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The Private Tutoring Market in US size is estimated to grow at a CAGR of 9.65% between 2022 and 2027. The market size is forecast to increase by USD 2,0479.88 million. The growth of the market depends on several factors, including the growing emphasis on STEM education, the rising popularity of personalized learning, and the availability of subject proficiency assessments and certifications.
This report extensively covers market segmentation by type (curriculum-based learning and test preparation) and learning method (online, blended, and classroom-based). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
Figure 1: Private Tutoring Market In US Share
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing emphasis on STEM education is a key factor driving the market growth. The private tutoring market in the US is experiencing growth due to the increasing focus on STEM education in schools and higher education. STEM education integrates science, technology, engineering, and math through practical learning, driven by the rising demand for STEM-related jobs.
The US Department of Commerce predicts faster job growth in STEM fields compared to non-STEM fields. Higher education institutions prioritize STEM-related factors like grades, courses, and extracurriculars, while K-12 schools offer basic STEM education. To excel in STEM, students are turning to private tutoring for personalized assistance. For example, Sylvan Learning provides tailored tutoring in STEM subjects like coding, robotics, and science. As the significance of STEM education rises, the US private tutoring market is set to grow.
Increasing emphasis on microlearning is a key trend influencing the market. Microlearning is set to become a significant trend in the US private tutoring market. This method involves breaking down learning material into small modules, allowing learners to grasp concepts quickly.
Private tutoring providers are increasingly advocating for microlearning integration in courses to enhance comprehension and engagement. These microlearning modules consist of short 5-10 minute video, audio, text, or infographic segments, often accompanied by quizzes and games. Benefits include concise content that addresses knowledge gaps, enhanced understanding and retention, and flexibility for time and resource constraints. Microlearning's adaptability across platforms and devices facilitates convenient knowledge-sharing and learning.
The availability of open-source material is a key challenge hindering the growth of the market. In the US private tutoring market, open-source tutoring services that offer free learning materials pose a significant challenge. Private tutoring vendors like Club Z Inc. and Kaplan charge fees for diverse subject tutoring. Conversely, providers like Coursera, edX, Udacity, and FutureLearn present Massive Open Online Courses (MOOCs) with accessible, flexible learning and optional paid certifications.
MOOCs gain traction due to adaptable, robust curricula, serving as academic supplements or alternatives. Students access free mobile course content, setting their pace. Coursera even supplies data tools, enhancing learning tracking. Open-source learning becomes an economical choice for students and parents compared to costly private tutoring. Consequently, MOOCs' popularity might impede the US tutoring market's growth.
The curriculum-based is estimated to witness significant growth during the forecast period. The segment includes private tutoring services for regular academic subjects such as STEM, arts, and foreign languages. The growth of this sector has been driven by the increasing importance of science, technology, engineering, and math courses in US educational sectors over recent years. Educational institutions are increasingly providing basic STEM education with a high emphasis on a practical, hands-on learning approach.
Figure 2: Private Tutoring Market In US by Type (2017-2027)
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The curriculum-based learning segment was the largest segment and was valued at USD 16,102.14 million in 2017. STEM learning is highly popular among students and parents due to the rapid surge in job opportunities in STEM-based fields over the last few years. To ensure that their children are proficient in basic concepts of science, technology, engineering, and math from a very early age, parents in the US have been turning to private tutors. Thus, the high growth potential of STEM learning in the US is expected to continue to drive the segment during the forecast period.
Based on the learning method, the online learning segment holds the largest market share. The online learning category encompasses digital access to private tutoring services. US private tutoring market vendors are integrating technology and digital platforms for flexible, self-paced learning. AI, VR, simulation, and gamification enhance engagement and retention. Virtual classrooms reduce infrastructure costs. One-on-one online tutoring matches diverse schedules and devices.
STEM emphasis and personalized learning boost online tutoring adoption. Curricula include practical examples, aided by data analytics for monitoring. Security concerns and content digitization hinder growth. US STEM education integrates subjects for practical understanding. Game-based e-learning fosters critical thinking and problem-solving, discussed in online tutoring. Wiley, Chegg, and Growing Stars offer US online tutoring, including exam prep. Expect robust growth in online learning.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chegg- The company offers private tutoring through the online mode.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Private Tutoring Market In US Scope |
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Report Coverage |
Details |
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Page number |
131 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.65% |
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Market growth 2023-2027 |
USD 20,479.88 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.86 |
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Regional analysis |
US |
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Performing market contribution |
North America at 100% |
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Key countries |
US and North America |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Tutor Inc., ArborBridge LLC, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Learning Method
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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