Frozen Bakery Products Market by Product and Geography - Forecast and Analysis 2022-2026

The frozen bakery products market share is expected to increase to USD 10.03 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.61%. This provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

This frozen bakery products market research report extensively covers market segmentation by product (frozen cakes, frozen pies, frozen cookies and crackers, and frozen pastries) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The frozen bakery products market report also offers information on several market vendors, including Aryzta AG, Berkshire Mountain Bakery Inc., Conagra Brands Inc., Dawn Food Products Inc., EUROPASTRY SA, Field Fare, General Mills Inc., Goodness Gracious Cookies Inc., Grupo Bimbo SAB de CV, Iceland Foods Ltd., IHOP Restaurants LLC, Kellogg Co., Lancaster Colony Corp., Lantmannen Unibake, Patties Foods Pty Ltd., Pukka Pies Ltd., Rocky Mountain Pies, Sfoglia Torino Srl, The Hain Celestial Group Inc., and Unilever PLC among others.

What will the Frozen Bakery Products Market Size be During the Forecast Period?

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Which are the Key Regions for Frozen Bakery Products Market?

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27% of the market's growth will originate from Europe during the forecast period. Germany and France are the key markets for frozen bakery products in Europe. Market growth in this region will be faster than the growth of the market in the Middle East and Africa and South America.

The significant increase in the demand for frozen bakery products that are made according to vegan standards owing to rapid growth in the vegan population will facilitate the frozen bakery products market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The frozen bakery products market in Europe was affected by the outbreak of the COVID-19 pandemic in 2020, as major economies of the region were severely impacted. Spain, the UK, Italy, France, and Germany, which are the largest economies of the European Union (EU), were the most affected countries in the region. The supply chain for frozen bakery products was disrupted due to mandatory lockdowns that were imposed for several months in 2020 to mitigate the spread of COVID-19 in the region. However, countries have started lifting the lockdown restrictions as the European Union (EU) vaccinated 70% of the population in 2021. This will lead to the restoration of the supply chain of frozen bakery products, which, in turn, will positively impact the regional market during the forecast period.

What are the Revenue-generating Product Segments in the Frozen Bakery Products Market?

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The frozen bakery products market share growth by the frozen cakes segment will be significant during the forecast period. The high demand for frozen cakes including frozen soft cakes, pancakes, and cakes owing to the easy availability of healthy options in the market will drive the segment growth in the coming years. Moreover, the vegan version of frozen cakes, such as plant-based frozen cakes, is available in the market to attract vegan consumers. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the frozen bakery products market size and actionable market insights on post COVID-19 impact on each segment.

Frozen Bakery Products Market: Key Drivers, Trends, and Challenges

The new product launches is notably driving the frozen bakery products market growth, although factors such as recalls of frozen bakery products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the frozen bakery products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Frozen Bakery Products Market Driver

One of the key factors driving the global frozen bakery products market growth is the new product launches. For instance, In March 2021, Ben and Jerry's Homemade Holdings Inc (Ben and Jerry's), a brand of Unilever Plc, launched its new frozen cookie doughs on a stick, which contain pasteurized eggs and heat-treated flour. Similarly, in December 2021, Dawn Food Products Inc. introduced a new non-sticky, highly freeze or thaw-stable doughnut glaze that will allow bakeries to provide longer-lasting donuts that do not end up in a sticky mess inside shelf-ready packaging. The introduction of new frozen bakery products helps in increasing sales, which, in turn, drives the growth of the global frozen bakery products market during the forecast period. 

Key Frozen Bakery Products Market Trend

Growing demand for frozen vegan bakery products is one of the key frozen bakery products market trends that is expected to impact the industry positively in the forecast period. Plant-based food products and dairy alternatives are gaining more popularity among health-conscious consumers globally and will lead to an increase in vegan diets across many countries such as the US and the UK in 2021. For instance, in September 2020, Dawn Foods Products Inc. launched a full ingredient range that includes mixes, icings, glazes, and toppings, as well as ready-to-serve vegan assortments. Veganism is growing among the young population as well, mainly due to health and food safety concerns with animal-based food products among consumers. A vegan diet provides fiber, beneficial plant compounds, anti-oxidants, magnesium, folate, potassium, vitamin A, vitamin C, and vitamin E. Such factors will further support the market growth in the coming years.

Key Frozen Bakery Products Market Challenge

One of the key challenges to the global frozen bakery products market growth is the recall of frozen bakery products due to bacterial contamination, which is a common cause of food poisoning among consumers. For instance, in April 2019, the Salmonella outbreak in Canada affected consumers in six provinces. It was believed that the Salmonella outbreak in the country was related to frozen pastries. Similarly, in January 2018, T. Marzetti Co. (T. Marzetti) announced the recall of frozen biscuit dough packed under various brands, owing to the potential Listeria contamination. The products were distributed across Alabama, Florida, Georgia, Indiana, Kentucky, North Carolina, Pennsylvania, South Carolina, Louisiana, and other cities. Such recalls may discourage consumers from buying such products and shift toward other food products, which will hinder the growth of the global frozen bakery products market during the forecast period.

This frozen bakery products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Frozen Bakery Products Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Aryzta AG
• Berkshire Mountain Bakery Inc.
• Conagra Brands Inc.
• Dawn Food Products Inc.
• EUROPASTRY SA
• Field Fare
• General Mills Inc.
• Goodness Gracious Cookies Inc.
• Grupo Bimbo SAB de CV
• Iceland Foods Ltd.
• IHOP Restaurants LLC
• Kellogg Co.
• Lancaster Colony Corp.
• Lantmannen Unibake
• Patties Foods Pty Ltd.
• Pukka Pies Ltd.
• Rocky Mountain Pies
• Sfoglia Torino Srl
• The Hain Celestial Group Inc.
• Unilever PLC

 

This statistical study of the frozen bakery products market encompasses successful business strategies deployed by the key vendors. The frozen bakery products market is fragmented and the vendors are deploying growth strategies such as launching new variants and improving distribution capacity through new facilities to compete in the market.

Product Insights and News

• Grupo Bimbo SAB de CV - It is a public company headquartered in Mexico. It is a global company generating USD 331,051 million in revenues and has around 73,999 employees. Its revenue from the global frozen bakery products market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
• Grupo Bimbo SAB de CV - It offers a wide range of frozen bakery products such as artisan bread and roll, bagels, English muffins, sub rolls, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The frozen bakery products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Frozen Bakery Products Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the frozen bakery products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Parent Market Analysis

Technavio categorizes the global frozen bakery products market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the frozen bakery products market during the forecast period.

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Frozen Bakery Products Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 4.61%
Market growth 2022-2026	$ 10.03 billion
Market structure	Fragmented
YoY growth (%)	3.96
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 27%
Key consumer countries	US, China, Japan, Germany, and France
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Aryzta AG, Berkshire Mountain Bakery Inc., Conagra Brands Inc., Dawn Food Products Inc., EUROPASTRY SA, Field Fare, General Mills Inc., Goodness Gracious Cookies Inc., Grupo Bimbo SAB de CV, Iceland Foods Ltd., IHOP Restaurants LLC, Kellogg Co., Lancaster Colony Corp., Lantmannen Unibake, Patties Foods Pty Ltd., Pukka Pies Ltd., Rocky Mountain Pies, Sfoglia Torino Srl, The Hain Celestial Group Inc., and Unilever PLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Frozen Bakery Products Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive frozen bakery products market growth during the next five years
• Precise estimation of the frozen bakery products market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the frozen bakery products industry across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of frozen bakery products market vendors

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