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The hair styling products market size is forecast to increase by USD 5.36 billion, at a CAGR of 5.39% between 2023 and 2028. The market experiences growth driven by key factors within the beauty and personal care industry. As brands innovate and extend their product portfolios, there's a trend towards premiumization in hair styling products. Moreover, evolving fashion trends influence consumer preferences, leading to increased demand for innovative styling solutions. Additionally, the rise in fashion-conscious consumers further fuels market expansion as individuals seek products to achieve desired hairstyles in line with current trends. This dynamic market landscape underscores the significance of innovation and consumer-driven trends in shaping the market. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market is experiencing significant growth, driven by the increasing demand for plant-based ingredients. Brands like Bulldog SkinCare are leading the charge with their Natural Hero Ingredients, such as Argan oil and Shea butter, which are commonly used in hair styling products like pomade, cream, spray, and hair oil. Consumers are also seeking out sulfate-free shampoos and anti-frizz conditioners to maintain their hair's health and appearance. The premiumization trend is evident in the market, with an increasing number of consumers opting for high-end hair styling gels, clips, powders, and mousse. E-commerce platforms have made it easier for consumers to access a wide range of hair styling products, including vegan certification and post-consumer recycled packaging. Thin hair and thickening hair lotions, as well as volume enhancer sprays and collagen mousse, are popular choices for those looking to enhance their hair's volume and texture. Frizzy hair is a common concern, and hair serums and dry shampoo are popular solutions. The market is also seeing an increase in demand for hair styling products that cater to those with natural curls. Overall, the Hair Styling Products market is expected to continue its growth trajectory, driven by consumer preferences for natural and sustainable ingredients. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovation and portfolio extension leading to product premiumization is the key factor driving the market. In the dynamic hair styling products market, men's hair care and desired hair aesthetics are at the forefront of innovation. Advanced dermatology and annual expenditure on hair-related products continue to rise, with skincare, makeup, and gym memberships serving as complementary industries. Natural curls and textured hairstyles are gaining popularity, leading to the development of hair serums, dry shampoo, hair crème, mousse, and other solutions. E-commerce platforms have become essential channels for purchasing hair styling products, with vegan certification and post-consumer recycled packaging becoming key differentiators.
The premiumization trend in the beauty industry is evident in the men's grooming sector, with luxury branding and upscale packaging driving sales. Brands like Zenn Hair Care, The Glass House, and Function of Beauty cater to female consumers, while hair sprays remain a staple for both genders. Additionally, the market for hair care appliances is expanding alongside this trend, featuring innovations in products like hair dryers, straighteners, and curling irons. These appliances are increasingly designed with advanced technologies and ergonomic features to enhance user experience and cater to diverse styling needs. The convenience of purchasing these appliances through online and e-commerce channels further boosts their accessibility and market penetration, aligning with consumer preferences for convenience and a wider product selection. This combination of premium grooming products and advanced hair care appliances underscores the dynamic growth potential within the men's grooming sector.
Growing demand for natural and organic hair styling products is the primary trend shaping the market. The hair styling products market caters to the desire for aesthetically pleasing hairstyles among consumers, with a significant focus on men's hair care. Advanced dermatology research reveals potential hair and skincare concerns arising from synthetic hair styling products, such as irritation, allergies, and damage. Annual expenditure on hair-related products, including hair serums, dry shampoo, hair crème, mousse, hair sprays, and hair styling tools, is on the rise. In response to these concerns, the beauty industry is witnessing a shift towards natural and organic hair styling products. These eco-friendly alternatives are made from plant extracts, natural oils, and other organic ingredients, such as aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil.
Vegan certification and post-consumer recycled packaging are becoming essential features in this market. The premiumization trend is evident in the hair styling products sector, with luxury branding and upscale packaging becoming increasingly popular. Brands like Zenn Hair Care, The Glass House, and Function of Beauty are leading the charge in this space. Female consumers dominate the market, but the men's grooming sector is also experiencing growth. E-commerce channels, including Boots and online/e-commerce platforms, are driving the accessibility and convenience of hair styling products. The market is expected to continue growing, with a focus on sustainable and natural ingredients, as well as innovative product offerings.
Availability of counterfeit products is the major challenge that affects the market growth. The hair styling products market caters to the increasing demand for men's hair care and desired hair aesthetics. Advanced dermatology research continues to drive innovation in this sector, with annual expenditures on hair-related products reaching new heights. Skincare and makeup industries also intersect with hair care, as consumers seek comprehensive beauty solutions. Gym memberships and active lifestyles have fueled the demand for convenient hair care options, such as hair serums, dry shampoo, and hair crème. Mousse and hair sprays remain popular choices for achieving various styles. E-commerce platforms have made these products easily accessible, with vegan certification and post-consumer recycled materials becoming essential considerations for many consumers.
The premiumization trend in the beauty industry has led to luxury branding and upscale packaging for hair care products. Brands like Zenn Hair Care, Function of Beauty, and The Glass House cater to female consumers, while men's grooming sector brands focus on meeting the unique needs of male customers. Online/e-commerce channels dominate sales, with Boots and other retailers offering a wide range of hair styling products. Despite the growth in the market, it is crucial to be aware of potential risks. Some counterfeit hair styling products may contain harmful chemicals, such as ammonia, peroxide, and others mentioned earlier. Consumers should prioritize natural curls and opt for plant-based hair care alternatives whenever possible. By doing so, they can maintain healthy hair while contributing to a more sustainable beauty industry.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Unilever PLC - The company offers hair-styling products under its brand Nexxus Curl as its key offerings in the beauty and haircare segment. They offer hair care, skin cleansing, deodorants, skincare, and oral care products, along with other beauty and personal care products.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the HCGP segment will be significant during the forecast period. HCGP segment comprises hair cream, gel, hair pomade, paste, and protectants. The market for hair cream, hair gel, hair pomade and paste, and heat protectants is expected to grow during the forecast period. This is majorly laid by the growing awareness of the product and increasing demand amongst the male population for hair styling and grooming products. Moreover, consumers worldwide are increasingly becoming aware of the several benefits of some of these hair styling products.
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The HCGP segment shows a gradual increase in the market share of USD 7.53 billion in 2018. Consumers seek low-priced products such as pomades and pastes. Men are the largest customer segment for hair gel, cream, pomades, and pastes, but for protectants, women are the major users. This is because most women have long hair and need something to protect them from sun damage. These also help to dry hair faster. Therefore, the overall segment for other hair styling products is expected to grow at a steady rate during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to Companies in Europe. The market in Europe is expected to grow at a notable rate during the forecast period. Europe, especially Western Europe, is considered a hub for fashion and the latest trends. The most popular luxury fashion and beauty products brands are in European countries. Even though the market for beauty products is saturating, factors such as increased product innovations and endorsements support the demand for beauty and personal care products.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing a surge in demand for plant-based ingredients as consumers prioritize natural and sustainable options. Brands like Bulldog SkinCare are leading the way by incorporating Natural Hero Ingredients such as Shea butter and Mediterranean sea salt into their formulations. From hair styling gels to hair oil and hair styling clips, a wide range of products caters to various needs, including managing Thin hair and providing Thickening hair lotions and Volume enhancer spray for thicker locks. With offerings like Collagen mousse and Frizzy hair, consumers can achieve their desired look while addressing specific concerns like Sulfate-free shampoo and Anti-frizz conditioner. Moreover, the market reflects the growing preference for Gym memberships and Natural curls, with brands emphasizing Vegan certification and Plant-based plastic packaging to align with the Premiumization trend. The convenience of E-commerce channels further facilitates access to these innovative and sustainable hair styling solutions.
Consumers are gravitating towards hair styling powder, hair serums, and hair crème for versatile and effective styling solutions. With a growing emphasis on sustainability, brands are incorporating post-consumer recycled materials into their packaging to reduce environmental impact. For styling with ease, hair mousse provides volume and control without compromising on quality, while offerings like Sun Hair Sprays with UVA and UVB protection appeal to health-conscious consumers.
Influenced by social media trends, teenagers and millennials are driving demand for innovative products to achieve the latest looks. From experimenting with new hairstyles to exploring bold hair colors, diverse preferences, including Western hairstyles, hair straight, curly, and wavy styles, are catered to. Consumers also seek convenient solutions like hair mist and Butane-free options, reflecting their desire for both effectiveness and safety. As interest in hair care continues to rise, products like Heat Cheat provide added protection against styling damage, ensuring that consumers can achieve their desired look with confidence.
Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Aecelerate at a CAGR of 5.39% |
Market Growth 2024-2028 |
USD 5.36 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.01 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, Germany, Brazil, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amorepacific Corp., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Cosmetics S.A., Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and Wella International Operations Switzerland Sarl |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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