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Hair Care Market in US by Distribution Channel, Product, and Geography - Forecast and Analysis 2022-2026

  • Published: Oct 2022
  • Pages: 120
  • SKU: IRTNTR41414
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The hair care market in US is projected to grow by USD 1.95 billion with a CAGR of 4.82% during the forecast period 2021 to 2026.

This hair care market in the US research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the hair care market in the US segmentation by distribution channel (offline and online), and product (shampoo, hair color, conditioner, and others). The hair care market in the US report also offers information on several market vendors, including Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corp, L'Oreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura & CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter & Gamble Co., and Unilever PLC among others.

What will the Hair Care Market in US Size be during the Forecast Period?

Hair Care Market Size

Download Report Sample to Unlock the hair care market Size in US for the Forecast Period and Other Important Statistics

 

Hair Care Market In US: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the hair care market in US.

Key hair care market in US Driver

One of the key factors driving growth in the hair care market in US is the availability of a wide range of hair colors and color shades. Changing fashion trends and the growing availability of new, more effective, and safer hair color products have led to a surge in the use of these products. Vendors are offering new color shades, mostly targeting women in the age group of 20-40 years. Hair coloring has also become extremely popular among men. Consumers are ready to spend more on hair coloring products that guarantee safety and efficacy. Semi-permanent colorants are also popular among consumers who want to try on or change to different shades often. Hair color trends, such as caramel highlights, lilac hair, and silver blonde, are in high demand among young adults in the country, which has significantly influenced the demand for more hair color products. Therefore, the availability of a wide range of color shades and the rising inclination of young adults to try out new hair coloring trends are expected to drive the growth of the market in focus during the forecast period

Key hair care market in US Trend

The growing demand for natural and organic hair care products will fuel the hair care market in US during the forecast period. Hair care products may have harmful chemicals, which can hamper the hair and scalp's health. Therefore, several vendors are focusing on formulating naturally derived products. Natural and herbal hair color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to high demand for plant-derived colors among consumers. At the same time, the growing demand for natural products has encouraged manufacturers to introduce hair colorants that use plant-extracted colors, which is expected to drive market growth. Over the past few years, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which is expected to increase the demand for natural and organic hair care products significantly during the forecast period.

Key hair care market in US Challenge

The presence of counterfeit products will be a major challenge for the hair care market in US during the forecast period. A counterfeit product is designed, packaged, and marketed in a manner similar to that of the original. Counterfeiting of leading US hair care brands has led to such products flooding the market. The growth of the hair care market in US has been adversely affected by the presence of such counterfeits, and as customers may find it difficult to distinguish between genuine and fake products, the sales of such duplicate hair care products are on the rise. These replicated products are available at very low prices in unauthorized places, also known as the gray market. These products adversely affect the sales and pricing strategies of major hair care vendors.
Therefore, the growing counterfeiting of premium hair care products is expected to hamper the growth of the market in focus.

This hair care market analysis in US report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the hair care market in US as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair care market in US during the forecast period.

Who is the Major Hair Care Market in US Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Amway Corp.
  • Beiersdorf AG
  • Amka Products Pty Ltd.
  • Combe Inc.
  • Coty Inc.
  • Edgewell Personal Care Co
  • Grove Collaborative Inc.
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Kao Corp
  • L'Oreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Natura & CO Holding SA
  • Newell Brands Inc.
  • Revlon Inc
  • Shiseido Co. Ltd
  • The Avon Co.
  • The Estee Lauder Co. Inc.
  • The Procter & Gamble Co.
  • Unilever PLC

 

This statistical study of the hair care market in US encompasses successful business strategies deployed by the key vendors. The hair care market in US is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • elcompanies.com - The company, The Estee Lauder Co. Inc., offers hair care products such as scalp revitalizers, exfoliating shampoo, thickening foam, masque, and overnight serum.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report on the hair care market in US provides comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Hair Care Market in US Value Chain Analysis 

Our report provides extensive information on the value chain analysis for the hair care market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global household and personal products market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

COVID-19 Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 severely impacted the hair care market in US. The pandemic drastically changed the dynamics of the cosmetics and personal care industry in the US. The product segments, based on the type of hair care products, witnessed a decline in terms of sales during the COVID-19 pandemic due to the closure of offline stores across the world. The demand for hair care products is expected to resurge as all restrictions have been removed and supply chains have been restored, which was attributed to large-scale vaccination drives that have been carried out across the country since 2021. With the resumption of business operations, the demand for hair care products is expected to remain high, which, in turn, will boost the growth of the hair care market in US during the forecast period. 

What are the Revenue-generating Distribution Channel Segments in the Hair Care Market in US?

Hair Care Market Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The hair care market in US share growth in the offline segment will be significant during the forecast period. The offline distribution channel for the sales of hair care products includes salons and spas; specialty stores, supermarkets, hypermarkets, department and clubhouse stores; medical clinics and institutes; and drugstores. Specialty stores like Sephora and The Body Shop offer buyers of hair care products a pleasant shopping experience with a superior display of products arranged on neat and better-designed aisles. They sell various premium brands of beauty and personal care products. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the hair care market size in US and actionable market insights on the post-COVID-19 impact on each segment.

 

Hair Care Market in US Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.82%

Market growth 2022-2026

$1.95 billion

Market structure

Fragmented

YoY growth (%)

3.41

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corp, L'Oreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura & CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter & Gamble Co., and Unilever PLC.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Care Market in US Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive the hair care market growth in US during the next five years
  • Precise estimation of the hair care market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hair care industry across US
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair care market vendors in US.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 11: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 12: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 13: Chart on US: Year-over-year growth 2021-2026 (%)
      • Exhibit 14: Data Table on US: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 22: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 23: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 24: Chart on Comparison by Distribution Channel
      • Exhibit 25: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 26: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 27: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 28: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 29: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 34: Market opportunity by Distribution Channel ($ million)

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 35: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 36: Data Table on Product - Market share 2021-2026 (%)
    • 6.2 Comparison by Product
      • Exhibit 37: Chart on Comparison by Product
      • Exhibit 38: Data Table on Comparison by Product
    • 6.3 Shampoo - Market size and forecast 2021-2026
      • Exhibit 39: Chart on Shampoo - Market size and forecast 2021-2026 ($ million)
      • Exhibit 40: Data Table on Shampoo - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Chart on Shampoo - Year-over-year growth 2021-2026 (%)
      • Exhibit 42: Data Table on Shampoo - Year-over-year growth 2021-2026 (%)
    • 6.4 Hair color - Market size and forecast 2021-2026
      • Exhibit 43: Chart on Hair color - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Data Table on Hair color - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Chart on Hair color - Year-over-year growth 2021-2026 (%)
      • Exhibit 46: Data Table on Hair color - Year-over-year growth 2021-2026 (%)
    • 6.5 Conditioner - Market size and forecast 2021-2026
      • Exhibit 47: Chart on Conditioner - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Data Table on Conditioner - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Chart on Conditioner - Year-over-year growth 2021-2026 (%)
      • Exhibit 50: Data Table on Conditioner - Year-over-year growth 2021-2026 (%)
    • 6.6 Other - Market size and forecast 2021-2026
      • Exhibit 51: Chart on Other - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Data Table on Other - Market size and forecast 2021-2026 ($ million)
      • Exhibit 53: Chart on Other - Year-over-year growth 2021-2026 (%)
      • Exhibit 54: Data Table on Other - Year-over-year growth 2021-2026 (%)
    • 6.7 Market opportunity by Product
      • Exhibit 55: Market opportunity by Product ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 57: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 58: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 59: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 60: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 61: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 62: Matrix on vendor position and classification
            • 10.3 Amway Corp.
              • Exhibit 63: Amway Corp. - Overview
              • Exhibit 64: Amway Corp. - Product / Service
              • Exhibit 65: Amway Corp. - Key news
              • Exhibit 66: Amway Corp. - Key offerings
            • 10.4 Coty Inc.
              • Exhibit 67: Coty Inc. - Overview
              • Exhibit 68: Coty Inc. - Business segments
              • Exhibit 69: Coty Inc. - Key offerings
              • Exhibit 70: Coty Inc. - Segment focus
            • 10.5 Henkel AG and Co. KGaA
              • Exhibit 71: Henkel AG and Co. KGaA - Overview
              • Exhibit 72: Henkel AG and Co. KGaA - Business segments
              • Exhibit 73: Henkel AG and Co. KGaA - Key news
              • Exhibit 74: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 75: Henkel AG and Co. KGaA - Segment focus
            • 10.6 Kao Corp
              • Exhibit 76: Kao Corp - Overview
              • Exhibit 77: Kao Corp - Business segments
              • Exhibit 78: Kao Corp - Key offerings
              • Exhibit 79: Kao Corp - Segment focus
            • 10.7 LOreal SA
              • Exhibit 80: LOreal SA - Overview
              • Exhibit 81: LOreal SA - Business segments
              • Exhibit 82: LOreal SA - Key news
              • Exhibit 83: LOreal SA - Key offerings
              • Exhibit 84: LOreal SA - Segment focus
            • 10.8 LVMH Moet Hennessy Louis Vuitton SE
              • Exhibit 85: LVMH Moet Hennessy Louis Vuitton SE - Overview
              • Exhibit 86: LVMH Moet Hennessy Louis Vuitton SE - Business segments
              • Exhibit 87: LVMH Moet Hennessy Louis Vuitton SE - Key news
              • Exhibit 88: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
              • Exhibit 89: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
            • 10.9 Revlon Inc
              • Exhibit 90: Revlon Inc - Overview
              • Exhibit 91: Revlon Inc - Business segments
              • Exhibit 92: Revlon Inc - Key offerings
              • Exhibit 93: Revlon Inc - Segment focus
            • 10.10 The Estee Lauder Co. Inc.
              • Exhibit 94: The Estee Lauder Co. Inc. - Overview
              • Exhibit 95: The Estee Lauder Co. Inc. - Business segments
              • Exhibit 96: The Estee Lauder Co. Inc. - Key news
              • Exhibit 97: The Estee Lauder Co. Inc. - Key offerings
              • Exhibit 98: The Estee Lauder Co. Inc. - Segment focus
            • 10.11 The Procter and Gamble Co.
              • Exhibit 99: The Procter and Gamble Co. - Overview
              • Exhibit 100: The Procter and Gamble Co. - Business segments
              • Exhibit 101: The Procter and Gamble Co. - Key news
              • Exhibit 102: The Procter and Gamble Co. - Key offerings
              • Exhibit 103: The Procter and Gamble Co. - Segment focus
            • 10.12 Unilever PLC
              • Exhibit 104: Unilever PLC - Overview
              • Exhibit 105: Unilever PLC - Business segments
              • Exhibit 106: Unilever PLC - Key news
              • Exhibit 107: Unilever PLC - Key offerings
              • Exhibit 108: Unilever PLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 109: Inclusions checklist
                • Exhibit 110: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 111: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 112: Research methodology
                • Exhibit 113: Validation techniques employed for market sizing
                • Exhibit 114: Information sources
              • 11.5 List of abbreviations
                • Exhibit 115: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Hair Care market growth will increase by $19534.77 million during 2022-2026.
              The hair care market is expected to grow at a CAGR of 4.82% during 2022-2026.
              Technavio has segmented the hair care market by distribution channel (Shampoo, Hair color, Conditioner, and Others) ,product (Shampoo, Hair color, Conditioner, and Other) , and geographic (US, APAC, Europe, MEA, and South America).
              Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC are a few of the key vendors in the hair care market.
              North America will register the highest growth rate of 100% among the other regions. Therefore, the hair care market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the hair care market growth are:
              • Availability of a wide range of colors and color shades
              • Growing demand for natural and organic hair care products
              The hair care market vendors should focus on grabbing business opportunities from the shampoo segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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