E-Commerce Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027

Published: Dec 2022 Pages: 174 SKU: IRTNTR70858

E-Commerce Market Forecast 2023-2027

The e-commerce market size is forecast to increase by USD 12,951.56 billion, accelerating at a CAGR of 27.15% between 2023 and 2027. The growth of the platforms is fueled by factors like increased online spending and smartphone penetration, while challenges such as regulatory issues, counterfeit products, and long product replacement cycles hinder market expansion. Advanced targeting options contribute to the advantages of these platforms.

Amazon is the leading the e-commerce platform globally, capturing a significant share of the market with its extensive product selection and fast delivery services. The global market is projected to reach USD 3.9 trillion by 2024. 

E-Commerce Market Overview

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Market Segment Market Trends

Home Appliances Segment Dominates the Market

The home appliances segment was valued at USD 1,099.73 billion in 2017 and continue to grow by 2021. High revenues in the segment result from growing brands trust and consumers' home improvement trends. Improved recycling initiatives played a key role, in reducing consumer-generated e-waste by 9% in 2020. The rise of IoT and smart energy in consumer electronics is expected to further reduce e-waste. While some consumers prefer buying home appliances in physical stores for a hands-on experience, online retailers are creating showrooms for multichannel shopping, through various smartphone devices, tablets and apps which allow customers to interact with products and seek information. This helps customers persuade and increase the brands reputation.

 Market  - Revenue Share by Home Appliances Segment, 2017-2027   

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APAC Holds a Prominent Position in the Market. APAC is estimated to contribute 48% to the growth of the global market during the forecast period. APAC is the fastest-growing market of due to the growing buying power and economy of the middle-class population. The region comprises countries such as Pakistan, Bangladesh, and Indonesia that are considered to be late adopters of digital technology. The market in these countries is expected to grow significantly during the forecast period, which will be the primary factor influencing the market in this region.

China, which is the leading revenue generator, has multiple global companies such as Alibaba and Jingdong (JD.com). These companies restrict the influence of foreign companies in the Chinese market, retaining the revenue within the country. The revenue generated is re-invested in activities in the country.

Regional Analysis of Market, Global, 2017-2027

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Market Dynamics and Customer Landscape

The market is thriving with the increasing penetration of smartphones among the population. With the proliferation of digital content, sectors like travel, leisure, and financial services are witnessing significant growth in online transactions. Technological awareness and advancements in connectivity, driven by 4G and 5G technology, have enhanced the user experience, leading to a surge in the adoption of smartphones for online activities, including shopping. This trend is particularly beneficial for small and medium enterprises, as well as large enterprises, which leverage online marketing tools such as Google ads and Facebook ads to reach consumers effectively. Additionally, B2B e-commerce platforms are gaining traction, facilitating the buying and selling of goods and services between businesses, thereby driving revenue growth in the e-commerce sector.

Consumer Behavior and Buying Patterns in E-commerce

Additionally, consumer behaviour is impacted by efficient fulfilment processes to ensure customer satisfaction and business prosperity. Easy order placement, processing, and timely delivery are essential for shaping positive customer experiences. The innovation in this landscape is the rise of subscription-based models, which have become a transformative force. These models not only enhance customer loyalty through personalized and recurring supply but also provide businesses with a predictable revenue stream, optimizing inventory management. Simultaneously, the B2C e-commerce paradigm has revolutionized the retail sector by establishing direct connections between businesses and consumers. Through user-friendly platforms, B2C e-commerce allows businesses to showcase products globally, fostering direct relationships and tailoring offerings to meet specific customer needs. Concurrently, these elements – efficient fulfillment, subscription models, and B2C engagement – weave a comprehensive narrative of a customer-centric future where satisfaction, loyalty, and direct relationships are at the forefront of industry dynamics.

Factors Driving E-commerce Growth

The market is thriving due to consumers shifting to online platforms offering convenience and a wide range of B2C products. Offline retailers entering the online arena are also contributing to the market's significant growth in the forecasted period. E-retailers provide services such as product comparison, cash-on-delivery options, and easy return policies, enhancing the overall customer experience and promoting market growth.

Challenges and Opportunities in the ECommerce Sector

Latest design trends heavily influence customer choices, but the durable nature of many products, especially branded items, results in infrequent replacements. Viewed as one-time investments, these products command high prices and offer superior quality. Businesses face a challenge as prolonged replacement cycles hinder sales volume, impacting the dynamic market. Longevity leads consumers to opt for maintenance, reducing the need for frequent repurchases and reshaping the landscape for businesses in the ever-evolving world of online commerce.

Key Players in the E-Commerce Industry

The market analysis and report are fragmented in nature. Some significant players include Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp.

The research report also includes detailed analyses of the competitive landscape, competitor, market growth and forecasting of the market and information about 15 companies, including:

Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.

  • Application Outlook 
    • Home appliances
    • Fashion products
    • Groceries
    • Books
    • Others
  • Type Outlook 
    • B2B
    • B2C
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market continues to thrive, driven by a multitude of factors. The widespread adoption of smartphones, coupled with increasing digital content consumption, has transformed the way consumers interact with businesses. This trend extends across various sectors, including travel, finance, and retail, where e-tailing has become increasingly popular. Technological awareness and improved connectivity, facilitated by advancements in 4G and 5G technology, have enhanced the user experience, leading to a surge in online shopping. Small and medium enterprises, along with established organizations and large enterprises, have embraced e-commerce platforms to reach a broader consumer base. With the rise of social media applications and online marketing tools like Google and Facebook ads, businesses are leveraging diverse channels to engage with customers and drive sales. Additionally, the emergence of B2B e-commerce platforms and specialized marketplaces has revolutionized the buying and selling of goods and services. As the e-commerce landscape continues to evolve, businesses must adapt to changing consumer tastes and preferences, leveraging innovative technologies like augmented reality and virtual reality to enhance the online shopping experience. Government initiatives, such as Bharat Craft by the Union Ministry of India, underscore the importance of environmental and social standards in e-commerce operations. With the proliferation of payment gateways and the advent of initiatives like the Unified Payment Interface (UPI), the e-commerce market is poised for sustained growth, catering to a global audience with diverse needs and preferences.

The market is experiencing robust growth, driven by the increasing penetration of smartphones and rising internet connectivity worldwide. With the proliferation of mobile devices, consumers are increasingly turning to online platforms for their shopping needs, spanning various sectors such as travel, leisure, and financial services. This trend has prompted major e-commerce players to enhance their technical infrastructure and develop branded shopping apps to cater to the growing demand. Additionally, the emergence of 5G Wi-Fi technology and the concept of social shopping are reshaping the e-commerce landscape, offering enhanced browsing and communication experiences. As small and medium-sized businesses (MSMEs) enter the online marketplace, vertical marketplaces and the business-to-consumer (B2C) model are gaining prominence, paving the way for a dynamic and competitive e-commerce ecosystem.

The proliferation of smartphones has revolutionized various aspects of modern life, including the way people travel and engage in leisure activities. With an increasing smartphone-using population, individuals now have easy access to travel information, booking platforms, and leisure-related apps, enhancing convenience and choice. This trend is particularly notable among consumers with higher wealth, who often seek personalized travel experiences and luxury leisure options. Furthermore, the rise of smartphone usage has not only impacted consumer behavior but also transformed business-to-business (B2B) interactions, as companies leverage digital platforms for transactions and communications, thus reducing operational costs. However, alongside these advancements come challenges, such as managing operational and inventory costs. Despite the efficiencies gained through digitalization, businesses must remain vigilant in controlling expenses to maintain profitability and sustainability in an increasingly competitive landscape dominated by technology and consumer demands.

E-Commerce Market Scope

Report Coverage

Details

Page number

174

Base year

2022

Historic period

2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 27.15%

Market growth 2023-2027

USD 12,951.56 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

26.6

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 48%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc.

Market dynamics

Parent market analysis, Market forecasting, Market growth, market report inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market research and growth, Market condition analysis for forecast period.

Customization purview

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What are the Key Data Covered in the Market Research Report?

  • What is the current market size and growth trends during the forecast period
  • Detailed information on factors that will market forecast the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behaviour
  • The market growth analysis of industry across APAC, North America, Europe, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global e-commerce market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global e-commerce market 2017 - 2021 ($ billion)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 Home appliances - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Home appliances - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Data Table on Home appliances - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 36: Chart on Home appliances - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
    • 6.4 Fashion products - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Fashion products - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Data Table on Fashion products - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 40: Chart on Fashion products - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
    • 6.5 Groceries - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Groceries - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 43: Data Table on Groceries - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 44: Chart on Groceries - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Groceries - Year-over-year growth 2022-2027 (%)
    • 6.6 Books - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Books - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Books - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Books - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Books - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 54: Market opportunity by Application ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 55: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 57: Chart on Comparison by Type
      • Exhibit 58: Data Table on Comparison by Type
    • 7.3 B2B - Market size and forecast 2022-2027
      • Exhibit 59: Chart on B2B - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 60: Data Table on B2B - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 61: Chart on B2B - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on B2B - Year-over-year growth 2022-2027 (%)
    • 7.4 B2C - Market size and forecast 2022-2027
      • Exhibit 63: Chart on B2C - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 64: Data Table on B2C - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Chart on B2C - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on B2C - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 67: Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 China - Market size and forecast 2022-2027
      • Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.9 US - Market size and forecast 2022-2027
      • Exhibit 97: Chart on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 98: Data Table on US - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 99: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Alibaba Group Holding Ltd
              • Exhibit 120: Alibaba Group Holding Ltd - Overview
              • Exhibit 121: Alibaba Group Holding Ltd - Business segments
              • Exhibit 122: Alibaba Group Holding Ltd - Key offerings
              • Exhibit 123: Alibaba Group Holding Ltd - Segment focus
            • 12.4 Amazon.com Inc.
              • Exhibit 124: Amazon.com Inc. - Overview
              • Exhibit 125: Amazon.com Inc. - Business segments
              • Exhibit 126: Amazon.com Inc. - Key news
              • Exhibit 127: Amazon.com Inc. - Key offerings
              • Exhibit 128: Amazon.com Inc. - Segment focus
            • 12.5 Apple Inc.
              • Exhibit 129: Apple Inc. - Overview
              • Exhibit 130: Apple Inc. - Business segments
              • Exhibit 131: Apple Inc. - Key news
              • Exhibit 132: Apple Inc. - Key offerings
              • Exhibit 133: Apple Inc. - Segment focus
            • 12.6 Best Buy Co. Inc.
              • Exhibit 134: Best Buy Co. Inc. - Overview
              • Exhibit 135: Best Buy Co. Inc. - Business segments
              • Exhibit 136: Best Buy Co. Inc. - Key offerings
              • Exhibit 137: Best Buy Co. Inc. - Segment focus
            • 12.7 Ebates Performance Marketing Inc.
              • Exhibit 138: Ebates Performance Marketing Inc. - Overview
              • Exhibit 139: Ebates Performance Marketing Inc. - Business segments
              • Exhibit 140: Ebates Performance Marketing Inc. - Key offerings
              • Exhibit 141: Ebates Performance Marketing Inc. - Segment focus
            • 12.8 eBay Inc.
              • Exhibit 142: eBay Inc. - Overview
              • Exhibit 143: eBay Inc. - Business segments
              • Exhibit 144: eBay Inc. - Key news
              • Exhibit 145: eBay Inc. - Key offerings
              • Exhibit 146: eBay Inc. - Segment focus
            • 12.9 Flipkart Internet Pvt. Ltd.
              • Exhibit 147: Flipkart Internet Pvt. Ltd. - Overview
              • Exhibit 148: Flipkart Internet Pvt. Ltd. - Product / Service
              • Exhibit 149: Flipkart Internet Pvt. Ltd. - Key offerings
            • 12.10 Groupon Inc.
              • Exhibit 150: Groupon Inc. - Overview
              • Exhibit 151: Groupon Inc. - Business segments
              • Exhibit 152: Groupon Inc. - Key offerings
              • Exhibit 153: Groupon Inc. - Segment focus
            • 12.11 JD.com Inc.
              • Exhibit 154: JD.com Inc. - Overview
              • Exhibit 155: JD.com Inc. - Business segments
              • Exhibit 156: JD.com Inc. - Key news
              • Exhibit 157: JD.com Inc. - Key offerings
              • Exhibit 158: JD.com Inc. - Segment focus
            • 12.12 Lojas Americanas S.A.
              • Exhibit 159: Lojas Americanas S.A. - Overview
              • Exhibit 160: Lojas Americanas S.A. - Product / Service
              • Exhibit 161: Lojas Americanas S.A. - Key offerings
            • 12.13 Otto GmbH and Co. KG
              • Exhibit 162: Otto GmbH and Co. KG - Overview
              • Exhibit 163: Otto GmbH and Co. KG - Business segments
              • Exhibit 164: Otto GmbH and Co. KG - Key news
              • Exhibit 165: Otto GmbH and Co. KG - Key offerings
              • Exhibit 166: Otto GmbH and Co. KG - Segment focus
            • 12.14 priceline.com LLC
              • Exhibit 167: priceline.com LLC - Overview
              • Exhibit 168: priceline.com LLC - Product / Service
              • Exhibit 169: priceline.com LLC - Key offerings
            • 12.15 The Home Depot Inc.
              • Exhibit 170: The Home Depot Inc. - Overview
              • Exhibit 171: The Home Depot Inc. - Product / Service
              • Exhibit 172: The Home Depot Inc. - Key offerings
            • 12.16 Walmart Inc.
              • Exhibit 173: Walmart Inc. - Overview
              • Exhibit 174: Walmart Inc. - Business segments
              • Exhibit 175: Walmart Inc. - Key news
              • Exhibit 176: Walmart Inc. - Key offerings
              • Exhibit 177: Walmart Inc. - Segment focus
            • 12.17 Zalando SE
              • Exhibit 178: Zalando SE - Overview
              • Exhibit 179: Zalando SE - Product / Service
              • Exhibit 180: Zalando SE - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 181: Inclusions checklist
                • Exhibit 182: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 183: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 184: Research methodology
                • Exhibit 185: Validation techniques employed for market sizing
                • Exhibit 186: Information sources
              • 13.5 List of abbreviations
                • Exhibit 187: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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