Hair Styling Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR44377

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 Hair Styling Products Market - 2021-2025

The hair styling products market size is expected to reach a value of USD 4.66 billion, at a CAGR of 5.47%, during 2021-2025. This research study helps in a deep understanding of the underlying forces driving the market growth and current and potential target customers across segmentations. According to our comprehensive survey, factors such as innovation and portfolio extension leading to product premiumization are projected to significantly support market growth during the forecast period. Our research experts have thoroughly evaluated and covered the latest trends and challenges that will have a far-reaching effect on the market growth.

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Hair Styling Products Market Segments

From this Technavio report, get actionable insights on the hair styling products market segments to generate successful ROIs and focus your business strategy efforts where they are most likely to be effective. Navigate through market segmentation by product (HCGP, hair styling spray, and dry shampoo), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and MEA) in this hair styling products market report to pursue growth opportunities.

Also, our market research experts have evaluated the impact of COVID-19 across market segments for our clients to understand the long-term business implications and foresee opportunities for subsequent recovery. This research report entails a thorough qualitative and quantitative analysis on the post-pandemic hair styling products market predictions on consumer demand changes for 2021-2025.

Hair Styling Products Market Vendors and Competitive Analysis

Technavio research specialists have included significant well-thought-out business planning approaches of key players in this report. The hair styling products market is fragmented and the vendors are deploying growth strategies such as focusing on developing innovative products to gain a competitive advantage.

The unprecedented outbreak of COVID-19 last year impacted market segments that has had a ripple effect on various stakeholders. To make the most of the opportunities and recover from post COVID-19 impact, the market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. Get the full report to understand the COVID-19 impact on the growth of the hair styling products market share during 2021-2025.

The hair styling products market forecast report comprises complete key vendor profiles. The profiles include information on the production, sustainability, prospects of the leading companies, and other crucial vendor landscape analysis.

Hair Styling Products Market Vendors

Hair Styling Products Market - Region Opportunities 2021-2025

34% of the hair styling products market growth will originate from APAC during the forecast period. China and Japan are the key markets for hair styling products market in APAC. This report encompasses exclusive information on potential business locations and understand the demographics of current and prospective customers.

Hair Styling Products Market Share by Geography

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APAC has been exhibiting a significant growth rate for hair styling products market vendors. Factors such as rapid transition in the spending patterns of the consumers, coupled with a rise in per capita disposable income are accelerating the hair styling products market growth in APAC. To view our in-depth analytical review on the micro and macroeconomic factors impacting businesses in the regions click on the image above.

The hair styling products market share growth in APAC will be faster than the growth of the market in other regions. The geographical segmentation in the report has assessed and included details on the competitive intelligence and regional opportunities in store for vendors.

Hair Styling Products Market Insights by Product

Hair Styling Products Market Share by Product

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The hair styling products market share growth by the HCGP segment will be significant during the forecast period. The market for hair cream, hair gel, hair pomade and paste, and heat protectant is expected to grow during 2021-2025. This is majorly laid by the growing awareness of the product and increasing demand amongst the male population for hair styling and grooming products.  This report provides an accurate prediction of the contribution of all the segments to the growth of the hair styling products market size.

From the hair styling products market segmentation insights, players can achieve maximum market response by understanding the target consumers. The analytical data on the segmentations will allow vendors to position their services and products among the right audiences and gain significant exposure and growth. Also, get updated actionable market insights on post COVID-19 impact on each segment.

Hair Styling Products Market Drivers & Trends

While it is crucial to have a solid understanding of the drivers and trends, it is also imperative that the market challenges are recognized to improvize business planning and sustain market competition. One of the key factors impeding hair styling products market growth is the availability of counterfeit products. In this research report, our analysts have elucidated exhaustive all key industry trends, drivers, and challenges, which will help companies evaluate and develop growth strategies.

This hair styling products market analysis report provides detailed information on key trends, drivers, and challenges that is the essence of business planning and strengthening marketing strategies across regions and segmentations.

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Hair Styling Products Market Report Outlook

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hair styling products market growth during the next five years
  • Precise estimation of the hair styling products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hair styling products market across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair styling products market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The hair styling products market growth will increase by $2667.69 million during 2019-2024.
The hair styling products market is expected to grow at a CAGR of 3.31% during 2019-2024.
Technavio has segmented the hair styling products market by product (HCGP, Hair styling spray, and Dry shampoo) ,distribution channel (Offline and Online) , and geographic (Europe, North America, APAC, South America, and MEA).
Amway Corp., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., LOreal SA, Oriflame Group, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the hair styling products market.
APAC will register the highest growth rate of 37.06% among the other regions. Therefore, the hair styling products market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the hair styling products market growth are:
  • Innovation and portfolio extension leading to product premiumization
The hair styling products market vendors should focus on grabbing business opportunities from the hcgp segment as it accounted for the largest market share in the base year.
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