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The US B2C e-commerce market size is projected to grow by USD 248.5 billion at a CAGR of 8.08% between 2023 and 2028. The surge in American consumers' online spending and the increasing prevalence of smartphones have fueled substantial growth in the business-to-consumer (B2C) e-commerce sector in the United States. A thorough examination of the US B2C e-commerce market provides invaluable perspectives on its dynamic development, enabling businesses to identify lucrative growth prospects. Among the most notable trends is the rapid advancement of mobile commerce, which underscores the importance of businesses optimizing their mobile platforms and catering to mobile users efficiently. However, this market presents challenges, including the critical importance of logistics management leading to increased operational costs, growing concerns over data privacy and data security, and the prevalence of counterfeit goods. Overcoming these hurdles is essential for maintaining growth and cultivating consumer trust within the e-commerce ecosystem.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Market Segmentation by Platform
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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