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The UHD TV market share is expected to increase by USD 313.44 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 22.35%.
This UHD TV market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers UHD TV market segmentations by display type (LED, QLED, and OLED), screen size (50-59 inches screen size, 60-69 inches screen size, 40-49 inches screen size, and 70 inches and above screen size), type (4K and 8K), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The UHD TV market report also offers information on several market vendors, including Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International, Intex Technologies, Koninklijke Philips NV, LG Corp., Micromax Informatics Ltd, MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Sichuan Changhong Electric Co Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, Toshiba Corp., VIZIO Holding Corp. Inc., Vu Televisions, Xiaomi Inc, and Dynavision Ltd among others.
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The demand for UHD TVs is notably driving the UHD TV market growth, although factors such as the lack of 4k content may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the UHD TV industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key UHD TV Market Driver
The demand for UHD TVs is one of the key drivers supporting the ultra HD television (UHD TV) market growth. More films and even television shows are made in the 4K format. Furthermore, UHD TVs are used as default platforms for gaming hardware. Moreover, the increasing demand for video games has further supplemented the growth of television sets. For instance, in Singapore, the expenditure on video games overtook consumers' expenditure on TVs, including television subscriptions, set-top boxes, and video-on-demand, in 2021. Therefore, the release of new gaming consoles with UHD compatibility is expected to drive the demand for TVs during the forecast period.
Key UHD TV Market Trend
The advent of 8K UHD TVs is one of the key ultra HD television (UHD TV) market trends contributing to the market growth. The 8K TVs that were displayed at the CES show were proof-of-concepts of the higher resolution. The market witnessed an increase in the adoption of consumer-grade 8K TVs by the end of 2021. Some of the key vendors in the market, such as LG, Samsung, and Sony, have introduced the 8K TV series. For instance, In July 2022, Samsung Electronics Co. Ltd. launched its 65 Class QN900B Samsung Neo QLED 8K Smart TV. Vendors will expedite the production of consumer-grade 8K TVs in the upcoming years. In addition, with the development of 8K-compatible content, 8K TVs are expected to gain popularity during the forecast period.
Key UHD TV Market Challenge
The lack of 4K content is one of the factors hampering the ultra HD television (UHD TV) market growth. The principal issues associated with 4K and 8K resolutions are in-home capabilities and content distribution. Several 4K UHD device owners do not have access to such content as broadcasters are yet to create 4K content. This gap is mainly because of the high capital outlay for the contribution and distribution of 4K UHD. Therefore, operators may not receive any incentives to reduce the replacement lifecycle to provide a 4K UHD set-top box (STB) to consumers. The gap between the demand for UHD TVs and the supply of content will hinder the growth of the market during the forecast period.
This UHD TV market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global Ultra HD television market as a part of the global consumer electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the UHD TV market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the ultra HD television market encompasses successful business strategies deployed by the key vendors. The ultra HD television market is fragmented and the vendors are deploying growth strategies such as features, technologies, displays, and prices to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The UHD TV market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the ultra HD television market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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50% of the market’s growth will originate from APAC during the forecast period. China, Japan, and India are the key markets for the UHD TV market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increase in purchasing power among consumers will facilitate the UHD TV market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The production of TVs declined because of the massive impact of the COVID-19 pandemic on APAC countries in 2020. However, in 2021, due to the availability of vaccines, COVID-19-related restrictions in the region were lifted, which led to the reopening of retail stores. Thus, the regional market is anticipated to grow during the forecast period.
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The ultra HD television market share growth by the LED segment will be significant during the forecast period. Primarily, to being more energy efficient, LEDs produce higher brilliance and light intensity. It is the major shareholder among the market segments of display types as they are cheaper than QLED and OLED. LED is widely adopted by television manufacturers and highly preferred by customers due to its quality and price. Thus, it is expected to be the major segment in the market during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the UHD TV market size and actionable market insights on the post-COVID-19 impact on each segment.
Broadcasting Cable TV market - The market share is projected to grow by USD 62 billion with a CAGR of 3.6% during the forecast period 2021 to 2026.
Curved TV market - The market share has the potential to grow by USD 5.07 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 22.30%.
Smart TV Sticks market - The market share is expected to increase by USD 555.88 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.6%.
North America UHD TV market - The market share is predicted to grow at a CAGR of 47.73% over the period 2014-2019.
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UHD TV Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 22.35% |
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Market growth 2022-2026 |
$313.44 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
21.9 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 50% |
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Key consumer countries |
US, China, Japan, India, Germany, and France |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Apple Inc., BBK Electronics Corp Ltd, Haier Smart Home Co. Ltd., Hisense International, Intex Technologies, Koninklijke Philips NV, LG Corp., Micromax Informatics Ltd, MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Sichuan Changhong Electric Co Ltd, Sony Group Corp., TCL Electronics Holdings Ltd, Toshiba Corp., VIZIO Holding Corp. Inc., Vu Televisions, Xiaomi Inc, and Dynavision Ltd |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Display Type
6 Market Segmentation by Screen Size
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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