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Smart TV Sticks Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 135
  • SKU: IRTNTR72438
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The smart TV sticks market share is expected to increase by USD 555.88 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.6%.

This smart TV sticks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers smart TV sticks market segmentations by type (non-4K and 4K and above) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The smart TV sticks market report also offers information on several market vendors, including Actions Microelectronics Co. Ltd. , Advanced Level Technologies Co. Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., BBK Education Electronics Co. Ltd. , Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Geniatech Inc., NVIDIA Corp., Roku Inc., Shenzhen Dadocer Technology Co. Ltd., Shenzhen Jieke Electronics Co. Ltd., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Sky Group Ltd., Topleo Technology Ltd., and Xiaomi Corp. among others.

What will the Smart TV Sticks Market Size be During the Forecast Period?

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Smart TV Sticks Market: Key Drivers, Trends, and Challenges

The growing penetration of the internet is notably driving the smart TV sticks market growth, although factors such as the rising use of mobile electronic devices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the smart TV sticks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Smart TV Sticks Market Driver

The growing penetration of the internet is one of the key drivers supporting the smart TV sticks market growth. For instance, in 2020, India had over 749 million internet users across the country. This figure was projected to grow to over 1.5 billion users by 2040, indicating a big market potential in internet services for the South Asian country. Significantly, the 4G and 5G technologies are increasingly becoming low-cost. This is eventually reducing the costs of the service providers and is driving worldwide internet penetration. Thus, the growth of internet penetration is increasing the consumption of digital content. This, in turn, can increase the growth of the global smart TV stick market during the forecast period.

Key Smart TV Sticks Market Trend

Increasing penetration of smart TV is one of the key smart TV sticks market trends. The penetration of smart TVs is growing due to the rising number of technological advances with respect to consumers' electronics. The growing adoption of smart technologies across the world is also expected to fuel the demand for smart TVs during the forecast period. Moreover, the features such as cameras and gaming offered by smart TVs are attracting consumers to opt for these electronics. Many enterprises are launching smart TVs to cater to the growing demand in the market. Such an increase in demand will propel the market growth during the forecast period.

Key Smart TV Sticks Market Challenge

The rising use of mobile electronic devices is one of the factors hindering the smart TV sticks market growth. China and India are the largest smartphone markets in APAC and are registering rapid growth. The demand for smartphones in Africa has increased significantly. The demand for smart devices is primarily increasing in urban and semi-urban areas. In view of this, smartphone vendors focus on these areas to increase their market shares. Therefore, the increase in the adoption of portable electronic devices such as smartphones and tablets will negatively affect the demand for the global TV market. This would hinder the growth of the market in focus during the forecast period.

This smart TV sticks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global smart TV sticks market as a part of the global consumer electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the smart TV sticks market during the forecast period.

Who are the Major Smart TV Sticks Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Actions Microelectronics Co. Ltd. 
  • Advanced Level Technologies Co. Ltd.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • BBK Education Electronics Co. Ltd. 
  • Bharti Airtel Ltd.
  • CloudWalker Streaming Technologies Pvt. Ltd.
  • Geniatech Inc.
  • NVIDIA Corp.
  • Roku Inc.
  • Shenzhen Dadocer Technology Co. Ltd.
  • Shenzhen Jieke Electronics Co. Ltd.
  • Shenzhen Rikomagic Tech Corp. Ltd.
  • Shenzhen Tomato Technology Co. Ltd.
  • Sky Group Ltd.
  • Topleo Technology Ltd.
  • Xiaomi Corp.

 

This statistical study of the smart TV sticks market encompasses successful business strategies deployed by the key vendors. The smart TV sticks market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc. - The company offers smart TV sticks through its subsidiary, Google LLC.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The smart TV sticks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Smart TV Sticks Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the smart TV sticks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Smart TV Sticks Market?

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41% of the market’s growth will originate from North America during the forecast period. The US is the key market for smart TV sticks market in North America. Market growth in this region will be faster than the growth of the market in Europe.

The strong presence and penetration of the top vendors will facilitate the smart TV sticks market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic had a negative impact on the demand for smart TVs, including the regional demand for smart TV sticks. However, in 2021, the COVID-19-related restrictions in the region eased due to the availability of vaccines. Thus, due to the resumption of normal business activities and the lifting of lockdown restrictions, the sales of smart TV sticks will rise in North America, and the regional market in focus will grow during the forecast period.

What are the Revenue-generating Type Segments in the Smart TV Sticks Market?

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The smart TV sticks market share growth by the non-4K segment will be significant during the forecast period. Non-4K smart TV sticks are most used. Most of the non-4K TV sticks can offer high dynamic range (HDR) content. The cost of non-4K TV sticks is lower compared with the 4K TV sticks. As a result, the demand for the former is higher. Furthermore, non-4K smart TV sticks have a reach to a wide range of content that may not be available with 4K TV sticks. These factors are anticipated to drive the segment growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the smart TV sticks market size and actionable market insights on post COVID-19 impact on each segment.

 

Smart TV Sticks Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 7.6%

Market growth 2022-2026

$ 555.88 million

Market structure

Fragmented

YoY growth (%)

7.27

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Actions Microelectronics Co. Ltd. , Advanced Level Technologies Co. Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., BBK Education Electronics Co. Ltd. , Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Geniatech Inc., NVIDIA Corp., Roku Inc., Shenzhen Dadocer Technology Co. Ltd., Shenzhen Jieke Electronics Co. Ltd., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Sky Group Ltd., Topleo Technology Ltd., and Xiaomi Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Smart TV Sticks Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive smart TV sticks market growth during the next five years
  • Precise estimation of the smart TV sticks market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the smart TV sticks industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of smart TV sticks market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
    • Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026
  • 4.3 Bargaining power of suppliers
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

  • 5.1 Market segments
    • Exhibit 24: Chart on Type - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Type - Market share 2021-2026 (%)
  • 5.2 Comparison by Type
    • Exhibit 26: Chart on Comparison by Type
    • Exhibit 27: Data Table on Comparison by Type
  • 5.3 Non-4K - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Non-4K - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Non-4K - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Non-4K - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Non-4K - Year-over-year growth 2021-2026 (%)
  • 5.4 4K and above - Market size and forecast 2021-2026
    • Exhibit 32: Chart on 4K and above - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on 4K and above - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on 4K and above - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on 4K and above - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Type
    • Exhibit 36: Market opportunity by Type ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026
    • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 Germany - Market size and forecast 2021-2026
    • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.11 UK - Market size and forecast 2021-2026
    • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Actions Microelectronics Co. Ltd.
    • Exhibit 89: Actions Microelectronics Co. Ltd.  - Overview
    • Exhibit 90: Actions Microelectronics Co. Ltd.  - Product / Service
    • Exhibit 91: Actions Microelectronics Co. Ltd.  - Key offerings
  • 10.4 Alphabet Inc.
    • Exhibit 92: Alphabet Inc. - Overview
    • Exhibit 93: Alphabet Inc. - Business segments
    • Exhibit 94: Alphabet Inc. - Key news
    • Exhibit 95: Alphabet Inc. - Key offerings
    • Exhibit 96: Alphabet Inc. - Segment focus
  • 10.5 Amazon.com Inc.
    • Exhibit 97: Amazon.com Inc. - Overview
    • Exhibit 98: Amazon.com Inc. - Business segments
    • Exhibit 99: Amazon.com Inc. - Key news
    • Exhibit 100: Amazon.com Inc. - Key offerings
    • Exhibit 101: Amazon.com Inc. - Segment focus
  • 10.6 Apple Inc.
    • Exhibit 102: Apple Inc. - Overview
    • Exhibit 103: Apple Inc. - Business segments
    • Exhibit 104: Apple Inc. - Key news
    • Exhibit 105: Apple Inc. - Key offerings
    • Exhibit 106: Apple Inc. - Segment focus
  • 10.7 CloudWalker Streaming Technologies Pvt. Ltd.
    • Exhibit 107: CloudWalker Streaming Technologies Pvt. Ltd. - Overview
    • Exhibit 108: CloudWalker Streaming Technologies Pvt. Ltd. - Product / Service
    • Exhibit 109: CloudWalker Streaming Technologies Pvt. Ltd. - Key offerings
  • 10.8 NVIDIA Corp.
    • Exhibit 110: NVIDIA Corp. - Overview
    • Exhibit 111: NVIDIA Corp. - Business segments
    • Exhibit 112: NVIDIA Corp. - Key news
    • Exhibit 113: NVIDIA Corp. - Key offerings
    • Exhibit 114: NVIDIA Corp. - Segment focus
  • 10.9 Roku Inc.
    • Exhibit 115: Roku Inc. - Overview
    • Exhibit 116: Roku Inc. - Business segments
    • Exhibit 117: Roku Inc. - Key offerings
    • Exhibit 118: Roku Inc. - Segment focus
  • 10.10 Shenzhen Rikomagic Tech Corp. Ltd.
    • Exhibit 119: Shenzhen Rikomagic Tech Corp. Ltd. - Overview
    • Exhibit 120: Shenzhen Rikomagic Tech Corp. Ltd. - Product / Service
    • Exhibit 121: Shenzhen Rikomagic Tech Corp. Ltd. - Key offerings
  • 10.11 Sky Group Ltd.
    • Exhibit 122: Sky Group Ltd. - Overview
    • Exhibit 123: Sky Group Ltd. - Product / Service
    • Exhibit 124: Sky Group Ltd. - Key offerings
  • 10.12 Xiaomi Corp.
    • Exhibit 125: Xiaomi Corp. - Overview
    • Exhibit 126: Xiaomi Corp. - Business segments
    • Exhibit 127: Xiaomi Corp. - Key news
    • Exhibit 128: Xiaomi Corp. - Key offerings
    • Exhibit 129: Xiaomi Corp. - Segment focus

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist
    • Exhibit 130: Inclusions checklist
    • Exhibit 131: Exclusions checklist
  • 11.3 Currency conversion rates for US$
    • Exhibit 132: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 133: Research methodology
    • Exhibit 134: Validation techniques employed for market sizing
    • Exhibit 135: Information sources
  • 11.5 List of abbreviations
    • Exhibit 136: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The smart tv sticks market growth will increase by $555.88 million during 2022-2026.
The smart tv sticks market is expected to grow at a CAGR of 7.6% during 2022-2026.
Technavio has segmented the smart tv sticks market by type (Non-4K and 4K and above) and geographic (North America, Europe, APAC, South America, and Middle East and Africa).
Actions Microelectronics Co. Ltd.?á, Advanced Level Technologies Co. Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., ASUSTeK Computer Inc., BBK Education Electronics Co. Ltd.?á, Bharti Airtel Ltd., CloudWalker Streaming Technologies Pvt. Ltd., Geniatech Inc., NVIDIA Corp., Roku Inc., Shenzhen Dadocer Technology Co. Ltd., Shenzhen Jieke Electronics Co. Ltd., Shenzhen Rikomagic Tech Corp. Ltd., Shenzhen Tomato Technology Co. Ltd., Sky Group Ltd., Topleo Technology Ltd., Xiaomi Corp. are a few of the key vendors in the smart tv sticks market.
North America will register the highest growth rate of 40.82% among the other regions. Therefore, the smart tv sticks market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the smart tv sticks market growth are:
  • Growing penetration of Internet
  • Increasing penetration of smart TV
The smart tv sticks market vendors should focus on grabbing business opportunities from the non-4k segment as it accounted for the largest market share in the base year.
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