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Hair Styling Products Market by Type, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 167
  • SKU: IRTNTR44377
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The hair styling products market is estimated to grow at a CAGR of 5.6% between 2022 and 2027. The size of the market is forecast to increase by USD 5,331.45 million. The growth of the market depends on serval factors, including innovation and portfolio extension leading to product premiumization, evolving fashion trends in hair styling, and a rise in the number of fashion-conscious consumers.

This report extensively covers market segmentation by type (HCGP, hair styling spray, and dry shampoo), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will be the Size of the Hair Styling Products Market During the Forecast Period?

Hair Styling Products Market Size

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Parent Market Analysis

The reports categorize the global hair styling products market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Hair Styling Products Market: Key Drivers, Trends, Challenges, and Customer Landscape

The innovation and portfolio extension leading to product premiumization are notably driving the market growth, although factors such as a growing preference for do-it-yourself (DIY) hair styling tools at home may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Hair Styling Products Market Driver 

The innovation and portfolio extension leading to product premiumization are notably driving the market growth. With the growing competition and customer demand for innovative products, vendors have actively started focusing on bettering their R&D operations. Additionally, they have also been focusing on differentiating themselves from pharmaceutical companies. To that end, their investment in innovating ingredients and technologies is rising. Customers usually look for hair styling products that can address concerns about multiple hair-related issues in minimal time. To meet these customer needs, vendors regularly innovate their product ranges and expand their product lines. In addition, the growing purchasing power and increasing disposable income have helped increase customer spending on hair care products, especially on premium ones. Therefore, higher product premiumization and product line extension, coupled with the growing customer expenditure on beauty products (including hair styling products), will further strengthen value sales in the market and positively impact the market growth during the forecast period.

Key Hair Styling Products Market Trend

Growing demand for natural and organic hair styling products is the key trend in the market. Awareness of hair and skin-related problems caused by synthetic hair styling products has pushed the demand for natural and organic hair styling products. Regular use of synthetic hair styling products can cause hair and skin-related issues such as skin irritation, skin allergies, nerve damage, chemical burns and blisters on the scalp, hair breakage, and some forms of cancer.

Organic hair styling products are made of natural and organic ingredients such as plant extracts, natural oils, and other natural ingredients. Other natural ingredients used in organic hair styling products include aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil. Manufacturers of hair styling products are emphasizing more on organic skincare products. Thus, product line extension also helps in differentiating offerings. Organic hair styling products are free from harmful ingredients such as petrochemicals, sulfates, and ammonia. These organic hair styling products adhere to high standards of purity set by various governing bodies of different countries.

Therefore, the growing popularity of natural and organic hair styling products is expected to increase the demand, thereby propelling the growth of the market during the forecast period.

Key Hair Styling Products Market Challenge

Growing preference for do-it-yourself (DIY) hair styling tools at home is the major challenge impeding the market growth. The demand for DIY hair styling solutions is increasing across the globe. People share their experiences with DIY home hair styling solutions through blogs and social media platforms. DIY home hair styling solutions make use of available resources at home, such as socks, stationery products, and towels, which protect individuals from the heat generated by hair styling products. 

There is an increasing number of accidents due to electrical shock, which is also making consumers prefer DIY hair styling. Consumers prefer DIY hair styling products that do not damage the hair. Also, DIY hairstyling is comparatively cheaper than the services provided in salons, hence, people prefer to opt for this. It involves using homely products, hence considered safer as well. Moreover, due to their busy schedule, people lack time to visit salons, hence, DIY at home helps save a lot of time. This implies less frequent visits to salons and spas, which can negatively impact the growth of the global hair styling product market during the forecast period.

Key Hair Styling Products Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Hair Styling Products Market Share by Geography

Global Hair Styling Products Market Customer Landscape

Who are the Major Hair Styling Products Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Unilever PLC - The company offers hair styling products under its brand Nexxus Curl as its key offerings in the beauty and hair care segment. Under the personal hygiene segment, the company offers hair care, skin cleansing, deodorants, skincare, and oral care products along with other beauty and personal care products. Under CPG segment, the company includes food, ice cream, and beverages categories, as well as Unilever Food Solutions.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Henkel AG and Co. KGaA
  • Hoyu Co. Ltd.
  • Kao Corp.
  • LOreal SA
  • Mandom Corp.
  • NATULIQUE Ltd.
  • Olaplex Holdings Inc.
  • Oriflame Holding AG
  • Pai Shau Inc.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Avon Co.
  • The Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Wella Operations US LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Hair Styling Products Market?

The market share growth by the HCGP segment will be significant during the forecast period. HCGP segment comprises hair cream, gel, hair pomade, paste, and protectants. The market for hair cream, hair gel, hair pomade and paste, and heat protectants is expected to grow during the forecast period. This is majorly laid by the growing awareness of the product and increasing demand amongst the male population for hair styling and grooming products. Moreover, consumers worldwide are increasingly becoming aware of the several benefits of some of these hair styling products. 

Hair Styling Products Market Size

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The HCGP segment shows a gradual increase in the market share of USD 7,275.96 million in 2017 and continue to grow by 2021Consumers seek low-priced hair styling products such as pomades and pastes. Men are the largest customer segment for hair gel, cream, pomades, and pastes, but for hair protectants, women are the major users. This is because most women have long hair and need something to protect them from sun damage. These also help to dry hair faster. Therefore, the overall segment for other hair styling products is expected to grow at a steady rate during the forecast period.

Which are the Key Regions for the Hair Styling Products Market?

Hair Styling Products Market Share by Geography

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APAC is projected to contribute 35% by 2027. Another region offering significant growth opportunities to vendors is Europe. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The hair styling products market in Europe is expected to grow at a notable rate during the forecast period. Europe, especially western Europe, is considered a hub for fashion and the latest trends. The most popular luxury fashion and beauty products brands are in European countries. Even though the market for beauty products is saturating, factors such as increased product innovations and endorsements support the demand for beauty and personal care products, including hair styling products.

Increased working population and a rise in expenditure drive the spa market in Europe. Some of the leading European countries that are popular for their spa services and treatments are Germany, France, the UK, and Italy. The growing wellness tourism sector in the region is also a key factor for the growth of the spa market in the region. The presence of many spas in the region is also contributing to the growth of the regional market during the forecast period.

In European countries, such as Italy and Germany, sectors dealing with non-essential goods were not authorized to operate their production facilities completely at the beginning of Q1 2020, owing to the COVID-19 outbreak. However, with the initiation of vaccination drives in Q4 2020 and the lifting of restrictions on the supply chain of raw materials, the demand for hair styling equipment witnessed growth in 2021, owing to the increased demand from salons. Vendors were actively promoting online sales, especially through brand-owned e-commerce portals in their home countries, and giving discounts on hair styling equipment. This is expected to drive the growth of the hairstyle product market in the region during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type (HCGP, hair styling spray, and dry shampoo), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa).

  • Type Outlook (USD Million, 2017 - 2027)
    • HCGP
    • Hair styling spray
    • Dry shampoo
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • APAC
      • China
      • India
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • North America
      • The U.S.
      • Canada
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Hair Styling Products Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.6%

Market growth 2023-2027

USD 5,331.45 million

Market structure

Fragmented

YoY growth (%)

4.85

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 35%

Key countries

US, China, Japan, Germany, and Brazil

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amorepacific Group Inc., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Holding AG, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Wella Operations US LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Styling Products Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the hair styling products market between 2023 and 2027
  • Precise estimation of the hair styling products market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of hair styling products market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global hair styling products market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global hair styling products market 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 HCGP - Market size and forecast 2022-2027
      • Exhibit 34: Chart on HCGP - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on HCGP - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on HCGP - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on HCGP - Year-over-year growth 2022-2027 (%)
    • 6.4 Hair styling spray - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Hair styling spray - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Hair styling spray - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Hair styling spray - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Hair styling spray - Year-over-year growth 2022-2027 (%)
    • 6.5 Dry shampoo - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Dry shampoo - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Dry shampoo - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Dry shampoo - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Dry shampoo - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Type
      • Exhibit 46: Market opportunity by Type ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 49: Chart on Comparison by Distribution Channel
      • Exhibit 50: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 59: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 Brazil - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Brazil - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Amorepacific Group Inc.
              • Exhibit 112: Amorepacific Group Inc. - Overview
              • Exhibit 113: Amorepacific Group Inc. - Business segments
              • Exhibit 114: Amorepacific Group Inc. - Key offerings
              • Exhibit 115: Amorepacific Group Inc. - Segment focus
            • 12.4 Amway Corp.
              • Exhibit 116: Amway Corp. - Overview
              • Exhibit 117: Amway Corp. - Product / Service
              • Exhibit 118: Amway Corp. - Key news
              • Exhibit 119: Amway Corp. - Key offerings
            • 12.5 Godrej Consumer Products Ltd.
              • Exhibit 120: Godrej Consumer Products Ltd. - Overview
              • Exhibit 121: Godrej Consumer Products Ltd. - Business segments
              • Exhibit 122: Godrej Consumer Products Ltd. - Key news
              • Exhibit 123: Godrej Consumer Products Ltd. - Key offerings
              • Exhibit 124: Godrej Consumer Products Ltd. - Segment focus
            • 12.6 Henkel AG and Co. KGaA
              • Exhibit 125: Henkel AG and Co. KGaA - Overview
              • Exhibit 126: Henkel AG and Co. KGaA - Business segments
              • Exhibit 127: Henkel AG and Co. KGaA - Key news
              • Exhibit 128: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 129: Henkel AG and Co. KGaA - Segment focus
            • 12.7 Hoyu Co. Ltd.
              • Exhibit 130: Hoyu Co. Ltd. - Overview
              • Exhibit 131: Hoyu Co. Ltd. - Product / Service
              • Exhibit 132: Hoyu Co. Ltd. - Key offerings
            • 12.8 Kao Corp.
              • Exhibit 133: Kao Corp. - Overview
              • Exhibit 134: Kao Corp. - Business segments
              • Exhibit 135: Kao Corp. - Key offerings
              • Exhibit 136: Kao Corp. - Segment focus
            • 12.9 LOreal SA
              • Exhibit 137: LOreal SA - Overview
              • Exhibit 138: LOreal SA - Business segments
              • Exhibit 139: LOreal SA - Key news
              • Exhibit 140: LOreal SA - Key offerings
              • Exhibit 141: LOreal SA - Segment focus
            • 12.10 Mandom Corp.
              • Exhibit 142: Mandom Corp. - Overview
              • Exhibit 143: Mandom Corp. - Business segments
              • Exhibit 144: Mandom Corp. - Key offerings
              • Exhibit 145: Mandom Corp. - Segment focus
            • 12.11 Oriflame Holding AG
              • Exhibit 146: Oriflame Holding AG - Overview
              • Exhibit 147: Oriflame Holding AG - Business segments
              • Exhibit 148: Oriflame Holding AG - Key offerings
              • Exhibit 149: Oriflame Holding AG - Segment focus
            • 12.12 Revlon Inc.
              • Exhibit 150: Revlon Inc. - Overview
              • Exhibit 151: Revlon Inc. - Business segments
              • Exhibit 152: Revlon Inc. - Key offerings
              • Exhibit 153: Revlon Inc. - Segment focus
            • 12.13 Shiseido Co. Ltd.
              • Exhibit 154: Shiseido Co. Ltd. - Overview
              • Exhibit 155: Shiseido Co. Ltd. - Product / Service
              • Exhibit 156: Shiseido Co. Ltd. - Key offerings
            • 12.14 The Estee Lauder Co. Inc.
              • Exhibit 157: The Estee Lauder Co. Inc. - Overview
              • Exhibit 158: The Estee Lauder Co. Inc. - Product / Service
              • Exhibit 159: The Estee Lauder Co. Inc. - Key news
              • Exhibit 160: The Estee Lauder Co. Inc. - Key offerings
            • 12.15 The Procter and Gamble Co.
              • Exhibit 161: The Procter and Gamble Co. - Overview
              • Exhibit 162: The Procter and Gamble Co. - Business segments
              • Exhibit 163: The Procter and Gamble Co. - Key news
              • Exhibit 164: The Procter and Gamble Co. - Key offerings
              • Exhibit 165: The Procter and Gamble Co. - Segment focus
            • 12.16 Unilever PLC
              • Exhibit 166: Unilever PLC - Overview
              • Exhibit 167: Unilever PLC - Business segments
              • Exhibit 168: Unilever PLC - Key news
              • Exhibit 169: Unilever PLC - Key offerings
              • Exhibit 170: Unilever PLC - Segment focus
            • 12.17 Wella Operations US LLC
              • Exhibit 171: Wella Operations US LLC - Overview
              • Exhibit 172: Wella Operations US LLC - Product / Service
              • Exhibit 173: Wella Operations US LLC - Key news
              • Exhibit 174: Wella Operations US LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 175: Inclusions checklist
                • Exhibit 176: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 177: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 178: Research methodology
                • Exhibit 179: Validation techniques employed for market sizing
                • Exhibit 180: Information sources
              • 13.5 List of abbreviations
                • Exhibit 181: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

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              Hair Styling Products market growth will increase by $5331.45 million during 2023-2027.
              The hair styling products market is expected to grow at a CAGR of 5.6% during 2023-2027.
              Technavio has segmented the hair styling products market by type (HCGP, Hair styling spray, and Dry shampoo) ,distribution channel (Offline and Online) , and geography (Europe, North America, APAC, South America, and Middle East and Africa).
              Amorepacific Group Inc., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Holding AG, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, Wella Operations US LLC are a few of the key vendors in the hair styling products market.
              APAC will register the highest growth rate of 35.03% among the other regions. Therefore, the hair styling products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the hair styling products market growth are:
              • Innovation and portfolio extension leading to product premiumization
              • Growing demand for natural and organic hair styling products
              The hair styling products market vendors should focus on grabbing business opportunities from the hcgp segment as it accounted for the largest market share in the base year.
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