Tampon Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The tampon market share is expected to increase to USD 1.78 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.34%.

This tampon market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers tampon market segmentations by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The tampon market report also offers information on several market vendors, including Aunt Flow Corp., Bodywise UK Ltd., Calla Lily Personal Care Ltd., Corman SpA, COTTON HIGH TECH SL, DAME, Daye Ltd., Edgewell Personal Care Co., First Quality Enterprises Inc., Johnson and Johnson, Kimberly Clark Corp., Lil lets UK Ltd., LYV Life Inc., The Procter and Gamble Co., Torunskie Zaklady Materialow Opatrunkowych SA, TOTM Ltd., TPC Inc., Unicharm Corp., and W2W Partners LLC among others.

What will the Tampon Market Size be During the Forecast Period?

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Tampon Market: Key Drivers, Trends, and Challenges

The rising cases of early puberty and awareness about hygiene products is notably driving the tampon market growth, although factors such as the high availability of substitutes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tampon industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Tampon Market Driver

The rising cases of early puberty and awareness about hygiene products is one of the key drivers supporting the tampon market growth. There was a time when the average age of puberty among girls was 13 years. However, now it has fallen to 10-11 years due to unhealthy food habits, obesity, and stress. In view of this, there is a rising in health and hygiene among women in this decade. Meanwhile, awareness about feminine hygiene among women in rural areas, predominantly in developed countries, has increased, thereby leading to the gradual adoption of these products. Various campaigns and seminars are conducted in schools and colleges worldwide about safety measures to be taken while using hygiene products, thus creating a positive environment for their use. Thus, with an increase in such initiatives, the demand for tampons will drive the growth of the market in focus during the forecast period. 

Key Tampon Market Trend

The increasing popularity of organic feminine hygiene products is one of the key tampon market trends contributing to the market growth. Primarily, the use of tampons can give rise to infections such as bacterial vaginosis as they use rayon that is generally bleached beforehand. The bleaching process releases a toxin known as dioxin, which leads to toxic shock syndrome (TSS). Moreover, bacterial infections are more prevalent among women who use non-organic tampons with synthetic fibers and chemicals such as bleaching agents, chlorinating agents, and dioxin. To address these health issues, which can directly affect the adoption rate of tampons, vendors are focusing on the development of organic tampons. Such development may increase the adoption of organic tampons and subsequently will fuel the growth of the market in focus during the forecast period.

Key Tampon Market Challenge

The high availability of substitutes is one of the factors hampering the tampon market growth. There is very low awareness about tampons over digital and print media due to insufficient product promotion. For instance, various brands of sanitary pads considerably promote their products through print and digital media. Other products such as menstrual cups are also promoted through advertising channels. In addition, pharmacy stores and other retail outlets, through on-the-shelf product display and other modes of promotion, influence the purchasing decisions of consumers and lead to higher adoption of substitute products. Thus, the high number of substitutes in the market is a significant challenge for the growth and development of the global tampon market during the forecast period. 

This tampon market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global tampon market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tampon market during the forecast period.

Who are the Major Tampon Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Aunt Flow Corp.
• Bodywise UK Ltd.
• Calla Lily Personal Care Ltd.
• Corman SpA
• COTTON HIGH TECH SL
• DAME
• Daye Ltd.
• Edgewell Personal Care Co.
• First Quality Enterprises Inc.
• Johnson and Johnson
• Kimberly Clark Corp.
• Lil lets UK Ltd.
• LYV Life Inc.
• The Procter and Gamble Co.
• Torunskie Zaklady Materialow Opatrunkowych SA
• TOTM Ltd.
• TPC Inc.
• Unicharm Corp.
• W2W Partners LLC

 

This statistical study of the tampon market encompasses successful business strategies deployed by the key vendors. The tampon market is fragmented and the vendors are deploying growth strategies such as price, availability, brand, and variety to compete in the market.

Product Insights and News

• Bodywise UK Ltd. - Under the unified segment, the company offers organic cotton tampons, organic, natural period pads, panty liners, maternity pads, incontinence pads, a range of biodegradable wipes, and many more. 
• Bodywise UK Ltd. - The company offers organic tampons such as regular applicator tampons, super applicator tampons and regular non applicator tampons. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The tampon market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Tampon Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the tampon market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Tampon Market?

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41% of the market's growth will originate from North America during the forecast period. The US is the key market for the tampon market in North America. Market growth in this region will be slower than the growth of the market in APAC.

Increased awareness about the benefits of feminine hygiene products will facilitate the tampon market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market in North America was affected negatively due to the outbreak of COVID-19 in 2020, which resulted in an economic crisis. However, lockdown restrictions were lifted in a large number of countries in the region in 2021 as a consequence of large-scale vaccination drives across the region. It allowed the resumption of operations across retail channels, including the sale of tampons and other feminine hygiene products. As a result, demand for tampons in North America is expected to increase during the forecasted period,

What are the Revenue-generating Distribution Channel Segments in the Tampon Market?

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The tampon market share growth by the offline segment will be significant during the forecast period. The offline segment comprises departmental stores, supermarkets, hypermarkets, pharmacies, and others. Unlike online stores, where buyers have to wait for a specific period to receive the products, retail outlets allow buyers to purchase the products immediately. Moreover, consumers can access legitimate product information from the stores, which enhances the shopping experience. The stores offer easier navigation and help consumers find the products easily, with the help of adequate planogram designs. Such convenience offered by the offline segment will drive the market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the tampon market size and actionable market insights on post COVID-19 impact on each segment.

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Organic Tampons market - The market share is expected to increase to USD 327.96 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.21%.

Tampon Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.34%
Market growth 2022-2026	$ 1.78 billion
Market structure	Fragmented
YoY growth (%)	4.43
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 41%
Key consumer countries	US, China, India, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Aunt Flow Corp., Bodywise UK Ltd., Calla Lily Personal Care Ltd., Corman SpA, COTTON HIGH TECH SL, DAME, Daye Ltd., Edgewell Personal Care Co., First Quality Enterprises Inc., Johnson and Johnson, Kimberly Clark Corp., Lil lets UK Ltd., LYV Life Inc., The Procter and Gamble Co., Torunskie Zaklady Materialow Opatrunkowych SA, TOTM Ltd., TPC Inc., Unicharm Corp., and W2W Partners LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Tampon Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive tampon market growth during the next five years
• Precise estimation of the tampon market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the tampon industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of tampon market vendors

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