US - Test Preparation Market by End-user, Learning Method and Product - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 151 SKU: IRTNTR43435

US Test Preparation Market Forecast 2023-2027

The US Test Preparation market is valued at USD 14.71 billion at a CAGR of 7.32% between 2022 to 2027. The report includes historic market data from 2017 to 2021. 

The rise in demand for personalized test preparation is a significant driver propelling the market's expansion. This tailored approach to test readiness is gaining traction among both parents and students, offering early and effective identification of areas needing improvement. In the US, key players in the test preparation sector are actively involved in crafting course content that aligns with student's learning objectives and performance goals. Providers have the capacity to customize learning experiences for individual students, monitor learner engagement, and evaluate progress using analytics data gathered from periodic tests and assignments. Consequently, the increasing preference for personalized learning methodologies is anticipated to fuel market growth throughout the forecast period.

What will be the size of the US Test Preparation Market During the Forecast Period?

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Who are the Major US Test Preparation Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Sylvan Learning LLC: The company offers test preparation tutors that use a proven mix of face to face and online activities to get concepts to click.

Additionally, test preparation companies often collaborate with schools and educational institutions to offer their services to students. Some popular test preparation providers in the US include Kaplan, The Princeton Review, and Khan Academy. The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • ArborBridge Inc.
  • BenchPrep
  • Blackboard Inc.
  • C2 Educational System Inc.
  • Cengage Learning Holdings II Inc.
  • Club Z Inc.
  • CogniFit Inc.
  • Graham Holdings Co.
  • Imagine Learning LLC
  • Instructure Holdings Inc.
  • Kaplan Inc.
  • Magoosh
  • McGraw Hill LLC
  • Pearson Plc
  • PrepScholar
  • Test Innovators
  • TESTIVE
  • TPR Education LLC
  • USATestprep LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation 

The market research report provides covers market segmentation by end-user (higher education and k-12), learning method (blended and online), and product (university exams, certifications exams, high school exams, elementary exams, and other exams). This market report also includes an in-depth analysis of drivers, trends, and challenges.

By End-User

The market share growth by the higher education segment will be significant during the forecast period. Growing demand for certificate courses, coupled with an increase in the number of students choosing to take competitive exams, is driving this segment. In the higher education segment, the demand for specialized courses is very large, causing students to increasingly choose professional training. Thus, many different providers offer certificate courses in the fields of medicine, nursing, law, and property management, as well as many other industry-specific certifications.

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The higher education segment showed a gradual increase in the market share of USD 16.33 billion in 2017 and continued to grow by 2021The number of different graduate entrance exams in the country has increased significantly, causing students to increasingly choose competitive exams. Another major factor contributing to the growth of the market is the increasing number of international students coming to the US to pursue higher education. These students often enroll in competitive courses like GRE, GMAT, and other similar courses. As a result, various providers have started to offer domain-specific exam preparation services. Thus, such factors will drive the growth of the market during the forecast period. 

Market Dynamics and Customer Landscape

In the bustling landscape of test preparation in the United States, online education emerges as a game-changer. With a myriad of resources and courses available, students can tailor their study approach to suit their needs. From practice exams to tutoring sessions, the online platform offers comprehensive learning opportunities. Teachers leverage technology to provide engaging curriculum and assessments, ensuring students are well-prepared for exams. The convenience of online education allows students to study at their own pace, making it a preferred choice for many. As the market continues to evolve, innovative materials and technology-driven solutions are reshaping the test preparation landscape, providing students with the tools they need to succeed. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Significant Market Trends

An increase in merger and acquisition activities is a primary trend in the market. With the fragmented structure of the market, the number of mergers and acquisitions (M&A) activities has increased significantly, and domestic and international suppliers are eager to enter the market. International and domestic suppliers are increasingly entering into cooperation and collaborations with regional suppliers operating in the market.

For example, Pearson in April 2022 acquired a global online language-learning platform. The acquisition will allow Pearson to provide a wide range of options for people to learn and demonstrate their English proficiency by integrating online self-study into its current diagnostics, learning tools, and assessment portfolios. Thus, such factors will drive the growth of the market during the forecast period. 

Major Market Challenge

Increasing competition from private tutors is a challenge that affects the growth of the market during the forecast period.  Tutoring is one of the fastest-growing businesses. A majority of students do not like to take part in group classes, so they are choosing private tutors. For some students, private tuition is a much more efficient method of education that allows them to develop their skills and capabilities at an accelerated pace. The fact that most students are unable to find an appropriate tutor, even though they do want one, is a major concern in the test prep training market.

As a result, there has been a rapid growth in the number of new websites and businesses entering the tutoring industry. The growth of the private tutoring market is driven by the need for students to be fully equipped with the knowledge necessary to complete the program and the lack of teaching skills in schools and colleges. These unorganized private teachers do not have a fixed rate, which can vary practice from student to student. Thus, such factors may impede the growth of the market during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Market Customer Landscape

Market Analyst Overview

The Testing Preparation market is a dynamic and competitive landscape, driven by the increasing demand for certification exams and test preparation services. With a wide array of offerings available, companies in this sector strive to provide comprehensive and effective solutions to meet the diverse needs of students preparing for various exams. The market size continues to grow, fueled by the popularity of test prep training and the rising number of students seeking assistance in preparing for high school, university, and elementary examination.

Market players employ various strategies to stay ahead in this competitive environment, executive summary, offering tailored learning methods, curriculum, and assessments to enhance students' progress and performance. As the market evolves, market research reports and insights from analysts help companies refine their offerings and adapt their strategies to meet changing consumer preferences.

Tutoring services play a crucial role in the test preparation market, providing personalized support and guidance to students aiming to excel in their exams. With the increasing presence of online platforms and digital resources, the market continues to witness growth and innovation, catering to the evolving needs of students and educators alike. Overall, the market remains robust, with companies continually innovating to provide effective exam preparation solutions and support services to students across all education segments.

Segment Overview

The US test prep market report forecasts market growth by revenue and analyzes the latest trends and growth opportunities from 2017 to 2027. 

  • End-user Outlook
    • Higher education
    • K-12
  • Learning Method Outlook
    • Blended
    • Online
  • Product Outlook
    • University exams
    • Certifications exams
    • High school exams
    • Elementary exams
    • Other exams

US Test Preparation Market Scope

Report Coverage

Details

Page number

151

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.32%

Market growth 2023-2027

USD 14.71 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

6.6

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

ArborBridge Inc., BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Test Prep Market Research and Growth Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting  between 2023 and 2027
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming market trends and changes in consumer behaviour
  • Growth of the market across US
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Learning Method
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 12: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 13: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 14: Chart on US: Year-over-year growth 2022-2027 (%)
      • Exhibit 15: Data Table on US: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Test preparation market in US 2017 - 2021
      • Exhibit 16: Historic Market Size – Data Table on test preparation market in US 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 17: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 18: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 27: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 28: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 29: Chart on Comparison by End-user
      • Exhibit 30: Data Table on Comparison by End-user
    • 6.3 Higher education - Market size and forecast 2022-2027
      • Exhibit 31: Chart on Higher education - Market size and forecast 2022-2027 ($ million)
      • Exhibit 32: Data Table on Higher education - Market size and forecast 2022-2027 ($ million)
      • Exhibit 33: Chart on Higher education - Year-over-year growth 2022-2027 (%)
      • Exhibit 34: Data Table on Higher education - Year-over-year growth 2022-2027 (%)
    • 6.4 K-12 - Market size and forecast 2022-2027
      • Exhibit 35: Chart on K-12 - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Data Table on K-12 - Market size and forecast 2022-2027 ($ million)
      • Exhibit 37: Chart on K-12 - Year-over-year growth 2022-2027 (%)
      • Exhibit 38: Data Table on K-12 - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 39: Market opportunity by End-user ($ million)
      • Exhibit 40: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Learning Method

    • 7.1 Market segments
      • Exhibit 41: Chart on Learning Method - Market share 2022-2027 (%)
      • Exhibit 42: Data Table on Learning Method - Market share 2022-2027 (%)
    • 7.2 Comparison by Learning Method
      • Exhibit 43: Chart on Comparison by Learning Method
      • Exhibit 44: Data Table on Comparison by Learning Method
    • 7.3 Blended - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Blended - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Data Table on Blended - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Chart on Blended - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Blended - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 49: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 52: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Learning Method
      • Exhibit 53: Market opportunity by Learning Method ($ million)
      • Exhibit 54: Data Table on Market opportunity by Learning Method ($ million)

    8 Market Segmentation by Product

    • 8.1 Market segments
      • Exhibit 55: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Product - Market share 2022-2027 (%)
    • 8.2 Comparison by Product
      • Exhibit 57: Chart on Comparison by Product
      • Exhibit 58: Data Table on Comparison by Product
    • 8.3 University exams - Market size and forecast 2022-2027
      • Exhibit 59: Chart on University exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on University exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on University exams - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on University exams - Year-over-year growth 2022-2027 (%)
    • 8.4 Certifications exams - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Certifications exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Certifications exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Certifications exams - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Certifications exams - Year-over-year growth 2022-2027 (%)
    • 8.5 High school exams - Market size and forecast 2022-2027
      • Exhibit 67: Chart on High school exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on High school exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on High school exams - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on High school exams - Year-over-year growth 2022-2027 (%)
    • 8.6 Elementary exams - Market size and forecast 2022-2027
      • Exhibit 71: Chart on Elementary exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on Elementary exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on Elementary exams - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on Elementary exams - Year-over-year growth 2022-2027 (%)
    • 8.7 Other exams - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Other exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Other exams - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Other exams - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Other exams - Year-over-year growth 2022-2027 (%)
    • 8.8 Market opportunity by Product
      • Exhibit 79: Market opportunity by Product ($ million)
      • Exhibit 80: Data Table on Market opportunity by Product ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 82: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 83: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 84: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 85: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 86: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 87: Matrix on vendor position and classification
            • 12.3 ArborBridge Inc.
              • Exhibit 88: ArborBridge Inc. - Overview
              • Exhibit 89: ArborBridge Inc. - Product / Service
              • Exhibit 90: ArborBridge Inc. - Key offerings
            • 12.4 BenchPrep
              • Exhibit 91: BenchPrep - Overview
              • Exhibit 92: BenchPrep - Product / Service
              • Exhibit 93: BenchPrep - Key news
              • Exhibit 94: BenchPrep - Key offerings
            • 12.5 C2 Educational System Inc.
              • Exhibit 95: C2 Educational System Inc. - Overview
              • Exhibit 96: C2 Educational System Inc. - Product / Service
              • Exhibit 97: C2 Educational System Inc. - Key offerings
            • 12.6 Cengage Learning Holdings II Inc.
              • Exhibit 98: Cengage Learning Holdings II Inc. - Overview
              • Exhibit 99: Cengage Learning Holdings II Inc. - Business segments
              • Exhibit 100: Cengage Learning Holdings II Inc. - Key offerings
              • Exhibit 101: Cengage Learning Holdings II Inc. - Segment focus
            • 12.7 Club Z Inc.
              • Exhibit 102: Club Z Inc. - Overview
              • Exhibit 103: Club Z Inc. - Product / Service
              • Exhibit 104: Club Z Inc. - Key offerings
            • 12.8 CogniFit Inc.
              • Exhibit 105: CogniFit Inc. - Overview
              • Exhibit 106: CogniFit Inc. - Product / Service
              • Exhibit 107: CogniFit Inc. - Key offerings
            • 12.9 Graham Holdings Co.
              • Exhibit 108: Graham Holdings Co. - Overview
              • Exhibit 109: Graham Holdings Co. - Business segments
              • Exhibit 110: Graham Holdings Co. - Key offerings
              • Exhibit 111: Graham Holdings Co. - Segment focus
            • 12.10 Imagine Learning LLC
              • Exhibit 112: Imagine Learning LLC - Overview
              • Exhibit 113: Imagine Learning LLC - Product / Service
              • Exhibit 114: Imagine Learning LLC - Key offerings
            • 12.11 Instructure Holdings Inc.
              • Exhibit 115: Instructure Holdings Inc. - Overview
              • Exhibit 116: Instructure Holdings Inc. - Product / Service
              • Exhibit 117: Instructure Holdings Inc. - Key offerings
            • 12.12 Magoosh
              • Exhibit 118: Magoosh - Overview
              • Exhibit 119: Magoosh - Product / Service
              • Exhibit 120: Magoosh - Key offerings
            • 12.13 McGraw Hill LLC
              • Exhibit 121: McGraw Hill LLC - Overview
              • Exhibit 122: McGraw Hill LLC - Business segments
              • Exhibit 123: McGraw Hill LLC - Key offerings
              • Exhibit 124: McGraw Hill LLC - Segment focus
            • 12.14 Pearson Plc
              • Exhibit 125: Pearson Plc - Overview
              • Exhibit 126: Pearson Plc - Business segments
              • Exhibit 127: Pearson Plc - Key offerings
              • Exhibit 128: Pearson Plc - Segment focus
            • 12.15 PrepScholar
              • Exhibit 129: PrepScholar - Overview
              • Exhibit 130: PrepScholar - Product / Service
              • Exhibit 131: PrepScholar - Key offerings
            • 12.16 Sylvan Learning LLC
              • Exhibit 132: Sylvan Learning LLC - Overview
              • Exhibit 133: Sylvan Learning LLC - Product / Service
              • Exhibit 134: Sylvan Learning LLC - Key offerings
            • 12.17 TPR Education LLC
              • Exhibit 135: TPR Education LLC - Overview
              • Exhibit 136: TPR Education LLC - Product / Service
              • Exhibit 137: TPR Education LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 138: Inclusions checklist
                • Exhibit 139: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 140: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 141: Research methodology
                • Exhibit 142: Validation techniques employed for market sizing
                • Exhibit 143: Information sources
              • 13.5 List of abbreviations
                • Exhibit 144: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              test preparation market in us market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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