US Gluten-free Food Market Research Report, Size , Growth, Trends, Opportunity Analysis, Industry Forecast - 2023-2027

Published: Feb 2023

Pages: 139

SKU: IRTNTR75004

Snapshot

The gluten-free food market in US is estimated to grow at a CAGR of 9.94% between 2022 and 2027. The size of the market is forecasted to increase by USD 1,175.34 million. The growth of the market depends on several factors, including the growing demand for gluten-free bakery products, the increasing awareness about the health benefits of gluten-free food, and the increasing presence of gluten-free food in restaurant menus.

This United States gluten-free food market research report extensively covers market segmentation by product (bakery, snacks, and others) and distribution channel (supermarkets and hypermarkets, convenience stores, specialty stores, online retails, and drug stores). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Gluten-free Food Market in US During the Forecast Period?

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Gluten-free Food Market in US: Key Drivers, Trends, Challenges, and Customer Landscape

The growing demand for gluten-free bakery products is notably driving the market growth, although factors such as the high price of gluten-free food products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Gluten-free Food Market Driver in US

The growing demand for gluten-free bakery products is notably driving the US gluten-free food market growth. Gluten-free bakery products include gluten-free bagels, baking mixes, muffins, rolls and buns, cornbread, focaccia, croissants, pies and cakes, bread, crackers, pretzels, cookies and wafers, and baking powder. The availability of a wide range of offerings, new product launches, product innovations, and rebranding are boosting the sales of gluten-free bakery products in the US.

The demand for healthy foods, especially gluten-free baked goods, increased during the COVID-19 pandemic to improve immunity. This led to a rise in the sales of gluten-free bakery goods such as bread, cookies, and biscuits. In addition, the prevalence of celiac disease in the US is expected to increase the demand for gluten-free bakery products. Similarly, the increasing prevalence of irritable bowel syndrome (IBS) will further increase the demand for gluten-free food. These factors will stimulate the growth of the market during the forecast period.

Significant Gluten-free Food Market Trend in US

The increasing prominence of private-label brands is a key trend influencing the US gluten-free food market growth. Retailers in the US are focusing on private-label gluten-free food products. They are selling different types of gluten-free foods and beverages under private-label brands to increase profitability. Major retailers are introducing their own brands of gluten-free food products, such as organic gluten-free bakery products and confectioneries, to capitalize on the growing demand for gluten-free confectioneries from consumers. For instance, Amazon.com offers a line of gluten-free foods and beverages through its private-label brand, 365 Everyday Value.

The United States gluten-free food market is highly fragmented due to the presence of numerous major and small players. The increasing popularity of private-label brands, which are competing with leading global brands, is further intensifying the competition. Private-label products are less expensive than nationally branded products, which has made them popular among price-sensitive consumers. Supermarket chains are allocating more shelf space to their private-label offerings and are undertaking various in-house marketing and promotional activities. These factors will aid the growth of the US gluten-free food market during the forecast period.

Major Gluten-free Food Market Challenge in US

The high price of gluten-free food products may impede the US gluten-free food market growth. The United States gluten-free food market is an emerging market. The manufacturing process of gluten-free food products is complex, which increases the cost. Moreover, rice and corn, which are the key ingredients used instead of wheat in gluten-free food products, are expensive.

Other costs incurred during the manufacturing of gluten-free food are certifications, exclusive carriers to avoid cross-contamination, specialized supply chain, and logistics. Therefore, the manufacturing cost of gluten-free products is higher than that of products with gluten, which increases their selling price. For example, the price of gluten-free bread is about ten times higher compared to its regular counterpart. Such high prices increase the overall monthly food expense of families, which might discourage them from purchasing gluten-free products. These factors may hinder the growth of the US gluten-free food market during the forecast period.

Key Gluten-free Food Market In US Customer Landscape

The United States gluten-free food market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Gluten-free Food Market in US Customer Landscape

Who are the Major Gluten-free Food Market in US Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aleias Gluten Free Foods LLC - The company offers gluten-free food such as Bread Curmbs, Golden Raisin Cookies, and Panko Crumbs.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What are the Fastest-Growing Segments in the Gluten-free Food Market in US?

The United States gluten-free food market share growth by the bakery segment will be significant during the forecast period. The popularity of gluten-free bakery items has increased across the US owing to rising awareness. Gluten-free bakery products include gluten-free bread, gluten-free biscuits, and gluten-free cookies. Gluten-free confectionery products include flour confections, namely gluten-free sweet pastries, gluten-free cakes, and similar gluten-free baked sweets. The changing diets of consumers, increasing incidences of celiac disease, and innovation in baking are some key factors fueling the demand for gluten-free bakery products.

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The bakery segment was valued at USD 721.44 million in 2017 and continued to grow by 2021. Bakers of gluten-free products are expanding their presence and increasing the availability of gluten-free bakery products by launching exclusive outlets. For instance, Third Coast Bakery launched its first retail bakery in Northern Michigan in January 2018. Similarly, in March 2020, Breadblok opened a gluten-free bakery in Los Angeles. Thus, the growing number of gluten-free bakeries will drive the growth of the gluten-free food market in US during the forecast period.

Segment Overview

The United States gluten-free food market research report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Product Outlook (USD Million, 2017 - 2027)
- Bakery
- Snacks
- Others

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Supermarkets and hypermarkets
- Convenience stores
- Specialty stores
- Online retails
- Drug stores

Parent Market Analysis

The reports categorize the global gluten-free food market in US as a part of the global packaged foods and meats market, which covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged foods and meats market size based on the combined revenue generated by the vendors operating in the market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Gluten-free Food Market Scope in US
Report Coverage	Details
Page number	139
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.94%
Market growth 2023-2027	USD 1,175.34 million
Market structure	Fragmented
YoY growth 2022-2023 (%)	8.99
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aleias Gluten Free Foods LLC, Amys Kitchen Inc., B and G Foods Inc., Blue Diamond Growers, Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Doves Farm Foods Ltd., Dr. Schaer AG, Flowers Foods Inc., General Mills Inc., Genius Foods Ltd., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, PepsiCo Inc., The J.M Smucker Co., and The Kraft Heinz Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Gluten-free Food Market in US Report?

CAGR of the United States gluten-free food market during the forecast period
Detailed information on factors that will drive the growth of the United States gluten-free food market between 2023 and 2027
Precise estimation of the size of the gluten-free food market in US and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of US gluten-free food market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Gluten-free food market in US 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on Gluten-free food market in US 2017 - 2021 ($ million)

4.2 Product Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ million)

4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 25: Chart on Product - Market share 2022-2027 (%)
- Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product
- Exhibit 27: Chart on Comparison by Product
- Exhibit 28: Data Table on Comparison by Product

6.3 Bakery - Market size and forecast 2022-2027
- Exhibit 29: Chart on Bakery - Market size and forecast 2022-2027 ($ million)
- Exhibit 30: Data Table on Bakery - Market size and forecast 2022-2027 ($ million)
- Exhibit 31: Chart on Bakery - Year-over-year growth 2022-2027 (%)
- Exhibit 32: Data Table on Bakery - Year-over-year growth 2022-2027 (%)

6.4 Snacks - Market size and forecast 2022-2027
- Exhibit 33: Chart on Snacks - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Snacks - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Snacks - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Snacks - Year-over-year growth 2022-2027 (%)

6.5 Others - Market size and forecast 2022-2027
- Exhibit 37: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Others - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 42: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 43: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel
- Exhibit 44: Chart on Comparison by Distribution Channel
- Exhibit 45: Data Table on Comparison by Distribution Channel

7.3 Supermarkets and hypermarkets - Market size and forecast 2022-2027
- Exhibit 46: Chart on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Data Table on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Chart on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)

7.4 Convenience stores - Market size and forecast 2022-2027
- Exhibit 50: Chart on Convenience stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Data Table on Convenience stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Chart on Convenience stores - Year-over-year growth 2022-2027 (%)
- Exhibit 53: Data Table on Convenience stores - Year-over-year growth 2022-2027 (%)

7.5 Specialty stores - Market size and forecast 2022-2027
- Exhibit 54: Chart on Specialty stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 55: Data Table on Specialty stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 56: Chart on Specialty stores - Year-over-year growth 2022-2027 (%)
- Exhibit 57: Data Table on Specialty stores - Year-over-year growth 2022-2027 (%)

7.6 Online retails - Market size and forecast 2022-2027
- Exhibit 58: Chart on Online retails - Market size and forecast 2022-2027 ($ million)
- Exhibit 59: Data Table on Online retails - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Chart on Online retails - Year-over-year growth 2022-2027 (%)
- Exhibit 61: Data Table on Online retails - Year-over-year growth 2022-2027 (%)

7.7 Drug stores - Market size and forecast 2022-2027
- Exhibit 62: Chart on Drug stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Data Table on Drug stores - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Chart on Drug stores - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Drug stores - Year-over-year growth 2022-2027 (%)

7.8 Market opportunity by Distribution Channel
- Exhibit 66: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 68: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 69: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 70: Overview on factors of disruption

10.4 Industry risks
- Exhibit 71: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 72: Vendors covered

11.2 Market positioning of vendors
- Exhibit 73: Matrix on vendor position and classification

11.3 Aleias Gluten Free Foods LLC
- Exhibit 74: Aleias Gluten Free Foods LLC - Overview
- Exhibit 75: Aleias Gluten Free Foods LLC - Product / Service
- Exhibit 76: Aleias Gluten Free Foods LLC - Key offerings

11.4 Amys Kitchen Inc.
- Exhibit 77: Amys Kitchen Inc. - Overview
- Exhibit 78: Amys Kitchen Inc. - Product / Service
- Exhibit 79: Amys Kitchen Inc. - Key offerings

11.5 B and G Foods Inc.
- Exhibit 80: B and G Foods Inc. - Overview
- Exhibit 81: B and G Foods Inc. - Product / Service
- Exhibit 82: B and G Foods Inc. - Key offerings

11.6 Blue Diamond Growers
- Exhibit 83: Blue Diamond Growers - Overview
- Exhibit 84: Blue Diamond Growers - Product / Service
- Exhibit 85: Blue Diamond Growers - Key offerings

11.7 Bobs Red Mill Natural Foods Inc.
- Exhibit 86: Bobs Red Mill Natural Foods Inc. - Overview
- Exhibit 87: Bobs Red Mill Natural Foods Inc. - Product / Service
- Exhibit 88: Bobs Red Mill Natural Foods Inc. - Key offerings

11.8 Chobani Global Holdings LLC
- Exhibit 89: Chobani Global Holdings LLC - Overview
- Exhibit 90: Chobani Global Holdings LLC - Product / Service
- Exhibit 91: Chobani Global Holdings LLC - Key offerings

11.9 Conagra Brands Inc.
- Exhibit 92: Conagra Brands Inc. - Overview
- Exhibit 93: Conagra Brands Inc. - Business segments
- Exhibit 94: Conagra Brands Inc. - Key news
- Exhibit 95: Conagra Brands Inc. - Key offerings
- Exhibit 96: Conagra Brands Inc. - Segment focus

11.10 Doves Farm Foods Ltd.
- Exhibit 97: Doves Farm Foods Ltd. - Overview
- Exhibit 98: Doves Farm Foods Ltd. - Product / Service
- Exhibit 99: Doves Farm Foods Ltd. - Key offerings

11.11 Dr. Schaer AG
- Exhibit 100: Dr. Schaer AG - Overview
- Exhibit 101: Dr. Schaer AG - Product / Service
- Exhibit 102: Dr. Schaer AG - Key offerings

11.12 Flowers Foods Inc.
- Exhibit 103: Flowers Foods Inc. - Overview
- Exhibit 104: Flowers Foods Inc. - Product / Service
- Exhibit 105: Flowers Foods Inc. - Key offerings

11.13 General Mills Inc.
- Exhibit 106: General Mills Inc. - Overview
- Exhibit 107: General Mills Inc. - Business segments
- Exhibit 108: General Mills Inc. - Key news
- Exhibit 109: General Mills Inc. - Key offerings
- Exhibit 110: General Mills Inc. - Segment focus

11.14 Gruma SAB de CV
- Exhibit 111: Gruma SAB de CV - Overview
- Exhibit 112: Gruma SAB de CV - Business segments
- Exhibit 113: Gruma SAB de CV - Key offerings
- Exhibit 114: Gruma SAB de CV - Segment focus

11.15 Hero AG
- Exhibit 115: Hero AG - Overview
- Exhibit 116: Hero AG - Product / Service
- Exhibit 117: Hero AG - Key offerings

11.16 Mondelez International Inc.
- Exhibit 118: Mondelez International Inc. - Overview
- Exhibit 119: Mondelez International Inc. - Business segments
- Exhibit 120: Mondelez International Inc. - Key news
- Exhibit 121: Mondelez International Inc. - Key offerings
- Exhibit 122: Mondelez International Inc. - Segment focus

11.17 The J.M Smucker Co.
- Exhibit 123: The J.M Smucker Co. - Overview
- Exhibit 124: The J.M Smucker Co. - Business segments
- Exhibit 125: The J.M Smucker Co. - Key news
- Exhibit 126: The J.M Smucker Co. - Key offerings
- Exhibit 127: The J.M Smucker Co. - Segment focus

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 128: Inclusions checklist
- Exhibit 129: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 130: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 131: Research methodology
- Exhibit 132: Validation techniques employed for market sizing
- Exhibit 133: Information sources

12.5 List of abbreviations
- Exhibit 134: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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