4K2K TV Market by Display Size and Geography - Forecast and Analysis 2022-2026

Published: Aug 2022

Pages: 148

SKU: IRTNTR70652

Snapshot

The 4K2K TV market share is expected to increase by USD 23.17 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.7%.

This 4K2K TV market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers 4K2K TV market segmentations by display size (60 to 69 inches, 50 to 59 inches, less than 49 inches, 70 to 79 inches, and 80 and above) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The 4K2K television (TV) market report also offers information on several market vendors, including Haier Smart Home Co. Ltd., Havells India Ltd, Hisense International Co. Ltd., Koninklijke Philips NV, Konka Group Co. Ltd., LG Corp., OnePlus Technology Co. Ltd., Panasonic Corp, Samsung Electronics Co. Ltd., Sharp Corp., Shinco Technology Co. Ltd., Snap One LLC, Sony Group Corp., TCL Electronics Holdings Ltd, Toshiba Corp., Videocon Industries Ltd., Videotex International Pvt. Ltd., VIZIO Holding Corp. Inc., Westinghouse Electric Corp., and Xiaomi Inc among others.

What will the 4K2K TV Market Size be During the Forecast Period?

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4K2K TV Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. The growing demand for projectors in the education and corporate sectors is notably driving the 4K2K TV market growth, although factors such as the high cost of 4K2K TVs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the 4K2K TV industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key 4K2K TV Market Driver

The growing demand for projectors in the education and corporate sectors is one of the key drivers fueling the 4K2K television market growth.
In the developed countries of North America and Europe, the use of smart classrooms and e-learning is being promoted in schools.
The advanced features of 4K2K TVs, such as compatibility with laptops and media players and the ability to display presentations, videos, and photos on a large screen, have boosted their adoption in the corporate sector.
Projectors incorporate user-friendly interactive software that requires minimal time for set up. With the help of 4K2K TVs, presenters can create drawings in vibrant colors using a stylus, create maps and charts, and use videos in presentations.
4K2K TVs enable users to switch between frequently used text, images, and videos. Such features will drive market growth during the forecast period.

Key 4K2K TV Market Trend

Business strategies adopted by vendors is one of the key 4K2K television (TV) market trends propelling market growth.
Vendors are opting for diverse business strategies, such as partnerships and collaborations, with end-users and distributors to improve their distribution channels and upgrade their product portfolios by integrating software tools and advanced features into their products.
Vendors in the market are focusing on technological innovations through the incorporation of new software and features in their 4K2K TVs.
Vendors in the market are entering into collaborations to enhance distribution networks for the sales of their products. This, in turn, will propel the market growth in the forecasted period.

Key 4K2K TV Market Challenge

The high cost of 4K2K TVs is one of the factors limiting the 4K2K television market growth.
4K2K TVs are more expensive than other display products. For instance, the average cost of 4K2K TVs is $1,000-$40,000. High-end projectors meant for professional use in large auditoriums can cost around $200,000.
The maintenance and repair costs of 4K2K TVs are high, owing to the use of advanced technology.
The cost of the equipment is a major factor for small- and medium-sized companies that have limited budgets to spend on the equipment. Hence, the high cost of 4K2K TVs can hinder the growth of the market during the forecast period.

This 4K2K TV market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global 4K2K television market as a part of the global consumer electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the 4K2K television (TV) market during the forecast period.

Who are the Major 4K2K TV Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

This statistical study of the 4K2K television market encompasses successful business strategies deployed by the key vendors. The 4K2K television market is fragmented and the vendors are deploying growth strategies such as expanding their product portfolios by developing advanced technologies and obtaining regulatory approvals for new products to compete in the market.

Product Insights and News

Haier Smart Home Co. Ltd. - The refrigerator segment is mainly engaged in the manufacture and sales of refrigerators and freezers.
Haier Smart Home Co. Ltd. - The company offers 4K2K TVs such as LE55Q6500U and LE55Q9500U.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The 4K2K TV market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

4K2K TV Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the 4K2K television (TV) market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for 4K2K TV Market?

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39% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the 4K2K TV market in APAC. Market growth in this region will be slower than the growth of the market in other regions.

Government initiatives will facilitate the 4K2K TV market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic had a negative impact on the regional market. However, in H1 2021, due to the availability of vaccines, COVID-19-related restrictions in the region were lifted. This led to the reopening of retail stores that sell 4K2K TVs. Overall, the market is expected to continue to witness rapid growth during the forecast period.

What are the Revenue-generating Display Size Segments in the 4K2K TV Market?

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The 4K2K TV market share growth by the 60 to 69 inches segment will be significant during the forecast period. This segment will witness steady demand from developed countries such as the US, the UK, and Australia during the forecast period. This screen size has evolved from 50-59 inches to an average of 65-inches. Thus, the presence of early adopters in these countries will drive the demand for 60- to 69-inch 4K2K TVs during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the 4K2K television market size and actionable market insights on the post-COVID-19 impact on each segment.

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4K2K TV Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 7.7%
Market growth 2022-2026	$23.17 billion
Market structure	Fragmented
YoY growth (%)	5.71
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 39%
Key consumer countries	US, China, India, Japan, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Haier Smart Home Co. Ltd., Havells India Ltd, Hisense International Co. Ltd., Koninklijke Philips NV, Konka Group Co. Ltd., LG Corp., OnePlus Technology Co. Ltd., Panasonic Corp, Samsung Electronics Co. Ltd., Sharp Corp., Shinco Technology Co. Ltd., Snap One LLC, Sony Group Corp., TCL Electronics Holdings Ltd, Toshiba Corp., Videocon Industries Ltd., Videotex International Pvt. Ltd., VIZIO Holding Corp. Inc., Westinghouse Electric Corp., and Xiaomi Inc
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this 4K2K TV Market Report?

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive 4K2K TV market growth during the next five years
Precise estimation of the 4K2K TV market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the 4K2K TV industry across APAC, North America, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of 4K2K TV market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Display Size
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Display Size

5.1 Market segments
- Exhibit 24: Chart on Display Size - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Display Size - Market share 2021-2026 (%)

5.2 Comparison by Display Size
- Exhibit 26: Chart on Comparison by Display Size
- Exhibit 27: Data Table on Comparison by Display Size

5.3 60 to 69 inches - Market size and forecast 2021-2026
- Exhibit 28: Chart on 60 to 69 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on 60 to 69 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on 60 to 69 inches - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on 60 to 69 inches - Year-over-year growth 2021-2026 (%)

5.4 50 to 59 inches - Market size and forecast 2021-2026
- Exhibit 32: Chart on 50 to 59 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on 50 to 59 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on 50 to 59 inches - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on 50 to 59 inches - Year-over-year growth 2021-2026 (%)

5.5 Less than 49 inches - Market size and forecast 2021-2026
- Exhibit 36: Chart on Less than 49 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Less than 49 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Less than 49 inches - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Less than 49 inches - Year-over-year growth 2021-2026 (%)

5.6 70 to 79 inches - Market size and forecast 2021-2026
- Exhibit 40: Chart on 70 to 79 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 41: Data Table on 70 to 79 inches - Market size and forecast 2021-2026 ($ million)
- Exhibit 42: Chart on 70 to 79 inches - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on 70 to 79 inches - Year-over-year growth 2021-2026 (%)

5.7 80 and above - Market size and forecast 2021-2026
- Exhibit 44: Chart on 80 and above - Market size and forecast 2021-2026 ($ million)
- Exhibit 45: Data Table on 80 and above - Market size and forecast 2021-2026 ($ million)
- Exhibit 46: Chart on 80 and above - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on 80 and above - Year-over-year growth 2021-2026 (%)

5.8 Market opportunity by Display Size
- Exhibit 48: Market opportunity by Display Size ($ million)

6 Customer Landscape

6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison

7.3 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026
- Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 Europe - Market size and forecast 2021-2026
- Exhibit 62: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026
- Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 China - Market size and forecast 2021-2026
- Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

7.9 India - Market size and forecast 2021-2026
- Exhibit 78: Chart on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on India - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on India - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on India - Year-over-year growth 2021-2026 (%)

7.10 US - Market size and forecast 2021-2026
- Exhibit 82: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on US - Year-over-year growth 2021-2026 (%)

7.11 Japan - Market size and forecast 2021-2026
- Exhibit 86: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Japan - Year-over-year growth 2021-2026 (%)

7.12 Germany - Market size and forecast 2021-2026
- Exhibit 90: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption

9.4 Industry risks
- Exhibit 98: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
- Exhibit 99: Vendors covered

10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification

10.3 Haier Smart Home Co. Ltd.
- Exhibit 101: Haier Smart Home Co. Ltd. - Overview
- Exhibit 102: Haier Smart Home Co. Ltd. - Business segments
- Exhibit 103: Haier Smart Home Co. Ltd. - Key offerings
- Exhibit 104: Haier Smart Home Co. Ltd. - Segment focus

10.4 Hisense International Co. Ltd.
- Exhibit 105: Hisense International Co. Ltd. - Overview
- Exhibit 106: Hisense International Co. Ltd. - Business segments
- Exhibit 107: Hisense International Co. Ltd. - Key offerings
- Exhibit 108: Hisense International Co. Ltd. - Segment focus

10.5 Koninklijke Philips NV
- Exhibit 109: Koninklijke Philips NV - Overview
- Exhibit 110: Koninklijke Philips NV - Business segments
- Exhibit 111: Koninklijke Philips NV - Key news
- Exhibit 112: Koninklijke Philips NV - Key offerings
- Exhibit 113: Koninklijke Philips NV - Segment focus

10.6 LG Corp.
- Exhibit 114: LG Corp. - Overview
- Exhibit 115: LG Corp. - Business segments
- Exhibit 116: LG Corp. - Key offerings
- Exhibit 117: LG Corp. - Segment focus

10.7 Panasonic Corp
- Exhibit 118: Panasonic Corp - Overview
- Exhibit 119: Panasonic Corp - Business segments
- Exhibit 120: Panasonic Corp - Key news
- Exhibit 121: Panasonic Corp - Key offerings
- Exhibit 122: Panasonic Corp - Segment focus

10.8 Samsung Electronics Co. Ltd.
- Exhibit 123: Samsung Electronics Co. Ltd. - Overview
- Exhibit 124: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 125: Samsung Electronics Co. Ltd. - Key news
- Exhibit 126: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 127: Samsung Electronics Co. Ltd. - Segment focus

10.9 Sharp Corp.
- Exhibit 128: Sharp Corp. - Overview
- Exhibit 129: Sharp Corp. - Business segments
- Exhibit 130: Sharp Corp. - Key news
- Exhibit 131: Sharp Corp. - Key offerings
- Exhibit 132: Sharp Corp. - Segment focus

10.10 Sony Group Corp.
- Exhibit 133: Sony Group Corp. - Overview
- Exhibit 134: Sony Group Corp. - Business segments
- Exhibit 135: Sony Group Corp. - Key news
- Exhibit 136: Sony Group Corp. - Key offerings
- Exhibit 137: Sony Group Corp. - Segment focus

10.11 TCL Electronics Holdings Ltd
- Exhibit 138: TCL Electronics Holdings Ltd - Overview
- Exhibit 139: TCL Electronics Holdings Ltd - Business segments
- Exhibit 140: TCL Electronics Holdings Ltd - Key news
- Exhibit 141: TCL Electronics Holdings Ltd - Key offerings
- Exhibit 142: TCL Electronics Holdings Ltd - Segment focus

10.12 Toshiba Corp.
- Exhibit 143: Toshiba Corp. - Overview
- Exhibit 144: Toshiba Corp. - Business segments
- Exhibit 145: Toshiba Corp. - Key news
- Exhibit 146: Toshiba Corp. - Key offerings
- Exhibit 147: Toshiba Corp. - Segment focus

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist
- Exhibit 148: Inclusions checklist
- Exhibit 149: Exclusions checklist

11.3 Currency conversion rates for US$
- Exhibit 150: Currency conversion rates for US$

11.4 Research methodology
- Exhibit 151: Research methodology
- Exhibit 152: Validation techniques employed for market sizing
- Exhibit 153: Information sources

11.5 List of abbreviations
- Exhibit 154: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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