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The US - Online Tutoring Services Market size is estimated to grow at a CAGR of 16.2% between 2022 and 2027. The market size is forecast to increase by USD 29,175.13 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by product (test preparation service and subject tutoring service), end-user (higher education institutes and K-12 schools), and type (long-term courses and short-term courses). This report also includes an in-depth analysis of drivers, trends, and challenges.
The flexibility offered by online tutoring is driving the growth of the US online tutoring services market. Employment in the US, especially white-collar jobs, requires education beyond a high school diploma and numerous technical certifications. A major obstacle for low-income families in the country has been the increase in educational tuition fees. To ensure equity of education, the US Department of Education has started experimental sites that will test certain innovative practices aimed at providing better, faster, and more flexible paths to academic and career success. These developments are expected to aid students in identifying what interests them, and therefore they will avail of help from tutors on certain subjects, which are affordable and cater to their learning requirements. All these factors contribute to the growth of the US online tutoring services market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ArborBridge Inc.- The company offers online tutoring services that engage every kind of learner with innovative digital study tools and provides hands-on, face-to-face tutoring via a crisp connection and shared virtual spaces.
The US Online Tutoring Services Market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the test preparation service segment will be significant during the forecast period. Most colleges in the US require both graduate and undergraduate students to take one or more standard admission tests. These tests provide colleges with a shared platform where students' performance can be measured. The scores of these tests are considered for admission into college, along with other factors such as interviews and essays.
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The test preparation service segment shows a gradual increase in the market share of USD 7,265.42 million in 2017 and continue to grow by 2021. In a highly technology-supporting environment, tutors can leverage the assessment and student interaction data available to use these resources effectively for future programs that will have a positive impact on student learning. The teaching technology encourages companies to create innovative courses to help students prepare for tests, propelling further the growth of the US - Online Tutoring Services Market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing customization of tutoring services is a key trend in the US - Online Tutoring Services Market. The market for online learning services in the United States is undergoing major changes with regard to personalized training. Companies are increasingly seeking ways to tailor and align courses according to student needs. A variety of learning tools are available, which help understand the different learning styles.
However, the application of analytics in online tutoring is benefiting online tutoring service providers. A large amount of data is generated through tutoring activities. These data are used by content designers to create content in accordance with the analytics. This will help the students understand their learning patterns with the real-time assessment of their performance.
The growing number of test-optional institutions is a major challenge in the US - Online Tutoring Services Market. The test-optional institution allows students to apply for admission without necessarily submitting standardized test scores, such as the SAT or ACT. In the US, SAT and ACT scores are common admission requirements for college. These test-optional colleges do not require students to submit the test results of SAT and ACT at the time of admission.
Moreover, the growth in the number of higher educational institutions that do not require test scores will lead to a decline in the number of students taking these tests during the forecast period. Hence, during the forecast period, profit margins for companies such as Princeton Review, Chegg Tutors, and TutorMe that offer online courses on these exams could be reduced.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
US Online Tutoring Services Market Customer Landscape
The US Online Tutoring Services Market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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US Online Tutoring Services Market Scope |
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Report Coverage |
Details |
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Page number |
138 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.2% |
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Market growth 2023-2027 |
USD 29,175.13 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
15.86 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ArborBridge Inc., BenchPrep, Chegg Inc., Club Z Inc., Graham Holdings Co., IXL Learning Inc., John Wiley and Sons Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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