Private Tutoring Market in US by Type and Learning Method - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR43490

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The private tutoring market in US has the potential to grow by USD 8.37 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.61%.

This private tutoring market research report of US provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (curriculum-based learning and test preparation) and learning method (online learning and blended learning). The report also offers information on several market vendors, including Chegg Inc., Club Z! Inc., and Growing Stars Inc., among others.

What will the Private Tutoring Market Size in US be During the Forecast Period?

To Unlock the Private Tutoring Market Size in US for the Forecast Period and Other Important Statistics Download the FREE Sample Now!

Private Tutoring Market in US: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising popularity of personalized learning is notably driving the private tutoring market growth in US, although factors such as the availability of open-source material may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the private tutoring industry in US get your FREE report sample now.

Private Tutoring Market Driver in US

The growing demand for customized learning is driving private tutoring market growth in the US. Conventional tutoring services involve overhead costs associated with amenities such as classrooms, equipment, and related facilities. Vendors are leveraging the rapid penetration of mobile phones and tablets and the increasing network connectivity to offer online tutoring programs. Online tutoring programs not only overcome challenges associated with conventional tutoring services but also provide flexibility to learners through self-paced learning methods.

Private Tutoring Market Trend in US

The increasing emphasis on microlearning is one of the critical private tutoring market trends in the US. Microlearning involves small-sized modules, which are easy for learners to understand within a short period. Microlearning includes quizzes, games, and just-in-time content delivery in the form of video, audio, text, or infographics, making learning more engaging. These factors have fueled the popularity of the micro-learning concept. Vendors in the US are increasingly encouraging the incorporation of microlearning in course content.

Private Tutoring Market Challenge in US

The availability of open-source material is a major challenge for the private tutoring market growth. The private tutoring market in US faces a considerable threat from open-source tutoring services that provide learning material for free. The popularity of massive open online courses (MOOCs) in the US is increasing owing to their highly dynamic and robust curriculum. MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools. Students can avail free online course content through mobile devices such as smartphones and tablets and complete the courses at their own pace. Students and parents are increasingly viewing open-source learning as a cost-effective alternative to private tutoring services owing to the high costs involved in availing private tutoring services. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the tutoring services market in the US during the forecast period.

This private tutoring market analysis report of US also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Parent Market Dynamics

Technavio categorizes the private tutoring market in US as a part of the global education services market. The parent global education services market covers the products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers.

The global education services market was valued at USD 8,934.69 billion in 2020 and is expected to grow at a moderate pace. Technavio calculates the global education services market size based on the combined revenues generated by manufacturers/providers of equipment, software, teaching materials, solutions, and services.

Who are the Major Private Tutoring Market Vendors in US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Chegg Inc.
  • Club Z! Inc.
  • Growing Stars Inc.
  • Huntington Mark LLC
  • John Wiley & Sons Inc.
  • MindLaunch Coaching
  • Pearson Plc
  • Sylvan Learning LLC
  • Varsity Tutors LLC
  • Wyzant Inc.


The private tutoring market in US is fragmented and the vendors are deploying growth strategies such as product differentiation to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

Product Insights and News

  • Chegg Inc. - In September 2019, the company acquired Thinkful, an online learning platform that offers professional courses directly to students across the US.
  • John Wiley & Sons Inc. - In March 2021, the company partnered with NUS Advanced Computing for executives to launch global certification program aimed to close technology skills gap.
  • Pearson Plc - In February 2021, the company acquired Spotlight to provide personalized education experience for all students and families. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the private tutoring market forecast report of US for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Private Tutoring Market in US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the private tutoring market in US, which vendors can leverage to gain competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of leisure products includes the following components:

  • Inputs
  • Operations
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating Type Segments in the Private Tutoring Market in US?

To gain further insights on the market contribution of various segments Request for a FREE sample

The curriculum-based learning segment includes private tutoring services for regular academic subjects such as STEM, arts, and foreign languages. The rising importance of STEM courses in the education industry in the US has contributed to the growth of the segment over the last few years. The growth of the market segment is expected to be significant during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the private tutoring market size in US.


Private Tutoring Market Scope in US

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8%

Market growth 2021-2025

$ 8.37 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

American Tutor Inc., ArborBridge Inc., Articulate Global Inc., Boston Tutoring Services LLC, Chegg Inc., Club Z! Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, John Wiley & Sons Inc., Mathnasium LLC, MindLaunch Coaching, Pearson Plc, Sylvan Learning LLC, Think & Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Varsity Tutors LLC, Vedantu Innovations Pvt. Ltd., Wyzant Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Private Tutoring Market Report of US?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive private tutoring market growth in US during the next five years
  • Precise estimation of the private tutoring market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of private tutoring market vendors in US

We can help! Our analysts can customize this report to meet your requirements. Get in touch


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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                                Exhibit 02:  Market Characteristics

                2.2 Value chain analysis           

                                Exhibit 03:  Value chain analysis: Education services

                                2.2.1 Inputs 

                                2.2.2 Operations

                       Pitching and profiling

                       Resourcing and communicating

                       Delivery and support

                       Connecting and innovating

                                2.2.3 Marketing and sales 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 06:  US - Market size and forecast 2020 - 2025 ($ million)

                                3.4.3 Impact of COVID-19 on market and recovery from pandemic

                                Exhibit 07:  US market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1     Five forces summary      

                                Exhibit 08:  Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14:  Market condition - Five forces 2020

5. Market Segmentation by Type                     

                5.1 Market segments

                The segments covered in this chapter are: 

  • Curriculum-based learning
  • Test preparation

                                Exhibit 15:  Type - Market share 2020-2025 (%)

                5.2 Comparison by Type          

                                Exhibit 16: ​Comparison by Type

                5.3 Curriculum-based learning - Market size and forecast 2020-2025    

                                Exhibit 17:  Curriculum-based learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 18:  Curriculum-based learning - Year-over-year growth 2020-2025 (%)

                5.4 Test preparation - Market size and forecast 2020-2025        

                                Exhibit 19:  Test preparation - Market size and forecast 2020-2025 ($ million)

                                Exhibit 20:  Test preparation - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Type          

                                Exhibit 21:   Market opportunity by Type

6. Market Segmentation by Learning method                            

                6.1     Market segments          

                The segments covered in this chapter are: 

  • Online learning
  • Blended learning

                                Exhibit 22:  Learning method - Market share 2020-2025 (%)

                6.2 Comparison by Learning method 

                                Exhibit 23:  Comparison by Learning method

                6.3 Online learning - Market size and forecast 2020-2025          

                                Exhibit 24:  Online learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 25:  Online learning - Year-over-year growth 2020-2025 (%)

                6.4 Blended learning - Market size and forecast 2020-2025       

                                Exhibit 26:  Blended learning - Market size and forecast 2020-2025 ($ million)

                                Exhibit 27:  Blended learning - Year-over-year growth 2020-2025 (%)

                6.5 Market opportunity by Learning method  

                                Exhibit 28:   Market opportunity by Learning method

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers of price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rates and Key purchase criteria

                                Exhibit 29:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1     Market drivers 

                                8.1.1 Growing emphasis on STEM education

                                8.1.2    Rising popularity of personalized learning

                                8.1.3 Availability of subject proficiency assessments and certifications

                8.2     Market challenges          

                                8.2.1    Availability of open-source material

                                8.2.2   High development cost associated with e-learning courses

                                8.2.3   Constraints related to digitization of educational content

                                Exhibit 30:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Increasing emphasis on microlearning

                                8.3.2 Rising influence of data analytics on tutoring services

8.3.3   Rising popularity of mobile applications and connected devices in private tutoring

9. Vendor Landscape                             

                9.1     Overview          

                9.2     Landscape disruption   

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 32:  Landscape disruption

                                Exhibit 33:  Industry risks

10. Vendor Analysis               

                10.1  Vendors covered           

                                Exhibit 34:  Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 35:  Market positioning of vendors

                10.3 Chegg Inc.

                                Exhibit 36:  Chegg Inc. - Overview

                                Exhibit 37:  Chegg Inc. - Business segments

                                Exhibit 38:  Chegg Inc. - Key news

                                Exhibit 39:  Chegg Inc. - Key offerings

                                Exhibit 40:  Chegg Inc. - Segment focus

                10.4 Club Z! Inc.          

                                Exhibit 41:  Club Z! Inc. - Overview

                                Exhibit 42:  Club Z! Inc. - Product and service

                                Exhibit 43:  Club Z! Inc. - Key offerings

                10.5 Growing Stars Inc.            

                                Exhibit 44:  Growing Stars Inc. - Overview

                                Exhibit 45:  Growing Stars Inc. - Product and service

                                Exhibit 46:  Growing Stars Inc. - Key offerings

                10.6 Huntington Mark LLC      

                                Exhibit 47:  Huntington Mark LLC - Overview

                                Exhibit 48:  Huntington Mark LLC - Product and service

                                Exhibit 49:  Huntington Mark LLC - Key offerings

                10.7 John Wiley & Sons Inc.   

                                Exhibit 50:  John Wiley & Sons Inc. - Overview

                                Exhibit 51:  John Wiley & Sons Inc. - Business segments

                                Exhibit 52:  John Wiley & Sons Inc. - Key news

                                Exhibit 53:  John Wiley & Sons Inc. - Key offerings

                                Exhibit 54:  John Wiley & Sons Inc. - Segment focus

                10.8 MindLaunch Coaching    

                                Exhibit 55:  MindLaunch Coaching - Overview

                                Exhibit 56:  MindLaunch Coaching - Product and service

                                Exhibit 57:  MindLaunch Coaching - Key offerings

                10.9 Pearson Plc         

                                Exhibit 58:  Pearson Plc - Overview

                                Exhibit 59:  Pearson Plc - Business segments

                                Exhibit 60:  Pearson Plc - Key news

                                Exhibit 61:  Pearson Plc - Key offerings

                                Exhibit 62:  Pearson Plc - Segment focus

                10.10 Sylvan Learning LLC       

                                Exhibit 63:  Sylvan Learning LLC - Overview

                                Exhibit 64:  Sylvan Learning LLC - Product and service

                                Exhibit 65:  Sylvan Learning LLC - Key offerings

                10.11 Varsity Tutors LLC          

                                Exhibit 66:  Varsity Tutors LLC - Overview

                                Exhibit 67:  Varsity Tutors LLC - Product and service

                                Exhibit 68:  Varsity Tutors LLC - Key offerings

                10.12 Wyzant Inc.      

                                Exhibit 69:  Wyzant Inc. - Overview

                                Exhibit 70:  Wyzant Inc. - Product and service

                                Exhibit 71:  Wyzant Inc. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market definition

                                11.1.2 Objectives

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 72:  Currency conversion rates for US$

                11.3 Research methodology  

                                Exhibit 73:  Research Methodology

                                Exhibit 74:  Validation techniques employed for market sizing

                                Exhibit 75:  Information sources

                11.4 List of abbreviations        

                                Exhibit 76:  List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The private tutoring market growth will increase by $6.26 billion during 2019-2024.
The private tutoring market is expected to grow at a CAGR of 6.20% during 2019-2024.
Technavio has segmented the private tutoring market by type (Curriculum-based learning and Test preparation) and geographic (US).
Chegg Inc., Club Z! Inc., Growing Stars Inc., Huntington Mark LLC, John Wiley & Sons Inc., MindLaunch Coaching, Pearson Plc, Sylvan Learning LLC, Varsity Tutors LLC, Wyzant Inc. are a few of the key vendors in the private tutoring market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the private tutoring market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the private tutoring market growth are:
  • Growing emphasis on STEM education
The private tutoring market vendors should focus on grabbing business opportunities from the curriculum-based learning segment as it accounted for the largest market share in the base year.
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