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The US Online Tutoring Services Market size is estimated to grow by USD 49.77 billion at a CAGR of 21.48% between 2023 and 2028. The flexibility offered by online tutoring is driving the growth of the market. Employment in the US, especially white-collar jobs, requires education beyond a high school diploma and numerous technical certifications. A major obstacle for low-income families in the country has been the increase in educational tuition fees. To ensure equity of education, the US Department of Education has started experimental sites that will test certain innovative practices aimed at providing better, faster, and more flexible paths to academic and career success. These developments are expected to aid students in identifying what interests them, and therefore they will avail of help from tutors on certain subjects, which are affordable and cater to their learning requirements. All these factors contribute to the growth of the market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ArborBridge Inc.- The company offers innovative digital study tools and provides hands-on, face-to-face tutoring via a crisp connection and shared virtual spaces.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the test preparation service segment will be significant during the forecast period. Most colleges in the US require both graduate and undergraduate students to take one or more standard admission tests. These tests provide colleges with a shared platform where students' performance can be measured. The scores of these tests are considered for admission into college, along with other factors such as interviews and essays.
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The test preparation service segment showed a gradual increase in the market share of USD 8.50 billion in 2018. In a highly technology-supporting environment, tutors can leverage the assessment and student interaction data available to use these resources effectively for future programs that will have a positive impact on student learning. The teaching technology encourages companies to create innovative courses to help students prepare for tests, propelling further the growth of the Market during the forecast period.
The market has experienced exponential growth, driven by advancements in technology and the increasing popularity of online education. With the emergence of platforms like Udemy, Inc., Alison, and Amazon, students now have access to a wide range of personalized learning resources in a digital, interactive, or linked setting. Organizations like FEV Tutor, Littera Education Inc., and GoBoard are pioneering the field with innovative pedagogical approaches and partnerships with educational institutions like the Ferguson Florissant School District. Online tutoring services offer on-demand support for students in Science, Technology, Engineering, and Mathematics (STEM) subjects, facilitated by faster internet data transfer and cell phones. Analytics software enables personalized learning experiences while videoconferencing technology connects students with tutors in a networked virtual environment. As demand for flexible, convenient learning options continues to rise, the Online Tutoring Services Market is poised for sustained growth. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing customization of tutoring services is a key trend. The market for online learning services in the United States is undergoing major changes in personalized training. Companies are increasingly seeking ways to tailor and align courses according to student needs. A variety of learning tools are available, which help understand the different learning styles.
However, the application of analytics is benefiting the providers. A large amount of data is generated through tutoring activities. These data are used by content designers to create content by analytics. This will help the students understand their learning patterns with the real-time assessment of their performance. Such factors are expected to drive the market growth and trends during the forecast period.
The growing number of test-optional institutions is a major challenge in the market. The test-optional institution allows students to apply for admission without necessarily submitting standardized test scores, such as the SAT or ACT. In the US, SAT and ACT scores are common admission requirements for college. These test-optional colleges do not require students to submit the test results of SAT and ACT at the time of admission.
Moreover, the growth in the number of higher educational institutions that do not require test scores will lead to a decline in the number of students taking these tests during the forecast period. Hence, during the forecast period, profit margins for companies such as Princeton Review, Chegg Tutors, and TutorMe that offer online courses on these exams could be reduced. Such factors are expected to limit the market growth and trends during the forecast period.
The market research report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is experiencing exponential growth, fueled by factors such as broadband connectivity and the EdTech industry. Platforms like Tutor Matching Service and Gradeup offer personalized learning features and on-demand tutoring, catering to learners with varying financial, geographic, and time needs. These platforms leverage innovative teaching techniques and personalized courseware to enhance learning outcomes. With internet services readily available, content creators develop educational content ranging from MOOCs to online certificate programs. College graduates and postgraduates seeking micro-credentials find a plethora of options. Venture capitalists and private investors are keen on investing in the EdTech sector, especially with initiatives like Learning+ gaining traction. With personalized platforms and new technologies, the online education landscape continues to evolve, benefiting students at nearby schools and beyond.
In the rapidly evolving landscape of online education, the market is witnessing significant growth. Platforms offering online education services are leveraging innovative pedagogy to cater to diverse learners. For instance, platforms like Learning+ provide a personalized platform for learners with varying financial and geographic needs. Utilizing open-source material and self-paced learning mode, these services ensure flexibility in learning. Sole proprietors in the tutoring industry find ample opportunities to enhance their sales through such platforms. The emphasis on educational infrastructure supports the seamless delivery of content, enhancing the learning rate of students. With the prevalence of Common Admission Test (CAT) preparation and other academic needs, the market continues to expand. By embracing the Learning+ initiative and similar ventures, the online tutoring sector in the US is poised for sustained growth and innovation.
Market Scope |
|
Report Coverage |
Details |
Page number |
137 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.48% |
Market Growth 2024-2028 |
USD 49.77 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
17.41 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ArborBridge Inc., BenchPrep, Chegg Inc., Club Z Inc., Graham Holdings Co., IXL Learning Inc., John Wiley and Sons Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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