers on products and offerings according to their preferences. Such factors are expected to drive the sales of fragrances through offline channels in the Middle East during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the fragrances market size in the Middle East and actionable market insights on post COVID-19 impact on each segment.

 

Fragrances Market Scope in the Middle East

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.5%

Market growth 2022-2026

$ 1.24 billion

Market structure

Fragmented

YoY growth (%)

5.5

Key consumer countries

Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, and YAS Perfumes

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Fragrances Market in Middle East Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive fragrances market growth in the Middle East during the next five years
  • Precise estimation of the fragrances market size in the Middle East and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the fragrances industry in the Middle East across Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of fragrances market vendors in the Middle East 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Middle East - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Middle East: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography - 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Saudi Arabia - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Saudi Arabia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Saudi Arabia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Saudi Arabia - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Saudi Arabia - Year-over-year growth 2021-2026 (%)
    • 7.4 United Arab Emirates - Market size and forecast 2021-2026
      • Exhibit 46: Chart on United Arab Emirates - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on United Arab Emirates - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on United Arab Emirates - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on United Arab Emirates - Year-over-year growth 2021-2026 (%)
    • 7.5 Jordan - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Jordan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Jordan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Jordan - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Jordan - Year-over-year growth 2021-2026 (%)
    • 7.6 Rest of Middle East - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Rest of Middle East - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Rest of Middle East - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Rest of Middle East - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Rest of Middle East - Year-over-year growth 2021-2026 (%)
    • 7.7 Market opportunity by geography
      • Exhibit 58: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 59: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 60: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 61: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 62: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 63: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 64: Matrix on vendor position and classification
            • 10.3 Allied Enterprises LLC
              • Exhibit 65: Allied Enterprises LLC - Overview
              • Exhibit 66: Allied Enterprises LLC - Product / Service
              • Exhibit 67: Allied Enterprises LLC - Key offerings
            • 10.4 Anfas
              • Exhibit 68: Anfas - Overview
              • Exhibit 69: Anfas - Product / Service
              • Exhibit 70: Anfas - Key offerings
            • 10.5 Kayali
              • Exhibit 71: Kayali - Overview
              • Exhibit 72: Kayali - Product / Service
              • Exhibit 73: Kayali - Key offerings
            • 10.6 Majan
              • Exhibit 74: Majan - Overview
              • Exhibit 75: Majan - Product / Service
              • Exhibit 76: Majan - Key offerings
            • 10.7 MASH CONCEPT INVESTMENT LLC
              • Exhibit 77: MASH CONCEPT INVESTMENT LLC - Overview
              • Exhibit 78: MASH CONCEPT INVESTMENT LLC - Product / Service
              • Exhibit 79: MASH CONCEPT INVESTMENT LLC - Key offerings
            • 10.8 ODICT GENERAL TRADING Co.
              • Exhibit 80: ODICT GENERAL TRADING Co. - Overview
              • Exhibit 81: ODICT GENERAL TRADING Co. - Product / Service
              • Exhibit 82: ODICT GENERAL TRADING Co. - Key offerings
            • 10.9 Swiss Arabian
              • Exhibit 83: Swiss Arabian - Overview
              • Exhibit 84: Swiss Arabian - Product / Service
              • Exhibit 85: Swiss Arabian - Key offerings
            • 10.10 The Fragrance Kitchen
              • Exhibit 86: The Fragrance Kitchen - Overview
              • Exhibit 87: The Fragrance Kitchen - Product / Service
              • Exhibit 88: The Fragrance Kitchen - Key offerings
            • 10.11 The Spirit of Dubai FZC
              • Exhibit 89: The Spirit of Dubai FZC - Overview
              • Exhibit 90: The Spirit of Dubai FZC - Product / Service
              • Exhibit 91: The Spirit of Dubai FZC - Key offerings
            • 10.12 WIDIAN
              • Exhibit 92: WIDIAN - Overview
              • Exhibit 93: WIDIAN - Product / Service
              • Exhibit 94: WIDIAN - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 95: Inclusions checklist
                • Exhibit 96: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 97: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 98: Research methodology
                • Exhibit 99: Validation techniques employed for market sizing
                • Exhibit 100: Information sources
              • 11.5 List of abbreviations
                • Exhibit 101: List of abbreviations
              • rate of industrialization: Several products from the global diversified chemicals market are used in various industries, including automotive, polymer modification, chemicals, and consumer goods. The growth of the global diversified chemicals market is highly influenced by the growing rate of industrialization across the world, especially in emerging economies.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape
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                The fragrances market in middle east market growth will increase by $$ 1.24 bn during 2023-2026.
                The fragrances market in middle east market is expected to grow at a CAGR of 6.5% during 2023-2026.
                Technavio has segmented the fragrances market in middle east market by distribution channel (Offline and Online) and geography (Saudi Arabia, United Arab Emirates, Jordan, and Rest of Middle East).
                Allied Enterprises LLC, Anfas, DESIGNER SHAIK Inc., Emirates Pride Perfume, Kayali, KHALIS PERFUMES, Lootah Perfumes, Majan, MASH CONCEPT INVESTMENT LLC, ODICT GENERAL TRADING Co., Oman Luxury, Rasasi, Splash Fragrance, Swiss Arabian, The Fragrance Kitchen, The Spirit of Dubai FZC, WIDIAN, YAS Perfumes are a few of the key vendors in the fragrances market in middle east market.
                Middle East will register the highest growth rate of 100% among the other regions. Therefore, the fragrances market in middle east market in Middle East is expected to garner significant business opportunities for the vendors during the forecast period.
                • Saudi Arabia
                • United Arab Emirates
                • Jordan
                • Rest of Middle East
                The key factors driving the fragrances market in middle east market growth are:
                • Replenishing personal grooming
                • Expansion of e-commerce market
                The fragrances market in middle east market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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