Hair Care Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR45606

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The hair care market has the potential to grow by USD 16.43 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 3.73%.

This hair care market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (shampoo, hair color, conditioner, and others), distribution channel (offline and online), and geography (Europe, APAC, North America, South America, and MEA). The hair care market report also offers information on several market vendors, including Amway Corp., Coty Inc., Henkel AG and Co. KGaA, Kao Corp., LOreal SA, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group among others.

What will the Hair Care Market Size be in 2021?

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Hair Care Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The innovation and portfolio extension leading to product premiumization is notably driving the hair care market growth, although factors such as adverse health effects of chemical or synthetic components used in hair care products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair care industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • The innovation and portfolio extension leading to product premiumization will drive the hair care market growth during the forecast period.
  • Hair care product manufacturers are focusing on the development and launch of new and innovative products to cater to increasing consumers' demands.
  • Currently, consumers are on a constant lookout for more efficient and novel products that suit their requirements and lifestyle.
  • The hair care marketers are launching technologically advanced products to fulfill the untapped needs of the consumers, and these products are priced higher than normal hair care products.
  • Technologically advanced products can offer benefits such as UV ray protection, scalp care, and moisturizing benefits.
  • The focus on product premiumization and product line extension is increasing owing to the consumers' willingness to pay more for innovative products. 
  • The increase in demand for male grooming products will fuel the growth of the hair care market size.
  • The female consumer segment is the largest end-user segment of hair care products globally; however, the male consumer segment is also registering significant growth.
  • Manufacturers are focusing on launching new and innovative hair care products for men amid the growing demand for hair colorants, shampoos, and conditioners for different scalp and hair types.
  • The rising perception of male consumers about their appearance and grooming is driving the adoption of hair care products globally, in turn, accelerating market growth.
  • Men use hair care products not only to protect their hair and to cover their gray hair but also to groom themselves.

This hair care market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Hair Care Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Amway Corp.
  • Coty Inc.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • LOreal SA
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever Group


This statistical study of the hair care market encompasses successful business strategies deployed by the key vendors. The hair care market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hair care market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Hair Care Market?

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37% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for hair care in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The rising concern for personal hygiene and wellness will facilitate the hair care market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Hair Care Market?

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The hair care market share growth by the shampoo segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the hair care market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Hair Care Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive haircare market growth during the next five years
  • Precise estimation of the haircare market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the haircare industry across Europe, APAC, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of haircare market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The hair care market growth will increase by $4.93 billion during 2019-2024.
The hair care market is expected to grow at a CAGR of 1.11% during 2019-2024.
Technavio has segmented the hair care market by product (Shampoo, Hair color, Conditioner, and Others) ,distribution channel (Offline and Online) , and geographic (Europe, APAC, North America, South America, and MEA).
Amway Corp ., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the hair care market.
APAC will register the highest growth rate of 40.57% among the other regions. Therefore, the hair care market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • Brazil
  • Japan
  • Germany
The key factors driving the hair care market growth are:
  • Innovation and portfolio extension leading to product premiumization
The hair care market vendors should focus on grabbing business opportunities from the shampoo segment as it accounted for the largest market share in the base year.
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