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The private tutoring market size is forecast to increase by USD 20.48 billion, at a CAGR of 9.65% between 2023 and 2028. The report includes historic market data from 2018 - 2022. Market growth hinges on several critical factors: the increasing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education, which drives demand for educational resources and programs tailored to these disciplines; the rising popularity of personalized learning approaches that cater to individual student needs and learning styles; and the availability of subject proficiency assessments and certifications, which validate skills and knowledge acquisition. These elements collectively shape the educational landscape, fostering innovation and investment in technologies and methodologies that enhance learning outcomes and student engagement. As stakeholders prioritize STEM education and personalized learning experiences, supported by robust assessment frameworks, the market anticipates continued growth opportunities, addressing evolving educational needs and preparing learners for future academic and professional challenges. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic data.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chegg Inc.- The company offers private lessons through the online mode.
The market report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The curriculum-based learning segment is estimated to witness significant growth during the forecast period. The segment includes the services for regular academics subjects and middle school classes such as STEM, arts, and foreign languages. The growth of this sector has been driven by the increasing importance of science, technology, engineering, and math courses in US educational sectors over recent years. Educational institutions are increasingly providing basic STEM education with a high emphasis on a practical, hands-on learning approach.
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The curriculum-based learning segment accounted for USD 16.10 billion in 2018. STEM learning is highly popular among students and parents due to the rapid surge in job opportunities in STEM-based fields over the last few years. To ensure that their children are proficient in basic concepts of science, technology, engineering, and math from a very early age, parents in the American market have been turning to private tutors. Thus, the high growth potential of STEM learning in the US is expected to continue to drive the segment during the forecast period.
The private tutoring market is undergoing a seismic shift with the advent of online subscriptions and technology-based learning. Tutors now offer subject-related content enriched with presentations, 3D colored diagrams, flashcards, and animations to engage students effectively. This surge in education technology has democratized access to annual service packages covering literacy, mathematics, and sciences from post K-12 to competitive examinations. Both academic subjects and nonacademic subjects benefit from tailored short-term courses and long-term courses. Prominent players like UpGrad, Caltech University, and Fullstack Academy are reshaping the landscape with specialized test preparation services and subject tutoring services. Local institutions such as Deeksha Classes offer personalized mentorships and coaching courses to complement traditional education. This evolving market responds to the diverse needs of learners, providing flexible, high-quality education options that cater to the demands of the modern student.
Growing emphasis on STEM education is a key factor driving the market growth. The market in the US is experiencing growth due to the increasing focus on STEM education in schools and higher education. STEM education integrates science, technology, engineering, and math through practical learning, driven by the rising demand for STEM-related jobs.
Moreover, the US Department of Commerce predicts faster job growth in STEM fields compared to non-STEM fields. Higher education institutions prioritize STEM-related factors like grades, courses, and extracurriculars, while K-12 schools offer basic STEM education. To excel in STEM, students are turning to personal tutoring for personalized assistance. For example, Sylvan Learning provides tailored tutoring in STEM subjects like coding, robotics, and science. As the significance of STEM education rises, the market is set to grow.
Increasing emphasis on microlearning is a key trend influencing the market. Microlearning is set to become a significant trend in the US market. This method involves breaking down learning material into small modules, allowing learners to grasp concepts quickly.
Further, personal tutoring providers are increasingly advocating for microlearning integration in courses to enhance comprehension and engagement. These microlearning modules consist of short 5-10 minute video, audio, text, or infographic segments, often accompanied by quizzes and games. Benefits include concise content that addresses knowledge gaps, enhanced understanding and retention, and flexibility for time and resource constraints. Microlearning's adaptability across platforms and devices facilitates convenient knowledge-sharing and learning.
The availability of open-source material is a key challenge hindering the growth of the market. In the market, open-source tutoring services that offer free learning materials pose a significant challenge. Vendors like Club Z Inc. and Kaplan charge fees for diverse subject tutoring. Conversely, providers like Coursera, edX, Udacity, and FutureLearn present Massive Open Online Courses (MOOCs) with accessible, flexible learning and optional paid certifications.
Further, MOOCs gain traction due to adaptable, robust curricula, serving as academic supplements or alternatives. Students access free mobile course content, setting their pace. Coursera even supplies data tools, enhancing learning tracking. Open-source learning becomes an economical choice for students and parents compared to tutors privately are costly. Consequently, MOOCs' popularity might impede the US tutoring market's growth.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data, with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market is thriving amidst the evolution of career development and the influence of Cambridge Assessment standards. Known as shadow education, it caters not only to academic ranks but also to the needs of wealthy parents seeking personalized education beyond private schools and public school-based curricula. According to the Sutton Trust, diverse teaching methods are employed, ranging from offline mode traditional settings to innovative online tutoring platforms like Bramble. Recent surveys, such as the Bramble survey, highlight the rising popularity of microlearning and specialized test preparation services and subject tutoring services. This industry supports allied industries such as online banks and financial services, ensuring accessibility despite varying dollar amounts and monthly bills. Whether for expenses or accidental overdrafts, payment methods like debit cards are common, facilitating transactions at supermarkets, clothing stores, and even movie theaters. Savings options, including savings accounts with competitive interest rates and CD terms, provide financial stability amid educational investments.
Industry Scope |
|
Report Coverage |
Details |
Page number |
130 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.87% |
Market growth 2024-2028 |
USD 25.71 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.53 |
Regional analysis |
US |
Performing market contribution |
North America at 100% |
Key countries |
US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Tutor Inc., ArborBridge Inc., Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Learning Method
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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