Hair Products Market Analysis Europe,APAC,North America,South America,Middle East and Africa - US,Canada,China,Germany,UK - Size and Forecast 2023-2027

Exploring the Lucrative Hair Products Market: Trends, Growth, and Opportunities

The Hair Products market is projected to reach a value of USD 106.40 billion in 2027, accelerating at CAGR of CAGR of 4.12% between 2022 and 2027. The demand for natural and organic hair products has been increasing due to growing consumer preference for sustainable and chemical-free options. Asia-Pacific is one of the largest market for hair products, driven by a large population and increasing disposable income.

Market Overview

Analysis Period	2017-2027
Market Size (2017) Historic Year	USD 82.54 billion
Market Size (2027) - Forecasted Year	USD 106.40 billion
Historic Opportunity (2017-2021)	USD 1.92 billion
Historic CAGR	0.58 %
Forecasted Opportunity (2023-2027)	USD 19.43 billion
Market Opportunity Transformation Growth	28.91 %
Market Opportunity Capitalization	USD 21.35 billion

The hair products market continues to grow, with a substantial market size fueled by evolving consumer needs and product developments. Aveda Corporation and other industry players contribute significantly to this expanding sector. The market, comprising various products like conditioner, gel, mousse, hairspray, serum, mask, pomade, wax, spray, volumizing, smoothing, curling, straightening, leave-in, detangler, heat protectant, dry shampoo, hair color, and hair growth formulations, caters to a diverse range of styling preferences. The styling products market, a segment within the broader hair care market, reflects the dynamic nature of consumer choices, as people invest money in quality products that meet their specific hair care needs.

Hair Products Market Size and Growth

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 Market Driver

Increasing hair-related issues are notably driving the market growth. Problems such as hair loss, dandruff, split ends, and dry, frizzy, and dull hair are pushing consumers to purchase the market. In today's generation, consumer purchasing decisions are greatly influenced. Healthy hair is essential because it reflects maintaining a youthful appearance that gives you a sense of well-being. Although they do not cause physical discomfort, the psychological impact is great. About 95% of hair loss in men is due to male pattern baldness or generalized male pattern baldness (MPB), and about 50% of all women have been found to start losing hair by age 50.

Contrary to popular belief, most men who suffer from MPB are very dissatisfied with their situation and will do anything to change it. Hair loss affects all aspects of a person's life. These factors have increased the market demand that prevents hair loss. At the same time, increasing fashion awareness, growing awareness of the benefits of premium and organic personal care products, increasing urbanization, and a growing population of millennials will boost the growth of the market during the forecast period. 

Consumer Preferences and Buying Behavior

Consumer preferences and buying behavior in the market reflect a diverse set of concerns and considerations. In regions like Argentina and the Asia-Pacific, individuals prioritize specific product types based on their unique hair problems. The basis for purchasing decisions often revolves around hygiene, with consumers seeking effective solutions. Hypermarkets play a pivotal role in shaping buying behavior, offering a variety of items at competitive prices. As market drivers, product launches and initiatives by new entrants further influence consumption patterns. In particular, hair oils have garnered attention, and people are increasingly inclined to explore innovative formulations to address individual hair care needs.

Marketing and Advertising Strategies

In the highly competitive market, businesses employ diverse marketing and advertising strategies to cater to consumer demand. Beiersdorf AG, Shiseido Company, and other major players recognize the importance of establishing a positive image and cultivating brand loyalty. Leveraging market insights, companies adapt strategies for specific regions like Europe, Asia-Pacific, Australia, Russia, and Mexico, recognizing the cultural nuances.

Social media platforms serve as powerful tools for promoting products, sharing testimonials, and unveiling product innovations such as hair colorants and conditioners. Collaborations with supermarkets and the integration of advanced technologies align with the majority's inclination towards convenience and quality, driving successful marketing projects that resonate with the wellness-focused consumer.

Significant Market Trends and Insights

Growing demand for natural and organic hair products is a key market growth and trends. Awareness of hair and skin-related problems caused by artificial products for hair care and hair styling has increased the demand for natural and organic hair products. Regular use of synthetic hair products can lead to hair and skin problems such as skin irritation, skin allergies, nerve damage, chemical burns and blisters on the scalp, hair loss, and some types of cancer. Organic products are made from natural and organic ingredients such as botanical extracts, natural oils, and other natural ingredients. Other natural ingredients used in organic products include aloe vera, sea salt, charcoal, coconut oil, and argan. Manufacturers of market are increasingly turning to organic skin care products. Therefore, expanding the product line also helps differentiate their offer.

Organic hair styling products are free of harmful ingredients such as petrochemicals, sulfates, and ammonia. These organic hair products meet high purity standards set by various governing bodies in different countries. Therefore, the increasing popularity of natural and organic hair products is expected to increase the demand and drive the growth of the market during the forecast period.  

Future Outlook and Opportunities

The future outlook for the market is promising, with ample opportunities for growth on a global scale. Industry leaders are keenly analyzing market share, identifying market opportunities, and gauging growth factors to tap into emerging segments. Latin America, Indonesia, Malaysia, and other regions are becoming pivotal players in the industry, driven by increasing consumer awareness and a growing beauty industry. E-commerce companies are expected to play a significant role, leveraging internet penetration and offering convenience through marketplaces.

Innovative products, including hair color, masks, and quality formulations, will likely dominate the market. Sections dedicated to market sizing, executive summaries, and company profiles provide valuable insights for stakeholders. Addressing environmental concerns like pollution and waste aligns with changing consumer preferences, creating avenues for sustainable product categories. The collaboration with pharmacies, convenience stores, and e-commerce platforms further expands reach and accessibility. As the industry evolves, staying attuned to consumer needs and embracing innovations will be pivotal for sustained success in this dynamic market.

Major Hair Products Regulatory Framework and Challenges

Regulatory compliances for product composition, labeling, and packaging are challenging the market. There are several regulatory requirements worldwide that hair product manufacturers must comply with. For example, in the United States, the Food and Drug Administration (FDA) regulates chemical ingredients in hair and other personal care products. Products that do not comply with standard regulations will not be approved. The use of chemical ingredients in hair products can lead to health risks if not used in proper amounts.

Government regulations also apply to product labels followed by hair product manufacturers. For example, some hair products may contain parabens, fragrances, and phthalates as ingredients that can be harmful to hair health. All ingredients must be listed on the label and packaging of the product. For product labeling and packaging, the FDA regulates cosmetics, including market, under both the Federal Food, Drug, and Cosmetic Act (FD and C Act) and the Fair Packaging and Labeling Act (FPLA). Manufacturers looking to enter the market must comply with specific labeling and packaging regulations. This makes it difficult for vendors to enter new markets. 

 Market Customer Landscape

The market exhibits promising growth, as evidenced by thorough market research and growth analysis. Market trends and analysis, coupled with robust forecasting, highlight the industry's trajectory. A comprehensive market analysis and report provide valuable insights into evolving consumer preferences, positioning the market for sustained growth and trends. The market forecast report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Customer Landscape

Key Players in the Hair Products Industry

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Colgate Palmolive Co: The company offers hair products such as Palmolive classic apple shampoo, Palmolive classic egg shampoo, and many more.

The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Amway Corp.
• Coty Inc.
• Flora and Curl Ltd.
• Godrej Consumer Products Ltd.
• Henkel AG and Co. KGaA
• John Paul Mitchell Systems
• Johnson and Johnson
• Kao Corp.
• LOreal SA
• NATULIQUE Ltd.
• Natura and Co Holding SA
• OUAI Hair Care
• Pai Shau Inc.
• Revlon Inc.
• Shiseido Co. Ltd.
• ST. TROPICA Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Distribution Channels and Retail Landscape

The distribution channel for market is vital in reaching diverse consumer segments. Shampoo, styling cream, and scalp care market products cater to specific needs within the beauty care market. Distribution networks play a crucial role in making market products, including those tailored for curly hair, false hair, luxury hair, natural hair growth, and global hair loss, accessible to consumers worldwide. The textured hair segment benefits from well-established channels, ensuring that a variety of specialized products reach the intended audience, meeting the unique demands of different hair types in the global beauty care market.

The market share growth by the offline segment will be significant during the forecast period. The rise in business and expansion of business by retailers are increasing the demand for hair products. Salons and spas are becoming increasingly popular among consumers with hectic work schedules. These stores offer rejuvenating treatments along with grooming. Men's and women's hair styling and hair care trends fuel the market growth which is expected to continue during the forecast period.

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The offline segment was valued at USD 53.75 billion in 2017 and continued to grow until 2021. The online sales of hair products have increased in the last quarter alone. Consumers prefer specialty stores for retail purchases of hair products. Professionals prefer to purchase hair products from specialty stores because of the wide range of products available at specialty stores. Sephora is a well-known specialty store for hair styling products. Vendors focus on online-to-offline (O2O) business strategies to drive digital experiences while increasing sales through offline distribution channels. O2O channels offer shoppers a variety of benefits, including in-store pickup of online purchases, online purchases in physical stores, and returns of online purchases in select physical stores. Therefore, sales for hair care and styling via offline channels will increase, driving the growth of the market during the forecast period.  

Product Segmentation

The market has witnessed significant growth, with shampoos, conditioners, and additional products leading the product segment. Shampoos account holds a major share of the market. Natural and organic hair products have witnessed a steady growth rate during the forecast period. Hair serums and oils constitute a significant market share. A recent study on the global hair care market revealed a substantial growth rate, particularly in Japan, Italy, and Spain, among others. Kao Corporation, a key player, has capitalized on the rising demand. Instances of increased usage and availability of innovative hair care solutions have contributed to market expansion. Despite the effects of the pandemic, customers continue to prioritize hair care, leading to sustained growth. Competitors are actively introducing new hair care formulations, including specialized products like hair sprays, to cater to evolving consumer preferences.

Key Regional Analysis

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Europe is estimated to contribute 37% to the growth of the  market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

UK, France, and Germany are the largest contributors to the market in the European region. LOreal SA, Unilever PLC (Unilever),  Henkel AG, and Co. KGaA (Henkel) are the major suppliers operating in the  market in the region. The hair products market is expected to grow significantly during the forecast period, owing to intense competition among vendors, especially in Western European countries, owing to the expansion of distribution networks and adoption of multi-channel marketing strategies.

The Asia Pacific region holds the majority share in the market, with a comprehensive market share analysis revealing insights into the diverse cultural preferences influencing the demand for hair conditioners, dyes, and scalp care products. The executive summary, compiled in Jan-21, outlines the dynamic economy shaping this market, emphasizing the significance of product quality in addressing concerns such as hair fall. A thorough examination of the database highlights the importance of understanding regional cultures and preferences, as well as the role of email communication (email id) in reaching consumers across the globe in this ever-evolving hair care landscape.

Segment Overview

The market forecasting report forecasts covers market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online

• Product Outlook 
  • Hair products market
  • Hair styling products

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Please also ask:

Who are the major players in the market?

Ans: Amway Corp., Coty Inc., Flora and Curl Ltd. are some major players in the products market

What are the key trends in the market?

Ans: Growing demand for natural and organic hair products is a major trend in the market.

What are the challenges faced by the market?

Ans: One of the major challenges faced by the market is the availability of counterfeit products.

Who are the prominent retailers selling hair products?

Ans: Prominent retailers in the hair products industry include Sephora, Ulta Beauty, and Sally Beauty, offering a diverse range of hair care products from various brands to cater to different customer preferences and needs.

Hair Products Market Scope
Report Coverage	Details
Page number	168
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.12%
Market growth 2023-2027	USD 19.43 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.07
Regional analysis	Europe, APAC, North America, South America, and Middle East and Africa
Performing market contribution	Europe at 37%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	Amway Corp., Colgate Palmolive Co., Coty Inc., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson, Kao Corp., LOreal SA, NATULIQUE Ltd., Natura and Co Holding SA, OUAI Hair Care, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., ST. TROPICA Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Products Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the  market between 2023 and 2027
• Precise estimation of the size of the  market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe, APAC, North America, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of  market vendors

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