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The frozen snack food market size is forecast to increase by USD 14.6 at a CAGR of 6.24% between 2024 and 2028. The market forecast experiences a surge in the introduction of frozen products, facilitated by the expanded market reach achieved through organized retailing and driven by shifting lifestyles and urbanization. The proliferation of frozen products reflects evolving consumer preferences for convenient and time-saving meal options. Moreover, the widened distribution channels enabled by organized retailing enhance accessibility for consumers, contributing to the increased adoption of frozen goods. This trend is further fueled by changing lifestyles characterized by busier schedules and a preference for on-the-go consumption. Urbanization also plays a significant role, with urban populations seeking convenient food solutions amidst hectic lifestyles. Consequently, these intertwined factors create a fertile environment for the growth and diversification of the frozen products market, prompting vendors to innovate and adapt to meet the evolving demands of modern consumers. The European frozen snack market is projected to expand due to urbanization and smaller living spaces. Ready-to-eat meals with unique flavors and nutrient-rich ingredients, including vitamins and minerals, are popular. Consumers seek clean-label, healthy organic options with distinct flavor profiles. Meat-based frozen snacks, such as pizzas and savory pastries, offer long shelf lives. Ajinomoto Co. Inc. offers products such as JoseOle, LingLing, and Posada.
The market is a significant segment in the food industry, featuring various products such as Frozen Meals, Pizzas, Burger Patties, Fries, and Convenience Foods. The markets for Snacks have been growing due to the increasing demand for quick and easy-to-prepare meals, especially in developed countries. The use of advanced freezing technologies has enabled the production of high-quality Frozen Snacks that maintain their taste and nutritional value. The market is driven by factors such as convenience, affordability, and the growing trend towards healthier food options. Contacts and Distributors play a crucial role in the market, ensuring the timely delivery of products to retailers and consumers. The market for Frozen Snacks is competitive, with major players including Nestle, Unilever, PepsiCo, and Kraft Heinz. The use of innovative packaging and marketing strategies is essential for companies to stand out in this market. The market is expected to continue growing due to the increasing demand for convenient and healthy food options.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The in-person shopping experience will fuel the offline segment which in turn will drive the growth during the forecast period. There is an increasing preference for offline retail stores among consumers as they offer an in-person shopping experience, enabling consumers to physically browse, touch, and select products. This in-person shopping experience caters to consumers who prefer to see the products before purchasing. Additionally, it enables consumers to inspect the packaging, read ingredient labels, and analyze product quality before making a purchase decision, strengthening their confidence in the product. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The bakery products/meat substitutes/appetizer segment was valued at USD 14.50 billion in 2018. There is a growing popularity for plant-based food products among health-conscious consumers globally due to growing concerns regarding animal-based food products. Several vegan consumers avoid most animal-based products. There are several health benefits associated with a vegan diet such as that it lowers the risk of cardiovascular diseases and other metabolic disorders as well and they are rich in folate, magnesium, potassium, vitamin A, vitamin C, and vitamin E. There is an increasing demand for vegan frozen pizza among consumers which is encouraging market players to launch new vegan frozen pizza products. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
Europe is estimated to contribute 43% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
The European market is projected to expand due to urbanization and smaller living spaces. Ready-to-eat meals with unique flavors and nutrient-rich ingredients, including vitamins and minerals, are popular. Consumers seek clean-label, organic options with distinct flavor profiles. Meat-based frozen snacks, such as pizzas and savory pastries, offer long shelf lives. However, health-conscious consumers prefer low-salt, reduced saturated fat, and artificial additive-free alternatives. Online retail channels cater to this demand, with meat-based snacks like Stuffed Pizza Bites with Pepperoni, Three Meat, and Four Cheese varieties.
Further, veganism and plant-based diets are growing trends, with plant-based meat dinners and seafood options available. Trans-unsaturated fatty acids are a concern, so consumers opt for healthier choices. Food processing using freezing technology, including flash freezing, ensures convenience through online grocery shopping. Gluten-free dietary lifestyles are also catered to, with Flowers Foods offering a range of snacks. Fruits and vegetables are essential components, and HEROTEIN is a potential ingredient for enhanced nutritional value.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a significant segment in the food industry, with numerous brands and companies competing for market share. Frozen snacks, such as Fruit, Sanks, Markets, and Hypermarkets, offer convenience and versatility to consumers. These snacks come in various forms, including Contacts and Pagaged Convenience Foods. Frozen Fruit, like Supermarkets and markets, are popular choices for health-conscious consumers. They provide a delicious and nutritious alternative to fresh fruit, with the added benefit of longer shelf life. Frozen Fruit can be used in various ways, such as adding to smoothies or eating as a standalone snack. Sanks, another type of snack, is a favorite among children and adults alike. They come in various flavors and shapes, making them an appealing option for consumers. Markets offer a wide range of snacks, from traditional potato chips to innovative flavors like pizza or tacos. The market is a dynamic and competitive industry, with companies constantly innovating to meet consumer demands. The use of technology, such as Deep Freeze and Freeze, has enabled companies to produce high-quality frozen snacks that maintain their freshness and taste. Consumer demand for convenience foods drives expenditure on food and beverages, particularly for goods with longer shelf lives such as frozen and chilled meals. Overall, the snack market offers a diverse range of products that cater to various consumer preferences and dietary needs.
The market is experiencing significant growth as consumers turn to convenient, ready-to-eat options. Supermarkets and hypermarkets are key distributors, with contactless delivery becoming increasingly popular. Animal protein-based snacks, such as deep-frozen pizzas, frozen meals, and snack foods, are in high demand. Families opt for quick snacks like fries, nuggets, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, frozen burgers, sausages, cutlets, chicken fingers, and dippers.
Moreover, preservation through freezing and microwave heating are essential for maintaining nutrient levels and flavor. Changing consumer demand is driving innovation in the market, with healthier food options and a wider variety of snacks being introduced. Thus, the widened reach of vendors through organized retailing will promote the growth of the market during the forecast period.
The market caters to families and individuals seeking quick and convenient food options. Supermarkets and hypermarkets stock a wide range of packaged frozen snack items, including deep-frozen pizzas, animal protein-based nuggets, fries, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, burgers, sausages, cutlets, chicken fingers, and dippers. These snacks undergo preservation through freezing and microwave heating for easy consumption. Changing consumer demand trends towards healthier options have led to the introduction of nutrient-rich and lower-calorie snack foods.
Additionally, packaging and contactless delivery systems ensure the maintenance of snack quality and freshness. Frozen snacks offer long-lasting preservation, making them a popular choice for busy lifestyles. The variety and flavor of these snack foods cater to diverse consumer preferences. Thus, the rise of e-commerce has expanded the reach of the market, making it easier for consumers to discover, purchase, and enjoy a wide range of frozen snack products, which will drive the growth of the market in focus during the forecast period.
The market is subject to evolving consumer demands, with a focus on convenience and healthier food options. Supermarkets and hypermarkets are significant distributors of these packaged food items, which include deep-frozen pizza, fries, nuggets, wedges, rolls, baguettes, fish fingers, fish sticks, pretzels, croissants, fish cakes, squid rings, frozen momos, burgers, sausages, cutlets, chicken fingers, and dippers. Manufacturers must adapt to these trends by improving preservation and packaging techniques, as well as freezing and microwave technologies.
Further, stringent regulations require the reduction or elimination of animal protein and hazardous substances, necessitating reformulations that maintain nutrient levels, flavor, and variety. Contactless delivery options have become increasingly important in today's market. Therefore, health risks associated with the consumption of frozen snacks are expected to hinder the growth of the market in focus during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market thrives on the demand for convenient foods with high nutrient levels. Packaged and frozen food products offer vitamins, minerals, and diverse flavors, meeting various dietary needs like gluten-free and keto diets. Sales surge for ready meals with unique flavors and organic ingredients, while research and development drive distinct flavor profiles and clean-label trends. Meat-based frozen snacks dominate, catering to regular and nutritional preferences, with a focus on locally sourced ingredients. In countries like the United States, Germany, and emerging economies, offline sales channels including supermarkets and convenience stores remain pivotal, offering a wide range of frozen snack options.
In the dynamic and ever-evolving marketplace, the Frozen Snack Food industry continues to gain significant traction. With the increasing preference for convenience and on-the-go meals, this sector has become a crucial component of the food industry. Nutrients, a key player in this domain, offers a diverse range of frozen snacks, catering to various dietary needs and preferences. Vitamins, minerals, and essential nutrients are at the forefront of food marketing strategies. Minerals like calcium and iron are essential for bone health, while vitamins A, C, and D contribute to overall well-being. Frozen snacks, such as fruits and vegetables, are often fortified with these essential nutrients, making them a popular choice for health-conscious consumers. Minerals and Ready-to-Eat (RTE) snacks, like popcorn and pretzels, are also gaining popularity due to their convenience and long shelf life. Frozen snacks are also a boon for those with busy schedules, as they offer a quick and nutritious meal alternative.
Moreover, the market is witnessing a surge in demand for organic and natural products. Consumers are increasingly seeking out snacks that are free from artificial additives and preservatives. This trend is driving innovation in the sector, with companies like Mineals and Unique offering organic and natural frozen snack options. In conclusion, the market is a thriving industry, driven by consumer demand for convenience, nutrition, and natural and organic options. Companies like Nutrients, Mineals, and Unique are leading the charge, offering a diverse range of products that cater to various dietary needs and preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.24% |
Market growth 2024-2028 |
USD 14.6 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
5.81 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 43% |
Key countries |
US, Germany, UK, China, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajinomoto Co. Inc., Al Kabeer Group ME, BRF SA, Conagra Brands Inc., Del Monte Pacific Ltd., ELEVATION BRANDS LLC., General Mills Inc., Home Market Foods Inc., JBS SA, Kidfresh, Maple Leaf Foods Inc., McCain Foods Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle SA, NewForrest Fingerfood B.V., Nomad Foods Ltd., Rich Products Corp., The Hain Celestial Group Inc., The Kraft Heinz Co., and Tyson Foods Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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